Holo Alert

What Holo Alert does

Holo Alert, operating through its legal entity Holo Technologies Inc. (Alberta, Canada), is a direct-to-consumer personal emergency response system (PERS) provider serving Canadian seniors aged 65+ and their family caregivers. The product portfolio consists of four cellular-connected wearables — the Holo Mini (wrist-worn), Holo Pro (neck-worn pendant with caregiver app), Holo Active (1.83-inch medical alert smartwatch), and Holo Active Slim (42g lightweight smartwatch) — each built around automatic fall detection via onboard accelerometers, GPS/cellular triangulation, two-way voice, and IP67 water resistance. Devices operate on 4G LTE networks across all Canadian provinces and territories, with 24/7 emergency response routed through third-party monitoring centers AvantGuard and Affiliated Monitoring, both operating under TMA Five Diamond and ESA Security certifications held by Holo Alert.

The business operates a hybrid subscription/hardware revenue model: monthly subscriptions of $49.95–$64.95 or annual plans of $599.95–$959.95, paired with one-time device fees of $89.97–$499.90 (waived on some annual plans), plus a $60/year Holo Care device-protection add-on and accessory sales. Go-to-market is direct-to-consumer via the holoalert.ca e-commerce site, supported by phone-based inside sales (1-888-445-0192), an interactive device-quiz funnel, an SEO-driven content library on aging-in-place and Canadian senior benefits, and a partner/referral program. Customer service is delivered by a Canadian care team and operational workflows are partially automated using HubSpot, n8n, Make.com, AI Agents, and Stripe for payments. Holo Alert is 100% Canadian-owned, with a 5-person team headquartered in Edmonton, Alberta, and reports 500+ five-star reviews with a 4.9/5 rating on Google Reviews and Trustpilot.

Name

Holo Alert

Legal name

Holo Technologies Inc.

Website

https://holoalert.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Holo Alert is a Canadian direct-to-consumer personal emergency response provider offering four cellular-connected wearables with automatic fall detection, GPS, and 24/7 professional monitoring for Canadian seniors aged 65+ and their family caregivers.

Ownership category

akta.pro rank

Product category

Medical Alert Systems / Personal Emergency Response Systems (PERS)

NAICS

Home Health Equipment Rental (532283), Security Systems Services (56162)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)

akta.pro secondary industries

Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL), Two-Way Voice Emergency Communication Devices & Services (HSAHAHAF), Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ)

Keywords

• Medical alert systems
• Fall detection devices
• Personal emergency response
• Senior safety monitoring
• GPS medical alert

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Monitoring Subscription: Recurring monthly fees for 24/7 professional monitoring services. Plans range from $49.95/month to $64.95/month depending on device and plan type. Monthly plans auto-renew with no long-term contract commitment.
2. Annual Monitoring Subscription: Prepaid annual monitoring plans offering savings of approximately 2 months free compared to monthly billing. Plans range from $599.95/year to $959.95/year depending on device and plan type.
3. Device Purchase (One-Time Fee): One-time device fees ranging from $89.97 to $499.90 depending on the device. On the Holo Active Slim annual plan, the device is included free. Monthly plans include device at discounted one-time fees.
4. Accessories: Shop section offers accessories including chargers, lanyards, clips, and other items compatible with Holo Mini, Holo Pro, Holo Active, and Holo Active Slim devices.
5. Optional Add-Ons (Holo Care): Optional Holo Care device protection plan for $60.00/year that covers device replacement if dropped, damaged, lost, or stops working.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Holo Alert designs, sells, and monitors a portfolio of wearable personal emergency response devices (Holo Mini wrist-worn, Holo Pro pendant, Holo Active smartwatch, and Holo Active Slim lightweight smartwatch) connected over 4G LTE cellular networks to a 24/7 Canadian professional monitoring center. Each device features automatic fall detection, GPS location tracking, and two-way voice, bundled with no-contract monthly or prepaid annual subscription plans for Canadian seniors and their families.

Product overview

Holo Alert is a Canadian medical alert company offering a portfolio of four connected wearable devices for senior safety and emergency monitoring. The product lineup consists of Holo Mini (wrist-worn), Holo Pro (neck-worn pendant with waist accessory), Holo Active (1.83-inch smartwatch), and Holo Active Slim (1.47-inch lightweight smartwatch). All devices share core capabilities including 24/7 Canadian monitoring, automatic fall detection, and GPS/cellular connectivity, differentiated primarily by form factor, screen size, and health tracking features. Optional add-ons include the Caregiver App for remote family monitoring and Holo Care for device protection coverage. The service operates on a subscription (rental) model with monthly and annual plans, and does not require Wi-Fi or landline connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Holo Mini Wrist-worn Holo Alert medical alert device featuring automatic fall detection, WiFi-based location services, and a lightweight, discreet form factor. Targeted at seniors who prefer a wrist-worn device over a pendant, sold with monthly or annual subscription monitoring plans.
• Holo Pro Neck-worn (or waist-clip) pendant-style medical alert device featuring automatic fall detection, enhanced GPS location services, and optional Caregiver App connectivity. Targeted at seniors who prefer a lightweight pendant form factor, sold with monthly or annual subscription monitoring plans.
• Holo Active Smartwatch-style medical alert device with a 1.83-inch touchscreen, built-in GPS, automatic fall detection, two-way voice communication, and activity tracking (steps and heart rate). Combines smartwatch functionality with 24/7 emergency monitoring; sold with monthly or annual subscription plans.
• Holo Active Slim Featherlight smartwatch medical alert device (42g) with a 1.47-inch IPS touchscreen, automatic fall detection, built-in GPS, two-way voice, heart rate and body temperature monitoring, IP67 water resistance, and 48+ hour battery life. Targeted at active seniors who want a lightweight smartwatch form factor with emergency monitoring.
• Holo Care Device Protection Plan Optional annual device protection subscription covering replacement if a Holo Alert device is dropped, damaged, lost, or stops working. Offered to current Holo Alert device subscribers as a paid add-on.
• Caregiver App Optional mobile companion app that gives family caregivers remote visibility into the user's Holo Alert device status, location, and emergency alerts (including activity such as steps and heart rate on supported models). Sold as an add-on to Holo Pro and other compatible devices for family members supporting seniors from a distance.

Quantifiable outcome

• 4.9/5 customer satisfaction rating on Google Reviews and Trustpilot
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• AvantGuardcoreTechnology or Integration24/7 monitoring provider that receives relevant customer information to support emergency response dispatch. Part of Holo Alert's monitoring center network.
• Affiliated MonitoringcoreTechnology or Integration24/7 monitoring provider partnered with Holo Alert for emergency response services. Receives customer data to coordinate emergency dispatch.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medical Guardian: Leading US PERS company selling wearable medical alert devices (pendants, watches) with subscription monitoring. Closely comparable on product portfolio (multiple device SKUs), subscription pricing model, and D2C GTM.
• Bay Alarm Medical: US PERS company offering wearable medical alert devices with 24/7 monitoring on subscription. Directly comparable product offering, pricing tiers, and target senior demographic.
• LifeFone: Long-standing US PERS provider offering wearable medical alert devices with 24/7 monitoring. Comparable subscription model, device range (pendant and wrist), and family-caregiver features.
• MobileHelp: US PERS provider selling cellular-enabled wearable alert devices with subscription monitoring. Directly comparable on cellular PERS technology, GPS, and subscription pricing.

Emerging players

• Lively (Best Buy Health): Connected health and personal safety brand (formerly GreatCall/Jitterbug), offering senior-targeted wearable alert devices with monitoring. Comparable on the wearable health + emergency response category.

Broad incumbents

• Philips Lifeline: Established PERS service from Philips Health, offering monitored fall detection and medical alert devices. Comparable core product, with the advantage of brand scale and healthcare channel reach.
• ADT Health: Medical alert division of ADT, the large US security and monitoring company. Comparable PERS offering backed by an incumbent monitoring infrastructure and broader security portfolio.
• Apple (Apple Watch Fall Detection): Apple Watch offers fall detection and emergency SOS, encroaching on the PERS category from the consumer smartwatch side. Increasingly a substitute for some segments of the medical alert market.
• Life Alert: Iconic US-based PERS provider offering monitored medical alert systems with 24/7 emergency response. Comparable product category (PERS + monitoring subscription), though US-only and broader legacy operator.

Regional players

• TELUS Health: Canadian telehealth and connected health provider with senior-care and remote-monitoring solutions. Comparable as a Canadian-based competitor in senior health/wellness technology, though broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holo-ca

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holo Alert