Healthy Options
Healthy Options is a privately held nutrition, weight loss, and wellness clinic in Mississauga, Ontario, founded in 2006 by Registered Holistic Nutritionist Winsome Dewar. It serves individual consumers and corporate clients with one-on-one consultations, customized meal plans, and condition-specific programs delivered in person and remotely.
- Company typePrivate
- Founded2006
- HeadquartersCanada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Healthy Options does
Healthy Options is a privately held nutrition, weight loss, and wellness clinic operating from Mississauga, Ontario, Canada. Founded in 2006 by Winsome Dewar, a Registered Holistic Nutritionist (RHN, RNCP) with a degree in Natural Nutrition from the Canadian School of Natural Nutrition, the clinic delivers one-on-one nutrition assessment, customized meal planning, and ongoing coaching, alongside its branded "Healthy Options Weight Loss Plan®" built on the four food groups in Canada's Food Guide. Services are delivered in person at the Mississauga clinic or remotely via Zoom, Skype, FaceTime, WhatsApp, and telephone, and the practice also runs corporate wellness programs and a portfolio of condition-specific Special Programs (diabetes, pregnancy, IBS, high cholesterol, high blood pressure, arthritis, indigestion, vegetarian diet). The team extends beyond the founder to include co-founders Sophie Brown and Grace Davies, plus nutritionist Chloe Smith, yoga instructor Alice Moore, and fitness trainer Amy Adams, supporting both individual clients and group seminars.
The business operates on a professional services model with consultation fees and customized meal plan subscriptions as the primary revenue mechanics; pricing is not publicly disclosed and bookings are routed through a website contact form. The customer base is dominated by individual consumers seeking weight loss and wellness, with corporate wellness programs as a secondary B2B segment; no enterprise contracts or anchor clients are disclosed. Distribution is direct-to-consumer through the clinic and remote channels, supplemented by top-of-funnel content marketing via a blog, an email newsletter, and a Rogers TV cooking series ("Cooking with Winsome") launched in 2013 with collaborative episodes featuring local Mississauga-area chefs and restaurants.
The company has no disclosed external funding, no mobile application, no disclosed technology platform beyond a WordPress website and standard communication tools, and no AI/ML capabilities. Its proprietary assets are the branded weight loss plan, the founder's professional credentials, and 18+ years of local operating history in Mississauga. No acquisition, M&A, leadership change, or material strategic activity has been recorded in the source data beyond the 2013 media expansion.
Healthy Options firmographics
Firmographics- Name
- Healthy Options
- Legal name
- Healthy Options
- Website
- https://healthy-options.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Healthy Options is a privately held nutrition, weight loss, and wellness clinic in Mississauga, Ontario, founded in 2006 by Registered Holistic Nutritionist Winsome Dewar. It serves individual consumers and corporate clients with one-on-one consultations, customized meal plans, and condition-specific programs delivered in person and remotely.
- Ownership category
- akta.pro rank
Healthy Options industry classification
Industry- Product category
- Holistic Nutrition and Wellness Services
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Weight Loss Coaching (Non-Clinical) (HSADAFAB)
- akta.pro secondary industries
- General Nutrition Coaching (HSADAFAA), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
Keywords
Where Healthy Options is headquartered
LocationHeadquarters
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Healthy Options business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Nutrition Consultation Services: One-on-one consultations with registered nutritionists providing nutrition assessment, customized nutritional protocols, and ongoing support for weight loss and wellness.
- Customized Meal Plans: Preplanned and customized menu services including food lists, recipes, and supplement recommendations.
- Corporate Programs: Workplace wellness programs delivered on-site or remotely for corporate groups.
- Seminars and Workshops: Educational seminars on nutrition, lifestyle, and health topics for individuals and groups.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Healthy Options product offering
Product offeringCore offering
Healthy Options is a Mississauga-based holistic nutrition, weight loss, and wellness clinic that delivers one-on-one consultations, customized meal plans, and the proprietary Healthy Options Weight Loss Plan® through registered holistic nutritionists. Services extend to remote personal coaching via Zoom/Skype/FaceTime/WhatsApp/telephone, corporate workplace wellness programs delivered on-site or virtually, and educational seminars on nutrition and health topics. The practice, founded in 2006, serves both individual consumers seeking weight loss and corporate clients running workplace wellness initiatives.
Product overview
Healthy Options is a nutrition, weight loss, and wellness clinic offering a unified suite of services centered around registered nutritionists in Mississauga. The core offerings include Nutrition Consultation, Customized Meal Plans, and the proprietary Healthy Options Weight Loss Plan®, complemented by add-on modules including Corporate Programs, Personal Programs (delivered remotely via Zoom, Skype, FaceTime, WhatsApp, or telephone), Seminars, and Special Programs targeting specific conditions (diabetes, pregnancy, IBS, high cholesterol, high blood pressure, arthritis, indigestion, and vegetarian diet). The company also provides educational content through its Health and Wellness Blog. Services are delivered by founder Winsome Dewar (Registered Holistic Nutritionist) and co-founder Grace Davies.
Differentiator
Problem solved
Functional benefit
Products and services
- Nutrition Consultation One-on-one nutrition assessment and consultation services with registered nutritionists, including weight and body fat assessment and customized nutritional protocols, delivered in-person at the Mississauga clinic or remotely.
- Customized Meal Plans Pre-planned and customized menu services providing food lists, recipes, meal planning guidance, and supplement recommendations tailored to individual health needs, available on a subscription/recurring basis.
- Corporate Programs Workplace wellness programs offering group nutrition seminars and health education sessions delivered on-site or remotely for corporate clients.
- Personal Programs Individualized health and wellness coaching programs providing remote one-on-one nutrition consultations via Zoom, Skype, FaceTime, WhatsApp, or telephone.
- Seminars Educational seminars on nutrition, lifestyle, and health topics including gluten-free fundamentals, food and mood, blood pressure management, stress management, diabetes prevention, osteoporosis prevention, allergies, and fitness.
- Healthy Options Weight Loss Plan® Comprehensive weight loss and diet program incorporating the 4 Food Groups from Canada's Food Guide with customized nutritional protocols, meal planning, and ongoing support.
- Special Programs (Weight Loss, Pregnancy, Diabetes, IBS, High Cholesterol, High Blood Pressure, Indigestion, Arthritis, Vegetarian Diet) Targeted nutrition programs addressing specific health conditions including diabetes management, pregnancy diet, IBS, high cholesterol, high blood pressure, arthritis, indigestion, and vegetarian nutrition.
Quantifiable outcome
- 45 lbs lost in 6 months
Companies that use Healthy Options
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Healthy Options technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Healthy Options partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Bistro NarraminorChef Edrian Lejano, Head Chef at Bistro Narra in Mississauga, collaborated on an episode of Cooking with Winsome preparing a honey-herb glazed chicken breast with quinoa salad. Bistro Narra is located at 3030 Thomas Street, Mississauga, L5M0R4.
- Apricot Tree CaféminorFranz Hochholdinger, Owner and Operator of Apricot Tree Café and Bistro Narra, collaborated on an episode of Cooking with Winsome preparing a Gluten Free Chocolate Raspberry Cake. Apricot Tree Café is located at 1900 Dundas Street West, Mississauga, ON, L5K1P9 and celebrated its 20th anniversary in 2013.
- Chop Steakhouse & BarminorChef Michael Nezny of Chop Steakhouse & Bar collaborated on an episode of Cooking with Winsome preparing Seared Ahi Tuna with various accompaniments.
- Glen Abbey Golf CourseminorExecutive Chef Jamie Hussey of Glen Abbey Golf Course collaborated on an episode of Cooking with Winsome preparing poached salmon with bourbon sweet potato puree and green bean almond sauté.
- Rogers TVcoreHealthy Options has a media partnership with Rogers TV for the 'Cooking with Winsome' television show series. This show features recipes, cooking demonstrations, and nutrition education, appearing on Rogers TV with multiple episodes.
- Rogues RestaurantminorChef Bevan Terry of Rogues Restaurant collaborated on an episode of Cooking with Winsome preparing seared sea scallops with roasted butternut squash and cauliflower.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Healthy Options competitors and assessment
Company assessmentEmerging players
- Wellable: Corporate wellness platform providing nutrition coaching, seminars, and program delivery to employers. Directly comparable to Healthy Options' Corporate Programs offering but delivered via a tech platform rather than individual practitioners.
- Lifesum: Subscription nutrition and meal-planning app with personalized coaching elements. Comparable to Healthy Options' digital meal-plan subscription and remote consultation concept, but as a scalable tech product rather than a service practice.
- MyFitnessPal: Mass-market nutrition tracking app with premium coaching features. Partial overlap with Healthy Options' meal-planning and weight-tracking functionality, but positioned as a low-cost, self-serve alternative to one-on-one consultation.
Others
- Dietitians of Canada: National professional association representing registered dietitians in Canada and operating public nutrition-education resources (including EatRight Ontario). Comparable as a Canadian nutrition-services ecosystem player that shapes the regulatory and consumer context for Healthy Options.
Broad incumbents
- Nutrisystem: Meal-based weight-loss program providing structured menus and coaching. Directly comparable to Healthy Options' Customized Meal Plans and Weight Loss Plan combination, but offered as a national direct-to-consumer brand.
- Jenny Craig: Long-standing weight-loss brand combining pre-packaged meals with one-on-one coaching. Comparable to Healthy Options' integrated meal-plan-plus-coaching model, but delivered at national scale through corporate-owned centers.
- Herbalife Nutrition: Global nutrition company combining meal-replacement products with a network of independent coaching distributors. Comparable to Healthy Options in combining nutrition products with personalized coaching, though via a multi-level distribution model.
- WW (Weight Watchers): Established incumbent in weight-loss coaching and behavior-change programming with a large member base and brand recognition. Overlaps with Healthy Options on weight-loss coaching but operates at vastly greater scale and via digital + in-person channels.
- Arbonne International: Wellness company offering nutrition, supplements, and personal-care products through independent consultants. Comparable to Healthy Options' holistic wellness positioning, but as a much larger direct-sales platform.
Direct peers
- Noom: Digital weight-loss coaching platform delivering personalized nutrition, meal planning, and accountability to individual consumers. Directly comparable to Healthy Options' weight-loss coaching offering but delivered through an app at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Healthy Options social profiles
Digital presenceHealthy Options financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthy Options leadership team
Management profileNumber of profiles
Profiles6 records
Healthy Options funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthy Options M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthy Options
What does Healthy Options do?
Healthy Options is a Mississauga-based holistic nutrition, weight loss, and wellness clinic that delivers one-on-one consultations, customized meal plans, and the proprietary Healthy Options Weight Loss Plan® through registered holistic nutritionists. Services extend to remote personal coaching via Zoom/Skype/FaceTime/WhatsApp/telephone, corporate workplace wellness programs delivered on-site or virtually, and educational seminars on nutrition and health topics. The practice, founded in 2006, serves both individual consumers seeking weight loss and corporate clients running workplace wellness initiatives.
Is Healthy Options a public or private company?
Healthy Options is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Healthy Options founded?
Healthy Options was founded in 2006. It employs 1 to 10 people.
Where is Healthy Options based?
Healthy Options is headquartered in Canada, in the North America region.
How does Healthy Options make money?
Four revenue lines are on record. Nutrition Consultation Services are the primary driver. The others are customized Meal Plans, corporate Programs and seminars and Workshops.
Who are Healthy Options's main competitors?
Emerging players on record are Wellable, Lifesum and MyFitnessPal. Dietitians of Canada is listed as an others. Broad incumbents are Nutrisystem, Jenny Craig, Herbalife Nutrition, WW (Weight Watchers) and Arbonne International. Noom is listed as a direct peer.
Does Healthy Options have an API?
No public API is recorded for Healthy Options.
What industry is Healthy Options in?
Healthy Options's product category is Holistic Nutrition and Wellness Services. Its primary akta.pro industry code is HSADAFAB, Weight Loss Coaching (Non-Clinical), with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 812191 and its SIC code is 8090.