GLO Science
GLO Science is a private New York-based dental device company that sells patented professional teeth-whitening systems (G.L.O. heat-and-light technology) exclusively through dental practices worldwide, anchored by a partnership with Aspen Dental.
- Company typePrivate
- Founded2011
- HeadquartersNew York, NY, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GLO Science does
GLO Science (legally GLO Science Professional) is a privately held New York-based medical device and consumer products company that develops and sells professional teeth-whitening systems exclusively through dental practices. Founded in 2011 by Dr. Jonathan B. Levine, a prosthodontist and NYU professor, the company is built around its patented G.L.O. (Guided Light Optics) technology, which combines gentle heat and light with hydrogen peroxide gel to accelerate whitening while minimizing tooth sensitivity and dehydration. The technology is protected by 26 patents covering the heat-activated whitening mouthpiece and delivery system, and has earned a 92% clinical evaluation rating from Dental Advisor.
The product portfolio spans three delivery channels: in-office treatments using 24% and 30% hydrogen peroxide gels with the patented GLO mouthpiece hardware; at-home kits using 10% hydrogen peroxide gel; and dual whitening systems combining both. Supporting products include a stain protection serum, refill kits, whitening pens, and a digital shade assessment scanner. Pricing ranges from a $349 introductory kit to a $1,999 dual starter set, with recurring consumables generating the bulk of long-tail revenue per practice.
GLO sells primarily through a direct sales representative network (with a 'Find Your GLO Rep' program), supplemented by authorized regional dealers and a professional e-commerce portal at glosciencepro.com. The customer base consists of dental practices worldwide, anchored by an enterprise partnership with Aspen Dental, one of the largest dental service organizations in the United States. The company is small (11-50 employees) and has no disclosed institutional funding, operating status is active, and the brand is positioned around dentist-invented credibility and faster, low-sensitivity whitening outcomes.
GLO Science firmographics
Firmographics- Name
- GLO Science
- Legal name
- GLO Science Professional
- Website
- https://glosciencepro.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GLO Science is a private New York-based dental device company that sells patented professional teeth-whitening systems (G.L.O. heat-and-light technology) exclusively through dental practices worldwide, anchored by a partnership with Aspen Dental.
- Ownership category
- akta.pro rank
GLO Science industry classification
Industry- Product category
- Professional Dental Teeth Whitening
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Toilet Preparation Manufacturing (325620)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Whitening Products (Strips, Gels, Pens, Kits) (CRABAFAF)
- akta.pro secondary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
Keywords
Where GLO Science is headquartered
LocationHeadquarters
- HQ city
- New York, NY
- HQ country
- United States
- HQ region
- North America
Markets served
GLO Science business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Teeth Whitening Products: Sale of in-office and at-home teeth whitening kits, refills, and accessories to dental practices. Products include hardware kits, gel refills, and stain protection serums. Consumables generate recurring revenue through repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GLO Introductory Kit - Entry-level professional whitening package |
| Unit Pricing | Pay-as-you-go | GLO In-Office Whitening Refill + Stain Protection Kit [6x Patients] |
| Unit Pricing | Pay-as-you-go | GLO Science Stain Protection Serum |
| One time/ perpetual license | Pay-as-you-go | GLO Dual Whitening Starter Set (In Office & At-Home) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
GLO Science product offering
Product offeringCore offering
GLO Science develops and sells professional teeth whitening products and devices built around its patented G.L.O. (Guided Light Optics) technology, which combines gentle heat and light to activate hydrogen peroxide gel for faster whitening with minimal sensitivity. The portfolio spans in-office hardware kits, at-home patient kits, dual in-office and take-home systems, hydrogen peroxide whitening gels, stain protection serums, whitening pens, and a digital shade scanner, sold exclusively through dental practices.
Product overview
GLO Science offers a comprehensive professional teeth whitening ecosystem built around its patented GLO (Guided Light Optics) technology, which combines gentle heat and light to activate hydrogen peroxide gel for faster, more effective whitening with minimal sensitivity. The product portfolio is organized into three delivery channels: (1) In-Office Whitening products featuring 24% and 30% hydrogen peroxide gels used with the patented GLO whitening mouthpiece device, including the GLO In-Office Whitening Hardware Kit, GLO Introductory Kit, and GLO In-Office Whitening Refill + Stain Protection Kit; (2) At-Home Whitening products featuring 10% hydrogen peroxide gel, including the GLO AT-Home Whitening Essentials Kit, GLO At-Home 3-Vial Gel Pack, and GLO-To-Go Whitening Pens; and (3) Dual Whitening systems combining both in-office and at-home components, including the GLO Dual Whitening Starter Set and corresponding refill kits. Supporting products include the GLO Science Stain Protection Serum for post-treatment maintenance and the GLO Precise Shade Scanner for outcome documentation. All products are sold exclusively through dental practices.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 12 shades whiter in as little as 16-30 minute treatments
- +3 more outcomes
Companies that use GLO Science
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
GLO Science technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GLO Science partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aspen DentalcoreGLO Science has established a partnership with Aspen Dental, one of the largest dental service organizations, to provide professional teeth whitening services using the GLO whitening system in their dental practices.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
GLO Science competitors and assessment
Company assessmentRegional players
- Boutique Whitening: Boutique Whitening is a UK-based professional whitening brand sold exclusively through dental practices internationally, mirroring GLO's dental-only distribution model — although primarily focused on Europe rather than the US.
Emerging players
- Smileactives: Smileactives sells whitening products via direct-to-consumer e-commerce and through select dental channels, overlapping with GLO's at-home whitening pen and gel refill offerings.
- Hismile: Hismile is an Australian direct-to-consumer whitening brand using PAP+ formulations; while not a dental-practice competitor, it represents the structural shift in whitening demand away from dentists that pressures GLO's channel.
Direct peers
- Beyond Dental & Health: Beyond (now part of Kerr/Envista) sells the Beyond Polus accelerator and professional whitening kits aimed at dental practices using light-accelerated chemistry — a structurally similar value proposition to GLO's heat-and-light approach.
- SDI Limited: SDI's PolaDay, PolaNight, and Pola Office+ whitening systems are sold exclusively through dental professionals and directly overlap GLO's product architecture in both take-home and in-office chairside protocols.
- DenMat Holdings (Lumibrite): DenMat's Lumibrite in-office and take-home whitening systems are sold to dentists through dental distributors and directly compete with GLO on speed (short chair time) and low-sensitivity claims.
- Ultradent Products: Ultradent is a leading dental manufacturer whose Opalescence line — including Boost in-office and PF take-home gels — is the closest direct competitor to GLO's in-office and at-home whitening kits, competing for the same dental practice channel on similar chair-time claims.
Broad incumbents
- Philips (Zoom Whitening): Philips Sonicare and the Zoom professional whitening brand compete head-on with GLO in dental offices; Philips' huge field-sales footprint and brand recognition make it the largest professional whitening incumbent that GLO must displace within dental accounts.
- Colgate-Palmolive (Colgate Optic White): Colgate Optic White over-the-counter whitening toothpastes, pens, and a Colgate Professional product line compete at both the consumer-direct and dental-office layer with GLO's at-home kits.
- Procter & Gamble (Crest 3D White): Crest 3D White is the dominant consumer whitening brand including professional-formula strips sold through dental offices; P&G's marketing scale and retail power create downstream pressure on professional whitening demand that affects GLO's chair-time volumes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GLO Science social profiles
Digital presenceGLO Science financial estimates
Financial estimateRevenue estimate
Valuation estimate
GLO Science leadership team
Management profileNumber of profiles
Profiles1 record
GLO Science funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GLO Science M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GLO Science
What does GLO Science do?
GLO Science develops and sells professional teeth whitening products and devices built around its patented G.L.O. (Guided Light Optics) technology, which combines gentle heat and light to activate hydrogen peroxide gel for faster whitening with minimal sensitivity. The portfolio spans in-office hardware kits, at-home patient kits, dual in-office and take-home systems, hydrogen peroxide whitening gels, stain protection serums, whitening pens, and a digital shade scanner, sold exclusively through dental practices.
Is GLO Science a public or private company?
GLO Science is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GLO Science founded?
GLO Science was founded in 2011. It employs 11 to 50 people.
Where is GLO Science based?
GLO Science is headquartered in New York, NY, United States, in the North America region.
How does GLO Science make money?
One revenue line is on record: professional Teeth Whitening Products.
Who are GLO Science's main competitors?
Boutique Whitening is listed as a regional player. Emerging players are Smileactives and Hismile. Direct peers are Beyond Dental & Health, SDI Limited, DenMat Holdings (Lumibrite) and Ultradent Products. Broad incumbents are Philips (Zoom Whitening), Colgate-Palmolive (Colgate Optic White) and Procter & Gamble (Crest 3D White).
Does GLO Science have an API?
No public API is recorded for GLO Science.
What industry is GLO Science in?
GLO Science's product category is Professional Dental Teeth Whitening. Its primary akta.pro industry code is CRABAFAF, Whitening Products (Strips, Gels, Pens, Kits), with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 339114 and its SIC code is 3843.