GREENSOUTH EQUIPMENT

What GREENSOUTH EQUIPMENT does

Ag-Pro Companies is a privately held, authorized John Deere equipment dealership group headquartered in Boston, Georgia, operating 83 retail locations across seven states in the U.S. Southeast (Georgia, Florida, South Carolina, North Carolina) and Ohio. Founded in 1957 and in operation for 68 years, the company sells new and pre-owned agricultural equipment (tractors, combines, cotton pickers, hay and forage, tillage, planting and seeding), compact construction equipment (skid steers, compact track loaders, compact excavators, wheel loaders), and residential/commercial turf and utility equipment (commercial and zero-turn mowers, Gator utility vehicles). The core product portfolio is anchored by the John Deere brand and complemented by 13 additional partner lines including Stihl, JLG, Honda, Wacker Neuson, Morbark, Great Plains, and Frontier.

The company monetizes through four primary streams: equipment sales (one-time purchases of new and pre-owned machines), parts sales (a catalog of 800,000 parts on hand, with online ordering via shop.deere.com integration), service and repair (496 service technicians across the network), and financing facilitation through John Deere Financial — including promotional offers such as 0% for 60-84 months on compact equipment. Distribution is primarily direct-to-consumer through physical dealership showrooms; an Ag-Pro Fuel sub-brand operates a fuel-distribution location in Thomasville, GA. Customer-facing channels include a corporate website, the Ag-Pro Portal (intellidealer login), online parts ordering, and Ag-Pro Online Auctions (via Merit Auctions).

The customer base is segmented vertically into large agriculture, small agriculture, compact construction, turf/landscape professionals, and residential property owners. Marketing reach spans Facebook, X/Twitter, Instagram, YouTube, LinkedIn, and TikTok. The company has no disclosed parent, public listing, or institutional investors; ownership is private and undisclosed.

Name

GREENSOUTH EQUIPMENT

Legal name

Ag-Pro Companies

Website

https://greensouth.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Ag-Pro Companies is a privately held, authorized John Deere equipment dealer operating 83 retail locations across seven U.S. Southeast and Ohio states, selling agricultural, compact construction, and turf equipment alongside parts, service, and financing to farming, construction, and residential customers.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Farm Machinery & Equipment (3523), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Compact & Specialty Farm Machinery (Compact Tractors, Vineyard/Orchard, High-Clearance, Track Systems) (AFAAAAAJ)

akta.pro secondary industries

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Agricultural equipment dealer
• Compact construction equipment
• Tractor sales and service
• John Deere dealership
• Parts and service center

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices86 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equipment Sales: Sale of new and pre-owned agricultural equipment, compact construction equipment, residential/commercial turf equipment, and utility vehicles. Primary revenue driver through authorized John Deere dealership plus additional branded equipment.
2. Parts Sales: Sale of replacement parts and components for all equipment lines. Catalog of 800,000 parts on hand. Online parts ordering via shop.deere.com integration and in-store parts counter sales.
3. Service and Repair: Service department providing repair, maintenance, and precision agriculture support. 496 service technicians available across network.
4. Financing: Facilitation of equipment financing through John Deere Financial and promotional financing offers including 0% for 60-84 months on select equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

GREENSOUTH EQUIPMENT operates as an authorized agricultural, residential, and compact construction equipment dealership, primarily carrying the John Deere brand along with complementary partner brands. The business sells new and pre-owned equipment, provides genuine parts and accessories, and delivers repair and maintenance services across multiple dealership locations, serving customers in the Large Agriculture, Small Agriculture, Compact Construction, Turf/Landscape, and Residential Property Owner segments.

Product overview

Ag-Pro Companies operates as a multi-location equipment dealership with a single unified business model, combining authorized John Deere product sales with additional partner brand equipment. The company offers a comprehensive portfolio spanning agriculture equipment (tractors, combines, cotton pickers, harvest equipment, tillage), residential equipment (compact utility tractors, commercial and residential mowers, gator utility vehicles), and compact construction equipment (wheel loaders, skid steers, compact track loaders, excavators). The product offering is unified through a network of 83 locations providing sales, parts, and service. Partner brands including Stihl, Western Plows, JLG, Honda, and Wacker Neuson complement the core John Deere lineup. The company also maintains a significant pre-owned equipment inventory and online parts ordering capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Ag-Pro Fuel: Fuel division of Ag-Pro Companies located in Thomasville, GA

Products and services

• New Agriculture Equipment
• New Small Agriculture Equipment
• New Residential Equipment
• New Compact Construction Equipment
• Pre-Owned Equipment
• Genuine Parts and Accessories
• Equipment Service and Repair
• Equipment Financing
• Online Parts Ordering

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorAg-Pro Companies is an authorized John Deere dealer for agricultural, residential, and construction equipment. This is the primary brand relationship for the dealership, encompassing tractors, combines, cotton pickers, compact construction equipment, Gator utility vehicles, and zero-turn mowers.
• StihlminorChannel Partner/ Reseller/ DistributorStihl is offered as an additional brand line, providing handheld outdoor power equipment including chainsaws, blowers, trimmers, and related tools.
• Western PlowsminorChannel Partner/ Reseller/ DistributorWestern Plows equipment sold as additional brand offering for snow removal applications.
• Rayco EquipmentminorChannel Partner/ Reseller/ DistributorRayco equipment offered as additional product line at select locations.
• MorbarkminorChannel Partner/ Reseller/ DistributorMorbark wood chippers and grinding equipment offered as additional product line.
• JLG EquipmentminorChannel Partner/ Reseller/ DistributorJLG telehandlers and aerial work platforms offered as additional equipment line, with promotional financing available.
• Honda EquipmentminorChannel Partner/ Reseller/ DistributorHonda power equipment offered as additional brand at select locations.
• Great Plains EquipmentminorChannel Partner/ Reseller/ DistributorGreat Plains agricultural implements and seeding equipment offered as additional product line.
• Frontier ImplementsminorChannel Partner/ Reseller/ DistributorFrontier agricultural implements and attachments offered as additional product line.
• AshlandminorChannel Partner/ Reseller/ DistributorAshland equipment offered as additional brand at select store locations.
• Anderson (Ariens)minorChannel Partner/ Reseller/ DistributorAnderson/Ariens outdoor power equipment offered as additional product line.
• UnverferthminorChannel Partner/ Reseller/ DistributorUnverferth farm equipment including grain handling and tillage tools offered as additional product line.
• Wacker NeusonminorChannel Partner/ Reseller/ DistributorWacker Neuson compact construction equipment and compaction equipment offered as additional product line.
• LINXminorChannel Partner/ Reseller/ DistributorLINX equipment offered as additional brand at select store locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Holt Agribusiness: Holt Agribusiness is the agricultural arm of Holt Cat, a large multi-line equipment dealer serving Texas with agricultural, construction, and power generation equipment. Comparable authorized-dealer model at scale, with a broader diversified parent.

Direct peers

• RDO Equipment Co. RDO Equipment is one of the largest authorized John Deere dealers in North America, operating a multi-state dealership network for agricultural, construction, and turf equipment with full parts/service support. Directly comparable in business model, OEM relationship, and multi-vertical product mix.
• Quality Equipment: Quality Equipment is a large authorized John Deere dealer group operating across North Carolina, South Carolina, and Virginia with full agricultural, residential, and turf lines. Direct regional peer with overlapping product mix and customer base.
• Cervus Equipment: Cervus Equipment is a multi-store authorized John Deere dealer in Western Canada offering agricultural, commercial, and construction equipment with full parts/service. Comparable authorized-dealer model and multi-vertical mix (geographically distinct but business-model peer).
• Stotz Equipment: Stotz Equipment is a multi-state authorized John Deere dealer covering the Intermountain West with agricultural, residential, and construction equipment lines plus parts and service. Closely comparable in authorized-dealer model and vertical mix.
• C&B Operations: C&B Operations is a regional John Deere dealer group serving Iowa, Minnesota, and South Dakota with row-crop, livestock, and turf equipment. Comparable authorized-dealer model and agricultural customer base (different region).
• Blanchard Equipment: Blanchard Equipment is a multi-location John Deere dealer in Georgia and South Carolina offering agricultural, residential, and turf equipment with parts and service. Direct regional peer in Southeast Georgia/SC overlapping the subject's footprint.
• Greenway Equipment: Greenway Equipment is a multi-store John Deere dealer in Arkansas and Missouri providing agricultural, turf, and compact construction equipment. Comparable authorized-dealer model with multi-vertical product mix.
• TriGreen Equipment: TriGreen Equipment is an authorized John Deere dealer group operating across Tennessee, Alabama, Mississippi, and Georgia with agricultural, residential, and turf lines. Direct regional peer with significant Southeast overlap to the subject network.
• Pape' Machinery: Pape' Machinery is a multi-state equipment dealer in the Western U.S. offering agricultural, construction, and material handling equipment with parts and service. Comparable large-network authorized-dealer operating model across multiple equipment verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AgProco
• YouTubeyoutube.com/user/AgProCompaniesVideos
• Facebookfacebook.com/AgProCompanies
• LinkedInlinkedin.com/company/greensouth-equipment
• Instagraminstagram.com/agproco
• TikToktiktok.com/@agproco?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREENSOUTH EQUIPMENT