good minds

What good minds does

good minds GmbH is a Swiss full-service digital marketing and creative agency headquartered in Rotkreuz, Canton of Zug, operating from a single registered office (Chäsimatt 5) under Swiss commercial register number CH-170-4021623-2. The company delivers an integrated offering organized around four service pillars — Webworks (website design, development, and E-Commerce setup), Social Core (social media strategy, channel setup, community management, and advertising), Film & Photography (video, photo, post-production, and graphic design), and Strategy (digital marketing strategy, content design, and employer branding). It also offers training through a tiered Workshops product and a customizable Package Builder tool that lets clients assemble tailored service bundles.

The business operates on a hybrid revenue model combining recurring monthly retainers and project-based fees. Standard subscription packages are priced at CHF 1,400/month (basic), CHF 2,800/month (regular), and CHF 6,400/month (full-scale), with a custom Package Builder starting at CHF 4,500. Hourly consulting is billed at CHF 150/hour, with a 5% expense surcharge and standard mileage billing. Go-to-market is sales-led: prospective clients reach out via a dedicated email ([email protected]) or through the agency’s organic social presence on Instagram, TikTok, and LinkedIn, supported by a Mailchimp newsletter and Leadinfo-driven B2B visitor identification. The technology stack is entirely off-the-shelf martech SaaS (Mailchimp, Intercom, Microsoft Clarity and Advertising, Cloudflare, Vimeo, Spotify, Leadinfo) with no proprietary AI, models, or platform infrastructure.

The customer base spans Swiss SMBs, mid-market firms, and select enterprise clients across Retail (Ford Sursee, DIE SCHMIEDE, kaisin), Healthcare (Luzerner Kantonsspital), Food & Beverage (Nahrin, Sinalco, Cheesenjoy), Hospitality (soño Schweiz, Malea & Limón), Landscaping (Egli Gartenbau), Education (Campus Sursee), and Optics (Park Optik). Service delivery is handled by a small in-house team of approximately seven named employees led by Managing Partner Alex Burth and Creative Director Joël Humbel. The company is privately held with no disclosed funding rounds, no parent entity, no subsidiaries, and no public revenue figures.

Name

good minds

Legal name

good minds GmbH

Website

https://goodminds.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

good minds GmbH is a Swiss full-service digital marketing and creative agency in Rotkreuz, Zug, offering web development, social media management, film and photography, and strategy services to Swiss SMB, mid-market, and enterprise clients via tiered monthly retainer packages and project-based fees.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Graphic Design Services (541430), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Digital marketing services
• Social media management
• Web design and development
• Brand strategy consulting
• Content production agency

Headquarters

HQ city

Rotkreuz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering strategy, web development, film & photography, and social media management. Revenue generated through project-based fees and recurring monthly retainer packages.
2. Hourly Consulting: Standard hourly rate of CHF 150/hour for consulting and custom project work.
3. Subscription Packages: Three tiered monthly service packages (basic at CHF 1,400/mo, regular at CHF 2,800/mo, full-scale at CHF 6,400/mo) providing recurring revenue from retainer clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

good minds is a Swiss digital marketing agency that delivers integrated services across four practice areas: Strategy, Web, Social Media, and Film/Photography. The firm designs, produces, and executes end-to-end digital marketing campaigns — including websites, social media management, and photo/video content — for businesses seeking a single creative partner. Offerings are sold as bundled retainers, full-scale packages, hourly consulting, and customized engagements.

Product overview

good minds is a Swiss digital marketing and creative agency offering a comprehensive suite of services organized into four core pillars: Webworks (website development and optimization), Social Core (social media management), Film & Photography (content production), and Strategy (consulting and branding). Services are delivered through tiered monthly subscription packages (basic, regular, full-scale) ranging from CHF 1,400 to CHF 6,400 per month, with a custom Package Builder option for tailored solutions. Additional offerings include workshops in Basic, Regular, and Full Scale formats for training purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Digital marketing strategy consulting service for businesses developing brand positioning, campaign planning, and go-to-market direction. Delivered as part of integrated engagements or standalone consulting.

Quantifiable outcome

• Successful market entry in Switzerland for soñho brand with unique business model generating high demand
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Leadinfo B.V.minorGTM or Marketing PartnerLeadinfo B.V. (Rotterdam, Netherlands) provides a lead generation service that identifies company visits on the good minds website via IP addresses and displays publicly available company information. First-party cookies are used for behavior evaluation. Good minds uses this data to identify and pursue potential B2B clients.
• ZugwestminorOthersZugwest is a local business network/association in the Zug region of Switzerland. Good minds is a member, as indicated by the logo display on their website under 'good minds ist Mitglied bei'.
• GewerberischminorOthersGewerberisch is a Swiss business/commerce association. Good minds is a member, as indicated by the logo display on their website under 'good minds ist Mitglied bei'.
• Roth & KernminorOthersRoth & Kern (KMU financial consulting partner) is displayed as a partner on the website under 'Partner:innen'. They appear to be a financial/business consulting partner for SMEs.
• In Good Company (Portugal)minorStrategic or Co-development PartnerCollaborated with colleagues from In Good Company in Portugal to develop the soñho business model and brand, and successfully introduce it to the Swiss market.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emakina: European digital agency group offering strategy, web, content, and marketing services — comparable integrated service model at larger scale than good minds.
• Unic: Swiss digital agency with strong web and marketing automation capabilities, serving enterprise clients — comparable to good minds' Webworks and Strategy pillars but at significantly larger scale.
• Jung von Matt: Major European creative and digital agency with offices in Switzerland — operates broadly across creative, digital, and content, overlapping with good minds' full-service agency model.
• Dept: Large international digital agency operating across Europe with end-to-end capabilities in creative, web, social, and content — broad incumbent in the same integrated digital services space as good minds.

Regional players

• Frontal: Swiss digital agency offering web design, branding, and digital marketing — comparable mid-sized Swiss player serving similar SMB and mid-market clients.
• MediaAgentur Streiff: Swiss regional agency focused on Central Switzerland SMB clients, offering web, social, and advertising services — direct overlap with good minds' geographic focus and SMB target segment.

Direct peers

• Webrepublic: Swiss full-service digital marketing agency offering strategy, performance marketing, SEO, and social media management — directly comparable to good minds in service mix and Swiss SMB/mid-market focus.
• BlueGlass: Swiss digital agency offering web, social media, SEO, and content marketing services to Swiss and international clients — comparable full-service positioning and tiered offering.
• Liip: Swiss digital agency combining web development, digital strategy, and content production for SMBs and enterprises across Switzerland — overlapping service pillars (web, strategy, content) with good minds.

Others

• Leadinfo: Lead generation and visitor intelligence provider that good minds uses as a technology partner. Listed separately because it operates as an enabler rather than a competitor, but is embedded in the agency's go-to-market motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/goodminds-ch
• Instagraminstagram.com/goodminds.ch
• TikToktiktok.com/@goodminds.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about good minds