Association Gamelles Pleines

What Association Gamelles Pleines does

Fédération Gamelles Pleines is a French non-profit association (loi 1901) founded in 2009 and headquartered in Caen, operating a federation of 16 independent local associations across France. Its mission is to combat the social exclusion of people experiencing homelessness or precarity by supporting their companion animals, on the principle that the animal is a critical emotional and social anchor and that pet ownership is often a barrier to accessing shelters, social services, and even transport. The organization delivers services through weekly volunteer-led street patrols (maraudes) in 16 French cities, distributing animal food and equipment, funding veterinary care (sterilization, vaccination, identification, emergency surgery), and providing temporary foster care during owner hospitalization. In 2022, the federation supported 1,725 people and 2,400 animals with the help of 338 volunteers conducting 854 maraudes and distributing 420,000 meals annually.

The business model is a hybrid non-profit revenue structure: cash donations (individual and corporate, including French tax relief under the association regime), in-kind contributions from pet food companies and pharmaceutical firms (Royal Canin, Purina, Mars Petcare, Hills, Franklin Petfood, Zoomalia, La Normandise, Tolsa, Virbac), grants from foundations (Fondation 30 Millions d'Amis), retail point-of-sale donation collection through ~350 Maxi Zoo stores, and merchandise sales through a solidarity online boutique (boutique.gamellespleines.fr) launched in October 2023. Strategic partners include national retail chains (Carrefour, Monoprix, Intermarché) for collection events, payment and donation infrastructure providers (PayPal, HelloAsso), and the French national pet identification registry (I-CAD). Pricing for merchandise is set per item (e.g., €15 collector calendars, €6 keychains); the association is exempt from VAT and commercial taxes under Article 293 B of the CGI.

The underlying technology stack is standard for a French non-profit: OVH-hosted websites, SSL-secured payment modules, Google Analytics for anonymous web measurement, and integration with standard donation, payment, and logistics platforms. There is no proprietary technology, no public API, no mobile application, and no AI/ML capabilities. The 'platform' is fundamentally human and operational: a federated volunteer network executing a structured street-outreach model backed by a corporate partnership ecosystem. The organization is led by founder Yohann Sévère (President) and is independently owned with no parent company, subsidiaries, or external equity investment. It received the Prix National de la Solidarité in 2022.

Name

Association Gamelles Pleines

Legal name

Fédération Gamelles Pleines

Website

https://gamellespleines.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Fédération Gamelles Pleines is a French non-profit federation founded in 2009 that combats social exclusion of people experiencing homelessness by supporting their companion animals through weekly volunteer-led street patrols, veterinary care, food distribution, and equipment aid across 16 French cities.

Ownership category

akta.pro rank

Product category

Animal Welfare Nonprofit Services

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

akta.pro secondary industries

Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Animal welfare services
• Homeless outreach programs
• Social inclusion services
• Companion animal support
• Pet food aid distribution

Headquarters

HQ city

Caen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and charitable contributions: Individual donations collected through the website, in-store collection boxes at partner retailers (Maxi Zoo), and national fundraising events. Donations qualify for French tax relief under the association loi 1901 regime.
2. Merchandise sales: Sale of solidarity merchandise including calendars (collector's editions), goodies, accessories, and textiles through the online boutique (boutique.gamellespleines.fr). All proceeds fund the federation's operations.
3. Corporate and institutional partnerships: In-kind donations (food, equipment, veterinary supplies) and financial contributions from pet food companies, retailers, pharmaceutical firms, and foundations (e.g., Fondation 30 Millions d'Amis, Royal Canin, Purina, Mars Petcare, Maxi Zoo, Zoomalia).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Association Gamelles Pleines is a French non-profit association (loi 1901) that fights social exclusion by supporting the companion animals of people in precarious or homeless situations. The organization operates volunteer-led "maraudes" (street patrols) in 16 French cities, distributing pet food and providing veterinary care to maintain the human-animal bond for vulnerable people. It also runs a solidarity e-commerce boutique whose proceeds help fund field operations.

Product overview

Association Gamelles Pleines operates a solidarity e-commerce platform (Boutique SOLIDAIRE) alongside its main informational website. The shop sells collector's edition calendars, goodies, accessories, and textiles, with all proceeds funding the association's operations supporting 400 volunteers who conduct outreach activities for homeless people and their pets across France. The product portfolio centers on awareness-raising publications featuring homeless individuals with their companion animals, supplemented by branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Boutique SOLIDAIRE

Quantifiable outcome

• 420,000 animal meals distributed annually
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

29 partnerships are on record, tiered core and minor.

• Royal CanincoreGTM or Marketing PartnerRoyal Canin provides regular in-kind donations of pet food to Gamelles Pleines associations across France. In 2020, Royal Canin delivered food to all Gamelles Pleines associations nationwide. In 2023, Vetostore partnered with Royal Canin to offer 1kg of food donated to Gamelles Pleines for each Royal Canin bag purchased. Additionally, 240 Royal Canin employees made a collective donation to the association.
• PurinacoreGTM or Marketing PartnerLong-standing partner providing regular pet food donations. Purina France offered 50,000 meals in 2022, 22,500 meals in 2021 for national collection events, and co-organizes annual collection events at Carrefour and Intermarché stores. Purina shares human values with Gamelles Pleines.
• MARS PetcarecoreGTM or Marketing PartnerMARS Petcare provides large-scale food donations. In 2020, delivered 9 tonnes of croquettes. In September 2020, delivered over 150,000 meals to Gamelles Pleines associations in Caen, La Rochelle, Toulouse, Montpellier, Rennes, and Quimper.
• Maxi ZoocoreGTM or Marketing PartnerMajor retail partner with ~350 stores in France. In-store donation boxes (urnes) at checkout counters collected 49,700 euros in 2023, 31,770 euros in 2021, and 31,945 euros in 2020. Maxi Zoo also organizes sellery collection drives and contributes merchandise donations. Mr Jan Wejbrandt, PDG France, presented the 2023 donation to Yohann Sévère.
• ZoomaliacoreGTM or Marketing PartnerOnline pet retailer providing large food donations. In 2021, distributed 6 tonnes of croquettes (equivalent to 48,776 meals) to regional Gamelles Pleines associations. In 2022, delivered over 12 pallets of food (40,000 meals) to associations in Toulouse, Quimper, Paris, and other cities.
• HillsminorGTM or Marketing PartnerPet food company that delivered 8 pallets of pet food to Gamelles Pleines Rennes during the 2020 lockdown period. Also partners with Veto-avenue for Green Friday promotions.
• Franklin PetfoodcoreGTM or Marketing PartnerPet food company providing regular croquette donations. Delivered 29,000 meals in October 2021, 30,000 meals in January 2022, and partnered with Gamelles Pleines for a Christmas box campaign where 1 euro per box was donated to the association.
• KOZOOcoreGTM or Marketing PartnerPet health insurance company that donates 1 euro per insurance contract to Gamelles Pleines. In 2023, 1,148 KOZOO clients voted to support Gamelles Pleines, resulting in a donation of 1,148 euros. KOZOO describes this as a 'Giveback' ethical policy.
• I-CAD (Identification des Carnivores domestiques)coreGTM or Marketing PartnerFrench national identification registry for dogs and cats, operating under the Ministry of Agriculture. I-CAD supports Gamelles Pleines by funding animal identification for homeless people's pets during National Identification Week (3rd consecutive year in 2021). During the 2021 Advent Calendar campaign, I-CAD partnered with Gamelles Pleines to offer prizes and information on responsible pet ownership.
• Dechra Veterinary ProductsminorGTM or Marketing PartnerVeterinary pharmaceutical company that made a donation of 2,050 euros in August 2022 to support social impact programs for isolated individuals across France.
• KONGminorGTM or Marketing PartnerPet toy manufacturer that donated rubber chew toys for animals of homeless people. Toys were distributed during maraudes and in reintegration programs. Described as a long-standing support partner.
• Dome PharmaminorGTM or Marketing PartnerPharmaceutical company listed among partner logos on the main website.
• Equilibre & InstinctminorGTM or Marketing PartnerPet food brand listed among partner logos on the main website.
• NaturanimominorGTM or Marketing PartnerOnline pet retailer offering customers the option to round up their basket to the nearest euro in favor of Gamelles Pleines.
• WanimominorGTM or Marketing PartnerOnline pet retailer that distributes Gamelles Pleines solidarity calendars free of charge, with all sales proceeds going to the association. Has been a partner for 3+ years.
• CHADOGminorGTM or Marketing PartnerOnline pet product retailer that donates 10% of its revenue from World Abandonment Day to Gamelles Pleines. Donated 475 euros in 2020. Also distributes Gamelles Pleines calendars.
• Veto-avenueminorGTM or Marketing PartnerOnline veterinary supplies retailer that ran a Green Friday promotion in November 2020 (with Purina, Hills, and Virbac) where each pet food bag purchased resulted in a meal donated to Gamelles Pleines Rennes.
• SNVEL (Syndicat National des Vétérinaires d'Exercice Libéral)minorStrategic or Co-development PartnerNational union of liberal veterinarians that featured Gamelles Pleines in its VETFUTURS France white paper on the future of the veterinary profession, with President Yohann Sévère participating in a Facebook Live discussion on solidarity medicine in September 2020.
• VirbacminorGTM or Marketing PartnerVeterinary pharmaceutical company that donated 2 tonnes of products in 2020 following a social media contest with 15,000+ participants. Products were distributed to Gamelles Pleines associations in Lyon, Mâcon, and Strasbourg.
• TolsaminorGTM or Marketing PartnerCat litter manufacturer that donated over 10 tonnes of cat litter to Gamelles Pleines to support cat-owning precariously housed individuals.
• La NormandiseminorGTM or Marketing PartnerFrench pet food company (Normandy-based) that donated 10 pallets of dog pâté in 2021 (equivalent to 32,000 meals) to Gamelles Pleines associations in Caen, Lyon, Mâcon, and La Rochelle.
• Num'AxesminorGTM or Marketing PartnerPet safety equipment company that donated 50 luminous dog leashes to Gamelles Pleines in Paris and Caen for the safety of homeless people's animals on city streets.
• SantéVetminorGTM or Marketing PartnerPet health insurance leader that created SantéVet Solidarité, a fund to help pet owners in great financial difficulty access veterinary care. Partnered with Gamelles Pleines to provide complementary support, combining insurance expertise with Gamelles Pleines' on-the-ground presence.
• FancypetminorGTM or Marketing PartnerPet comfort product designer and retailer that donates 1 euro per sale to Gamelles Pleines, supporting the association's operations.
• BibouminorGTM or Marketing PartnerPartnership focused on providing a trusted network for temporarily taking in animals when their precariously housed owners require hospitalization, ensuring animals are not abandoned during medical emergencies.
• Rallye Aïcha des GazellesminorGTM or Marketing PartnerInternational women's off-road rally taking place in Morocco. Two participants (Lucie and Caroline) competed in 2024 wearing Gamelles Pleines colors, raising visibility for the association. They also donated a percentage of their participation budget and sponsorships.
• MonoprixminorChannel Partner/ Reseller/ DistributorFrench supermarket chain that hosted a national collection event on October 14, 2023, with Gamelles Pleines volunteers present in stores to collect donations.
• CarrefourminorChannel Partner/ Reseller/ DistributorMajor French retail chain that featured Gamelles Pleines in its national catalog and hosted national collection events with Purina's support in June 2021, with Gamelles Pleines volunteers in 11 stores nationwide.
• IntermarchéminorChannel Partner/ Reseller/ DistributorFrench supermarket chain that hosted a collection event on October 1, 2022, with Purina's support in multiple stores across France (La Rochelle, Montpellier, Quimper, Toulouse, Marignane, Lille, Mâcon).

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pets of the Homeless: US nonprofit providing pet food, veterinary care, and emergency sheltering for pets of homeless people. The closest direct peer by mission: same dual animal welfare + human social inclusion model, but US-based and structured as a national network rather than a federation of local chapters.
• StreetVet: UK charity of volunteer vets providing free veterinary care to the pets of homeless people via street outreach. Directly comparable maraude-style delivery model, but veterinary-only with no food/equipment distribution.
• La Fondation Assistance aux Animaux: French animal welfare association operating shelters, fostering, and veterinary care programs. Comparable as a loi 1901 nonprofit delivering animal welfare services through donations and volunteers, with overlapping corporate partner ecosystem.

Regional players

• Mayhew Animal Home: UK animal welfare charity running community veterinary and rehoming programs in London. Comparable as a tier-1 animal welfare nonprofit with corporate partnerships and volunteer-led outreach, but UK-focused and without the explicit homelessness linkage.
• Association Vétérinaire pour l'Aide aux Animaux des Démunis (AVAAD): French veterinary association providing free or low-cost vet care to pets of low-income owners. Closest direct peer in France on the veterinary-care-for-vulnerable-populations model, but operates through partner clinics rather than street patrols.

Emerging players

• Emmaüs France: Major French nonprofit federation fighting homelessness and exclusion. Comparable as a French federation of local chapters serving precariously housed populations, but without the animal-welfare specialization that defines Gamelles Pleines.

Broad incumbents

• Société Protectrice des Animaux (SPA): France's largest and oldest animal protection association. Comparable on animal welfare mission and donation-funded French nonprofit model, but operates shelters rather than street outreach for homeless pet owners.
• Fondation 30 Millions d'Amis: Major French animal welfare foundation and current financial partner of Gamelles Pleines. Comparable as a French nonprofit funding pet sterilization and animal welfare for vulnerable populations, though it operates at a much larger national scale.
• Fondation Brigitte Bardot: French animal welfare foundation focused on defending animal rights and supporting shelters. Comparable as a high-profile French animal welfare nonprofit, but its mission is broader animal advocacy rather than the homeless-pet-owner intersection.
• Four Paws International: Global animal welfare organization operating in multiple countries. Comparable as a large-scale animal welfare charity with corporate partnerships, but broader mission (wildlife, farm animals) rather than the homeless-pet-owner focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/association-gamelles-pleines

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Gamelles Pleines