What holzbau austria does

holzbau austria is a specialized B2B trade media brand serving the Austrian timber construction industry. It operates as a professional association (Verein holzbau austria) and is recognized as one of the leading Holzbaumedien in the German-speaking region. The publication functions as the official organ of the Bundesinnung and Landesinnungen Holzbau (Federal and State Guilds of Timber Construction), granting it universal distribution to every Austrian timber construction company. Its core product is a print magazine published 7 times annually, supplemented by digital E-Paper access, mobile applications for iOS and Android, a podcast, an email newsletter, and an event ecosystem anchored by co-listing with the Internationale Holzmesse in Klagenfurt and coverage of the Fenster- und Türenkolloquium in Dresden.

The company's revenue model rests on three streams: recurring subscriptions (print at 75 EUR/year, digital E-Paper at 103 EUR/year, Kombi-Abo print+digital at 135 EUR/year, student rate at 20 EUR/year), advertising sales handled by Rosmarie Tutzer, and e-commerce through the online shop at shop.holzbauaustria.at. Association members receive free one-year digital access, and free trial/sample products (4-week digital trial, free sample print issue) serve as funnel-conversion tools. Publishing and distribution operations are managed by AV-Medien (a brand of Österreichischer Agrarverlag GmbH Nfg. KG), based at Sturzgasse 1a, 1140 Vienna. The editorial team comprises Chief Editor Raphael Zeman (returned August 2024), Birgit Gruber (joined 2013), Dagmar Holley (social media since 2023), and Rosmarie Tutzer (advertising sales since 2012). The overall headcount is approximately 5.

holzbau austria maintains a Leistungspartner (performance partner) ecosystem of approximately 30+ major industry players — including Hasslacher Gruppe, KLH Massivholz, Mayr-Melnhof Holz, Pfeifer Group, Stora Enso, Rubner Holzbau, STEICO, Egger, Saint-Gobain, VELUX, WIEHAG, Knauf, Hundegger, cadwork, BECK, Schachermayer, Pfeifer, and others — that co-funds content reach through advertising. Content is distributed via the website, social media channels (Instagram, Facebook, LinkedIn), newsletter, podcast, and a network of trade events. The addressable market is concentrated in the German-speaking region, primarily Austria, with editorial reach extending through industry events and partner networks across Central Europe.

Name

holzbau austria

Legal name

holzbau austria

Website

https://holzbauaustria.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

holzbau austria is an Austrian B2B trade media brand serving the timber construction industry. Published 7 times annually as the official organ of the Federal and State Guilds of Timber Construction, it distributes to every Austrian timber construction company through print, E-Paper, and mobile apps.

Ownership category

akta.pro rank

Product category

Trade Media and Industry Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), All Other Publishers (513199)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade magazine publishing
• Timber construction media
• Construction industry journalism
• Trade publication subscriptions
• Construction advertising media

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Revenue: Annual subscriptions for the print magazine (7 issues per year) at 75 EUR, digital E-Paper subscription at 103 EUR, and Kombi-Abo (combined print + digital) at 135 EUR. Student subscriptions available at 20 EUR per year. Member associations receive free access.
2. Advertising Revenue: The magazine generates revenue from online advertising, with dedicated media data (Mediadaten) for advertising rates. Contact person Rosmarie Tutzer handles online advertising sales. holzbau austria is described as one of the leading timber construction media outlets in German-speaking regions.
3. E-Commerce and Digital Products: Sales through the online shop for subscriptions, sample issues, and digital access products including E-Paper and app access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

holzbau austria is a professional trade magazine covering the timber construction industry, published seven times annually and serving as the official organ of the Austrian Federal and State Guilds of Timber Construction. The publication delivers editorial content on architecture, technology, market trends, and industry events, with every Austrian timber construction company receiving it as part of guild membership. It generates revenue primarily through annual subscriptions for print and digital editions, combined subscriptions, and advertising sales, complemented by mobile applications and an E-Paper digital archive.

Product overview

holzbau austria is a specialized trade publication for the timber construction industry, operating as a multi-channel media company offering both print and digital products. The core offering is the holzbau austria Magazin, a print magazine published 7 times annually, which serves as the official publication of the Federal Guild and State Guilds of Timber Construction. The product portfolio includes digital subscriptions via E-Paper, a Kombi-Abo combining print and digital access, student and member-specific subscriptions, and trial products. Mobile applications for iOS and Android provide offline and online access to all magazine editions including archives. The various subscription tiers (Magazin, E-Paper, Kombi-Abo, Studenten-Abo, Mitglieder, Probezugang Digital, Probeheft) are designed to serve different audience segments from students to industry professionals to association members.

Differentiator

Problem solved

Functional benefit

Products and services

• holzbau austria Magazin (Print Magazine) The flagship trade magazine for timber construction in the German-speaking region, published 7 times per year. It serves as the official publication of the Federal Guild and State Guilds of Timber Construction (Bundesinnung und der Landesinnungen Holzbau) and is delivered to all Austrian timber construction companies through guild membership.
• holzbau austria E-Paper (Digital Subscription) Digital subscription providing instant access to all current and archived digital editions, the E-Paper archive and web shelf, and mobile app access on iOS and Android, targeted at industry professionals who prefer digital reading.
• holzbau austria Kombi-Abo (Print + Digital Combined Subscription) Combined print and digital subscription including seven printed issues delivered by mail plus instant access to all digital editions, the E-Paper archive, web shelf, and mobile app access on iOS and Android, with 8-week cancellation notice and automatic renewal.
• holzbau austria Studenten-Abo (Student Subscription) Discounted annual student subscription offering immediate access to all digital editions, the E-Paper archive, web shelf, and mobile app access on iOS and Android, requiring current student confirmation.
• holzbau austria Mitglieder (Association Member Access) Free one-year digital access to the E-Paper and mobile apps (iOS and Android) for members of the holzbau austria association, requiring membership number verification for eligibility.
• holzbau austria Probezugang Digital (4-Week Digital Trial) Free four-week trial access to the E-Paper and mobile apps (iOS and Android) providing instant access to all editions without waiting time, designed to convert prospects into paid subscribers.
• holzbau austria Probeheft (Free Sample Print Issue) Free single print issue delivered by mail to prospective subscribers to evaluate the magazine before committing to a paid subscription.
• holzbau austria App (iOS) Mobile application for iOS devices enabling readers to access all magazine editions including archived issues, with offline reading, bookmarking, and in-print browsing format, available via the Apple App Store.
• holzbau austria App (Android) Mobile application for Android devices enabling readers to access all magazine editions including archived issues, with offline reading, bookmarking, and in-print browsing format, available via the Google Play Store.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

35 partnerships are on record, tiered core, major and minor.

• Bundesinnung Holzbau (Federal Guild of Timber Construction)coreStrategic or Co-development PartnerThe magazine is the official organ (offizielles Organ) of the Bundesinnung Holzbau and the Landesinnungen Holzbau (State Guilds of Timber Construction). This formal affiliation positions holzbau austria as the primary publication for the Austrian timber construction guild system.
• Landesinnungen Holzbau (State Guilds)coreStrategic or Co-development PartnerState-level timber construction guilds across Austrian regions collaborate with the magazine as affiliated organizations.
• Hasslacher GruppemajorGTM or Marketing PartnerGlobal innovation leader in intelligent system solutions for modern timber construction. The family-owned company employs approximately 2000 people and produces products in solid timber, planed timber, glulam, cross-laminated timber (CLT), and construction timber. Slogan: 'From wood to wonders.' Listed as a Leistungspartner (performance partner) of holzbau austria.
• KLH Massivholz GmbHmajorGTM or Marketing PartnerPioneer in cross-laminated timber (Kreuzlagenholz – KLH, CLT, X-LAM) developed with TU Graz in 1996. Production facility opened in Teufenbach-Katsch in 1999. International operations supply large-format KLH solid timber panels worldwide. 100% owned by Johann Offner Unternehmensgruppe (250+ year history). Performance partner of holzbau austria.
• Mayr-Melnhof HolzmajorGTM or Marketing PartnerHeadquartered in Leoben, Austria, Mayr-Melnhof is a leading wood processor, one of Europe's largest sawmill groups, offering comprehensive solutions for timber construction including solid timber, glulam, special components, formwork products, wood-concrete composite elements, and engineering construction. PEFC certified. Founded 1872.
• Pfeifer GroupmajorGTM or Marketing PartnerFamily-owned company headquartered in Imst, Tyrol, operating 8 locations in Austria, Germany, and Czech Republic with approximately 1800 employees. Product portfolio includes glulam, solid timber panels, construction timber, and more. Performance partner of holzbau austria.
• Stora EnsomajorGTM or Marketing PartnerListed company (Helsinki HQ) and part of the bioeconomy sector, providing sustainable solutions for packaging, biomaterials, timber construction, and paper. Wood Products division is a leading provider of innovative wood-based solutions covering urban construction including solid timber elements and components.
• Rubner HolzbaumajorGTM or Marketing PartnerLeading timber construction company mentioned in multiple project articles. Celebrating 100-year anniversary in 2026. Headquarters in Austria with international operations in South Tyrol.
• WIEHAG Timber ConstructionminorGTM or Marketing PartnerOne of the world's leading companies in engineering timber construction. Center of expertise includes highly qualified engineering and efficient industrial production with modern timber processing. Projects include Atlassian Central in Sydney, Bestseller Logistics Centre in Netherlands, and World of Volvo in Gothenburg.
• KnaufminorGTM or Marketing PartnerWorld-leading provider of drywall systems and insulation solutions for high-rise construction. Has established itself as a relevant partner for timber construction in single-family and multi-story residential construction with appropriate building physics requirements.
• STEICOminorGTM or Marketing PartnerGerman company for building products from renewable raw materials, headquartered in Feldkirchen near Munich. Positioned as system provider for ecological house construction and innovation driver over 30 years. Only manufacturer in the industry offering an integrated timber construction system.
• GUTEXminorGTM or Marketing PartnerBlack Forest wood fiber insulation manufacturer with 190+ employees. Family business focused on holistic thinking and openness. Offers mature wood fiber insulation solutions for roof, facade, and interior applications, delivering throughout Europe.
• ISOCELLminorGTM or Marketing PartnerSpecialist for cellulose insulation and airtightness for over 27 years. Offers solutions for new construction and renovation in low-energy and passive house construction.
• VELUXminorGTM or Marketing PartnerRoof window manufacturer headquartered in Hørsholm, Denmark. Employs approximately 10,200 people in 17 production facilities across 9 countries and sales companies in 40 countries. Product range includes roof windows, modular skylight systems, solar shading, and accessories.
• Saint-GobainminorGTM or Marketing PartnerWorld-leading company in sustainable light construction. Develops, produces, and distributes materials and services for construction and industrial markets. Generated 44 billion EUR revenue in 2021 with 166,000 employees in 75 countries.
• EggerminorGTM or Marketing PartnerWood-based materials manufacturer with headquarters in St. Johann in Tirol. Complete provider for furniture and interior design, constructive timber construction, and flooring. Slogan: 'Sustainable Growth from Own Strength.'
• SchachermayerminorGTM or Marketing PartnerAustrian family-owned company headquartered in Linz with 180+ years history. Wholesale supplier for products in technical and design areas. Complete provider for professional timber construction including fastening technology, tools, woodworking machines, safety equipment, and storage technology.
• CLAYTECminorGTM or Marketing PartnerLeading company for sustainable clay construction for over 37 years. Has made clay available for modern construction and integrated it into structures. The combination of clay and timber as ecological building materials has established itself as an efficient and practical form of modern construction.
• Dach und WandminorChannel Partner/ Reseller/ DistributorEstablished wholesale company since 1991 supporting roofers, plumbers, carpenters/timber builders, and waterproofers throughout Austria with seven locations. Product range of over 35,000 items, mostly immediately available.
• Hasslacher GruppemajorGTM or Marketing PartnerTimber construction company from Ratten, a subsidiary of Bauunternehmung Granit. Featured as Holzbau partner for projects like the Heide-Kindergarten Gießhübl.
• KAPOminorGTM or Marketing PartnerAustrian market leader for wood windows with focus on architectural special solutions. Founded 1927 in Styria. Direct sales with locations in Vienna (2x), Graz, Ried/Innkreis, Wattens, Bad Gleichenberg, and Pöllau/Hartberg. First window manufacturer in Europe EMAS certified.
• Harrer (Vinzenz Harrer GmbH)minorGTM or Marketing PartnerDeveloped from a carpentry to a leading timber construction specialist over 30 years. Employs 28+ people with 6 sales representatives across Austria. Product focus: ecological thermal insulation, prefabricated construction for low-energy and passive houses, assembly and fastening technology including SHERPA connector system.
• Johann Pabst HolzindustrieminorGTM or Marketing PartnerLeading wood processing company with 85 years experience producing solid timber products for timber construction. Specializes in sawn timber, planed products, glulam, wood pellets, and AlpenSpan animal bedding. Important partner for engineered timber construction.
• THEURLminorGTM or Marketing PartnerFamily company with three production sites in Tyrol and Carinthia and over 390 employees. Produces high-quality, sustainable solid timber construction products as a reliable industrial partner for modern timber construction.
• WeylandminorGTM or Marketing Partner185-year company history in St. Florian/Inn near Schärding. Evolved from small general store to steel and wood supplier in sixth generation. Offers timber construction technician service and BSP project execution and timber processing.
• Wienerberger AG (Tondach)minorGTM or Marketing PartnerLeading producer of bricks, pipe systems, and paving. Tondach brand focuses on roofing products.
• Rockwool ÖsterreichminorGTM or Marketing PartnerAustrian subsidiary of ROCKWOOL Group with four plants and approximately 1300 employees in Germany. Offers advanced insulation systems for buildings including stone wool insulation, acoustic ceilings, facade cladding, and garden substrates.
• SynthesaminorGTM or Marketing PartnerDevelops, produces, and distributes high-quality paints, lacquers, stains, building chemical coatings, and facade and insulation technology materials. Austrian market leader for construction paints with approximately 730 employees.
• Swisspearl (formerly Eternit)minorGTM or Marketing PartnerFiber cement products manufacturer that became part of Swisspearl group in 2009. Became leading fiber cement manufacturer in Europe after acquiring Danish Cembrit group in 2022.
• Sto Ges.m.b.H.minorGTM or Marketing PartnerEstablished Austrian company for energy-efficient building and insulation materials. Focus on thermal composite systems (WDVS) and facade systems, ecological insulation materials including wood fiber insulation with environmental certification.
• James HardieminorGTM or Marketing PartnerWorld-leading manufacturer of high-tech building materials. Offers solutions for interior and exterior wall cladding applications.
• Getzner WerkstoffeminorGTM or Marketing PartnerBased in Bürs since 1969, specialist for vibration isolation in railway, construction, and industry sectors. Proprietary research produces Sylomer, Sylodyn, Sylodamp, and Isotop materials.
• HiltiminorGTM or Marketing PartnerLiechtenstein-based tool manufacturer headquartered in Schaan. Gained fame with electro-pneumatic drill hammers. Specialist for fastening technology offering complete service for construction professionals.
• HaberkornminorGTM or Marketing PartnerAustria's largest technical trader based in Wolfurt supplying industrial and construction companies with occupational safety, lubricants, and technical products including hoses, machine elements, and hydraulics.
• Würth AustriaminorChannel Partner/ Reseller/ DistributorLeading specialist in trading with assembly and fastening materials for professional application. Product range of more than 100,000 articles from screws to tools to chemical-technical products. Founded 1962 in Vienna, headquarters moved to Böheimkirchen in 1999. Employs more than 800 people.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Der Holzbau: Austrian/German specialized timber-construction publication targeting Holzbaubetriebe and architects. Direct thematic overlap with holzbau austria, though narrower audience and lower frequency.
• Timber Trades Journal: Long-running UK/international B2B trade title for the timber trade and construction sector. Comparable format (print + digital + events) but serves a non-DACH audience, useful as a regional/international analog for a trade-magazine model.
• Timber Construction Magazine (CLT/GLB focused): International English-language timber-construction trade publication focused on engineered wood (CLT, glulam) and mass-timber projects. Comparable B2B trade-magazine format but global/English rather than German-speaking.

Direct peers

• Holz-Zentralblatt: Established German trade journal for the wood and timber industry, covering forestry, sawmilling, timber trade and timber construction — overlapping with holzbau austria's downstream 'Markt' (market) and timber-construction editorial coverage.
• Bauhandwerk: German B2B trade magazine for the structural-construction craft sector, with strong overlap into timber/holzbau topics and a similar advertiser base (sawmills, fastener systems, insulation, machinery).
• Mikado (Holzbau Magazin): Leading German B2B trade magazine for timber construction, covering Holzbau, Holzbautechnik and related craft topics in the DACH region. Closest direct competitor to holzbau austria in the German-speaking timber trade-press space.
• Holzkurier: Austrian wood-industry trade magazine also published by Österreichischer Agrarverlag / AV-Medien, the same parent as holzbau austria. Covers sawmill, forestry and wood trading with significant overlap in audience and editorial staff (Birgit Gruber is explicitly shared between both titles).

Others

• proHolz Austria: Austrian timber-promotion association and information platform. Not a magazine, but competes for the same architect/planner/timber-company audience attention and serves as both partner and indirect information-source competitor.

Broad incumbents

• baustoffmarkt: German B2B trade magazine covering the broader building-materials wholesale and distribution industry. Overlaps with holzbau austria on construction-materials advertisers (insulation, fasteners, wood products, drywall) though aimed at a broader channel.
• Bau Magazine: German construction trade title spanning structural engineering, building materials and timber topics. Comparable editorial format, similar advertiser categories, broader scope than holzbau austria's timber focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HolzbauAustria
• LinkedInlinkedin.com/company/holzbauaustria
• Instagraminstagram.com/holzbau.austria

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about holzbau austria