GoodGames
GoodGames operates a web-based gamification platform that uses structured gameplay and the proprietary GoodFocus Method to drive engagement in meetings, workshops, training, and conferences for enterprises, governments, educational institutions, and humanitarian organizations worldwide.
- Company typePrivate
- Founded2020
- HeadquartersFreeport, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GoodGames does
GoodGames (legal entity: GoodGames, LLC; formerly Goodfocus Games) is a privately held, Freeport, Maine-based software and services company that operates a web-based social gamification platform for organizational engagement. Founded in March 2020 by Mark Booker, Daniel Stephens, and Pablo Suarez as a digital continuation of humanitarian in-person games disrupted by COVID-19, the company sells the GoodGames Platform paired with its proprietary GoodFocus Method, supported by a library of named games (RANT!, Cartoonathon, Headlines, I Think, We Think) that facilitate brainstorming, anonymous feedback, comparative thinking, and storytelling with data for groups of several hundred to over 1,000 participants per event. The platform is web-based, mobile-first, requires no download, integrates with standard conferencing tools, and layers AI-driven analytics to categorize feedback and surface themes while preserving participant anonymity.
The company monetizes through a mix of subscription-style platform access and licensing combined with professional services: Expert Facilitation, Custom Workshop Development, Strategic Planning services, and Conference Engagement services (including QR code-based real-time feedback and Q&A moderation). Pricing is quote-based with multi-year contracts; there are no publicly listed tiers. Distribution is consultative, beginning with scheduled meetings with Engagement Experts and proceeding through a customized demo.
GoodGames targets a horizontal set of customer segments: corporate organizations (the primary segment), conference and event organizers, HR departments, educational institutions, government and public-sector agencies, and humanitarian/non-profit organizations (offered free of charge). Named customers span NASA, World Bank Group, BMW Foundation, IFRC, Vanderbilt University School of Engineering, ClimateWork Maine, CatIQ, League of Intrapreneurs, Earlybird Events, BraveJoy Leadership Consulting, and Synchronized Resources. Infrastructure is hosted on Akamai (Linode) with payments processed by Stripe; the company does not directly handle credit card data. As of the available data, the company has not disclosed external funding and operates with a lean team.
GoodGames firmographics
Firmographics- Name
- GoodGames
- Legal name
- GoodGames, LLC
- Website
- https://goodfocusgames.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoodGames operates a web-based gamification platform that uses structured gameplay and the proprietary GoodFocus Method to drive engagement in meetings, workshops, training, and conferences for enterprises, governments, educational institutions, and humanitarian organizations worldwide.
- Ownership category
- akta.pro rank
GoodGames industry classification
Industry- Product category
- Employee Engagement Software
- SIC
- Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Game-Based Learning & Gamification Authoring (EDAFAHAF)
Keywords
Where GoodGames is headquartered
LocationHeadquarters
- HQ city
- Freeport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoodGames business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Session Facilitation Services: Professional facilitation services where GoodGames Expert Facilitators lead sessions using the platform and tools, working with clients to deliver interactive experiences for meetings, workshops, training, and conferences.
- Platform Access and Licensing: Web-based platform access for game events. Clients can create events and run sessions, with facilitators from the organization or GoodGames.
- Custom Workshop Development: Collaborative design of customized sessions tailored to specific organizational objectives and engagement goals.
- Conference Engagement Services: Comprehensive conference engagement strategy services including QR code feedback systems, Q&A moderation, and real-time data collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom engagement pricing based on session requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
GoodGames product offering
Product offeringCore offering
GoodGames sells a web-based, mobile-first gamification platform that runs interactive, focused gameplay sessions for meetings, workshops, training, and conferences, designed to amplify quiet voices and surface candid feedback. The platform is sold with the proprietary GoodFocus Method and is delivered either as self-serve platform access or bundled with expert facilitation, workshop, and strategic planning services from GoodGames' Experience Experts.
Product overview
GoodGames offers a web-based gamification platform called the GoodGames Platform, which is the core product. This is complemented by the GoodFocus Method, a proprietary methodology for organizational engagement. The platform includes several named game-based tools: RANT! (brainstorming/feedback), Cartoonathon (collaborative cartoon creation), Headlines (idea visualization), and I Think, We Think (word clouds). The company provides related services including Strategic Planning, Training/Workshops, Conference Services with QR code feedback and Q&A moderation, and Presentations/Meetings Support. The platform is web-based, works on any device including mobile-first design, and supports several hundred to over 1000 participants in a single event. Anonymous participation is a core principle, and the platform captures extensive participation data and metrics for organizational insights.
Differentiator
Problem solved
Functional benefit
Products and services
- GoodGames Platform Web-based, mobile-first gamification platform that runs interactive, focused gameplay sessions for meetings, workshops, training, and conferences; supports several hundred to 1,000+ participants per event and offers anonymous participation, AI-powered insights, and integration with major video conferencing tools. Sold to corporate, governmental, educational, and humanitarian organizations.
- Strategic Planning Services Consultative service in which GoodGames Experience Experts collaborate with business leaders to design and run interactive strategic planning sessions using the GoodFocus Method and platform, producing clear, actionable, forward-thinking strategies. Targeted at organizational leaders responsible for setting direction.
- Training and Workshops Facilitated or co-facilitated training sessions delivered by GoodGames Experience Experts using the platform to supercharge engagement, participation, and comprehension while collecting useful metrics for new or existing training programs.
- Conference Engagement Services Turnkey conference engagement package including QR code feedback systems placed throughout event spaces, real-time Q&A moderation and prioritization, and participation analytics for conference organizers and event planners.
Quantifiable outcome
- Research shows gamification activates hippocampus and triggers dopamine, serotonin and endorphin release, increasing capacity for learning, memory and attention while reducing stress
- +3 more outcomes
Companies that use GoodGames
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles2 records
GoodGames technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature7 records
GoodGames partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and infrastructure.
- IFRC (International Federation of Red Cross and Red Crescent Societies)coreHumanitarian organization that has used the GoodGames platform. Pablo Suarez, who co-designed the live in-person games that inspired the platform, has advised IFRC in over 50 countries. Platform offered free to humanitarian, non-profit, and governmental organizations.
- World Bank GroupcoreInternational financial institution that has utilized GoodGames for workshops and virtual platform engagement. GoodGames helped create experiential spaces to explore complex topics with diverse group of leaders from civil society, private and public sector.
- BMW FoundationcoreFoundation focused on responsible leadership that collaborated with GoodGames for creating new tools and services. Their infinite creativity and values enabled fantastic collaboration and delivery of new experiential spaces.
- ClimateWork MaineminorPartnership for virtual panel discussion exploring climate solutions. GoodGames partnered with ClimateWork Maine following their Summit to create engaging and interactive virtual panel discussion for advancing climate action.
- Vanderbilt University School of EngineeringminorEducational institution that conducted highly engaging interactive sessions with GoodGames, demonstrating platform effectiveness for academic environments.
- Pablo SuarezcoreCo-creator of the original game concepts and methodology. Extraordinary educator with heart bigger than most who advised humanitarian organizations in 50+ countries and designed live in-person games that taught collaboration and risk management. His work formed the foundation for GoodGames digital platform.
- Akamai (Linode)infrastructureCloud hosting provider for GoodGames infrastructure. Akamai performs vulnerability scans and pen-test scans on their infrastructure. Data center operations accredited under SOC 2 Type 2 and SOC 3.
- StripeinfrastructurePayment processor for credit card transactions. Level 1 PCI compliant vendor handling all payment processing. GoodGames never sees or handles credit card information directly.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
GoodGames competitors and assessment
Company assessmentBroad incumbents
- Culture Amp: Enterprise employee engagement and feedback platform with surveys, analytics, and HR integrations. Adjacent to GoodGames' HR/corporate engagement segment but focused on continuous listening rather than live gamified facilitation.
- SurveyMonkey: General-purpose survey, polling, and feedback platform used by enterprises for employee engagement and event feedback. Comparable as a feedback-collection alternative though without the gamification layer.
- Peakon (Workday): Enterprise employee engagement platform (acquired by Workday) that turns survey responses into action-oriented insights. Overlaps with GoodGames' AI-driven feedback analytics and HR engagement segment.
- Quizlet: Large-scale gamified learning platform used in education and increasingly in corporate training. Comparable to GoodGames' EdTech and training/workshops use cases, though at a much larger consumer scale.
Direct peers
- Poll Everywhere: Live polling and interactive Q&A platform for presentations, meetings, and conferences. Overlaps with GoodGames' anonymous participation and real-time engagement tooling.
- Slido: Q&A and polling platform owned by Cisco/Webex, purpose-built for conferences and meetings to collect audience questions and feedback in real time. Directly overlaps with GoodGames' Q&A moderation and QR feedback system.
- Kahoot!: Game-based learning and audience engagement platform used in classrooms, corporate training, and events. Comparable to GoodGames' gamified learning, training/workshops, and conference offerings.
- Mentimeter: Audience engagement platform for meetings, presentations, and conferences with live polling, quizzes, and gamified interactions. Closest direct competitor to GoodGames' event and conference engagement use cases.
Emerging players
- 15Five: Continuous performance management and employee engagement platform focused on lightweight check-ins and feedback. Partial overlap with GoodGames' HR engagement and anonymous feedback use cases.
- Mursion: VR-based soft-skills training and simulation platform serving corporate and education customers. Adjacent as another experiential learning/engagement vendor competing for the same corporate L&D budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
GoodGames social profiles
Digital presenceGoodGames compliance and trust
Trust signalCompliance3 records
GoodGames financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodGames leadership team
Management profileNumber of profiles
Profiles3 records
GoodGames funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodGames M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodGames
What does GoodGames do?
GoodGames sells a web-based, mobile-first gamification platform that runs interactive, focused gameplay sessions for meetings, workshops, training, and conferences, designed to amplify quiet voices and surface candid feedback. The platform is sold with the proprietary GoodFocus Method and is delivered either as self-serve platform access or bundled with expert facilitation, workshop, and strategic planning services from GoodGames' Experience Experts.
Is GoodGames a public or private company?
GoodGames is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoodGames founded?
GoodGames was founded in 2020. It employs 1 to 10 people.
Where is GoodGames based?
GoodGames is headquartered in Freeport, United States, in the North America region.
How does GoodGames make money?
Four revenue lines are on record. Session Facilitation Services are the primary driver. The others are platform Access and Licensing, custom Workshop Development and conference Engagement Services.
Who are GoodGames's main competitors?
Broad incumbents on record are Culture Amp, SurveyMonkey, Peakon (Workday) and Quizlet. Direct peers are Poll Everywhere, Slido, Kahoot! and Mentimeter. Emerging players are 15Five and Mursion.
Does GoodGames have an API?
No public API is recorded for GoodGames.
What industry is GoodGames in?
GoodGames's product category is Employee Engagement Software. Its primary akta.pro industry code is EDAFAHAF, Game-Based Learning & Gamification Authoring. Its SIC code is 7372.