Gewürze der Welt - Baobab Gewürzhandelsgesellschaft mbH

What Gewürze der Welt - Baobab Gewürzhandelsgesellschaft mbH does

Gewürze der Welt (legal entity: Baobab Gewürzhandelsgesellschaft mbH) is a privately held German specialty spice retailer and wholesaler headquartered in Weßling, Bavaria, and led by Managing Director Andrea Rolshausen. The company sources, imports, roasts, mixes, and grinds spices in-house at its Bavarian production facility, develops proprietary recipes, and holds EU organic certification (DE-Öko-006 via ABCERT) along with Fairtrade certification. It maintains a deliberate exclusion of Chinese-sourced products and emphasizes largely plastic-free, sustainable packaging with no added salt or sugar in its blends.

The company monetizes through four primary streams: (1) direct-to-consumer e-commerce via a Shopware-based online shop serving the DACH region, with unit pricing (e.g., €9.60 for 240g Peanut Rāyu, €16.65 for 30g Bio Gochugaru); (2) physical retail across five stores in Munich, Nürnberg, Hechendorf (Bavaria), Salzburg (Austria), and Münster; (3) a B2B reseller/wholesale program offering dedicated wholesale pricing to retailers with physical storefronts; and (4) paid cooking seminars conducted on-site at the store locations. Supporting infrastructure includes DHL/UPS fulfillment, Stripe and PayPal payment processing, HubSpot live chat, Brevo (Sendinblue) email, and Google/Meta paid acquisition.

The catalog is organized by region of origin (Africa, Asia, Europe, India, Orient, America) and by spice type (chilis, curries, individual spices, herbs, blends, paprika, pepper, salts), plus a delicatessen line and a sub-brand of organic-certified products. Marketing is content-driven, leveraging a blog ("Gewürzbarometer," "Rund ums Gewürz"), Instagram, Pinterest, YouTube, Facebook, an email newsletter, affiliate partnerships (ADCELL), and a network of food blogger collaborations. The company is bootstrapped and founder-controlled, with no disclosed external institutional investors, and operates entirely within the DACH region.

Name

Gewürze der Welt - Baobab Gewürzhandelsgesellschaft mbH

Legal name

Baobab Gewürzhandelsgesellschaft mbH

Website

https://gewuerze-der-welt.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gewürze der Welt (Baobab Gewürzhandelsgesellschaft mbH) is a Bavarian-based specialty spice retailer and wholesaler that imports, roasts, mixes, and grinds spices in-house, selling to DACH-region consumers via a Shopware e-commerce site, five physical stores (Germany and Austria), a B2B reseller program, and cooking seminars.

Ownership category

akta.pro rank

Product category

Specialty Spices

NAICS

All Other Specialty Food Retailers (445298), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)

akta.pro secondary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Specialty spice retail
• Organic spice wholesale
• Spice blend manufacturing
• Culinary cooking seminars
• Spice e-commerce

Headquarters

HQ city

Weßling

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail sales of spices and specialty food products directly to consumers through their Shopware-based e-commerce platform.
2. Physical Retail Stores: Revenue from brick-and-mortar store sales in 5 locations across Germany and Austria.
3. Wholesale/Reseller Distribution: B2B sales to resellers with dedicated wholesale pricing access.
4. Cooking Seminars: Revenue from conducting spice/cooking seminars in their store locations (Munich, Nürnberg, Hechendorf, Salzburg, Münster).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Gewürze der Welt imports, roasts, mixes, and grinds specialty spices in-house at its facility in Weßling, Bavaria, and sells them to consumers via an online shop and five physical retail stores in Munich, Nürnberg, Hechendorf, Salzburg, and Münster. The product range spans organic and conventional spice blends, single spices, chilies, curries, herbs, peppers, salts, and delicatessen items sourced from culinary traditions across Africa, Asia, Europe, India, the Orient, and America. The company also operates a B2B wholesale reseller program and conducts in-store cooking seminars across its five locations.

Product overview

Gewürze der Welt is an e-commerce and multi-location retail company (Baobab Gewürzhandelsgesellschaft mbH) specializing in premium and exotic spices sourced from around the world. The company operates an online shop at gewuerze-der-welt.net alongside five physical retail stores in Munich, Nuremberg, Salzburg, Münster, and Hechendorf (Bavaria). The product portfolio is organized by geographic region of origin (Africa, Asia, Europe, India, the Middle East/Orient, and America) and by product type (chilies, curries, individual spices, herbs, blends/mixtures, paprika, pepper, salts, organic products, and specialty/delicatessen items). The company also offers culinary books, cooking seminars, and gift sets. Gewürze der Welt operates its own import, roasting, mixing, and grinding operation in Bavaria (Weßling) and holds organic (DE-Öko-006) certification through ABCert. The company also provides a B2B reseller program for retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Peanut Rāyu Japanese-style spicy condiment from White Mausu combining peanuts with chili oil (Rāyu), sold at €9.60 for 240g. Targeted at home cooks seeking authentic international flavors.
• Bio Gochugaru-Flocken (Organic Korean Chili Flakes) Organic Korean chili flakes sourced from Brandenburg, Germany, sold at €16.65 per 30g. Aimed at home cooks preparing Korean cuisine.
• Cook Korean! Cookbook Korean food-trend cookbook featuring over 70 cult Korean recipes, sold at €30.00 per unit. Companion purchase to the spice assortment for home cooks exploring Korean cuisine.
• Ohlive-"Butter" Basilikum (Basil-Infused Olive Oil) Basil-infused olive oil from Ohlive providing a butter-like culinary experience, sold at €18.50 per 110g. Marketed as a delicatessen item for home cooking.
• Gado Gado Spice Blend Indonesian spice blend traditionally used for Gado Gado salad, originating from a customer tip at the Munich retail store. Sold to home cooks seeking authentic Southeast Asian flavors.
• Hausmischung #1 (House Blend #1) Signature house curry blend featuring apricot, roasted almonds, and onions with exotic spices inspired by Middle Eastern flavors. Sold as a core proprietary SKU.
• Zaatar Spice Blend Traditional Middle Eastern spice blend used in Manakish (Levantine flatbread), sold with a paired recipe from Gewürze der Welt for home cooks.
• Zhoug Spice Blend Hot, spicy Yemeni herb-based condiment blended with cilantro and chili, popular throughout the Middle East. Sold to home cooks seeking bold flavors.
• Bio Indisches Curry (Organic Indian Curry) Organic curry blend capturing the flavors of India, sold to home cooks seeking colorful, flavorful Indian dishes.
• Bio Malay-Curry (Organic Malaysian Curry) Organic Malaysian curry blend combining cumin, onion, garlic, ginger, chili, and fenugreek for a robust flavor profile. Sold to home cooks.
• Java-Curry Lemongrass-forward curry blend from Java with citrus-fresh aroma from lemongrass, ginger, and coriander, formulated without heat. Sold to home cooks.
• Purple Curry Mild-aromatic curry positioned as a beginner-friendly entry point, featuring a slightly sour taste without spiciness. Sold to home cooks new to spice cookery.
• Bio Geräuchertes Paprikapulver edelsüß (Organic Smoked Paprika Powder Noble Sweet) Organic smoked paprika powder from the Extremadura region of Spain, naturally dried for maximum flavor. Sold to home cooks as a single spice.
• Bio Paprikaflocken rot (Organic Red Paprika Flakes) Small, round organic paprika peppers hand-harvested in autumn and sun-dried, giving them their characteristic dark red color. Sold to home cooks.
• Bio Paprikapulver edelsüß (Organic Paprika Powder Noble Sweet) Organic noble-sweet paprika powder produced through a manufacturing process controlling heat to preserve flavor. Sold to home cooks.
• Fenchelblüte - Fiori di Finocchio (Fennel Blossom) Italian-style fennel blossoms sourced for refined Italian cuisine, recommended as a tip from a Munich store customer. Sold to home cooks.
• Bio Wildkräuter-Mischung (Organic Wild Herb Blend) Organic blend of wild herbs presenting the aromatic diversity of nature's wild herbs for culinary use. Sold to home cooks.
• Bio Salatkräuter (Organic Salad Herbs) Organic salad herb blend designed to enhance salads with culinary sophistication and organic quality. Sold to home cooks.
• Italienische Kräuter (Italian Herbs) Mediterranean herb blend with rosemary and oregano, marketed for bringing Italian flair to everyday cooking. Sold to home cooks.
• Fleur de Sel fumée (Smoked Fleur de Sel) Cold-smoked fleur de sel described as the most noble and expensive sea salt. Sold to home cooks as a premium single salt SKU.
• Trüffel-Salz mit provenzalischem Sommertrüffel (Truffle Salt with Provencal Summer Truffle) Black summer truffle-infused salt that incorporates the unique truffle aroma into a wide range of dishes. Sold to home cooks as a delicatessen item.
• Norður Isländische Meersalzflocken (Nordur Icelandic Sea Salt Flakes) Premium sea salt flakes from the Breiðafjörður nature reserve in Iceland, chosen for its exceptional quality. Sold to home cooks.
• Bio Pyramidensalz Zitrone (Organic Pyramid Salt Lemon) Organic pyramid-shaped salt crystals infused with lemon, sold for both visual appeal and culinary value. Sold to home cooks.
• Kaschmir-Chili (Kashmir Chili) Chili variety originating from the Kashmir region of India, an essential component of Kashmiri cuisine. Sold to home cooks.
• Bio Piment d'Espelette (Organic Espelette Pepper) Organic Espelette pepper referred to as the champagne of chilies, with protected designation. Sold to home cooks.
• Aleppo Chiliflocken (Aleppo Chili Flakes) Chili flakes produced from the Isot/Biber pepper variety grown in the Kahramanmaraş region of southeastern Turkey. Sold to home cooks.
• Urfa Biber (Isot Chili) Turkish chili variety also known as Isot Chili, produced in the Urfa region, known for its smoky, slightly sweet flavor profile. Sold to home cooks.
• Bio Garam Masala (Organic) Traditional Indian spice blend translating from Hindi as "hot spice," widely used in Indian cooking for warming aromatic character. Sold to home cooks.
• Bio Steinpilze gemahlen (Organic Ground Porcini Mushrooms) Dried organic porcini mushrooms in ground form, delivering Italian summer flavor for year-round culinary use. Sold to home cooks.
• Bio Goldene Milch (Organic Golden Milk) Organic golden milk spice blend from Ayurvedic tradition combining turmeric and complementary spices for the wellness beverage. Sold to home cooks.
• Bio Shichimi Togarashi (Organic Japanese Seven Spice) Organic Japanese seven-spice blend, a fiery classic staple on Japanese tables for seasoning a wide variety of dishes. Sold to home cooks.
• Voatsiperifery-Madagaskar-Pfeffer (Wild Madagascar Pepper) Rare wild pepper variety (Piper Borbonese) from Madagascar offering a distinctive flavor uncommon in European markets. Sold to home cooks.
• Fermentierter Kampot-Pfeffer (Fermented Kampot Pepper) Fermented Kampot pepper from Cambodia, positioned as the Rolls-Royce of peppers. Sold to home cooks as a premium pepper SKU.
• Andaliman-Pfeffer (Andaliman Pepper) Indonesian pepper variety known for exceptional quality with a distinctive citrusy note, justifying its premium pricing. Sold to home cooks.
• Tasmanischer Bergpfeffer (Tasmanian Mountain Pepper) Unique pepper from Tasmania suited for game meats like emu and kangaroo, and excellent as a steak pepper. Sold to home cooks.
• Gewürzseminare (Spice and Cooking Seminars) Cooking and spice seminars conducted at retail store locations in Munich, Hechendorf, Nürnberg, Salzburg, and Münster, offering hands-on culinary education to consumers.
• Bio-Produkte (Organic Product Line) Dedicated organic-certified sub-brand covering the full range of organic spices, blends, and specialty ingredients across the Gewürze der Welt portfolio, certified under DE-Öko-006.
• B2B Wholesale Reseller Program Dedicated B2B program offering wholesale pricing to independent retail shops and specialty food stores interested in reselling Gewürze der Welt spices (contact via [email protected]).

Quantifiable outcome

• All raw materials undergo intensive inspection including sensory, optical, and microbiological controls with approximately 450 pesticide analyses
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature2 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Angela Schult (wildeschote.com)minorOthersFood blogger who writes about wild herbs and plants. Cooks recipes from the company and provides photography. Partner link for culinary content collaboration.
• Petra HoppeminorOthersProfessional photographer and blogger providing portraits, events, product photos, photo reports, and photo coaching services for the company.
• Eat the World! Kulinarische StadtführungenminorStrategic or Co-development PartnerCulinary city tours in Munich - 7 tastings in 3 hours. Historical Markets Tour partnership providing experiential marketing opportunity.
• gerne-kochen.deminorOthersFood blog that uses and features Gewürze der Welt spices in their recipes, showcasing product usage to their audience.
• Waste no TasteminorOthersRescue manufacture that prevents valuable food from going to waste and makes chutneys and BBQ sauces from surplus ingredients.
• Taste MunichminorOthersCulinary event service offering catering, rent-a-cook, supper clubs, and pop-up dinners with culinary and cultural experiences.
• Hobby BäckerminorOthersBakery supplies retailer serving customers with baking accessories, molds, and equipment.
• Die BIO MAMAminorOthersFood and parenting blog focused on organic food for children with weekly proven recipes.
• foodjoyminorOthersFood styling and photography service for high-quality food images and photographers.
• Das Gewürzmuseum HamburgminorOthersSpice museum in Hamburg - informational partnership/link exchange.
• DHLminorChannel Partner/ Reseller/ DistributorLogistics partner for shipping and delivery of online orders.
• UPSminorChannel Partner/ Reseller/ DistributorLogistics partner for shipping and delivery of online orders.
• PayPalcoreTechnology or IntegrationPayment service provider for online transactions with buyer protection.
• StripecoreTechnology or IntegrationPayment processing provider for credit card transactions and other payment methods including invoice purchase.
• HubSpotcoreTechnology or IntegrationLive chat system provider for customer support and engagement on the website.
• Brevo (Sendinblue)coreTechnology or IntegrationEmail newsletter delivery service with statistical evaluation of newsletter campaigns including open rates and interaction tracking.
• ABCERTcoreOthersOrganic certification body (DE-Öko-006) certifying the company's organic products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ankerkraut: Hamburg-based D2C spice brand selling directly to consumers and through grocery channels across DACH; comparable in core product (specialty spice blends) and target customer (home cooks).
• Just Spices: Düsseldorf-based D2C spice brand competing in the same German online specialty spice category, with grocery and foodservice listings; closest direct competitor in scale and channel mix.
• Sonnentor: Austrian organic herb and spice company operating its own farm and retail stores across DACH, with comparable Bio/Fairtrade positioning, regional sourcing narrative, and multi-channel retail/wholesale model.
• Herbaria: Bavarian organic spice company with own farm and direct-to-consumer retail, highly comparable as a fellow German specialty spice brand emphasizing in-house processing, organic certification, and premium positioning.
• Lebensbaum: German organic spice and coffee brand owned by Wollenhaupt; sells through organic retail and grocery in DACH with comparable Bio certification and premium positioning.

Broad incumbents

• Ostmann Gewürze: Mass-market German spice brand owned by Fuchs Gruppe, widely distributed in German supermarkets; comparable product category but with conventional (non-organic) positioning and significantly broader distribution.
• Rapunzel Naturkost: Large German organic food manufacturer (including spice line) with Bio certification, B2B and retail distribution across DACH; comparable in organic spice manufacturing but at substantially larger scale.
• Alnatura: Major German organic supermarket chain and private-label brand carrying comparable specialty spices; comparable category and Bio positioning but operates at substantially broader retail scale.

Emerging players

• Spicewalla: US-based specialty spice retailer emphasizing small-batch sourcing and direct-to-consumer e-commerce; comparable business model (curated spices, content-driven brand, D2C focus) but different geography.

Regional players

• Barlby Gewürze: German specialty spice company with in-house processing in Bavaria, comparable vertical integration but serves primarily foodservice and B2B rather than retail consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCtLPhlI8_DRHrj1PzEkExSg
• Facebookfacebook.com/GewuerzeDerWelt
• Instagraminstagram.com/gewuerze.der.welt
• Pinterestco.pinterest.com/gewuerzederwelt
• LinkedInlinkedin.com/company/gewuerze-der-welt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gewürze der Welt - Baobab Gewürzhandelsgesellschaft mbH