MindFit Counseling LLC

What MindFit Counseling LLC does

MindFit Counseling LLC is a private outpatient mental health and integrated wellness practice headquartered in Westfield, Indiana, with a second office in Carmel, Indiana, serving the Indianapolis north-suburban corridor. The practice delivers individual, couples, family, and child therapy alongside psychiatric medication management, Spravato (esketamine) treatment, and adjunctive wellness services including yoga, sound therapy, hypnotherapy, and nature-based groups. Clinical care is delivered by a multidisciplinary team of 26+ licensed clinicians and interns spanning LMHC, LCSW, LMFT, and PMHNP credentials, with the Owner and Clinical Director, Jessica Cannon, Ed.S., LMHC, SEP, holding Somatic Experiencing Practitioner credentials. The practice differentiates on specialized trauma modalities, notably EMDR, Brainspotting, and Somatic Experiencing, packaged into intensive treatment formats alongside standard 50-minute sessions.

The business operates a hybrid reimbursement model: per-session billing for self-pay clients (rates ranging from approximately $30 for group services to $170 for specialized intensives), insurance-panel billing across nine contracted carriers (Anthem, Aetna, UHC, Cigna, IU Health, Sagamore, Ascension, Optum, Parkview), and revenue from professional clinician training delivered in partnership with EMDR Restorative Consulting and Meditate: School of Mindfulness & Sound. Technology infrastructure is standard practice tooling: an electronic health record, MindBody for wellness scheduling, a client portal, and a Brighter Vision-hosted website. Telehealth delivery was added to extend reach beyond the physical locations.

Go-to-market is direct-to-consumer through the practice website, community-facing wellness events, support groups (including a PDA support group), and clinician referral networks. The practice has no parent company, no disclosed funding rounds, and operates as an independent LLC. Growth vectors observed in 2024 include geographic expansion (Carmel office), new product lines (Spravato treatment, intensives, training programs), telehealth rollout, and continued clinical team expansion.

Name

MindFit Counseling LLC

Legal name

MindFit Counseling LLC

Website

https://mindfitcounseling.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MindFit Counseling LLC is a private mental health and integrated wellness practice in Westfield and Carmel, Indiana, serving adults, children, couples, and families with therapy, psychiatry, Spravato treatment, and wellness services.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Mental health counseling
• Psychiatric medication management
• Trauma therapy services
• Somatic therapy practices
• Wellness center services

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual and Couples Therapy Sessions: Per-session billing for licensed, associate-licensed, and intern-level therapists. Individual 50-60 minute sessions range from $30 (interns) to $170 (licensed professionals). Intake evaluations are billed separately. Late cancellation/no-show fees apply.
2. Psychiatric Medication Management: Board-certified Psychiatric Mental Health Nurse Practitioners (PMHNPs) provide psychiatric evaluations and ongoing medication management. Fees range from $150 (15-min check-in) to $250 (initial psychiatric evaluation), plus follow-up visits at $170-$220.
3. Therapy Intensives (Somatic Experiencing & EMDR): Extended-format therapy sessions ranging from 2–6 hours, priced at $250–$750 per intensive. Somatic Experiencing intensives are 3 hours at $400. Multi-day EMDR intensives are also offered.
4. Wellness Classes and Services: Trauma-Sensitive Yoga, Rooted and Resilient Yoga, Vibrational Sound Therapy, and special events are offered through the Wellness Center, booked via the MindBody app. Nature groups are priced at $40–$50 per session.
5. Spravato (Esketamine) Treatment: FDA-approved nasal spray treatment for treatment-resistant depression, administered twice weekly initially under medical supervision at the certified treatment center.
6. Professional Training & Consultation: The practice hosts EMDR Basic Training (EMDRIA-approved), BrainSpotting consultation groups, RPT supervision, and Sound & Vibrational Therapy certification workshops — attracting mental health professionals as paying participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MindFit Counseling LLC delivers outpatient mental health therapy, psychiatric medication management, and specialty trauma treatments (EMDR, Brainspotting, Somatic Experiencing) for individuals, couples, children, and families. From its Westfield and Carmel, Indiana locations, the practice also operates an integrated Wellness Center offering yoga, vibrational sound therapy, hypnotherapy, and nature-based groups, alongside professional training for clinicians.

Product overview

MindFit Counseling LLC is a mental health and wellness practice offering a comprehensive range of therapeutic services from two Indiana locations (Westfield and Carmel). The practice provides a unified suite of counseling services centered around trauma-informed care, with core offerings including Individual Counseling, Marriage/Couples Counseling, Play Therapy, Art Therapy, EMDR, Brainspotting, Somatic Experiencing, and Psychiatry/Medication Management. The practice also operates a Wellness Center offering complementary services including Yoga Classes, Vibrational Sound Therapy, Hypnotherapy, and Nature Groups. Additional services include specialized Intensives (EMDR Intensives, Somatic Experiencing Intensives), Spravato treatment for treatment-resistant depression, professional training programs (BrainSpotting Consultation, RPT Supervision, EMDR Basic Training), and a Client Portal for existing clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one therapy sessions focused on self-development, self-healing, and connection, utilizing modalities such as EMDR, Brainspotting, Somatic Experiencing, Yoga, and Internal Family Systems. Available for adults, children, and adolescents seeking outpatient mental health care.
• Marriage/Couples Counseling Pre-marital counseling using Prepare/Enrich assessment, marriage therapy focused on conflict resolution, and marriage enrichment for couples seeking deeper intimacy and connection. Self-pay only and not billable to insurance.
• EMDR (Eye Movement Desensitization and Reprocessing) Psychotherapy enabling healing from symptoms of emotional distress resulting from disturbing life experiences through bilateral stimulation processing. Offered as a standard-format session within the therapy services lineup.
• EMDR Intensives Focused, accelerated EMDR therapy offered in concentrated blocks (half-day, full-day, or multi-day formats) for deeper, uninterrupted trauma processing. Priced at $250 (2-hr), $375 (3-hr), $750 (6-hr), $1,500 (2-day), and $2,250 (3-day).
• Brainspotting Neurobiological therapeutic tool to locate, focus, and process trauma, anxiety, depression, and emotional pain by identifying eye positions that activate traumatic memory.
• Play Therapy Psychotherapeutic treatment for children ages 3-12 using specially chosen toys, drama, storytelling, sandplay, painting, and creative visualization in a safe playroom environment.
• Art Therapy Creative therapeutic approach using art materials to explore underlying issues, focusing on the process of making art rather than the finished product, appropriate for all ages.
• Somatic Experiencing Body-oriented therapeutic model developed by Dr. Peter Levine for resolving symptoms of stress, shock, and trauma by focusing on nervous system dysregulation patterns.
• Somatic Experiencing Intensives Extended 3-hour sessions incorporating Somatic Experiencing, BrainSpotting, and Parts work for comprehensive trauma resolution, including Touch and Table Work.
• Spravato (Esketamine) Treatment FDA-approved nasal spray treatment for treatment-resistant depression that acts on glutamate brain pathways, administered at MindFit's certified treatment center under medical supervision, initially twice weekly.
• Psychiatry/Medication Management Psychiatric evaluations, diagnoses, and medication management services provided by Psychiatric Mental Health Nurse Practitioners for depression, anxiety, ADHD, mood disorders, and other conditions. Fees range from $150 (15-min check-in) to $250 (initial psychiatric evaluation).
• Hypnotherapy Transformational hypnotherapy sessions led by Jane Hildenbrand guiding the subconscious mind to heal, release, and reprogram limiting beliefs, for individuals navigating life shifts, trauma, habits, and addictions.
• Vibrational Sound Therapy Sound therapy using specific sounds, frequencies, and vibrations to support physical and mental well-being by stimulating the nervous system and vagus nerve.
• Yoga Classes Somatic exploration and body attunement classes including Trauma Sensitive Yoga and Rooted and Resilient Yoga for nervous system regulation and healing.
• Nature Groups Themed outdoor nature groups for adults, kids, and teens combining nature immersion with therapeutic activities including restorative yoga, outdoor meditation, and eco-somatic practices.
• BrainSpotting Consultation Consultation group for clinicians with minimum Phase I BSP training, provided by Jessica Cannon Ed.S., LMHC, SEP.
• RPT Supervision Registered Play Therapist supervision provided by Dana Tinkle LMHC, RPT-S for clinicians working toward RPT licensure.
• Training & Workshops Professional training programs including EMDR Basic Training (EMDRIA-approved), Sound and Vibrational Therapy certification, and other continuing education opportunities for mental health professionals, hosted at the Carmel office.
• Events Room Rental Rental of event spaces at MindFit facilities for external groups and organizations.

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, minor and strategic.

• Anthem BCBScoreOthersIn-network insurance provider. MindFit verifies benefits and estimated co-pays prior to first appointment. Clients with Anthem BCBS coverage can access all therapy and psychiatric services with reduced out-of-pocket costs.
• AetnacoreOthersIn-network insurance provider. MindFit verifies benefits and estimated co-pays prior to first appointment. Clients with Aetna coverage can access therapy and psychiatric services.
• United HealthcarecoreOthersIn-network insurance provider. MindFit verifies benefits and estimated co-pays prior to first appointment for United Healthcare members.
• UMRcoreOthersIn-network insurance provider through UMR. MindFit verifies benefits and estimated co-pays for clients prior to first appointment.
• OptumcoreOthersIn-network insurance provider. MindFit verifies benefits and estimated co-pays prior to first appointment for Optum members.
• EncorecoreOthersIn-network insurance provider. MindFit accepts Encore for covered therapy and psychiatric services.
• CignacoreOthersIn-network insurance provider. MindFit verifies benefits and estimated co-pays prior to first appointment for Cigna members.
• TricareminorOthersAccepted as out-of-network provider. Tricare members can access MindFit's therapy and psychiatric services, though reimbursement may be at out-of-network rates.
• Caresource (Indiana Marketplace)coreOthersIn-network Indiana Marketplace insurance provider. MindFit accepts Caresource for covered therapy and psychiatric services.
• IU HealthcoreOthersIn-network insurance provider. MindFit accepts IU Health coverage for therapy and psychiatric services.
• EMDR Restorative ConsultingstrategicImplementation/ SI/ Consulting PartnerEMDRIA-approved EMDR Basic Training is hosted at MindFit's Carmel office (11495 N Pennsylvania St, Ste. 100, Carmel, IN) on September 11–13 and November 20–22, presented by EMDR Restorative Consulting. The training includes 6 days of live instruction, consultation hours, and advanced skills content. MindFit serves as the venue host and co-promoter of this training to the regional clinical community.
• Meditate: School of Mindfulness & SoundstrategicStrategic or Co-development PartnerPartner for Sound and Vibrational Therapy I and II certification workshop held August 8–11, 2026 at MindFit's Carmel office. Meditate: School of Mindfulness & Sound provides the certification curriculum and credentialing, while MindFit provides the venue and local marketing. Graduates receive double certification as SVMT Practitioners.
• Jane Hildenbrand M.S., MHtminorOthersTransformational Hypnotherapy provider who operates independently at MindFit's Wellness Center, offering hypnotherapy sessions for individuals navigating life shifts, trauma, habits, and addictions. Jane promotes her services through MindFit's booking system and her own social media.
• Kristin Wedding MAminorOthersYoga instructor leading 'Rooted and Resilient Yoga' — gentle, trauma-informed yoga classes at MindFit's wellness center. Classes are booked via the MindBody app.
• Brittany Bullard FNP, PMHNPminorOthersFamily and Psychiatric Nurse Practitioner who administers Spravato (esketamine) treatments for treatment-resistant depression at MindFit's certified treatment center. Provides consultation to determine patient eligibility for Spravato.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy marketplace, offering individual, couples, and teen therapy via subscription. Comparable to MindFit's general therapy offering and self-pay couples counseling, with overlap in target populations.
• Lyra Health: Lyra Health is an enterprise mental health benefits platform delivering therapy and coaching through in-person and virtual providers. Comparable to MindFit's in-network commercial therapy delivery model, scaled through employer contracts.
• Talkspace: Talkspace is a national telehealth therapy and psychiatry platform serving insured and self-pay clients. Comparable to MindFit in offering both individual therapy and psychiatric medication management, though at much larger scale and digital-only delivery.

Emerging players

• NOCD: NOCD specializes in obsessive-compulsive disorder and anxiety treatment using ERP and Exposure Therapy via telehealth. Comparable to MindFit's specialty trauma and anxiety modalities and similar insurance-accepting, evidence-based positioning.
• Grow Therapy: Grow Therapy is a practice-management and insurance-billing platform enabling therapists to launch and scale in-network group practices. Comparable to MindFit in operating a multi-clinician in-network model, though delivered through a technology-enabled platform.

Direct peers

• Two Chairs: Two Chairs is a hybrid in-person and teletherapy group practice matching clients to specialty therapists. Comparable to MindFit in clinician-led, insurance-accepting, multi-modality outpatient mental health delivery with regional physical offices.
• Charlie Health: Charlie Health delivers intensive outpatient therapy programs for teens and young adults, including multi-hour EMDR and trauma intensives. Directly comparable to MindFit's EMDR Intensives and Somatic Experiencing Intensives product lines, which are priced at similar extended-format rates.
• Octave: Octave operates a multi-location group therapy practice offering in-person and virtual mental health services with insurance paneling. Like MindFit, it serves adults with anxiety, depression, and relationship concerns and integrates measurement-based care into its clinical model.

Others

• Alma: Alma is an insurance credentialing, billing, and practice-management platform for therapists building group practices. Operationally analogous to MindFit's insurance paneling approach across Anthem, Aetna, UHC, and Cigna.
• Headway: Headway is an insurance credentialing and billing platform that helps independent therapists and group practices go in-network with major commercial carriers. Directly relevant as a competitive threat and operational analog to MindFit's in-network insurance strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mindfit-counseling-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindFit Counseling LLC