Fusion Events
Fusion Events (Circdata Ltd) is a UK-based provider of cloud event-management software and on-site event services, offering registration, lead capture, and visitor-engagement tools to exhibition and conference organisers globally as part of the ClearCourse group.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fusion Events does
Fusion Events, legally Circdata Ltd, is a UK-based provider of cloud event-management software and on-site event delivery services, headquartered in London with a registered office in Newbury, Berkshire. The company was founded in 1997/1998 (sources vary) and was rebranded to the Fusion identity in 2024. It operates as a member of the ClearCourse Partnership LLP group of companies, a UK technology group providing software and payments solutions, with Fusion serving as the specialist events vertical within that portfolio.
The product suite is delivered as a three-product integrated platform: Fusion Event Hub (planning, management, registration, and heat-map analytics for organisers), Fusion Exhibit (exhibitor-facing lead-capture, VIP invitations, and intelligent matchmaking), and Fusion Visit (a visitor planning mobile app with e-badges, interactive floor plans, meeting booking, and digital brochure collection). A fourth, lighter offering called Fusion2Go was launched in February 2024 to serve small-to-medium events of 50–400 people via a self-managed model with hardware delivery and on-site training, extending the addressable market below the traditional enterprise ceiling. The platform is delivered as cloud-hosted web and mobile applications (iOS and Android) and integrates with Apteco's FastStats and Orbit analytics tools via a partnership in place since 2009.
Fusion generates revenue primarily through quote-based, multi-year subscription contracts for the software suite, supplemented by professional services for on-site staffing (account managers, technical managers, and front-of-house teams) during live events, and a licensing-style model for the self-managed Fusion2Go tier. Pricing is not publicly disclosed and is tailored to event size, scope, and support requirements. The company serves exhibition and conference organisers across healthcare, IT, engineering, transport/logistics, media, and market research verticals, with named enterprise clients including CloserStill Media, NTT DATA Business Solutions, Nineteen Group, IET, Reed Exhibitions, Clarion Events, and Transport Logistic Americas. Go-to-market is an enterprise field-sales motion combined with event-driven demand generation through AEO trade-body sponsorships.
Fusion Events firmographics
Firmographics- Name
- Fusion Events
- Legal name
- Circdata Ltd
- Website
- https://fusion-events.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fusion Events (Circdata Ltd) is a UK-based provider of cloud event-management software and on-site event services, offering registration, lead capture, and visitor-engagement tools to exhibition and conference organisers globally as part of the ClearCourse group.
- Ownership category
- akta.pro rank
Fusion Events industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)
- akta.pro secondary industries
- Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG), Event Analytics, Attribution & ROI Measurement (Dashboards, Engagement Scoring) (THAHAOAJ), Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK), Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)
Keywords
Where Fusion Events is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fusion Events business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event management software subscriptions: Fusion provides its software suite (Fusion Event Hub, Fusion Exhibit, Fusion Visit) on a subscription basis to event organisers. Pricing is quote-based and tailored to event size and scope.
- Professional on-site support services: Fusion provides experienced on-site events teams including account managers, technical managers, and front-of-house staffing for event registration, badge management, and delegate welcome during live events.
- Self-managed technology licensing (Fusion2Go): Fusion2Go provides the company's technology platform for smaller events without full personnel deployment, sold as a pick-and-mix package including hardware delivery and on-site training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise event management suite — full Fusion product bundle with on-site team support |
| Hybrid | Multi-year contract | Fusion2Go self-managed solution for small-to-medium events (up to 400 people) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Fusion Events product offering
Product offeringCore offering
Fusion Events provides an integrated cloud-based event management software suite — Fusion Event Hub (planning, registration, analytics), Fusion Exhibit (exhibitor lead capture), and Fusion Visit (attendee planning app) — sold to exhibition and conference organisers worldwide. Offerings are complemented by professional on-site support services and a self-managed Fusion2Go package for smaller events. The platform enables end-to-end event delivery from registration and badge management through lead capture, attendee engagement, real-time analytics, and virtual/hybrid streaming.
Product overview
Fusion Events offers a unified platform-plus-modules architecture for event management. The core offering consists of three integrated solutions: Fusion Event Hub (the central platform for planning, management, registration, and analytics), Fusion Exhibit (lead capture devices and apps for exhibitors), and Fusion Visit (visitor-facing mobile app for planning and engagement). An additional lightweight module, Fusion2Go, provides self-managed registration for smaller events without on-site Fusion personnel. All products share a common data infrastructure and are designed to work together as an end-to-end event management ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Fusion Event Hub
Quantifiable outcome
- 100+ global events powered by Fusion technology in a single year
- +3 more outcomes
Companies that use Fusion Events
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Fusion Events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Fusion Events partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- AptecocoreFusion has partnered with Apteco since 2009 as an Apteco partner. Through this partnership, Fusion provides clients with access to Apteco FastStats (data segmentation and advanced queries) and Apteco Orbit (personalised reporting dashboards). This integration enables event organisers to segment attendee data, run advanced queries, integrate third-party data (e.g., social media), profile by drive time or postcode, and create real-time post-event analytics reports — providing an extra layer of data-driven value beyond standard event management.
- ClearCourse Partnership LLPflagshipFusion (Circdata Ltd) is a member of the ClearCourse Partnership LLP group of companies. ClearCourse is a UK-based technology group providing software and payments for SMEs, retailers, enterprises, and charities. Fusion benefits from the group's collective knowledge, shared resources, and strategic opportunities for software integration across the ClearCourse portfolio. As part of the group, Fusion also has access to EU Representative services via Portrilio Solutions, another ClearCourse member.
- Portrilio Solutions (part of Trillium Limited / ClearCourse Partnership LLP)minorPortrilio Solutions, part of Trillium Limited and a member of the ClearCourse Partnership LLP group, serves as Fusion's EU Representative for the purposes of Article 27 of the EU GDPR. They facilitate the exercise of data subjects' rights within the EEA and co-operate with competent supervisory authorities.
- Association of Event Organisers (AEO)coreFusion has a longstanding strategic relationship with AEO as Official Registration Partner of Choice for all AEO events throughout 2024, and has served as headline sponsor of the AEO Excellence Awards and sponsor of the AEO Forums 2025. Fusion's Account Director served on the judging panel of the AEO People's Awards. This partnership positions Fusion at the centre of the UK events industry trade body.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fusion Events competitors and assessment
Company assessmentDirect peers
- Eventbrite: Eventbrite is a broad event creation and ticketing platform serving organisers of all sizes. While it spans more consumer/SMB use cases than Fusion, it is a direct peer in the registration and event-software category.
- Swapcard: Swapcard is an event platform combining registration, networking, matchmaking, and lead capture for trade shows and conferences. Its intelligent matchmaking directly parallels Fusion Exhibit and Fusion Visit capabilities.
- Cvent: Cvent is the leading global event management platform, offering registration, lead capture, attendee engagement, and on-site solutions. It is the most direct large-scale competitor to Fusion's integrated suite of event management software for exhibitions and conferences.
- Bizzabo: Bizzabo is an event experience platform combining registration, onsite solutions, and attendee apps. It directly overlaps with Fusion Event Hub, Fusion Exhibit, and Fusion Visit across the same enterprise event organiser buyer.
- Eventsforce: Eventsforce is a UK-based event management software provider offering registration, mobile apps, and onsite solutions for corporate events and associations. It is a direct regional peer to Fusion's UK-anchored enterprise organiser focus.
- Eventmobi: Eventmobi provides event apps, registration, and onsite engagement tools to event organisers. It is a direct peer for the visitor/exhibitor app functionality that Fusion Visit and Fusion Exhibit deliver.
- Aventri (Stova): Aventri (now part of Stova) provides event management software covering registration, lead retrieval, and onsite solutions for trade shows and conferences. Its end-to-end platform directly competes with Fusion's integrated offering.
- SpotMe: SpotMe delivers enterprise event apps with registration, engagement, and lead capture for B2B events and conferences. It is a direct peer for the enterprise mobile app and attendee engagement layer that Fusion Visit represents.
- Rainfocus: Rainfocus provides an event marketing platform with registration, lead capture, and onsite badge delivery focused on large enterprise events. It overlaps directly with Fusion's enterprise exhibition and conference use cases.
- vFairs: vFairs offers virtual and hybrid event platforms with registration, lead capture, and analytics. It directly competes with Fusion's virtual/hybrid event capabilities that complement its in-person event suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fusion Events social profiles
Digital presenceFusion Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fusion Events leadership team
Management profileNumber of profiles
Profiles5 records
Fusion Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fusion Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fusion Events
What does Fusion Events do?
Fusion Events provides an integrated cloud-based event management software suite — Fusion Event Hub (planning, registration, analytics), Fusion Exhibit (exhibitor lead capture), and Fusion Visit (attendee planning app) — sold to exhibition and conference organisers worldwide. Offerings are complemented by professional on-site support services and a self-managed Fusion2Go package for smaller events. The platform enables end-to-end event delivery from registration and badge management through lead capture, attendee engagement, real-time analytics, and virtual/hybrid streaming.
Is Fusion Events a public or private company?
Fusion Events is a private company. It is classified as corporate owned and is currently operating.
When was Fusion Events founded?
Fusion Events was founded in 1998. It employs 11 to 50 people.
Where is Fusion Events based?
Fusion Events is headquartered in London, United Kingdom, in the Europe region.
How does Fusion Events make money?
Three revenue lines are on record. Event management software subscriptions are the primary driver. The others are professional on-site support services and self-managed technology licensing (Fusion2Go).
Who are Fusion Events's main competitors?
Direct peers on record are Eventbrite, Swapcard, Cvent, Bizzabo, Eventsforce, Eventmobi, Aventri (Stova), SpotMe, Rainfocus and vFairs.
Does Fusion Events have an API?
No public API is recorded for Fusion Events.
What industry is Fusion Events in?
Fusion Events's product category is Event Management Software. Its primary akta.pro industry code is THAHAOAA, Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs), with a secondary code of THAHAOAG, Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in). Its NAICS code is 56192 and its SIC code is 7370.