GEOMX

What GEOMX does

GeoMX, legally Segminas Monitoramento Veicular Ltda, is a Brazilian fleet telematics and monitoring company headquartered in Belo Horizonte, Minas Gerais, founded in 2003/2004 with a 19-person team. It sells a portfolio of branded modules — GeoMine, Geo Fadiga, Geo Rastreamento, Geo Vídeo Monitoramento, Geo Frotas, Geo Bus/Passageiros, Geo Telemetria Avançada and the 2025-vintage GeoMX Mapper/Analytics/Track sub-brands — targeting mining operators, urban passenger transport, cargo fleets and corporate vehicle fleets. The underlying stack combines GPS positioning with multi-bearer connectivity (3G/4G and Iridium satellite), in-cabin and exterior cameras, panic buttons, fuel/usage sensors and OEM integrations (Cummins, Mercedes-Benz), with AI-assisted features for facial recognition–based fatigue detection, geospatial analytics and anomaly-driven alerting reviewed in a 24/7 monitoring center.

The business operates as an enterprise B2B platform with a mix of hardware sales (trackers, cameras, sensors), recurring software subscriptions to the monitoring/analytics platform, and professional services for installation, integration and custom reporting. Technology partnerships with Maxtrack, Suntech and Jime supply hardware, while the OEM-level integrations allow the firm to be embedded inside customer vehicles. Customer logos disclosed span heavy industry (Vale, AngloGold Ashanti, Vallourec & Sumitomo), bus manufacturing (Marcopolo), automotive retail (Nissan dealerships), the public sector (Tribunal de Justiça de Mato Grosso) and mobility platforms (99, Tembici), suggesting a deliberate vertical mix across mining, transit, mobility and government.

GeoMX generates revenue from multi-year enterprise contracts that bundle devices, connectivity, the monitoring platform and ongoing services; pricing is not publicly disclosed but the hardware-plus-subscription model is typical for Brazilian telematics providers. Operational complexity sits in the 24/7 monitoring center, which acts as both a service differentiator and a fixed-cost base, and in the breadth of vertical-specific modules that require domain customization per customer. No funding rounds, M&A activity or leadership changes are disclosed in the available data.

Name

GEOMX

Legal name

Segminas Monitoramento Veícular Ltda

Website

https://geomx.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

GeoMX (Segminas Monitoramento Veicular Ltda) is a Brazilian fleet telematics provider in Belo Horizonte offering GPS tracking, video monitoring, fatigue detection and AI analytics for mining, passenger transport and corporate fleet customers including Vale and AngloGold Ashanti.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Other Support Activities for Transportation (4889)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

GPS Fleet Tracking & Mapping (TLABAJAA), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Vehicle telematics solutions
• Fleet management software
• GPS vehicle tracking
• Driver fatigue detection
• Mining fleet monitoring

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Telemetry and Monitoring Services: Recurring subscription-based telematics services providing real-time vehicle monitoring, GPS tracking, and fleet management. Services include Geo Tracking, Geo Telemetry, Geo Fatigue, Geo Video Monitoring, Geo Mine, and Geo Bus solutions. Revenue generated through monthly/annual subscription fees for platform access and monitoring services.
2. Hardware Sales: Sale of proprietary hardware including fatigue sensors, GPS tracking devices, cameras, MDVRs (Mobile Digital Video Recorders), and CAN bus integration modules. Hardware is installed in customer vehicles and forms part of the telemetry ecosystem.
3. Professional Services: Implementation, installation, and technical support services including system deployment, equipment installation in customer fleets, training, and ongoing technical assistance. Mentioned as commercial sector (setor comercial) and field team (equipe de campo) providing support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GeoMX develops and sells an integrated vehicle telematics and fleet management platform combining proprietary hardware (CAN bus modules, fatigue sensors, MDVR cameras, GPS trackers) with software for real-time GPS tracking, driver fatigue and distraction detection, video monitoring, mining telemetry, and passenger transport control. The company sells these solutions primarily to enterprise fleet operators, mining companies, and government entities in Brazil via subscription-based services bundled with hardware installation and 24/7 monitoring center support.

Product overview

GEOMX is a Brazilian fleet management and vehicle telemetry company offering a modular platform architecture centered around GEO-branded solutions and GeoMX sub-brand products. The core GEO product line includes GeoMine (mining-specific telemetry), Geo Fadiga (driver fatigue detection with ADAS), Geo Rastreamento (GPS vehicle tracking), Geo Vídeo Monitoramento (video surveillance), Geo Frotas (fleet management), Geo Bus/Passageiros (passenger transport control), and Geo Telemetria Avançada (advanced CAN-based telemetry). The GeoMX sub-brand extends the portfolio with mapping (GeoMX Mapper), AI-powered geospatial analytics (GeoMX Analytics), and fleet tracking (GeoMX Track). Products share a unified monitoring platform accessible via web and mobile apps, with 24/7 operations center support and integration across vehicle electronics, cameras, and sensors.

Differentiator

Problem solved

Functional benefit

Brands

• GeoMine: Mining fleet monitoring and management solution with telematics for real-time control in mining environments
• Geo Fadiga
• Geo Rastreamento
• Geo Vídeo Monitoramento
• Geo Frotas
• Geo Bus/Passageiros
• GeoMX Mapper
• GeoMX Analytics
• GeoMX Track

Products and services

• GeoMine Specialized telemetry solution for mining operations with continuous fleet monitoring, automated fatigue and speed alerts, CAN integration for harsh environments, productivity reports, idle time tracking, and fuel consumption analysis. Used by mining enterprises such as Vale and AngloGold Ashanti.
• Geo Fadiga Driver fatigue sensor with AI-powered facial recognition for real-time detection of drowsiness, distraction, cell phone use, and yawning, including ADAS features for forward collision and lane departure warnings. Targeted at fleets prioritizing accident prevention.
• Geo Rastreamento Vehicle and asset tracking platform providing real-time location, route visualization via Google Maps, trajectory history, stop detection, speed monitoring, and ignition status tracking with automatic alerts for route deviations, supported by a 24/7 monitoring center.
• Geo Vídeo Monitoramento 360-degree video monitoring system with HD cameras, local MDVR storage, optional cloud backup, and remote live viewing capabilities, capturing events such as fatigue, cell phone use, route deviations, and harsh braking to reduce fraud and improve operational oversight.
• Geo Frotas Comprehensive fleet management solution with driver behavior monitoring (aggressive acceleration/braking detection), fuel optimization, preventive maintenance alerts, performance reporting, and route optimization to reduce operational costs and improve efficiency.
• Geo Bus/Passageiros Passenger management system with RFID reading, biometric identification, facial recognition for boarding control, real-time route/speed/stop monitoring, door open alerts, and passenger embarkation/disembarkation tracking for bus and passenger transport fleets.
• Geo Telemetria Avançada Advanced telemetry system using CAN bus protocol for direct communication with vehicle electronics, providing real-time data collection on vehicle performance, fuel consumption, and mechanical status with strategic data and automatic alerts for fleet monitoring.
• GeoMX Mapper Digital mapping platform for creating and managing high-precision digital maps for urban planning, environmental monitoring, and infrastructure projects, with high-resolution mapping, multi-source data integration, multi-format export, and real-time updates.
• GeoMX Analytics Advanced geospatial analytics platform powered by AI for identifying patterns and trends in geographic data, featuring predictive analytics, interactive dashboards, custom reports, and integration with corporate systems.
• GeoMX Track Real-time tracking and monitoring system for fleets and assets with route optimization and cost reduction, featuring security alerts and performance reporting under the GeoMX sub-brand.

Quantifiable outcome

• Reduced fuel consumption and waste through optimization
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Onixsat: Onixsat is a Brazilian telematics and fleet management provider specializing in vehicle tracking, asset monitoring, and logistics solutions for enterprise customers. It directly competes with GeoMX in the Brazilian market across commercial fleet verticals.
• Autotrac: Autotrac is one of Brazil's largest fleet tracking and vehicle telematics providers, offering GPS tracking, vehicle recovery, and logistics solutions. It directly competes with GeoMX across commercial fleets, with established relationships at many of the same Brazilian enterprise customers.
• Cobli: Cobli is a Brazilian fleet management and telematics platform offering GPS tracking, route optimization, driver behavior monitoring, and fleet analytics. It is the most direct domestic comparable, targeting the same enterprise fleet customers in Brazil with a similar subscription telematics model.
• Sascar: Sascar is a major Brazilian fleet management and telematics company, now part of Stellantis, providing tracking, monitoring, and logistics solutions to enterprise fleets. It is a direct Brazilian competitor with comparable hardware-plus-software offerings and a broader automotive OEM distribution channel.
• CarSystem: CarSystem is a Brazilian telematics company offering vehicle tracking, fleet management, and anti-theft solutions. It directly competes with GeoMX in Brazil's commercial fleet and passenger vehicle telematics segments with comparable subscription offerings.

Broad incumbents

• Geotab: Geotab is a global telematics platform leader with significant Latin American expansion. It competes with GeoMX in the broader fleet telematics category with a much larger engineering team, broader integration ecosystem, and AI-driven fleet analytics capabilities.
• Verizon Connect: Verizon Connect is a global fleet management and IoT telematics platform with extensive product breadth spanning GPS tracking, driver behavior, fuel management, and compliance. It competes broadly with GeoMX in the enterprise fleet category with global scale and integrations.
• Samsara: Samsara is a leading IoT and fleet management SaaS platform offering GPS tracking, video-based safety, equipment monitoring, and AI-powered analytics. It is a broad incumbent competing with GeoMX across enterprise fleets globally, including increasing presence in Latin America.
• Trimble Transportation: Trimble provides transportation and fleet telematics solutions as part of a broader industrial technology portfolio. It overlaps with GeoMX in fleet tracking, asset monitoring, and logistics analytics, particularly for enterprise and mining/logistics heavy industries.

Emerging players

• Wialon (Gurtam): Wialon is a global telematics and IoT platform by Gurtam serving fleet operators and GPS tracking service providers across 150+ countries. It competes with GeoMX's core tracking and fleet management offering, with strong Latin American adoption through white-label partners.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geomx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEOMX