Goods to Give

What Goods to Give does

Goods to Give is a Belgian non-profit organization (ASBL - Association Sans But Lucratif) founded in 2013 that operates as an intermediary between companies holding surplus non-food consumer products and a network of social organizations serving vulnerable populations in Belgium. The organization collects unsold or unallocated non-food inventory — including hygiene products, clothing, household goods, and personal care items — from corporate donors and redistributes these goods free of charge to its network of more than 600 partner associations, which in turn distribute them to beneficiaries such as homeless shelters, food banks, social grocery stores, and refugee support organizations. Its core technical infrastructure is a solidarity webshop (webshop.goodstogive.org) that allows affiliated social organizations to browse and order donated products, complemented by physical pickup points (including one in Liège operated by logistics partner Propac since March 2024) and a separate donation portal for individual contributors routed through the King Baudouin Foundation's Friends Fund.

The organization's go-to-market operates through a community-led model: corporate partnerships (including P&G, Henkel, Reckitt, L'Oréal, Beiersdorf, IKEA, and Pranarom) supply product, regional volunteer ambassadors maintain local relationships with recipient associations, and seasonal campaigns such as Winter Solidarity drive awareness around events like the International Day of Human Solidarity on December 20. The organization does not generate revenue from product sales; rather, its financial inflows consist of individual donations and partner contributions that fund operational costs, while the throughput of redistributed goods is tracked as a social impact metric rather than revenue.

In 2025, Goods to Give reported redistributing more than 1.1 million essential non-food products to nearly 500,000 people in vulnerable situations, building on 2024 figures of 455,000 people served through 560 social organizations. Cumulative redistribution since 2013 has exceeded €62 million in product value, and the organization has publicly targeted increasing annual redistribution volume from approximately €12 million to €20 million by 2027. In December 2025, Goods to Give joined a coalition with Comeos, Fevia, and the Belgian Federation of Food Banks to advocate for federal tax reform on in-kind donations, a move that could materially expand the supply of corporate donors.

Name

Goods to Give

Legal name

Goods to Give ASBL

Website

https://goodstogive.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Goods to Give is a Belgian non-profit (ASBL) founded in 2013 that redistributes surplus non-food products from corporate donors to a network of 600+ social organizations serving vulnerable populations in Belgium via a solidarity webshop platform.

Ownership category

akta.pro rank

Product category

Charitable Product Redistribution Services

NAICS

Miscellaneous Nondurable Goods Merchant Wholesalers (4249), Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

akta.pro secondary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Non-food product donation
• Corporate surplus redistribution
• Poverty alleviation services
• Solidarity webshop platform
• Social welfare distribution

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product donations from corporate partners: Companies donate unsold non-food inventory to Goods to Give. The organization redistributes these products free of charge to social organizations. Revenue is not generated from product sales but through partnerships enabling the social mission.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Goods to Give is a Belgian non-profit (ASBL) that collects unsold non-food consumer products (hygiene, personal care, household goods, clothing) from corporate donors such as P&G, Henkel, Reckitt, L'Oréal, Beiersdorf, Pranarom, and IKEA, and redistributes them free of charge through an online solidarity webshop to a network of 600+ social organizations serving vulnerable populations in Belgium.

Product overview

Goods to Give operates as a charitable platform consisting of three interconnected digital offerings: a solidarity webshop serving as the primary bridge between companies donating surplus non-food products and a network of social organizations; a donation platform enabling individual financial contributions to support operations; and a product catalog through which affiliated organizations access essential consumer goods. The organization was founded in 2013 and has redistributed over €62 million in products, targeting near-doubling of annual redistribution volume to €20 million by 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Solidarity Webshop (Webshop Solidaire) An online platform bridging companies donating surplus non-food products with a network of 600+ social organizations in Belgium. Affiliated associations browse and order essential consumer products (soap, shampoo, diapers, clothing, toys, cleaning products) for free distribution to their beneficiaries.
• Donation Platform (Je fais un don) A dedicated donation portal enabling individuals to make financial contributions to the Goods to Give Fund managed by the King Baudouin Foundation, with bank transfer or online donation options to support operations.

Quantifiable outcome

• 455,000 people supported with essential products in 2024
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• ComeosminorStrategic or Co-development Partner · 22 December 2025Belgian trade association for commerce and services, part of coalition advocating for improved tax treatment of in-kind donations to charitable organizations.
• FeviaminorStrategic or Co-development Partner · 22 December 2025Belgian food and beverage industry federation, part of coalition working on fiscal reform for in-kind donations.
• Fédération belge des Banques AlimentairesminorStrategic or Co-development Partner · 22 December 2025Belgian Federation of Food Banks, part of coalition advocating for improved tax treatment of product donations to charitable organizations.
• PropacminorChannel Partner/ Reseller/ Distributor · 20 March 2024Logistics partner operating the pickup point in Sclessin, Liège, inaugurated March 20, 2024, enabling local distribution for social organizations.
• P&G (Procter & Gamble)coreStrategic or Co-development PartnerMajor consumer goods company partnering with Goods to Give for product donations. P&G and Goods to Give conducted joint visits to social organizations like Casa Hestia to see the impact of donations.
• HenkelcoreStrategic or Co-development PartnerConsumer goods company contributing to Goods to Give's product donation network.
• ReckittcoreStrategic or Co-development PartnerConsumer goods company (owner of brands like Dettol, Lysol) partner in Goods to Give donation network.
• L'OréalcoreStrategic or Co-development PartnerBeauty and cosmetics company contributing personal care products to the solidarity network.
• BeiersdorfcoreStrategic or Co-development PartnerConsumer goods company (Nivea, Eucerin) partner providing personal care donations.
• PranaromminorStrategic or Co-development PartnerAromatherapy and wellness products company contributing essential oils and related products.
• IKEAcoreStrategic or Co-development PartnerFurniture and home goods company providing household items to the donation network.
• Plateforme citoyenne de soutien au réfugiésminorOthersBrussels citizen platform supporting refugees, part of the network of social organizations distributing donated products to vulnerable populations.
• Casa HestiaminorOthersShelter organization founded in 1953, part of the network of social organizations serving vulnerable populations. P&G and Goods to Give visited Casa Hestia to see the impact of donations.
• Bruss'HelpminorOthersOrganization coordinating support for homeless people in Brussels, referenced as source for homelessness statistics showing 20% increase every two years.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Phenix: Phenix is a France-headquartered social enterprise that redistributes unsold inventory (food and non-food) from retailers and manufacturers to charities and consumers. It is the closest direct peer to Goods to Give, operating a near-identical surplus-redistribution model with a digital platform connecting corporate donors to recipient organizations.
• FoodCloud: FoodCloud is an Irish social enterprise that connects retail surplus to charities through a tech platform, with operations expanded to the UK. It mirrors Goods to Give's model of bridging corporate donors and social organizations via a digital matching/ordering platform, though primarily focused on food rather than non-food products.
• OLIO: OLIO is a UK-based app for sharing surplus food and household items between neighbors and businesses. It shares Goods to Give's mission of preventing usable goods from going to waste and routes them to people who need them, though its model is more peer-to-peer and less institutionalized than Goods to Give's NGO-network approach.
• Too Good To Go: Too Good To Go is a Danish-founded marketplace that connects consumers with surplus food from retailers and restaurants via a mobile app. While primarily consumer-facing and food-focused, it operates the same surplus-redistribution thesis as Goods to Give and increasingly covers non-food categories; both target waste reduction through a tech-enabled matching platform.
• InKind USA: InKind is a US-based platform that facilitates in-kind donations from businesses to nonprofits, including non-food items. It is the closest US analog to Goods to Give, focused specifically on streamlining the donation of physical goods (not cash) from corporations to vetted charitable recipients through a digital infrastructure.

Regional players

• Caritas Belgium: Caritas Belgium is a large national federation of social welfare organizations serving vulnerable populations across Belgium. It is comparable to Goods to Give as a recipient-network operator and advocacy partner in the Belgian poverty-alleviation ecosystem, though it delivers direct social services rather than functioning as a goods-redistribution intermediary.
• Fédération belge des Banques Alimentaires: The Belgian Federation of Food Banks is a co-member of Goods to Give's December 2025 advocacy coalition and operates a parallel but food-focused redistribution network across Belgium. It is the most direct regional peer, sharing the same national geography, donor pool, and recipient association network, though it focuses on food rather than non-food items.

Emerging players

• Wirpacken-es (German surplus redistribution): Wir packen es is a German social initiative that brokers surplus non-food products from companies to charitable organizations, a model closely aligned with Goods to Give. It is smaller in scale and less platform-mature than Goods to Give but operates on the same surplus-to-social-organization thesis in an adjacent EU market.
• La Collecte (France): La Collecte is a French platform connecting businesses with surplus non-food inventory to social organizations, very similar in mechanism to Goods to Give. It represents an emerging cross-border competitor operating the same dual-sided redistribution model in a neighboring market.

Broad incumbents

• Emmaüs: Emmaüs is a large French-founded international federation of social enterprises focused on poverty alleviation through collection, reuse, and resale of donated goods. Compared to Goods to Give, Emmaüs is broader in scope (recycling, second-hand retail, social integration) and operates at much greater scale across multiple geographies, but addresses the same underlying mission of redistributing surplus goods to vulnerable populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Goods2Give
• YouTubeyoutube.com/user/G2GoodsToGive
• Facebookfacebook.com/goodstogivebelgium
• LinkedInlinkedin.com/company/goods-to-give
• Instagraminstagram.com/goodstogivebelgium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goods to Give