What Giona srl does

Giona Srl is an Italian private limited company (Srl) founded in 2020 by Carlo Boati, headquartered in Sestri Levante, Genova. The company specializes in automation and control systems for irrigation, fertigation, filtration, and greenhouse climate management, serving open-field agriculture, protected crops (greenhouses and vertical farming), residential landscaping, and sports facilities across Italy. Its product portfolio is anchored on exclusive Italian distribution rights for Talgil (Israel) controllers (Sapir 2, Dream 2, Green Field, Green Clima), supplemented by Munters climate control systems, Pessl Instruments weather stations, and GroPoint soil sensors, all unified through proprietary communication architectures.

The technology stack centers on programmable centraline (controllers), RTU (Remote Terminal Unit) field devices, environmental sensors, and remote management software. Two proprietary connectivity layers underpin deployment: Sistema Radio G5, a 5th-generation LoRa-based asynchronous bidirectional radio network covering 2.5–25 km with up to 600 RTUs per system, and Sistema Monocavo, a single-wire bidirectional power and communication system supporting 10 km networks with up to 60 RTUs. Sapir 2 controllers expose REST APIs for third-party integration, enabling server-to-server data exchange with Pessl's METOS cloud. Recent product additions include Sapir 2 Mini (2024), Garden Wiz and Fertmaster (2024), and MINIAG PRO (January 2025).

Giona's business model combines four revenue streams: hardware resale of controllers, RTUs, sensors, and accessories (including third-party brands); pre-sale consulting covering field surveys, hydraulic design verification, and feasibility studies; professional installation of turnkey or automation-only systems; and recurring after-sales technical support delivered via remote cloud-based management and on-site field technicians. Distribution is primarily channel-led through an Italy-wide dealer and installer network, with direct enterprise sales for larger accounts. Pricing is not publicly disclosed; product catalogs require registered login access.

Name

Giona srl

Legal name

Giona srl

Website

https://gionasrl.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Giona Srl is an Italian company that distributes and integrates irrigation automation systems — including Talgil controllers, Munters climate controls, Pessl weather stations, and GroPoint sensors — for open-field agriculture, greenhouses, residential, and sports facilities across Italy through a nationwide dealer and installer network.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Automation

NAICS

Water Supply and Irrigation Systems (221310)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

akta.pro secondary industries

Sprinkler & Center-Pivot/Lateral-Move Systems (AFAAACAB), Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI), Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD)

Keywords

• Irrigation automation
• Irrigation control systems
• Fertigation systems
• Greenhouse climate control
• Agricultural sensors

Headquarters

HQ city

Sestri Levante

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product sales (centraline, sensors, RTU, accessories): Giona sells a wide range of irrigation automation products including controllers, RTU units, environmental sensors, weather stations, interfaces, monocable and radio systems, and accessories. Products are sold through direct channels and a national dealer/install network. The company is a distributor for Talgil, Munters, Pessl Instruments, and GroPoint brands in Italy.
2. Consulting and pre-sale services: Pre-installation consulting including field surveys, hydraulic design verification, automation system design, radio feasibility studies, signal testing, fertigation consulting, sensor identification, and cost estimation.
3. Technical assistance and after-sales support: High-level technical assistance on products with 30 years of sector experience. Remote cloud-based system management support and on-site technician deployment across Italy including islands.
4. Installation and turnkey systems: Professional installation of automation systems, radio or monocable systems, complete turnkey irrigation systems, and electrical infrastructure verification. Includes ordinary and extraordinary maintenance services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Giona Srl sells and distributes irrigation automation and control systems in Italy, including centraline (controllers), RTU field devices, environmental sensors, weather stations, and remote management software, drawing on the Talgil, Munters, Pessl Instruments, and GroPoint product portfolios. The company complements product supply with pre-sale consulting (field surveys, hydraulic design verification, feasibility studies), professional installation of turnkey irrigation and automation systems, and remote cloud-based technical assistance across all of Italy including the islands.

Product overview

Giona srl is an Italian company specializing in automation and control systems for irrigation, fertigation, filtration, and climate management in agriculture. The product portfolio consists of a comprehensive ecosystem centered around Talgil controllers (Sapir 2, Dream 2, Green Field, Green Clima) that form the core platform for managing irrigation, fertigation, filtration, and greenhouse climate. The system supports multiple communication architectures including single-cable and Radio G5 systems for field connectivity. The ecosystem includes RTU (Remote Terminal Unit) modules for distributed field control, weather stations (Pessl METOS) and soil sensors (GroPoint) for environmental monitoring, fertigation equipment (Fertmaster), and various accessories including solar panels and mounting hardware. The portfolio serves three main application areas: open field irrigation, protected crops/greenhouses, and environmental monitoring for decision support. All major controllers support remote management via web applications and REST API for third-party integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Sapir 2 Single-line controller for managing and controlling irrigation, filtration, and fertigation, with modular structure supporting radio or single-cable expansion options, remote management via internet modem with SPOT (mobile/tablet) or CONSOLE (computer) applications.
• Sapir2 Mini Lite version of the Sapir2 controller that manages irrigation, filtration, and fertigation for open field with expansion capability, with local management via WIFI Direct or remote via SPOT/CONSOLE applications.
• Green Field ECO Munters irrigation, filtration, and fertigation management and control controller with local or remote internet management via application, for protected crops.
• Green Field Munters expandable modular irrigation controller for soil and soilless applications in protected crops, with hardware modularity and programming flexibility, combinable with Green Clima for full greenhouse management.
• Green Clima Munters climate management controller for one or more greenhouse zones, managing up to 4 climate zones and combinable with Green Field for complete greenhouse control.
• Dream 2 Talgil professional multi-line command controller with internet connection capability, manages multiple irrigation lines/systems, controllable via smartphone, tablet or PC, with operation history recorded on remote server.
• FILTRON 1-10 Talgil backwash controller (1 to 10 filter units), available in AC and DC versions with or without integrated delta P, featuring LCD display and expandable with 2-output expansion units.
• OASIS Irrigation controller descended from K1, with internet remote connection via modem and SIM across Windows, Linux, Android, and iOS, optionally equipped with RF RTU system for wireless field management.
• MINIAG PRO Expandable time-based irrigation and fertigation controller with 4 to 20 outputs, with local control via WIFI direct app or remote control via WIFI/MODEM, available in AC and DC versions.
• MINIAG Smaller sibling of Talgil time-based programmer family, based on time-mode operation and offering the main functions required by professional agriculture.
• Garden Wiz Simple irrigation and fertigation time-based controller designed for gardening and small open-field applications, equipped with a simple APP for Android and iOS control, available in DC battery-powered version.
• Fertmaster EC and pH management and control controller that can work in stand-alone mode with external contact activation or under Dream2 and Sapir2 control.
• Uniliner Command and input transformation unit for multicable systems (24V AC or 12V DC bistable) into single-cable or radio systems for medium and large installations, with modular hardware for expanding existing systems.
• Sistema Radio G5 5th-generation asynchronous bidirectional radio system based on LoRa technology, providing RF connectivity between centraline (Dream2/Sapir2/Uniliner) and field RTU units, with coverage of 2.5 to 25 km with multi-repeat, up to 600 RTUs and 99 systems per area.
• Sistema Monocavo Bidirectional single-cable power and communication system for 12V DC bistable devices, supporting network development up to 10 km with shielded cable and up to 60 RTUs at a 1-second communication cycle.
• RTU RF G5 4 ANA Radio RTU allowing connection of 4 analog sensors (4-20mA or 0-5V) with 12-bit resolution.
• RTU RF G5 ECO (various models) Radio RTUs enabling command of 1 or 2 bistable 12V DC outputs, reading of 1 or 2 digital inputs and 2 analog inputs (4-20mA or 0-5V).
• RTU RF G5 Modulare Radio RTU enabling command of 1 or 2 bistable 12V DC outputs (expandable to 8), with up to 8 digital inputs and 1 analog input via expansion cards.
• RTU RF G5 ONE 1/1 Radio RTU commanding 1 bistable 12V DC output and reading 1 digital input, with integrated repeater mode preserving I/O functions.
• RTU RF G5 SDI-12 Radio RTU connecting up to 4 SDI sensors (up to 4 readings), inputs powered by RTU, requiring 12V 3.3Ah rechargeable battery and 10W solar panel.
• RTU modulari Single-cable RTU commanding 2 to 8 bistable 12V DC outputs and reading 4 or 8 digital inputs and 2 or 4 analog inputs, with IP65 protection.
• RTU ECO 1/2, 2/2 and 2/2 ANA Single-cable RTU commanding 1 or 2 bistable 12V DC outputs and reading 2 digital inputs or 2 analog 4-20mA sensors.
• RTU Molded (various models) Epoxy resin-encapsulated RTUs for single-cable systems (1/0, 1/1, 2/0, 2/1 models) with IP68 protection, dimensions 120 x 90 x 40mm.
• RTU 2/0/2ANA 4-20mA a batteria 2 fili Single-cable battery-powered RTU for reading 2 remote analog 4-20mA sensors without external power, with 2 bistable outputs, powered by 4 x 1.5V type D batteries.
• MMETOS-C-ET-N Complete Pessl weather station for field placement, measuring precipitation, air temperature/humidity, solar radiation, wind speed/direction, daily ETO, VPD, and Delta T, connected via internet with SIM to Pessl remote server and via API to Talgil Dream2/Sapir2.
• MMETOS-C-DIS-N Simplified Pessl weather station with main meteorological sensors and optional wet-leaf sensor, connected via internet/SIM to Pessl server and to Talgil controllers via API.
• GroPoint Pro Robust GroPoint soil moisture sensor measuring volumetric water content (0-100% VMC), soil temperature (-20 to +70C), and electrical conductivity/salinity (0-4 dS/m) over SDI-12 with wet-front detection capability for precision irrigation.
• GroPoint Lite Robust and highly precise GroPoint soil moisture sensor measuring volumetric water content (0-100% VMC) at 2% accuracy, 12V DC powered with 4-20mA output.
• GroPoint Multilivello Economic GroPoint soil probe measuring volumetric water content and soil temperature at multiple depths via a single probe with continuous 15cm segments from surface to 120cm.
• Dendrometro DD-S1 and DD-S2 High-precision sensor for continuous measurement of tree trunk and branch diameter variations under external conditions, used as part of a measurement system connected to a controller.
• Box Temp/Umidita Plastic box for greenhouse temperature and humidity measurement with internal fan, 0-60C temperature and 0-100% RH humidity, requiring 12V DC for sensors and 24V AC for fan.
• Sensore PAR Quantum sensor (SQ-514) for measuring Photosynthetically Active Radiation (PAR) in the 400-700nm range, quantified as PPFD for greenhouse and growth chamber applications.
• Sensore radiazioni Piranometer SP-214 amplified sensor with 4-20mA output, silicon photodiode cells, and marine-grade IP68 connector, for agricultural weather systems measuring shortwave radiation.
• Interfaccia meteo (Davis Vantage Pro 2 weather interface) Interface integrating Davis Vantage Pro 2 weather station for data transfer to Dream2 or Sapir2 via RS485, providing barometric pressure, temperature, humidity, UV, wind, precipitation, evapotranspiration, dew point, and solar radiation.
• Pre-installation consulting and design services Consulting and design services including field surveys, hydraulic design verification, automation system design, radio feasibility studies, signal testing, fertigation consulting, sensor identification, and cost estimation for new irrigation installations or restoration of existing systems.
• Turnkey installation and field services Professional installation of automation systems, radio and monocable systems, complete turnkey irrigation systems, and electrical infrastructure verification, with ordinary and extraordinary maintenance, delivered across Italy including islands.
• Remote cloud-based technical assistance and after-sales support High-level technical assistance on Giona and distributed products, leveraging 30 years of sector experience, including remote cloud-based system management support and on-site technician deployment across Italy including islands.

Quantifiable outcome

• Remote management reduces intervention time and costs through cloud-based system management
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Talgil (Israel)coreChannel Partner/ Reseller/ DistributorGiona Srl is the exclusive Italian distributor for the Talgil brand, developed in Israel, which provides irrigation management, control, and monitoring systems as well as fertigation systems. Talgil products include the Sapir2, Dream2, and MINiag centraline (controllers), Uniliner interface, and associated RTU (Remote Terminal Unit) field devices. This is the core product line for Giona's irrigation automation business.
• MunterscoreChannel Partner/ Reseller/ DistributorGiona Srl is the Italian distributor for Munters, a brand specializing in controlled-environment agriculture for both irrigation and climate control in protected crops. Munters products distributed by Giona include the Green Field and Green Field ECO centraline, Green Clima climate controller, and related greenhouse management systems. Munters is a key brand for Giona's protected crops segment.
• Pessl InstrumentscoreTechnology or IntegrationGiona distributes Pessl weather stations (MMETOS-C-ET-N and MMETOS-C-DIS-N models) for environmental monitoring. These stations connect via internet through SIM and upload data to Pessl's remote server. They can be linked to Talgil Dream2 and Sapir2 centraline without cables via API server-to-server communication, providing decision-support data for irrigation management.
• GroPointsecondaryTechnology or IntegrationGiona distributes GroPoint soil sensors (GroPoint Pro, GroPoint Lite, GroPoint Multilivello) for soil moisture, temperature, and electrical conductivity measurement. These SDI-12 compatible sensors integrate with Giona's centraline and RTU systems for data-driven irrigation management. GroPoint sensors provide wet-front detection capabilities for precision irrigation.
• Davies Vantage Pro 2secondaryTechnology or IntegrationThe Davies Vantage Pro 2 weather station is integrated through the Giona weather interface to provide comprehensive meteorological data (barometric pressure, temperature, humidity, UV radiation, wind direction and speed, rainfall, evapotranspiration, dew point, solar radiation) to Dream2 or Sapir2 systems via RS485 cable communication.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rain Bird Corporation: Rain Bird (US) is a global manufacturer of irrigation controllers, valves, rotors, and central-control/drip systems for agriculture, golf, and residential markets. It overlaps with Giona in the controller and central-control category across open-field and protected-crop irrigation.
• Jain Irrigation Systems: Jain Irrigation (India) is one of the largest global players in drip and sprinkler irrigation, micro-irrigation systems, and agri-tech automation. It overlaps with Giona in irrigation automation and fertigation at the broader agricultural scale.
• Hunter Industries: Hunter Industries (US) manufactures irrigation controllers, rotors, valves, and central-control systems for residential, commercial, and agricultural use. Its controller and central-control portfolio directly competes with Giona's Sapir 2 / Dream 2-based offering in the European market.
• Toro Company: Toro (US) is a diversified outdoor equipment and irrigation manufacturer whose irrigation segment includes controllers, valves, soil sensors, and central-control platforms. It competes in the same smart-irrigation and central-control category as Giona, particularly for sports turf and high-end agricultural users.
• Netafim: Netafim (Israel, now part of Orbia) is the global leader in precision irrigation, offering driplines, sprinklers, digital farming platforms, and fertigation. It competes with Giona's offering at the high end of Italian agriculture and serves as the benchmark for digital, sensor-driven irrigation at scale.
• Rivulis Irrigation: Rivulis (Israel/global) is a major micro- and drip-irrigation solutions provider, including driplines, filters, and automation/control. It competes with Giona across Italian agriculture for field irrigation and fertigation systems at scale.

Direct peers

• Talgil: Talgil (Israel) designs and manufactures the Sapir 2, Dream 2, MINIag, and Fertmaster controllers and RTU systems that form the core of Giona's product offering. While Giona is Talgil's Italian distributor, Talgil sells directly or via other partners in other markets, making it the most direct technology and product peer.
• Irritec: Irritec is an Italian-headquartered micro-irrigation and irrigation systems manufacturer with global reach, selling drip, sprinkler, and automation solutions to agriculture. It is the closest Italian-headquartered competitor serving the same growers and dealer/installer channels as Giona, with overlapping product portfolios in field irrigation and fertigation.

Others

• Munters: Munters (Sweden) is a global provider of climate-control solutions for greenhouses and protected agriculture (Green Field, Green Clima), which Giona distributes in Italy. Munters operates as a technology supplier/partner rather than a channel competitor in irrigation controllers.
• Pessl Instruments: Pessl Instruments (Austria) manufactures METOS weather stations and agri-meteorological sensors that Giona distributes and integrates in Italy. As a partner/supplier of decision-support hardware, Pessl is comparable to Giona in the monitoring-and-decision-support layer but does not directly compete in irrigation controllers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GIONA-SRL-110999691422437
• LinkedInlinkedin.com/company/giona-srl
• Instagraminstagram.com/gionasrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giona srl