Hope Plumbing

What Hope Plumbing does

Hope Plumbing, Heating and Cooling is a privately held, direct-to-consumer home services company headquartered in Indianapolis, Indiana, founded in 2007 by Brad Persic and Jack Hope. The company delivers plumbing, HVAC (heating and cooling), and electrical services to residential homeowners across the Indianapolis metropolitan area, with a secondary office in Fishers, IN. It employs approximately 250 people, including NATE-certified HVAC technicians and Rheem Pro Plumbers, and operates as an LLC domiciled in Indiana.

The service portfolio spans core plumbing (repairs, drain and sewer services, water heaters, water treatment), HVAC (AC and furnace repair, replacement, maintenance, ductless mini-splits, heat pumps, indoor air quality), and electrical (panels, EV chargers, generators, lighting). Notable technical capabilities include hydro-jetting, trenchless pipe lining, Picote pipe restoration, and sewer camera inspection — tools typically associated with specialty contractors rather than generalist home-service firms. A recurring membership program provides subscription-based discounts and priority scheduling, and Greensky financing is offered for larger ticket projects.

Revenue is generated primarily through per-job professional services pricing with upfront quotes, supplemented by equipment/parts sales (e.g., Rheem water heaters, Zoeller sump pumps), subscription membership fees, and promotional pricing on specific services. The go-to-market motion is multi-channel direct acquisition through Google Business Profile (4.8/5 across 6,545 reviews), Angi, Nextdoor, organic website/SEO, social media, and a customer referral program. Certifications and accreditations include BBB A+, Angi Approved Pro, Rheem Pro Plumber, NATE, and NextDoor Neighborhood Fave (multiple consecutive years), supporting trust and top-of-funnel conversion.

Name

Hope Plumbing

Legal name

Hope Plumbing, Heating and Cooling

Website

https://hopeplumbing.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Hope Plumbing, Heating and Cooling is a privately held Indianapolis-based home services company delivering plumbing, HVAC, electrical, and water treatment services to residential homeowners across the Indianapolis metro via a 250-employee direct-to-consumer workforce.

Ownership category

akta.pro rank

Product category

Residential Plumbing, Heating, Cooling, and Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Residential Plumbing Fixture Installation & Repair (HSAOAAAA), Pipe Installation, Repair & Repiping (HSAOAAAB), Burst Pipe Repair & Water Shutoff (HSAOAMAA), Emergency Sewer Line Backup & Cleanup (HSAOAMAC)

Keywords

• Residential plumbing services
• HVAC repair installation
• Drain cleaning services
• Water heater installation
• Electrical services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Plumbing Services Revenue: Revenue from residential and commercial plumbing services including repairs, installations, drain cleaning, water heaters, water treatment, gas lines, and emergency services. Service fees charged per job with upfront pricing.
2. HVAC Services Revenue: Revenue from air conditioning and heating services including repair, replacement, maintenance, and new installations for residential properties.
3. Electrical Services Revenue: Revenue from electrical services including inspections, panels, EV chargers, generators, lighting, outlets and switches.
4. Membership Program: Recurring subscription-based membership plan offering discounts, free services, and priority scheduling for members.
5. Equipment and Parts Sales: Revenue from sale of equipment including water heaters, water softeners, sump pumps (Zoeller brand), and related parts during service installations.
6. Indoor Air Quality Solutions: Revenue from air purification systems, upgraded filters, and UV light installations for indoor air quality improvement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Hope Plumbing is a residential home services company that delivers plumbing, HVAC (heating and cooling), electrical, and drain/sewer services directly to homeowners in the Indianapolis metropolitan area. Services are performed on-site at customer homes by company-employed, NATE-certified technicians and include repair, installation, replacement, maintenance, and 24/7 emergency response across all four trades. The company also offers a recurring Service Membership Plan providing discounts, free services, and priority scheduling.

Product overview

Hope Plumbing, Heating and Cooling is a home services company offering a comprehensive suite of plumbing, HVAC (heating and air conditioning), electrical, and water treatment services for residential and commercial properties in Indianapolis and surrounding areas. The company's service portfolio spans core plumbing offerings including repairs, drain/sewer services (with advanced techniques like hydro jetting, trenchless repair, and camera inspections), water heaters (both traditional tank and tankless systems), water treatment (softeners and reverse osmosis), and specialty services for older homes. Their HVAC division covers air conditioning (repair, replacement, maintenance) and heating (furnaces and heat pumps), including ductless mini-splits for older homes without ductwork. The company also recently expanded into electrical services. All services are delivered by NATE-certified technicians, with a focus on older homes and transparent pricing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.8/5 Google Rating based on 6,545 reviews
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RheemcoreTechnology or IntegrationCertified Rheem Pro Plumber status. As Rheem Pro Plumbers, the company provides certified expertise and installs Rheem products including water heaters and tankless systems. The partnership includes access to Rheem's product line and certification programs.
• NATE (North American Technician Excellence)coreTechnology or IntegrationNATE-certified technicians ensure heating and cooling expertise. NATE is the leading certification organization for HVAC/R technicians, providing standardized testing and certification.
• AngiminorChannel Partner/ Reseller/ DistributorListed as Angi Approved Pro on the Angi platform for homeowner service discovery and lead generation.
• NextdoorminorChannel Partner/ Reseller/ DistributorNeighborhood platform presence with Neighborhood Fave status for local word-of-mouth referrals and community engagement.
• BBB (Better Business Bureau)coreOthersBBB-accredited business with A+ rating, demonstrating commitment to trustworthy business practices and customer satisfaction standards.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Service Professor: Midwest-based residential HVAC, plumbing, and electrical services company with a comparable multi-trade service model to Hope Plumbing, useful as a regional price/positioning reference.
• Anderson Heating, Cooling & Plumbing: Indianapolis-area residential HVAC and plumbing contractor operating in the same metro market with similar service mix and homeowner focus.

Direct peers

• Benjamin Franklin Plumbing: National residential plumbing franchise emphasizing punctuality, upfront pricing, and 24/7 service — directly comparable on business model and customer proposition to Hope Plumbing.
• Roto-Rooter: National plumbing and drain cleaning services franchise that competes directly with Hope Plumbing on residential plumbing, drain cleaning, sewer repair, and emergency services across Indiana markets.
• Mister Sparky Electric: National residential electrical services franchise that competes with Hope's newly added electrical service line on panel, EV charger, and generator work.
• ARS / Rescue Rooter: Large multi-state HVAC, plumbing, and drain services operator overlapping with Hope's residential plumbing, sewer, and HVAC repair offerings.
• Mr. Rooter Plumbing: Neighborly Brands franchise providing residential plumbing, drain, and sewer services nationally with similar service catalog and 24/7 emergency positioning.
• Aire Serv: Neighborly Brands HVAC franchise that competes directly with Hope's heating/cooling and ductless services for the same residential homeowner customer base.

Broad incumbents

• HomeServe USA: Subscription-based home repair and emergency services provider that overlaps Hope's membership program and emergency plumbing/HVAC positioning, though it operates as a network/administrator rather than a self-performing contractor.
• ServiceMaster Restore: National home repair, restoration, and facility services franchise system with similar residential service breadth but a different go-to-market (insurance-driven restoration) than Hope's direct-to-consumer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Hopeplumbing
• Facebookfacebook.com/hopeplumbingindy
• Instagraminstagram.com/hopeplumbing/?hl=en
• LinkedInlinkedin.com/company/hope-plumbing

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hope Plumbing