Herne Bay Medical

What Herne Bay Medical does

Herne Bay Medical Centre is a privately-held general medical practice established in 1970 and operating from two adjoining buildings (Upper and Lower Surgery) at 2A Albany Road, Ponsonby, Auckland. It serves the resident population of Herne Bay and Ponsonby with a roster of seven doctors, supported by registered nurses, receptionists, a practice manager, and two allied health professionals (a Health Improvement Practitioner and a Health Coach) added in 2025. The clinical scope spans full-scope primary care — GP consultations, ACC services, skin checks, women's and men's health, travel medicine, mental health support, minor surgery, immunisations, infusion therapy, youth health and an ear clinic — supplemented by wellbeing group programmes (Bubs Club, Social Connection, Walking Group, Pain Support Group).

The practice runs on a standard New Zealand general practice technology stack: the ManageMyHealth third-party patient portal handles online appointment booking, prescription requests and test-result access; an electronic prescribing system generates scripts in three-month intervals; and lab orders are transmitted electronically to Labtests with collection across Auckland. Underlying technology is not proprietary; there is no mobile app, public API, or AI capability referenced in the source material. Language coverage includes English plus Mandarin and Cantonese via Dr Han Yan.

The business model mixes per-visit fees with government funding. Enrolled adults pay NZ$55 (14-17) or NZ$75 (18+) for an initial 15-minute consultation, with reduced follow-up rates and discounted pricing for Community Services Card holders (NZ$13.50-$20). ACC consultations are billed at similar tiers, and ProCare — the practice's Primary Health Organisation — channels PHO capitation subsidies to the practice per enrolled patient. The practice also generates revenue from prescription processing fees, minor surgery, infusion services and skin checks. Customer acquisition is via community referrals, word-of-mouth and the practice website, with no formal marketing or digital advertising program.

Name

Herne Bay Medical

Legal name

Herne Bay Medical Centre

Website

https://hernebaymed.co.nz

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Herne Bay Medical Centre is a privately-owned Auckland general practice operating from two adjacent buildings (Upper and Lower Surgery) at 2A Albany Road, Ponsonby, serving the local Herne Bay community with seven doctors offering full-scope primary care, allied health, and group wellbeing programmes.

Ownership category

akta.pro rank

Headquarters

HQ city

Ponsonby, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Medical Consultations: Standard consultation fees for enrolled patients ranging from $55-$75 depending on age group (14-17, 18-64, 65+). Follow-up consultations at reduced rates. Extended consultations incur extra charges.
2. ACC Consultations: Accident Compensation Corporation consultations with set fees. Enrolled patients pay $50-$75 for ACC consultations. Additional charges apply for those without CSC.
3. PHO Government Funding: Subsidised funding through ProCare Primary Health Organisation for enrolled patients meeting eligibility criteria for publicly funded healthcare.
4. Prescription Services: Prescription processing fees. Scripts issued in 3-month intervals with slightly higher fees for longer prescriptions (12 months). 48-hour processing time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Herne Bay Medical Centre is a general medical practice providing comprehensive primary healthcare services to enrolled patients in Auckland, New Zealand. It delivers GP consultations, ACC accident care, immunisations, skin checks, women's and men's health, mental health support, minor surgery, travel medicine, and infusion services across two on-site surgery buildings. The practice supplements clinical care with allied health services including a Health Improvement Practitioner and Health Coach at no additional cost to enrolled patients.

Product overview

Herne Bay Medical Centre is a general medical practice offering comprehensive primary healthcare services across two locations (Upper and Lower Surgery). The practice provides a broad portfolio of clinical services including General Practitioner consultations, ACC services, skin checks, women's and men's health clinics, travel medicine, mental health support, minor surgery, immunisations, and infusion services. Allied health offerings include a Health Improvement Practitioner (HIP) service and Health Coaching service for mental wellbeing and lifestyle support. The practice also facilitates group wellbeing programmes including Bubs Club, Social Connection Group, Walking Group, and Pain Support Group. Patient engagement is supported through the ManageMyHealth online portal for appointments, prescriptions, and test results.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practitioner (GP) Services Comprehensive primary healthcare services including annual health checks, accident care, minor surgery, insurance medicals, and diving certificates for enrolled patients of all ages.
• ACC Services Accident-related medical care and treatment covered under New Zealand's Accident Compensation Corporation scheme, with subsidised consultation fees for enrolled patients.
• Skin Checks Annual skin check services for melanoma and skin cancer detection using ABCDE and EFG assessment methods.
• Women's Health Clinic Comprehensive women's health services including well women checks, cervical smears, breast examination, contraception, and menopause management.
• Men's Health Clinic Men's specific health services including well men checks, prostate checks, bowel cancer checks, and male contraception options.
• Travel Medicine Pre-travel health consultations including vaccine recommendations, prescription medicines, and travel health risk advice for international travellers.
• Mental Health Services Mental health support including assessment for anxiety, depression, stress, relationship issues, and referral to support organisations.
• Minor Surgery Minor surgical procedures including skin lesion removal, cryotherapy for moles and warts, and cautery for small growths.
• Immunisations and Vaccinations Childhood immunisation programs, annual flu vaccinations, and travel-related vaccinations for enrolled patients.
• Infusion Services Intravenous medical infusion services including IV antibiotics, iron (Ferinject) infusions, and zolendronate (Aclasta) for osteoporosis.
• Health Coaching Service Free health coaching supporting patients with long-term conditions and lifestyle changes, focusing on healthy eating, physical activity, and stress management through practical sustainable action plans.
• Health Improvement Practitioner (HIP) Service Free mental health and wellbeing support service for enrolled patients, providing 20-30 minute consultations for low mood, anxiety, stress, and life balance issues.
• Youth Health Services Paediatric and adolescent health services including general wellbeing assessments, immunisations, and sexual health support for young people.
• Group Programmes Support groups including Bubs Club, Social Connection Group, Walking Group, and Pain Support Group facilitated by the Health Coach and HIP team to support social connection and wellbeing.
• Ear Clinic Ear clinic services for hearing and ear health concerns including loss of hearing assessment and treatment.
• Sexual Health Sexual health consultations and related clinical services for enrolled patients.
• Ageing Care Health and wellbeing services for elderly patients including general wellbeing checks, needs assessments, and senior-specific immunisations.

Quantifiable outcome

• Extended consultations available upon request for complex needs
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ProCarecoreStrategic or Co-development PartnerPrimary Health Organisation (PHO) partner providing subsidised funding on behalf of enrolled patients. Herne Bay Medical Centre's PHO is ProCare, which manages government healthcare funding and supports practice services.
• ManageMyHealthcoreTechnology or IntegrationPatient portal platform used for appointment booking, prescription requests, and accessing test results. Patients over 16 years with their own email can register for the portal.
• White Cross (Mt Albert)minorChannel Partner/ Reseller/ DistributorAfter-hours care partner located at 52 St Lukes Road, Mount Albert. Open 8am-8pm. Provides urgent care when the main practice is closed.
• Ascot Accident & Emergency (Remuera)minorChannel Partner/ Reseller/ Distributor24-hour after-hours emergency care partner at 90 Greenlane East, Remuera. Provides urgent medical services when the main practice is closed.
• Shorecare (Takapuna)minorChannel Partner/ Reseller/ DistributorAfter-hours care partner at 74 Taharoto Road, Takapuna. Provides urgent care services outside regular practice hours.
• White Cross (Henderson)minorChannel Partner/ Reseller/ DistributorAfter-hours care partner at 131 Lincoln Road, Henderson. Provides urgent care services for patients needing care outside regular hours.
• White Cross (New Lynn)minorChannel Partner/ Reseller/ DistributorAfter-hours care partner at 2144-2146 Great North Road, New Lynn. Open 9am-8pm. Available for urgent care when main practice is closed.
• LabtestscoreTechnology or IntegrationLaboratory services provider for blood tests. Referrals sent electronically to Labtests with collection centres available throughout Auckland including Victoria Park Markets and Point Chevalier.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Health New Zealand / Te Whatu Ora: The national public healthcare entity administering hospitals and primary care funding post-2022 health reforms. Sets the policy and funding environment in which all NZ GP practices, including Herne Bay Medical, operate.
• Green Cross Health: NZX-listed NZ health services group combining community pharmacy, primary care and home-care services. Comparable primary care footprint at much greater scale; not a direct clinic-level rival but a benchmark for multi-site primary-care operation.
• ChenMed: US primary-care group focused on seniors with integrated specialists, wellness programs and capitated payment. Comparable in delivering comprehensive, allied-health-augmented primary care for an older demographic, though serving a different healthcare system.
• One Medical (Amazon): Tech-enabled multi-site US primary-care group (now part of Amazon) offering comprehensive GP services, in-app booking and integrated wellness. Comparable in service breadth and patient-portal adoption at far greater scale.

Emerging players

• Forward Health: US tech-forward preventive primary-care membership model with biometric baseline visits, app-based care and concierge-style service. Comparable only in modernised primary-care positioning; geographically distinct.

Direct peers

• White Cross Healthcare: Large NZ urgent-care and general practice chain operating multiple Auckland sites; also an after-hours partner of Herne Bay Medical. Provides overlapping GP/ACC services and competes for weekend and casual patient demand in central Auckland.
• Tend Health: NZ-based tech-enabled primary care provider operating multi-site GP clinics with digital booking and integrated allied health. Most comparable in business model (multi-doctor GP, allied-health layering, PHO-funded) and direct competition for Auckland enrolments.
• Shorecare: NZ after-hours and urgent care provider (Takapuna) — a contracted after-hours partner of Herne Bay Medical — offering comparable GP, ACC and acute services to North Shore and wider Auckland patients.
• Tāmaki Health (Local Doctors / East Auckland Healthcare): NZ's largest network of GP and urgent care clinics (Local Doctors brand) serving high-needs Auckland communities. Comparable multi-site GP/ACC model with capitation-funded and community primary-care orientation.

Others

• ProCare: Auckland Primary Health Organisation (PHO) that funds and supports Herne Bay Medical and many other Auckland GPs. Ecosystem partner rather than competitor, but defines the capitated funding and quality-framework environment the practice operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/herne-bay-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herne Bay Medical