HerCare
HerCare is a Stockholm-based private women's health clinic delivering specialist gynecology, hormonal counseling, and holistic menopause/perimenopause care to individual patients across Sweden via in-person and digital consultations, plus B2B corporate wellness programs.
- Company typePrivate
- Founded2018
- HeadquartersStocksund, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What HerCare does
HerCare is a private women's health clinic headquartered at Kungstensgatan 2 in Stockholm (Östermalm), Sweden, founded in 2018 and operating with a team of 11–50 employees including specialist gynecologists, hormone coaches trained in functional medicine, nutrition therapists, and licensed nurses/midwives. The clinic focuses on hormonal health across the female lifespan — perimenopause, menopause, PMS/PMDD, PCOS, thyroid disorders, and IBS — using a whole-person medical model that integrates gynecology, bioidentical hormone replacement therapy, individualized nutrition planning, lifestyle coaching, and stress management rather than treating isolated symptoms. Services are delivered both in-person at the Stockholm clinic and via video/phone consultations nationwide through the patient.nu booking portal.
The core service portfolio spans an initial nurse consultation (395 kr), basic and extended hormonal counseling (1,695–2,695 kr), hormone coaching (2,695 kr), specialist gynecologist visits including ultrasound (2,500–3,000 kr), digital menopause checks and annual women's health checks (1,995–2,995 kr), and separately billed blood-test panels (995–1,995 kr) routed to lab partners Synlab, Encia, Blodkollen, and Werlabs. A 10-week group blood-sugar program (Blodsockerkoll) is sold at 2,695 kr. On the B2B side, HerCare operates 'Hormonsmart arbetsplats' (Hormone-Smart Workplace), delivering lectures, manager workshops, and proactive hormone-health programs to municipalities (e.g., Lerums kommun, Tanum kommun) and corporate employers (e.g., Nuvab).
HerCare monetizes primarily through per-visit, out-of-pocket payments from individual consumers — services are not covered by Swedish public health insurance — with payment options including card, Klarna installments (minimum 1,500 kr), and friskvård benefits via Benify and Epassi. Demand generation runs through a content-led model: an evidence-based newsletter with 22,000+ subscribers, a podcast (HERCARE podden), an extensive SEO-indexed blog, and 50,000+ social followers, supplemented by direct outreach to HR and municipal health coordinators for B2B contracts. The company was acquired by Noonagruppen, which also owns Noonakliniken, positioning HerCare within a consolidated Swedish women's health group focused on perimenopause and menopause.
HerCare firmographics
Firmographics- Name
- HerCare
- Legal name
- HerCare
- Website
- https://hercare.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- HerCare is a Stockholm-based private women's health clinic delivering specialist gynecology, hormonal counseling, and holistic menopause/perimenopause care to individual patients across Sweden via in-person and digital consultations, plus B2B corporate wellness programs.
- Ownership category
- akta.pro rank
HerCare industry classification
Industry- Product category
- Women's Health Clinic Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Menopause & Midlife Women’s Health (HLAKAJAH)
- akta.pro secondary industry
- Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)
Keywords
Where HerCare is headquartered
LocationHeadquarters
- HQ city
- Stocksund
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
HerCare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Clinical Consultations: Revenue generated from one-time fees for medical consultations including initial nurse calls, hormonal counseling sessions, gynecological exams, hormone coaching, and follow-up visits. Both in-person and video consultation formats are offered. Prices range from 395 kr to 3,000 kr per visit depending on service type.
- Blood Testing Services: Separate fees for blood test panels ordered through lab partners (Synlab, Encia, Blodkollen, Werlabs). Panels range from 995 kr (BAS) to 1,995 kr (Women's Health Check) and are billed separately from consultation fees.
- Corporate Wellness Programs: B2B revenue from employers and municipalities through the 'Hormonsmart arbetsplats' program, including lectures, workshops, and proactive health services for employees. Contact for custom pricing.
- Group Health Programs (Blodsockerkoll): A 10-week group program focused on blood sugar management and metabolic health, priced at 2,695 kr, led by doctors and hormone coaches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Initial Nurse Consultation (10 min phone) |
| One time/ perpetual license | Pay-as-you-go | Hormonal Counseling BAS (20 min video) |
| One time/ perpetual license | Pay-as-you-go | Hormonal Counseling Extended (45 min video) |
| One time/ perpetual license | Pay-as-you-go | Hormone Coaching New Visit (45 min video) |
| One time/ perpetual license | Pay-as-you-go | Nurse Follow-up (20 min phone) |
| One time/ perpetual license | Pay-as-you-go | Gynecologist New Visit (in-clinic with ultrasound) |
| One time/ perpetual license | Pay-as-you-go | Gynecologist Return Visit (in-clinic) |
| One time/ perpetual license | Pay-as-you-go | Gynecologist Video New Visit (20 min) |
| One time/ perpetual license | Pay-as-you-go | Gynecologist Video Return Visit (20 min) |
| One time/ perpetual license | Pay-as-you-go | Women's Health Check (Extended, in-clinic 45 min) |
| One time/ perpetual license | Pay-as-you-go | Menopause Check (Digital) |
| One time/ perpetual license | Pay-as-you-go | Short Nurse Question (10 min phone) |
| Unit Pricing | Pay-as-you-go | Blood Test Panel BAS |
| Unit Pricing | Pay-as-you-go | Blood Test Panel Extended |
| Unit Pricing | Pay-as-you-go | Blood Test Panel Hormone Coaching |
| Unit Pricing | Pay-as-you-go | Blood Test Panel Women's Health Check |
| One time/ perpetual license | Pay-as-you-go | Blodsockerkoll Group Program (10 weeks) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
HerCare product offering
Product offeringCore offering
HerCare is a private women's health clinic providing gynecological examinations, hormonal counseling, hormone coaching, nutrition therapy, and blood testing services focused on perimenopause, menopause, PMS, PCOS, and thyroid conditions. The clinic operates from a physical location in Stockholm and also delivers consultations via video and telephone, complemented by corporate wellness programs ('Hormonsmart arbetsplats') for employers and municipalities.
Product overview
HerCare is a private women's health clinic offering a comprehensive suite of services centered on hormonal health, gynecological care, and holistic wellness. The portfolio includes consultation services (Inledande samtal, Hormonell rådgivning BAS/UTÖKAD, Hormoncoaching), gynecological services (undersökning with ultrasound, videobesök, återbesök), specialized health checks (Klimakteriechecken, Hälsokontroll Kvinna), a 10-week blood sugar control program (Blodsockerkoll), diagnostic blood panels (BAS, UTÖKAD, HORMONCOACHING), corporate wellness services (Hormonsmart arbetsplats), and educational content (HERCARE podden). The clinic operates from Kungstensgatan 2 in Stockholm and serves patients nationwide via digital consultations.
Differentiator
Problem solved
Functional benefit
Products and services
- Inledande samtal (Initial Nurse Consultation) A 10-minute phone consultation with a specialized nurse to assess symptoms, hormonal health, and recommend next steps in the care journey. Priced at 395 kr.
- Hormonell rådgivning BAS (Basic Hormonal Counseling) Basic 20-minute video hormonal counseling for perimenopause and menopause, including symptom review and personalized recommendations. Priced at 1,695 kr.
- Hormonell rådgivning UTÖKAD (Extended Hormonal Counseling) Extended 45-minute video consultation for patients with complex hormonal needs, including comprehensive health history review and treatment planning. Priced at 2,695 kr.
- Hormoncoaching (Hormone Coaching) Hormone coaching combining nutrition therapy, functional medicine, and lifestyle changes for conditions such as PMS, PCOS, and thyroid issues. Priced at 2,695 kr per 45-minute session.
- Gynekologisk undersökning med ultraljud Gynecological examination with ultrasound at the Stockholm clinic, performed by specialist gynecologists with expertise in women's health, hormonal health, perimenopause, and menopause. Priced at 3,000 kr for new visits.
- Gynekologiskt videobesök Gynecological video consultation for new patients and follow-ups via video call with specialist gynecologists. Priced at 2,700 kr for new visits and 2,200 kr for return visits.
- Klimakteriechecken (Menopause Check) Digital health check specifically designed for women in menopause, including a 27-marker blood panel and 15-minute nurse phone consultation. Priced at 1,995 kr with blood test included.
- Hälsokontroll Kvinna (Women's Health Check) Comprehensive in-clinic annual health check for women with 50 biomarkers, InBody composition analysis, blood pressure measurement, and personalized health plan. Priced at 2,995 kr.
- Blodsockerkoll (Blood Sugar Control Program) 10-week group program focused on blood sugar management and metabolic health, including lectures, blood glucose monitoring, two blood tests, and lifestyle coaching. Priced at 2,695 kr.
- Hormonsmart arbetsplats (Hormone-Smart Workplace Program) Corporate wellness program offering lectures, workshops, and proactive hormone health support for employees, targeting municipalities and organizations in Sweden. Contact for custom pricing.
- Provpanel HORMONCOACHING (Blood Test Panel) Specialized blood test panel for hormone coaching including TPO antibodies, insulin, and lipid markers. Priced at 1,695 kr.
- HERCARE podden (Podcast) Educational podcast series 'Kvinnohälsa Genom Livet' featuring expert guests and HerCare specialists discussing PMS, perimenopause, menopause, thyroid, fertility, and sexual health.
Quantifiable outcome
- Thousands of women helped since founding to regain hormonal balance, energy, stability, and quality of life.
Companies that use HerCare
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
HerCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
HerCare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NoonagruppencoreHerCare was acquired by Noonagruppen, which also owns Noonakliniken. Noonagruppen has deep expertise in perimenopause and menopause with a strong long-term focus on women's health. The acquisition provides HerCare with greater stability, deeper expertise, and stronger investment for future development.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
HerCare competitors and assessment
Company assessmentEmerging players
- Tia: Tia is a US women's health provider operating physical clinics plus virtual care focused on gynecology, primary care, and mental health. Comparable to HerCare in physical-clinic-plus-virtual integrated women's care delivery.
- Midi Health: Midi Health is a US virtual-care clinic dedicated to perimenopause and menopause, offering hormone therapy and specialist consultations online (B2C and B2B). Comparable to HerCare in menopause specialization, integrated hormone coaching, and corporate wellness contracts.
- Elektra Health: Elektra Health is a US digital menopause care platform combining telehealth with evidence-based education and community. Comparable to HerCare in menopause specialization, content-led patient acquisition, and B2B employer offerings.
- Maven Clinic: Maven Clinic is a global virtual clinic for women's and family health (B2B-anchored), covering gynecology, hormones, fertility, and menopause. Comparable to HerCare in integrated virtual women's health delivery and the Hormonsmart arbetsplats B2B sales motion.
- Kindbody: Kindbody operates a US women's health network combining fertility, gynecology, and hormonal care with employer benefits partnerships. Comparable to HerCare in the integration of gynecology with broader women's health and B2B employer model.
- Alloy Women's Health: Alloy is a US telehealth platform for women in perimenopause and menopause offering prescriptions, supplements, and provider consultations. Comparable to HerCare in direct-to-consumer menopause telemedicine and subscription/repeat-visit revenue logic.
Direct peers
- Noonakliniken: Noonakliniken is HerCare's sister clinic under the same Noonagruppen parent. It similarly serves perimenopause and menopause patients in Sweden, making it the most directly comparable peer in the Swedish market.
Broad incumbents
- Capio (Praktikertjänst / Capio Närsjukvård): Capio operates large-scale Swedish primary and specialist care clinics including gynecology. Comparable to HerCare as a Swedish provider of women's health/gynecology visits, but as a broad incumbent rather than a menopause-focused specialist.
Regional players
- MyHealthcare Clinic: MyHealthcare Clinic operates private women's-health and gynecology services in the UK (private-pay model). Comparable to HerCare in private-pay women's clinic model and integrated gynecologist-plus-coach delivery, though it serves a different geography.
- Docrates Cancer Center: Docrates is a Finland-based private specialty clinic. Comparable to HerCare as a Nordic private specialist clinic operating outside public reimbursement, though focused on oncology rather than women's health specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HerCare social profiles
Digital presenceHerCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
HerCare leadership team
Management profileNumber of profiles
Profiles7 records
HerCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HerCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HerCare
What does HerCare do?
HerCare is a private women's health clinic providing gynecological examinations, hormonal counseling, hormone coaching, nutrition therapy, and blood testing services focused on perimenopause, menopause, PMS, PCOS, and thyroid conditions. The clinic operates from a physical location in Stockholm and also delivers consultations via video and telephone, complemented by corporate wellness programs ('Hormonsmart arbetsplats') for employers and municipalities.
Is HerCare a public or private company?
HerCare is a private company. It is classified as corporate owned and is currently acquired.
When was HerCare founded?
HerCare was founded in 2018. It employs 11 to 50 people.
Where is HerCare based?
HerCare is headquartered in Stocksund, Sweden, in the Europe region.
How does HerCare make money?
Four revenue lines are on record. Clinical Consultations are the primary driver. The others are blood Testing Services, corporate Wellness Programs and group Health Programs (Blodsockerkoll).
Who are HerCare's main competitors?
Emerging players on record are Tia, Midi Health, Elektra Health, Maven Clinic, Kindbody and Alloy Women's Health. Noonakliniken is listed as a direct peer. Capio (Praktikertjänst / Capio Närsjukvård) is listed as a broad incumbent. Regional players are MyHealthcare Clinic and Docrates Cancer Center.
Does HerCare have an API?
No public API is recorded for HerCare.
What industry is HerCare in?
HerCare's product category is Women's Health Clinic Services. Its primary akta.pro industry code is HLAKAJAH, Menopause & Midlife Women’s Health, with a secondary code of HLAFAJAA, Obstetrics & Gynecology (OB/GYN) Clinics. Its NAICS code is 621111 and its SIC code is 8011.