FR HAGUENAU

What FR HAGUENAU does

FR Haguenau (FCSR Haguenau) is a non-profit football association founded in 1987 through the merger of Football Club Haguenau (1900) and Sports Réunis Haguenau (1920), based at the Parc des Sports de Haguenau in the Bas-Rhin department of Alsace, France. The club operates senior men's teams in National 2 (4th tier of French football) and Régional 1, a women's senior team in Régional 1 Féminine, and a full youth academy pathway from U14 through U19. It employs approximately 36 staff and relies heavily on volunteer governance, with Emmanuel Rustenholz as President and Laurent Brengel as Manager Général. The club has been competing at the National 2 level consecutively since its 2018 promotion, making it the second-ranked club in the Alsace region behind Racing Club de Strasbourg.

The club's product and service offering centers on the online boutique (FRH Boutique) for merchandise, tickets, football camps, and donations; supplementary youth football camps (Stages de Foot) priced at €150-€180 per participant; the Business Club partner network of approximately 100 regional companies; and sponsorship packages offering jersey, stadium, and magazine (Rouge&Bleu) visibility. Distribution is exclusively through metropolitan France via the club's own e-commerce storefront, physical on-site sales at the club house, the Helloasso ticketing platform, and direct B2B partnership sales. There is no proprietary technology platform; digital infrastructure is limited to standard e-commerce, payment processing, a YouTube channel (FRH TV), and an email newsletter.

FR Haguenau's revenue model is diversified across six streams: recurring player licensing/membership fees, one-time merchandise sales, recurring Business Club sponsorship fees, one-time camp fees, private tax-deductible donations (66% deduction under French law), and institutional public funding from Ville de Haguenau and Région Grand-Est. Revenue is not publicly disclosed. The club monetizes its community identity through a high-profile annual Futsal tournament (42-year history, ~5,000 spectators, 64 teams) and high-attendance friendly matches against professional clubs, which serve as primary community engagement and brand-building events.

Name

FR HAGUENAU

Legal name

Association le FCSR HAGUENAU

Website

https://frhaguenau.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

FR Haguenau is a non-profit French football association founded in 1987 in Haguenau, Alsace, competing in National 2 (4th tier) with men's, women's, and youth teams. It serves the local North Alsace community through match operations, youth development, a Business Club of ~100 regional partner companies, football camps, merchandise, and tax-deductible donations.

Ownership category

akta.pro rank

Product category

Amateur Sports / Football Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur football club
• Football training camps
• Sports merchandise
• Athletic sponsorships
• Community sports association

Headquarters

HQ city

Haguenau

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Membership / Licensing Fees: Annual club membership fees paid by players (youth and senior, male and female) registering for the club's various teams across National 2, Régional 1, and youth levels.
2. Merchandise Sales: Sale of official club equipment including kits (maillots), training gear, scarves, accessories, and novelty items through the online boutique. Also available at match-day club house.
3. Football Camps / Stages: Football vacation camps (stages foot) for youth players aged ~7–16, priced at €150 (FRH licensees) and €180 (non-licensees), including daily training, activities, and meals.
4. Business Club Membership & Sponsorship: Annual sponsorship fees from ~100 Business Club members and additional partners, providing jersey sponsorship, stadium visibility, magazine advertising, and networking benefits. Sponsorship tiers include jersey branding, pitch-side banners, program advertisements, and event naming rights.
5. Private Tax-Deductible Donations: Private donations eligible for 66% French income tax reduction (up to 20% of taxable income), available in increments from €100 to €5,000, used to fund club evolution and professionalization.
6. Institutional / Public Funding: Ongoing support from institutional partners — Ville de Haguenau and Région Grand-Est — providing operational and developmental funding as a non-profit association of local public interest.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

FR Haguenau operates a non-profit community football club running men's, women's, and youth competitive teams in the French football pyramid, supplemented by paid football training camps (Stages de Foot), an online merchandise boutique, match ticketing, sponsorships, and a Business Club for corporate partners. The club functions as a regional sports association (association loi 1901) based in Haguenau, Alsace.

Product overview

FR HAGUENAU is a French football club operating primarily as a sports organization rather than a technology product company. The club's service offering consists of an online boutique (FRH Boutique) as the core e-commerce platform, supplemented by football vacation training camps (Stages de Foot), tax-deductible donation options, a Business Club membership network, sponsorship packages, newsletter subscription, a YouTube content channel (FRH TV), and match ticketing services. The products are interconnected through the club's digital ecosystem centered on the official website and online boutique.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitive football teams (Men's, Women's, Youth)
• Football Training Camps (Stages de Foot)

Quantifiable outcome

• ~100 partner companies in the Business Club network generating annual sponsorship revenue
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

31 partnerships are on record, tiered core, major and supporting.

• Ville de HaguenaucoreOthersInstitutional partner and local municipal authority providing ongoing public funding and support to the club as a key civic sports institution in Haguenau.
• Région Grand-EstcoreOthersRegional council providing institutional funding to the club as part of its sports development and regional athletics support program.
• Zentz (Boucherie, Charcuterie)majorGTM or Marketing PartnerLocal butcher and charcuterie in Haguenau providing catering support for club events and receptions. Listed as a Major Partner.
• L'Espace H, BMWmajorGTM or Marketing PartnerBMW dealership in Haguenau providing official car sponsorship and hosting annual team photo sessions (Média Day). Listed as a Major Partner and Automotive Partner.
• Antoni VoyagesmajorGTM or Marketing PartnerTravel and transport agency in Haguenau, listed as a Major Partner, providing logistical and travel services for the club.
• Schneider EnergiesmajorGTM or Marketing PartnerHeating equipment supplier based in Schiltigheim, listed as a Major Partner.
• IntersportmajorGTM or Marketing PartnerSports retailer with stores in Schweighouse and Haguenau. Co-branded football camps (Intersport Academy) and merchandise supplier. Listed as a Major Partner.
• M.E.M BâtimentmajorGTM or Marketing PartnerPlastering and painting construction company in Haguenau, listed as a Major Partner.
• Le Bar à PâtesmajorGTM or Marketing PartnerRestaurant in Brumath providing catering services for club events. Listed as both a Major Partner and Culinary Partner.
• TANTUmajorGTM or Marketing PartnerBusiness listed under both Major Partners and Building Partners, based in Pfaffenhoffen.
• Assurances Allianz — Weibel & FernandesmajorGTM or Marketing PartnerInsurance agency in Brumath, Saverne, Hochfelden, and Soufflenheim providing insurance services to the club and its partners.
• AgapachatsmajorGTM or Marketing PartnerCentral purchasing group for professionals, listed as a Major Partner and Individual Partner.
• E.I.E. Electrification Industrielle de l'Est SASsupportingGTM or Marketing PartnerElectrical contractor in Haguenau listed as a Building Partner, likely providing electrical services for stadium and facility maintenance.
• Heinrich SchmidsupportingGTM or Marketing PartnerPainting company in Haguenau listed as a Building Partner, providing painting services for club facilities.
• Crepi StylesupportingGTM or Marketing PartnerExternal wall coating (crepi) specialist in Haguenau listed as a Building Partner.
• Moulin des MoinessupportingGTM or Marketing PartnerFood producer/merchant in Krautwiller listed as a Commercial Partner.
• Ecluse 34supportingGTM or Marketing PartnerHotel complex in Steinbourg listed as a Culinary Partner, providing accommodation services for traveling teams and events.
• L'Eden RestaurantsupportingGTM or Marketing PartnerRestaurant in Oberhoffen offering pizzas, tartes flambées, and carpaccio, listed as a Culinary Partner.
• CelticsupportingGTM or Marketing PartnerMineral water brand listed as a Culinary Partner providing beverages for events.
• MétéorsupportingGTM or Marketing PartnerOfficial brewery partner of the club, providing beverages for the club house and events.
• HetzelsupportingGTM or Marketing PartnerOfficial beverage distributor listed as a partner, providing drink supplies for the club.
• JLR Auto MotosupportingGTM or Marketing PartnerMulti-brand car and motorcycle dealer in Haguenau. Listed as an Automotive Partner and sponsor of match video content (JLR AUTO MOTO à HAGUENAU presents match recaps on FRH TV).
• MARCO Pièces AutosupportingGTM or Marketing PartnerAuto parts supplier in Geispolsheim listed as an Automotive Partner.
• PneuHagesupportingGTM or Marketing PartnerTyre retailer with locations in Kehl, Achern, and Karlsruhe, listed as an Automotive Partner.
• CINQPLUSsupportingOthersAccounting firm in Haguenau listed as a Tertiary Partner, providing accounting services.
• Zeppelin ConseilssupportingOthersAccounting firm in Hoenheim listed as a Tertiary Partner.
• Quality FormationsupportingGTM or Marketing PartnerLearning center in Strasbourg listed as a Training Partner.
• IcademiesupportingGTM or Marketing PartnerOnline training center listed as a Training Partner.
• Excellence & RéussitesupportingGTM or Marketing PartnerIn-home tutoring service in Haguenau listed as a Training Partner.
• TrumpfsupportingGTM or Marketing PartnerMachine tool company in Haguenau listed as an Individual Partner.
• Big Bogue ProductionsupportingGTM or Marketing PartnerVideo production company producing player interview series (ITV segments) and club content for FRH TV and the website.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• FC Sochaux-Montbéliard: Larger historic Grand Est football club (currently in National 1). Operates the same sport in an adjacent region with a similar association-style community model but materially larger commercial scale and stadium infrastructure.
• AS Saint-Étienne: One of France's historic association-model football clubs with a large supporter base and community identity. Comparable to FR Haguenau at the conceptual level (community-rooted association club) but operates at vastly larger professional scale.
• Racing Club de Strasbourg Alsace: The dominant professional football club in Alsace (Ligue 1). Operates the same sport in the same region as FR Haguenau but at a vastly larger professional scale with national broadcast reach, providing the competitive and sponsorship ceiling FR Haguenau operates beneath.

Direct peers

• FC Mulhouse: Historic Alsace football club operating in the lower tiers of French football with a community-association model. Comparable to FR Haguenau in regional roots, amateur governance, and reliance on local sponsorships and matchday revenue.
• SAS Épinal: Grand Est regional football club competing around the National 2 / National 3 levels. Comparable in competitive tier, club size and non-professional association structure to FR Haguenau.
• FC Chambly: French football club that has competed in National 2 in recent seasons, providing a direct on-pitch comparable at FR Haguenau's competitive tier with a similar small-city, association-based profile.
• SC Schiltigheim: Alsace-based community football club competing at regional/national amateur levels. Directly comparable to FR Haguenau in geography, governance structure and competitive tier, and competing for the same pool of local players, sponsors and supporters.
• US Raon-l'Étape: Alsace/Vosges border football club with deep community roots and amateur-tier operations. Directly comparable to FR Haguenau as a small-town association club dependent on local sponsorship and member fees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCY-NRfV45JSnllkdFqRofg
• LinkedInlinkedin.com/company/fr-haguenau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FR HAGUENAU