Greensborough Medical Centre

What Greensborough Medical Centre does

Greensborough Medical & Dental Centre is a single-site, multi-service general practice operating from 9-13 Flintoff Street, Greensborough, Victoria, Australia, as part of the ForHealth network of 80+ Australian medical centres. Founded in 2018, the centre delivers 100% bulk-billed GP consultations to Medicare-eligible patients across standard ($43.90 rebate), extended ($84.90 rebate) and telehealth consultations, and levies private fees ($90 standard, $135 extended, $90 telehealth) for non-Medicare patients. Revenue is generated through Medicare bulk-billing rebates, private patient fees, procedure and allied health fees, plus ancillary streams from cancellation/no-show charges (A$55 GP, A$66 allied health). The centre operates 7 days a week including public holidays and is staffed by 20+ practitioners covering general medicine, paediatrics, chronic disease management, mental health, men's and women's health, and skin checks, with multilingual capability across 12+ languages.

The service offering is anchored by a co-located partner ecosystem that converts the site into a one-stop healthcare destination: Primary Dental, Lumus Imaging, Dorevitch Pathology, an on-site pharmacy, Skin2 Skin Clinic, Adora Fertility, Travel Vaccination Healthcare and MyMirror Psychology. Patient access is mediated through the HotDoc online booking platform and the ForHealth HaloGP mobile application, which together handle appointments, repeat prescriptions, referral requests and telehealth consultations. Internal headcount is reported as 5 employees (administrative), with clinical services delivered by independent practitioners billing through the practice. The business model is direct-to-consumer: there is no B2B channel, no disclosed enterprise contracts, and no proprietary technology platform beyond third-party SaaS integrations. No funding rounds, acquisitions, M&A activity or AI/ML capabilities are disclosed.

Name

Greensborough Medical Centre

Legal name

Greensborough Medical & Dental Centre

Website

https://greensboroughmedicalcentre.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Greensborough Medical & Dental Centre is a ForHealth-network bulk-billing general practice in Greensborough, Victoria, offering 100% Medicare-billed GP consultations, telehealth, and co-located dental, pathology, imaging, pharmacy and allied health services to local Melbourne families and concession-card holders since 2018.

Ownership category

akta.pro rank

Product category

Primary Healthcare / General Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industries

After-Hours & Walk-In Primary Care Clinics (HLAFADAH), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• General practice services
• Bulk billing healthcare
• Primary care clinic
• Allied health services
• Dental care services

Headquarters

HQ city

Greensborough

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medicare Bulk Billing: Bulk Billing revenue from Medicare for GP consultations. All standard GP consults are 100% bulk billed for patients with valid Medicare cards, with no out-of-pocket costs. Medicare rebates cover $43.90 for standard consultations and $84.90 for extended consultations.
2. Private Patient Fees: Private fees charged to patients without valid Medicare cards: $90 for standard consult, $135 for extended consult, $90 for telehealth. Also applies to procedures, allied health, dental, and specialist services not covered by Medicare.
3. Non-Standard Services: Private fees for WorkCover, CTP claims, procedures not covered by Medicare, and services for patients without Medicare concessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Greensborough Medical & Dental Centre is a primary care medical practice that delivers 100% bulk billed general practitioner (GP) consultations to Medicare-eligible patients, complemented by telehealth, allied health (physiotherapy, dietetics, podiatry), dental care, circumcision, and on-site co-located specialty referrals including diagnostic imaging, pathology, pharmacy, skin clinic, travel vaccination, psychology, and fertility services. The centre operates seven days a week from a single Greensborough (Victoria) location, with appointments managed through the HotDoc online booking platform and the ForHealth HaloGP mobile app.

Product overview

Greensborough Medical & Dental Centre is a multi-service medical practice operating as part of the ForHealth group. The centre provides a comprehensive range of healthcare services centred around bulk billing General Practitioners, complemented by co-located and referred specialty services. Core offerings include GP consultations (100% bulk billed), Telehealth, Allied Health (physiotherapy, dietetics, podiatry), and dental services. The centre acts as a hub connecting patients to specialty services including skin clinics, travel vaccination, diagnostic imaging, pathology, pharmacy, psychology, fertility treatment, and circumcision services through partnerships with external providers. Appointments are managed via HotDoc online booking and the HaloGP mobile application. The practice operates 7 days per week from 9-13 Flintoff Street, Greensborough VIC 3088.

Differentiator

Problem solved

Functional benefit

Brands

• HaloGP App: Mobile application for booking appointments, telehealth consultations, and managing healthcare with the ForHealth HaloGP App.

Products and services

• General Practitioner Consultations Bulk billed GP consultations offering comprehensive family medicine, chronic disease management, and preventative health services. All standard GP consults are 100% bulk billed for patients with valid Medicare cards with no out-of-pocket cost. Services cover family medicine, paediatrics, women's health, men's health, mental health, and chronic disease management, delivered by 20+ experienced practitioners at the Greensborough clinic.
• Telehealth Consultations Phone-based telehealth consultations with doctors and health professionals, allowing patients to receive care remotely from home. Bulk billed for Medicare-eligible patients with $0 out-of-pocket cost; private fee of $90 applies for non-Medicare patients.
• Allied Health Services Multidisciplinary allied health services including physiotherapy, dietetics, and podiatry delivered on-site at the Greensborough Medical Centre. Private fees apply; cancellation fee of $66 applies for appointments cancelled with less than 24 hours notice.
• Circumcision Procedures Circumcision procedures performed on-site at the Greensborough clinic by Dr Naeem Chaudhry for paediatric and adult patients. Private fees apply as procedures are not covered by Medicare bulk billing.
• Dental Services Dental care provided by Primary Dental, co-located within the Greensborough Medical Centre. Services include general dentistry, cosmetic dentistry, and dental emergency care. Private fees apply.
• Flu Vaccination Clinic Seasonal influenza vaccination services for protection and prevention, offered annually at the Greensborough clinic and bookable via HotDoc.
• Travel Vaccination Services Travel health consultations and vaccinations for international travellers, provided on-site by Travel Vaccination Healthcare. Private fees apply.
• Skin Clinic Services Skin cancer diagnosis and treatment, mole checks, and skin procedures provided by Skin2 Skin Clinic, operating on-site at the Greensborough clinic on Thursdays 9:00am-1:00pm. Private fees apply.
• Diagnostic Imaging Services Diagnostic imaging services including X-rays, ultrasounds, and CT scans, provided on-site by Lumus Imaging and accessible via referral from the centre's GPs.
• Pathology Collection Services Pathology collection services provided on-site by Dorevitch Pathology, accessible via GP referral from the Greensborough Medical Centre.
• Pharmacy Services On-site pharmacy services for prescription medications, co-located at the Greensborough Medical Centre for patient convenience.
• Psychology and Mental Health Services Psychology and mental health support and counselling services available via referral to the MyMirror platform.
• Fertility Treatment Services Fertility treatment services provided by Adora Fertility on-site at the Greensborough Medical Centre by referral.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HotDoccoreTechnology or IntegrationHotDoc provides the online booking platform infrastructure for the medical centre, enabling patients to book appointments, request repeat prescriptions, and manage referrals through their digital platform.
• Primary DentalcoreImplementation/ SI/ Consulting PartnerOn-site dental service co-located at Greensborough Medical Centre. Provides general dentistry, cosmetic dentistry, and dental emergency services. Dental phone: (03) 8457 2430.
• Lumus ImagingcoreImplementation/ SI/ Consulting PartnerOn-site diagnostic imaging service providing X-rays, ultrasounds, CT scans, and other imaging services. Located within the medical centre. Phone: (03) 9431 9260.
• Dorevitch PathologycoreImplementation/ SI/ Consulting PartnerOn-site pathology collection centre operating Monday-Friday 7:00am-3:00pm, Saturday 8:00am-12:00pm. Phone: (03) 9431 9200.
• Skin2 Skin CliniccoreImplementation/ SI/ Consulting PartnerOn-site skin clinic providing skin cancer diagnosis and treatment, mole checks, and skin procedures. Open Thursday 9:00am-1:00pm.
• MyMirror PsychologyminorImplementation/ SI/ Consulting PartnerPsychology services available through MyMirror platform referral, providing mental health support and counselling services.
• Travel Vaccination HealthcareminorImplementation/ SI/ Consulting PartnerTravel vaccination centre located at the medical centre providing travel health consultations and vaccinations.
• ForHealth GroupcoreStrategic or Co-development PartnerParent company operating 80+ medical centres across Australia. Provides administrative support, IT infrastructure, branding, and operational frameworks. LinkedIn presence for employer branding.
• Adora FertilityminorImplementation/ SI/ Consulting PartnerFertility treatment services available on-site referral. Phone: (03) 9109 1800. Operating hours 8:30am-5:00pm.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• InstantScripts: Australian online prescription and telehealth platform handling repeat scripts and basic consultations. Overlaps with Greensborough's repeat-script and telehealth services as a substitute channel for low-acuity patient needs.
• Doctors on Demand (Tonic App Media / Pharma): Australian telehealth-only GP service offering bulk-billed virtual consultations. Overlaps with Greensborough's telehealth offering as a direct alternative channel for Medicare-eligible patients but does not provide physical or co-located services.

Direct peers

• SmartClinics Family Medical Centres: Queensland-based but expanding nationally, operating suburban GP clinics with bulk billing, allied health, and specialty co-located services. Comparable multi-service suburban clinic model targeting families and Medicare-eligible patients.
• Myhealth Medical Centre: Operates bulk-billing GP clinics across Sydney, Brisbane, and Melbourne with mixed billing, co-located specialists, and online booking. Closely comparable suburban multi-service model to Greensborough, particularly for patients in metropolitan catchments.
• ForHealth Group: Direct parent and network operator of 80+ Australian medical centres including Greensborough. Operates the same bulk-billing GP model, HaloGP app, and ForHealth branding, making it the closest direct comparable in structure and operations.
• Ochre Health: Australian GP medical-centre operator running both suburban and rural clinics with bulk billing and co-located services. Directly comparable in service offering and target customer, though with stronger rural exposure than Greensborough's suburban footprint.

Broad incumbents

• Bupa Medical & Dental: Bupa-owned network of bulk-billing medical and dental centres across Australia. Comparable mixed-billing suburban clinic model with co-located dental, though anchored to a health-insurance parent rather than a diversified healthcare operator.
• IPN Medical Centres: Operates a national network of GP clinics as part of Sonic Healthcare. Directly comparable as a multi-site Australian bulk-billing GP platform with co-located allied services, though larger scale than any single Greensborough-style centre.
• Healius (Primary Health Care): ASX-listed owner of the Primary Health Care network of medical centres and pathology services. Comparable as a large-scale incumbent operator of suburban GP clinics with integrated pathology and imaging — overlapping service mix to Greensborough Medical Centre.

Regional players

• HBF Medical Centres: Perth-based non-profit health fund operating its own bulk-billing medical centres with integrated allied health and specialists. Directly comparable service offering but WA-only geography prevents direct competition with Greensborough.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greensborough-medical-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greensborough Medical Centre