FORESIGHT FITNESS

What FORESIGHT FITNESS does

Foresight Fitness is a privately held managed fitness services company founded in 2013 by Julie Devinny and headquartered in Saint Petersburg, Florida. The company delivers on-site, instructor-led fitness programming to residential communities, corporate campuses, and resort properties across the United States, currently serving more than 200 partner locations through a network of 200+ certified instructors running 500+ weekly classes. Its service portfolio is organized around three core verticals — Community Fitness Programs for HOAs, apartment complexes, and senior living facilities; Corporate Wellness Programs for employers; and Resort Wellness Experiences for hospitality operators — augmented by add-on modules including group classes (Yoga, Zumba, Aqua Fitness, Chair Fitness, Tone Every Zone, Strength and Balance), Fitness Center Management (turnkey staffing, scheduling, equipment, insurance, promotion, and reporting), Personal Training (Momentum for general fitness and Active Aging for 55+ adults), and Wellness Events (fitness challenges, wellness fairs, themed workout series).

The business operates on a managed-services revenue model under which Foresight recruits, schedules, certifies, and manages the instructors delivering programming at client sites and absorbs staffing, scheduling, equipment, and insurance risk on the client's behalf. All programs are custom-priced through a consultative, four-step sales process (Discovery Call → Custom Program Design → Launch & Setup → Ongoing Support & Growth), with no public pricing tiers and no e-commerce or self-serve channel. Go-to-market is enterprise field sales targeting HOA boards, property managers, HR/corporate wellness directors, and resort operators, supported by organic social media on Instagram, Facebook, LinkedIn, and YouTube. No proprietary technology platform, app, API, or AI capability is disclosed; the company's commercial offering is its human-capital network, with back-office tooling limited to ADP (payroll), Planday (scheduling), and Club Connect (club operations).

Ownership is concentrated with founder Julie Devinny (President), supported by Sean Devinny (VP of Strategy & Operations) and a lean internal team of approximately 21 employees managing a far broader contract instructor base. The company is bootstrapped with no disclosed external funding, parent entity, M&A activity, patents, or regulatory actions. Documented performance metrics include a 98% resident satisfaction rate in community programs, a $3.27 return per wellness dollar and 28% healthcare-cost reduction for corporate clients, and a 4.3/5 average guest rating for resort fitness programming. Vertical progression has been sequential — senior living and corporate at founding (2013), luxury apartments by 2018, pandemic adaptation in 2021, and resort/hospitality services alongside a nationwide footprint by 2024.

Name

FORESIGHT FITNESS

Legal name

Foresight Fitness

Website

https://foresight-fitness.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Foresight Fitness is a bootstrapped managed fitness services company that delivers on-site group classes and wellness programming to 200+ residential communities, corporate campuses, and resorts across the United States via a network of 200+ certified instructors running 500+ weekly classes.

Ownership category

akta.pro rank

Product category

On-Site Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), General Personal Training (In-Person & Virtual) (HSADAAAA), Functional Fitness / Cross-Training Groups (HSADABAH), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• On-site fitness programs
• Corporate wellness services
• Community fitness programming
• Resort wellness experiences
• Personal training services

Headquarters

HQ city

St. Petersburg, FL

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Community Fitness Programming: On-site group fitness classes and wellness programming delivered at residential communities (HOAs, apartment complexes, senior living). Foresight handles staffing, scheduling, equipment, and ongoing management under long-term service agreements.
2. Corporate Wellness Programs: On-site corporate wellness programs including group fitness classes, fitness center management, and personal training for employees. Customized per employer with comprehensive management from hiring instructors to scheduling and insurance.
3. Resort Fitness Experiences: Premium fitness and wellness programming for resort guests including sunrise/sunset sessions, aquatic wellness, private sessions, and wellness events/retreats.
4. Personal Training: One-on-one customized personal training programs (Momentum for general fitness; Active Aging for 55+). Includes certified trainers, progress tracking, and nutrition guidance. Billed per session or through membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Foresight Fitness delivers on-site fitness programming and wellness services directly to residential communities, corporate campuses, and resorts. The company recruits, hires, certifies, schedules, and manages certified instructors who teach group classes, personal training, aquatic wellness, and specialized fitness formats at 200+ partner locations across the United States, delivering 500+ weekly classes under long-term managed service agreements.

Product overview

Foresight Fitness operates as a unified fitness service platform offering on-site wellness programming delivered directly at communities, corporate campuses, and resorts. The portfolio consists of three core service lines—Community Fitness Programs (for HOAs, apartment complexes, and senior living), Corporate Wellness Programs (for employers), and Resort Wellness Experiences—supported by add-on offerings including Personal Training (featuring Momentum and Active Aging programs), Group Fitness Classes (yoga, Zumba, aqua fitness, chair fitness, strength and balance), Fitness Center Management (turnkey operations), and Wellness Events. The company recruits, hires, and manages certified instructors who deliver over 500 weekly classes across more than 200 partner locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Fitness Programs On-site fitness programming for HOAs, apartment complexes, and senior living communities featuring group classes, social fitness events, and wellness activities that build social connections among residents. Delivered as a turnkey managed service with full instructor staffing, scheduling, and program management.
• Corporate Wellness Programs On-site fitness programs for corporate campuses including group classes, yoga and stretching, HIIT and cardio, strength training, and fitness center management designed to boost employee engagement and reduce healthcare costs. Includes instructor hiring, scheduling, insurance, and comprehensive program management.
• Resort Wellness Experiences Premium fitness programming for resorts including sunrise and sunset sessions, aquatic wellness, private wellness sessions, and wellness events that enhance guest satisfaction and create memorable stays. Positioned as a signature resort amenity to drive guest return visits and positive reviews.
• Personal Training One-on-one customized training with certified expert trainers offering the Momentum program for general fitness transformation and the Active Aging program for adults 55+ focused on mobility, balance, and strength. Billed per session or through membership.
• Group Fitness Classes Dozens of class formats including Yoga and Meditation, Tone Every Zone (strength training), Zumba and Zumba Gold (cardio dance), Chair Fitness (senior wellness), Aqua Fitness, and Strength and Balance classes. Delivered by certified instructors at partner locations.
• Fitness Center Management Complete turnkey fitness center operations including staffing and hiring of instructors, safety and insurance coverage, scheduling and coordination, marketing and promotion, equipment procurement and maintenance, program design, and reporting and analytics.
• Wellness Events Specialized wellness programming including fitness challenges, wellness fairs, themed workout series, and special events that drive engagement and create community at residential, corporate, and resort partner locations.

Quantifiable outcome

• 28% reduction in corporate healthcare costs
• +8 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Plus One Health Management: Direct peer providing on-site fitness management, group exercise, and wellness programming to corporate, hospitality, and residential clients — same core managed-services delivery model as Foresight Fitness.
• Corporate Fitness Works: Direct peer operating on-site corporate fitness centers, group classes, and wellness programs for employers — overlapping in target buyer (HR/wellness directors) and service mix.
• Exos: Direct peer delivering on-site and virtual fitness, coaching, and wellness programming to corporate clients and sports organizations — comparable B2B managed-services delivery model.
• HealthFitness (RGA): Direct peer and broader incumbent offering on-site fitness center management, health coaching, and corporate wellness programming — now part of RGA but historically the largest pure-play in the space.

Broad incumbents

• Personify Health (formerly Virgin Pulse): Broad incumbent in corporate well-being, offering a wellness platform with fitness, health coaching, and benefits integration — overlaps on the wellness program design and accountability layer Foresight runs manually.
• Life Time Work / Life Time Fitness: Broad incumbent operating premium fitness clubs and corporate wellness services (Life Time Work) — overlaps on group fitness programming and corporate wellness but operates its own real estate rather than staffing third-party sites.
• Optum Workplace Wellness: Broad incumbent offering corporate wellness programs as part of UnitedHealth Group's broader health services portfolio — competes for the same employer RFPs but as one offering among many healthcare services.

Emerging players

• Limeade: Emerging player offering a corporate wellness platform with well-being programs, employee engagement, and fitness content — competes for corporate wellness budget but delivers software rather than on-site staffing.
• Wellable: Emerging player offering a wellness platform for employers with fitness class content, challenges, and program design tooling — adjacent rather than direct, as it lacks Foresight's on-site instructor delivery.
• Wellbeats: Emerging player providing on-demand fitness and wellness content for corporate and residential clients — competes for wellness budget allocation with a virtual-only model that could complement or substitute for on-site delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@foresightfitness4386
• Facebookfacebook.com/danzforfitness
• LinkedInlinkedin.com/company/foresight-fitness
• Instagraminstagram.com/foresightfitnessusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORESIGHT FITNESS