What My Mirror does

My Mirror (legal entity Mirror Pty Ltd, ACN 635 629 364) is an Australian telehealth psychology platform headquartered in Nedlands, Western Australia, founded in 2019. The company operates an Australian-hosted, end-to-end-encrypted video platform that connects clients with AHPRA-registered psychologists across multiple use cases: individual therapy, couples therapy, teenager therapy, NDIS-funded sessions, Workers Compensation claimants, private health insurance rebate claimants, bulk-billed concession clients, and standard Medicare-billed sessions. Booking, payment, Digital Mental Health Care Plan upload/tracking, and DASS-21 progress check-ins are integrated end-to-end within the website, with secure healthcare messaging connectors (Healthlink EDI, Medical Objects) supporting GP referrals. The platform is NSQDMH-accredited as of July 2024, and reports 110+ contracted psychologists, 100,000+ completed sessions, a 4.9/5 satisfaction rating, and 48-hour access to care.

The business model combines transaction-fee session billing with channel-driven demand. Standard individual sessions are priced at A$97 (20-minute) and A$228 (50-minute), with couples therapy at A$345 per couple (no Medicare rebate). Medicare rebates (A$101.55 general / A$149.05 clinical from 1 July 2026) flow to clients post-session; a bulk-billing pathway serves concession, hardship, Aboriginal/Torres Strait Islander, and rural clients at zero out-of-pocket. NDIS Plan-Managed and Self-Managed participants are invoiced to Plan Managers or reimbursed from NDIS funds, and Workers Compensation claims are billed directly to approved insurers. Go-to-market is self-serve product-led growth on the consumer side, supplemented by partner-ecosystem demand from insurers (nib), GP networks (ForHealth), online GP services (Hola Health), and youth mental health providers (Headspace), plus RACGP-aligned CPD education that builds GP referral flow.

My Mirror is privately held and capital-constrained relative to its growth ambitions: the company reports a 1–10 employee headcount (leadership only disclosed — Co-Founder & CEO Joshua Liwszyc, Founder & Director Dr Matthew Zoeller, Chief Psychologist Kate Blundell, CTO Adam Niedzwiedz), and in November 2024 raised AUD $4 million led by Purpose Ventures to fund platform development and New Zealand expansion. Australia remains the primary market; the New Zealand entry was initiated post-raise.

Name

My Mirror

Legal name

Mirror Pty Ltd

Website

https://mymirror.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

My Mirror is an Australian NSQDMH-accredited telehealth psychology platform that connects individuals, couples, adolescents, NDIS participants, and Workers Compensation claimants with AHPRA-registered psychologists via secure end-to-end encrypted video sessions, supported by Medicare, bulk-billed, NDIS, and insurer funding pathways.

Ownership category

akta.pro rank

Product category

Online Telehealth Psychology Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Online psychology services
• Telehealth mental health
• Video therapy sessions
• Psychologist matching platform
• Medicare rebated counselling

Headquarters

HQ city

Nedlands

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Private Fee Psychology Sessions: Clients pay full private session fees upfront ($97 for 20-min general psychologist, $228 for 50-min general psychologist, higher for clinical psychologists). After the session, they receive an invoice to claim rebates from Medicare or private health insurers.
2. Medicare Rebate Processing: Clients claim Medicare rebates ($101.55 general psychologist / $149.05 clinical psychologist as of 2026) after paying full session fee. The gap between fee and rebate is client out-of-pocket.
3. Bulk Billed Sessions: For eligible concession card holders, financial hardship, Aboriginal/Torres Strait Islander, or rural clients — Medicare directly covers the full session cost with no out-of-pocket expense to the client.
4. Couples Therapy (Private Fee): 80-minute couples therapy sessions at $345 per couple — not eligible for Medicare rebates; billed as private fee per couple.
5. Workers Compensation: Sessions covered directly by approved workers compensation insurers for clients with workplace injuries; client is not charged. My Mirror bills the insurer directly.
6. NDIS Funded Sessions: Sessions for NDIS Plan Managed or Self Managed participants — invoices sent to Plan Managers or reimbursed by Self Managed participants via their NDIS funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

My Mirror is an Australian telehealth psychology platform that connects individual clients with AHPRA-registered psychologists via secure, end-to-end encrypted online video sessions. The platform enables online booking, psychologist matching, DASS-21 progress tracking, and supports funding pathways including Medicare rebates, bulk billing for eligible concession clients, NDIS plans, workers compensation, and private health insurance rebates. It provides individual therapy, couples therapy (80 minutes), and teenager therapy to clients across Australia.

Product overview

My Mirror operates as a unified online stepped-care psychology platform offering multiple interconnected service modules. The core platform provides telehealth psychology consultations with 50-minute secure video sessions, psychologist matching and booking, Medicare rebate processing, and DASS-21 progress tracking. Additional modules include 80-minute Couples Therapy, Teenager Therapy (ages 12+), NDIS-funded psychology for participants, Workers Compensation services, Bulk Billing/Concession options, and Private Health Insurance rebates. The platform integrates with Hola Health for GP Mental Health Care Plan appointments and connects to healthcare provider systems via Healthlink EDI and Medical Objects for secure referral messaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Psychology Consultation Service Core telehealth platform connecting Australians with AHPRA-registered psychologists via secure end-to-end encrypted video sessions. Supports individual therapy, Medicare rebates, session booking, progress tracking, and DASS-21 assessments.
• Couples Therapy Sessions 80-minute online couples counselling sessions with AHPRA-registered psychologists using evidence-based therapies, designed for communication, conflict resolution, trust repair, intimacy challenges, life transitions, and parenting alignment.
• Teenager Therapy Online psychology sessions for adolescents (ages 12+) with psychologists specialising in adolescent mental health, including parental consent workflows for under-16s, for academic stress, anxiety, depression, peer relationships, family conflicts, identity, trauma, and coping skills.
• NDIS Psychology Services Psychology sessions funded through NDIS plans for both Self Managed and Plan Managed participants, covering psychosocial disability, daily living, social skills, behaviour support, and mental health needs.
• Workers Compensation Psychology Services Psychological treatment for workplace injuries covered under workers compensation schemes, including workplace PTSD, stress, anxiety, and recovery support, with direct insurer billing and case manager referral pathways.
• Bulk Billing and Concession Sessions Bulk-billed psychology sessions for eligible concession card holders, pensioners, those experiencing financial hardship, Aboriginal and Torres Strait Islander peoples, and rural residents, with zero out-of-pocket cost (up to 10 sessions per year under the Medicare scheme).
• Private Health Insurance Rebate Service Rebate claiming facilitation for psychology sessions through private health insurance providers including Bupa, Medibank, HCF, and other Australian insurers, allowing clients to access rebates on session fees.
• Online Mental Health Care Plan Service (Hola Health partnership) Partnership-led service providing bulk-billed online GP appointments through Hola Health so clients can obtain a Mental Health Care Plan and psychology referral at no out-of-pocket cost, creating a seamless referral pathway into My Mirror psychology sessions.

Quantifiable outcome

• 100,000+ online psychology sessions completed
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hola HealthcoreStrategic or Co-development PartnerHola Health provides bulk-billed online GP appointments for Mental Health Care Plan issuance, enabling My Mirror clients to obtain GP referrals without cost. This creates a seamless referral pathway from GP consultation to psychology session booking on My Mirror.
• DokotelaminorChannel Partner/ Reseller/ DistributorDokotela provides access to online psychiatry appointments across Australia for My Mirror clients who need psychiatry support, assessments, diagnosis, and medication management — referred out when client needs exceed online psychology scope.
• nibcoreGTM or Marketing Partnernib health insurer partnership delivers digital mental health services to nib insured members, with scalable service models aligned to existing insurer frameworks and claimable pathways. Early intervention and structured digital care support at-risk members.
• ForHealthcoreChannel Partner/ Reseller/ DistributorForHealth GP network partnership enables seamless MHTP referrals through secure messaging, direct calendar integration for instant appointments, and psychologist correspondence delivered directly into GP PMS systems.
• HeadspaceminorStrategic or Co-development PartnerPartnership within the digital health ecosystem, targeting youth mental health service integration and collaborative care pathways.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterHelp: Largest global online therapy marketplace connecting users with licensed therapists via secure video, chat, and phone; directly comparable in product, GTM motion, and customer segment to My Mirror's Australia-focused psychologist marketplace.
• Lyra Health: Mental health platform offering therapy, coaching, and medication management, primarily via employer and health-plan partnerships; closely mirrors My Mirror's B2B2C distribution angle with insurers and corporate partners.
• Headspace Health: Combined mental health platform offering therapy, coaching, and self-care content; comparable in category and stepped-care positioning, though operating globally at much larger scale.

Regional players

• Eucalyptus: Australian digital health platform operating telehealth across multiple specialties; regional competitor sharing the Australian telehealth regulation and consumer-acquisition environment.
• Updoc: Australian online telehealth service covering GP and specialist consultations, including mental health pathways; competes for the same Australian telehealth consumer audience.
• MindSpot Clinic: Australian government-funded free online mental health assessment and treatment service (Macquarie University); competes for the same anxiety/depression cohort, especially bulk-billed and concession patients.

Emerging players

• This Is Me: Australian online therapy and psychiatry platform targeting similar unmet-need, accessibility-driven value proposition as My Mirror, particularly within private fee and telehealth channels.

Broad incumbents

• Teladoc Health: Large global telehealth incumbent offering virtual mental health among other services; sets the strategic ceiling and likely acquirer profile in the virtual-care category My Mirror plays in.
• Amwell: US-listed enterprise telehealth platform with growing behavioral health offering; analogous to Teladoc as a broad incumbent whose entry or partnership reshapes competitive dynamics in any given geography.

Others

• Headspace (Australian youth mental health org): Existing Australian Headspace partnership organisation mentioned in My Mirror's alliance list; overlapping in youth mental health mission and a known ecosystem/complementary player rather than direct marketplace competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mymirrorau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Mirror