Homeward Alliance
- Company typePrivate
- Founded2008
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Homeward Alliance does
Homeward Alliance is a Fort Collins, Colorado-based 501(c)(3) nonprofit founded in 2008 (originally as Homeless Gear) that operates a continuum of programs for individuals and families experiencing or at risk of homelessness in Northern Colorado. The organization serves approximately 5,000 people annually through a portfolio that includes direct service programs (Resource Navigation, Family Services, WAGEES Re-Entry, EARN Employment Services, Housing Services, Mason Place case management), mobile/outreach programs (Mobile Laundry, Bike Repair), and a Distribution/Gear Room program. Its flagship operation is the Murphy Center for Hope, a co-located service hub at 242 Conifer Street in Fort Collins where 20 independent partner agencies deliver over 40 services to nearly 3,000 people per year. The organization also operates partnered services including the SummitStone Clinic at the Murphy Center (integrated medical/behavioral health including MAT, launched March 2024).
Homeward Alliance's underlying technology layers regional systems coordination atop traditional direct service delivery. As the HMIS lead agency for the Northern Colorado Continuum of Care (NoCO CoC) covering Larimer and Weld counties, it manages client-level data infrastructure, agency partnership agreements, and technical support for the regional homeless response system. The organization uses the Unite Us cross-sector referral platform, the Coordinated Entry System (CAHPS), Bloomerang for volunteer management, QGIV for donations, and SignUpGenius/InitLive for volunteer scheduling. A Systems Strategy and Support Services arm (launched 2019) provides technical assistance (strategic planning, data management, policy development) to other nonprofits. The organization received the State of Colorado Transformational Homeless Response (THR) grant in 2023 to lead the Larimer County homelessness strategic plan.
Revenue is derived from a diversified non-profit funding mix: individual and corporate donations (tax-deductible, 501(c)(3), Tax ID #27-4641606), in-kind product donations, stock gifts processed through Merrill Lynch, special events (UnGala-Xy annual fundraiser targeting $150,000 in 2026), government grants (THR, NoCO CoC Collaborative Applicant designation), and volunteer labor contributions. All services are provided free of charge to clients. The organization is governed by a Board of Directors chaired by Mary Lynn Jones and led by Executive Director David Rout (in role since 2014). It holds Charity Navigator, BBB Accredited Charity, and Candid Gold Seal of Transparency certifications, and has won regional awards including the Governor's Outstanding Nonprofit of the Year (2015).
Homeward Alliance firmographics
Firmographics- Name
- Homeward Alliance
- Legal name
- Homeward Alliance
- Website
- https://homewardalliance.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Homeward Alliance industry classification
Industry- Product category
- Homelessness Services
- NAICS
- Community Housing Services (62422), Other Community Housing Services (624229)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industries
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Homeward Alliance is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homeward Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual and Corporate Donations: Homeward Alliance receives cash donations from individuals and corporations. The organization is a 501(c)(3) non-profit (Tax ID #27-4641606). Donations are tax-deductible, and Colorado residents making eligible donations of $100 or more may qualify for a 25% state income tax credit.
- Product Donations: Accepts in-kind donations of gear, clothing, food, hygiene items, and outerwear to distribute to clients through the Gear Room and Family Resource Connection.
- Stock Donations: Processes gifts of stock through Merrill Lynch for donors who prefer to contribute appreciated securities.
- Special Events Fundraising: Annual UnGala-Xy event serves as the organization's largest fundraiser, with a goal of $150,000 in 2026. Additional events include sponsorship opportunities and community fundraising campaigns.
- Government Grants: Homeward Alliance received State of Colorado Transformational Homeless Response (THR) grant in 2023 to lead development of strategic plan for Larimer County. Also serves as Collaborative Applicant and Data Lead for NoCO CoC, receiving associated funding.
- Volunteer Services: Volunteers support various programs including front desk operations, food pantry, mail sorting, laundry, gear room, bike repair, mobile laundry, and administrative functions.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Homeward Alliance product offering
Product offeringCore offering
Homeward Alliance operates a continuum of programs and initiatives for families, adults, and seniors facing homelessness or at-risk of homelessness in Northern Colorado. Core offerings include basic needs services (day shelter, showers, laundry, mail, food pantry), Housing First case management, resource navigation, employment services, re-entry support for justice-involved individuals, and family services. The Murphy Center for Hope serves as a collaborative hub where 20 partner agencies deliver more than 40 services under one roof.
Product overview
Homeward Alliance is a Colorado-based nonprofit organization operating a continuum of programs and initiatives for families, adults, and seniors facing homelessness. The organization functions as a platform-plus-modules architecture with the Murphy Center for Hope as its central hub—a collaborative facility where 20 partner agencies offer over 40 services to approximately 3,000 people annually. The product portfolio includes: core service programs (Resource Navigation, Family Services, WAGEES Re-Entry, EARN Employment Services, Housing Services, HMIS, Distribution); specialized mobile/outreach programs (Bike Repair, Mobile Laundry); partner-integrated healthcare (SummitStone Clinic at the Murphy Center); and technical assistance services (Systems Strategy and Support Services, Workforce Solutions). The organization also provides case management at Mason Place permanent supportive housing. Together, these programs aim to make homelessness rare, short-lived, and non-recurring in northern Colorado.
Differentiator
Problem solved
Functional benefit
Brands
- Murphy Center for Hope: A collaborative initiative of Homeward Alliance serving as a one-stop resource center for people experiencing or at-risk of homelessness in Larimer County, with 20 independent agencies offering over 40 services.
Products and services
- Murphy Center for Hope A collaborative resource center serving as the hub of services for people who face homelessness or housing instability in Larimer County. One location in which 20 organizations offer more than 40 services to nearly 3,000 people each year. Provides core human services including day shelter, showers, laundry, mail, computers, and phones.
- Resource Navigation Professional multi-layered resource navigation services helping meet employment/income, health and other needs of people experiencing homelessness. Services include shelter diversion, ID attainment, employment support, public benefit enrollment, housing needs assessments, and coordinated entry assessments.
- Family Services Housing-focused support to help families escape homelessness and prevent recurrence. Includes Family Housing Navigation and Family Resources (Food and Child/Teen Clothing Closet, Quarterly Family Resource Fairs).
- WAGEES Re-Entry Program Work and Gain Education and Employment Skills program serving individuals exiting the criminal justice system. Provides wrap-around support including case management, employment preparation, identification acquisition, transportation assistance, rental assistance, and family reunification.
- EARN Employment Services Employment program empowering job seekers experiencing homelessness or near homeless to find and maintain employment. Offers one-on-one employment support, career closet, resume building, employer connections, and partnerships with businesses.
- Bike Repair Program Mobile bike repair shop traveling to neighborhoods, shelters, and locations throughout Larimer County from April-October. Repairs and maintains bicycles to ensure safe, reliable transportation for adults and children experiencing homelessness and housing insecurity. Repairs over 300 bikes annually.
- Mobile Laundry Free, mobile laundry services for families and individuals in Loveland and Fort Collins. Truck equipped with six sets of washers and dryers provides laundry drop-off and pickup service to break down barriers to success for low-income families and adults experiencing homelessness.
- Housing Services Housing First solutions including case management, housing navigation, and supportive housing practices. Programs include Mason Place case management and Housing Navigation for voucher holders. Transition participants from chronic homelessness to permanent, stable housing.
- HMIS (Homeless Management Information System) Homeward Alliance serves as the HMIS lead agency for the Northern Colorado Continuum of Care. Staff responsible for implementing partnership agreements with participating HMIS agencies in Larimer and Weld counties, managing the system, and providing technical support and training.
- Distribution Program Provides critical supplies and gear to individuals and families through the Gear Room at Murphy Center, Family Resource Connection, and distribution events throughout Northern Colorado. Includes clothing, hygiene items, and essential outerwear.
- SummitStone Clinic at the Murphy Center Medical clinic operated by SummitStone Health Partners at the Murphy Center offering integrated care including initial screenings, assessments, treatment planning, care coordination, medication evaluations, medication management, bridge care, and Medication Assisted Treatment (MAT) for individuals experiencing or at risk of homelessness.
- Workforce Solutions Alternative talent pipeline connecting employers with job seekers impacted by housing instability, justice involvement, or systemic barriers. Provides job-ready pre-screened candidates, retention support, guidance on federal tax credits (WOTC), Federal Bonding Program, and Fair Chance Hiring Matrix development.
- Systems Strategy and Support Services Technical services using frontline knowledge to help other nonprofits grow their impact. Includes strategic planning, data management, policy development, and technical assistance to build better ways to evaluate programs, use technology, and coordinate services across Northern Colorado.
Quantifiable outcome
- Nearly 3,000 people served annually at Murphy Center
- +3 more outcomes
Companies that use Homeward Alliance
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Homeward Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Homeward Alliance partnerships and signals
Strategic signalPartnerships
47 partnerships are on record, tiered core and supporting.
- Community Foundation of Northern ColoradocoreManages the Murphy Center Endowment Fund established in January 2018 with $60,000 opening deposit. Community Foundation administers over 470 charitable funds and approximately $200 million in assets.
- Alianza NORCOcorePartner agency providing services to the Latino/a community in Northern Colorado.
- Alternatives to ViolencecorePartner agency providing violence prevention and support services.
- Behavioral Health GroupcorePartner agency providing behavioral health and recovery services.
- CARE HousingcorePartner agency providing affordable housing services.
- Catholic CharitiescorePartner agency providing social services including housing, refugee services, and community support in Larimer County.
- Colorado Division of Vocational RehabilitationsupportingState agency partner providing vocational rehabilitation and employment services.
- Colorado Legal ServicescorePartner agency providing legal aid services.
- Crossroads SafehousecorePartner agency providing emergency safe housing, advocacy, legal assistance, rapid rehousing and crisis intervention for domestic violence victims.
- CSU Social Work InternssupportingColorado State University Social Work department provides BSW and MSW student interns who support service delivery.
- Disabled Resource ServicescorePartner agency providing case management, independent living skills, peer support, employment assistance, advocacy, and housing assistance for people with disabilities.
- DOC ParolesupportingColorado Department of Corrections parole services partner for re-entry programming.
- Family Housing NetworkcorePartner agency providing housing and family services.
- Fuerza LatinasupportingPartner agency serving the Latino/a community.
- Food Bank of Larimer CountycorePartner agency providing food assistance and resources.
- Fort Collins Rescue MissioncorePartner agency providing overnight shelter. Lottery for beds held at Murphy Center.
- Front Range ClinicsupportingHealthcare partner providing services.
- Health District of Northern Larimer CountycorePartner agency providing health services including immunizations, blood pressure screenings, and dental clinic access.
- Housing CatalystcorePartner agency providing affordable housing. Homeward Alliance provides case management at Housing Catalyst's Mason Place property.
- Inclusive Health CollaborativesupportingPartner initiative at CSU promoting inclusive health services.
- ISAACsupportingCommunity partner organization.
- Larimer County (Multiple Departments)corePartner including Office on Aging, Department of Health and Environment, Probation, Community Corrections, Jail, Department of Human Services, Bridges program, AIIM Program, Wellness Court, CJA Competency Services.
- Matthews HousesupportingPartner agency serving children, youth, and families.
- Mountain West Sober LivingsupportingPartner agency providing sober living services.
- Municipal CourtsupportingPartner providing court services and support.
- Neighbor to NeighborcorePartner agency providing rent/utility assistance, housing resources, and community support in Fort Collins and Loveland.
- UCHealth NorthsupportingPartner including Medicaid Accountable Care Collaborative, Family Medicine Center, Emergency Department, Crisis Assessment Center, and Social Work services.
- Northern Colorado Health NetworkcorePartner agency providing HIV/HEP C testing and case management services. Testing available 4th Thursday monthly.
- North Range Behavioral HealthsupportingPartner agency providing behavioral health services.
- Outreach Fort CollinssupportingPartner providing street outreach services.
- Poudre Fire AuthoritysupportingEmergency services partner.
- Poudre School District (McKinney-Vento)supportingPartner providing services for students experiencing homelessness under McKinney-Vento Act.
- Salud Family Health CentersupportingPartner providing healthcare services.
- Street Dog CoalitionsupportingPartner providing free veterinary care for pets of homeless individuals. Services available Tuesdays 2PM-3PM.
- SummitStone Health PartnerscoreKey partner operating SummitStone Clinic at the Murphy Center, providing integrated care including medical, mental health, and MAT services. Also provides PATH program for individuals with mental illness.
- The Arc of Larimer CountysupportingPartner agency serving people with developmental disabilities.
- The Family Center/La FamiliasupportingPartner agency serving families with children.
- UCHealthsupportingHealthcare system partner providing services.
- Veterans Administration (VA)corePartner providing veteran services including Cheyenne VA Medical Center Homeless Program with walk-in hours at Murphy Center.
- Volunteers of America (VOA)corePartner providing SSVF (Supportive Services for Veterans Families) program at Murphy Center.
- Yarrow CollectivesupportingPartner providing Risk Less Live More group offering acudetox services weekly at Murphy Center.
- Northern Colorado Continuum of Care (NoCO CoC)coreHomeward Alliance serves as Collaborative Applicant and Data Lead for NoCO CoC, which unites Larimer and Weld counties to align strategies, share resources, and advocate for housing and support services.
- United Way of Larimer CountysupportingCommunity partner in homelessness response efforts.
- Unite UssupportingTechnology platform for cross-sector referrals connecting individuals with social services.
- JG Research and Evaluation LLCsupportingConsultant contracted to guide development of strategic plan for Larimer County homelessness response.
- Omni InstitutesupportingConsultant contracted to guide development of strategic plan for Larimer County homelessness response.
- 4 PAWS Pet PantrysupportingPartner providing pet food and supplies for families facing economic hardship, with distribution at Murphy Center.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Homeward Alliance competitors and assessment
Company assessmentBroad incumbents
- Family Promise: National nonprofit network with local affiliates delivering shelter, housing prevention, and stabilization services for families experiencing homelessness. Comparable in family-focused homelessness programming but operating at national scale rather than a single regional hub.
- The Salvation Army (Intermountain Division): National faith-based organization operating emergency shelter, transitional housing, and basic-needs programs across Colorado and the broader Intermountain region. Broad incumbent offering overlapping capabilities but as part of a much wider portfolio.
Direct peers
- Colorado Coalition for the Homeless: Denver-based nonprofit operating integrated housing, health, and supportive services for people experiencing homelessness. Highly comparable to Homeward Alliance in offering a continuum of direct services combined with systems advocacy across a Colorado region.
- Catholic Charities of Denver: Regional Catholic Charities affiliate providing shelter, housing, and social services in Colorado. Direct peer to Homeward Alliance in offering co-located, multi-agency service models including case management and basic-needs assistance.
- Urban Peak: Denver-based nonprofit serving youth and young adults experiencing homelessness or at risk, with shelter, housing, and case management. Comparable service-delivery approach with a more narrowly defined beneficiary cohort than Homeward Alliance.
- Volunteers of America Colorado: Statewide VOA affiliate delivering supportive services for veterans, families, and people experiencing homelessness, including SSVF programming. Operates similar Housing First, case management, and re-entry programs as Homeward Alliance.
- Denver Rescue Mission: Long-running Denver nonprofit providing emergency shelter, meals, transitional housing, and recovery programs. Comparable to Homeward Alliance's integrated emergency-services and housing-navigation model.
- Neighbor to Neighbor: Fort Collins-based nonprofit providing rent/utility assistance and housing stabilization resources in Larimer County. Partner agency of Homeward Alliance at the Murphy Center with directly comparable service offerings to its housing navigation programs.
Others
- National Alliance to End Homelessness: National advocacy and policy organization focused on preventing and ending homelessness. Adjacent to Homeward Alliance through shared systems-level work, Continuum of Care infrastructure, and federal policy advocacy rather than direct service.
- Community Solutions: National nonprofit running the Built for Zero initiative that helps communities achieve functional zero homelessness through data-driven, coordinated entry. Highly comparable systems-strategy role to Homeward Alliance's HMIS and CoC leadership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Homeward Alliance social profiles
Digital presenceHomeward Alliance compliance and trust
Trust signalCompliance4 records
Homeward Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homeward Alliance leadership team
Management profileNumber of profiles
Profiles13 records
Homeward Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homeward Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homeward Alliance
What does Homeward Alliance do?
Homeward Alliance operates a continuum of programs and initiatives for families, adults, and seniors facing homelessness or at-risk of homelessness in Northern Colorado. Core offerings include basic needs services (day shelter, showers, laundry, mail, food pantry), Housing First case management, resource navigation, employment services, re-entry support for justice-involved individuals, and family services. The Murphy Center for Hope serves as a collaborative hub where 20 partner agencies deliver more than 40 services under one roof.
Is Homeward Alliance a public or private company?
Homeward Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Homeward Alliance founded?
Homeward Alliance was founded in 2008. It employs 11 to 50 people.
Where is Homeward Alliance based?
Homeward Alliance is headquartered in Fort Collins, United States, in the North America region.
How does Homeward Alliance make money?
Six revenue lines are on record. Individual and Corporate Donations are the primary driver. The others are product Donations, stock Donations, special Events Fundraising, government Grants and volunteer Services.
Who are Homeward Alliance's main competitors?
Broad incumbents on record are Family Promise and The Salvation Army (Intermountain Division). Direct peers are Colorado Coalition for the Homeless, Catholic Charities of Denver, Urban Peak, Volunteers of America Colorado, Denver Rescue Mission and Neighbor to Neighbor. Others are National Alliance to End Homelessness and Community Solutions.
Does Homeward Alliance have an API?
No public API is recorded for Homeward Alliance.
What industry is Homeward Alliance in?
Homeward Alliance's product category is Homelessness Services. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services. Its NAICS code is 62422 and its SIC code is 8300.