VILLAGE COUNSELING SERVICES

What VILLAGE COUNSELING SERVICES does

VILLAGE COUNSELING SERVICES, doing business as The Woodlands Counselor, is a solo private mental health counseling practice operated by Nancy Baker, MS, LPC-S, serving individuals and couples in The Woodlands, Montgomery, and the broader Houston, Texas metropolitan area. The practice delivers in-person counseling sessions across two physical office locations — The Woodlands and Montgomery, TX — and extends reach statewide through online video therapy conducted on Thera-LINK, a HIPAA-compliant internet-based video platform purpose-built for confidential clinical sessions. Clinical specialties include grief and trauma therapy, with additional services for anxiety, depression, and couples counseling; the offering is positioned around the lead practitioner's 25+ years of clinical experience rather than around any institutional brand or proprietary technology.

The business operates on a direct-to-consumer fee-for-service model: clients pay per session, with insurance and payment options documented on a dedicated Fees & Insurance page. The practice's go-to-market is largely organic and local, relying on its website (thewoodlandscounselor.com / houstoncounselor.com) for top-of-funnel awareness and on community presence in Montgomery County and surrounding Houston suburbs (Spring, Conroe, Willis, Shenandoah, Oak Ridge, Magnolia). A distinctive client-fit policy — no obligation after the first session, with warm referrals to trusted colleagues if the match is poor — is part of the value proposition and simultaneously acts as a soft referral-network moat within the local therapist community.

The underlying technology stack is minimal: a content website plus the third-party Thera-LINK telehealth platform. There are no proprietary software products, no AI/ML capabilities disclosed, no apps, no API integrations beyond the video platform, and no data assets described. The practice holds no patents, trademarks, certifications beyond the LPC-S licensure, or external awards. Ownership and management rest entirely with the founding practitioner; there is no funding history, no investors, no M&A activity, and no management team beyond the sole LPC-S. Service delivery is geographically restricted to Texas residents for online therapy, with in-person service effectively limited to the Greater Houston / Montgomery County catchment.

Name

VILLAGE COUNSELING SERVICES

Legal name

Nancy Baker, MS, LPC-S

Website

https://houstoncounselor.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Solo private counseling practice in The Woodlands and Montgomery, TX, operated by Nancy Baker, MS, LPC-S, delivering grief, trauma, anxiety, depression, and couples counseling in-person and via HIPAA-compliant online video therapy to Texas residents.

Ownership category

akta.pro rank

Headquarters

HQ city

The Woodlands

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Counseling Services: Fee-for-service professional counseling sessions offered in-person at office locations in The Woodlands and Montgomery, TX, as well as via online video therapy. Individual, couples, and specialized grief/trauma therapy sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Individual, couples, grief, and trauma counseling services delivered in-person at office locations in The Woodlands and Montgomery, TX, with an online video therapy option for Texas residents. Practice is led by a single licensed therapist with over 25 years of experience and emphasizes a no-obligation first session with referrals to other clinicians when not a fit.

Product overview

VILLAGE COUNSELING SERVICES operates as a single-location counseling practice offering professional mental health services. The core offering consists of in-person counseling sessions at offices in The Woodlands and Montgomery, TX, with specialties in grief and trauma therapy, anxiety, depression, and couples counseling. An integrated online video therapy service delivered via Thera-LINK extends access to clients who cannot attend in-person sessions, using a HIPAA-compliant platform to maintain confidentiality and security.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Counseling Services Individual, couples, grief, and trauma therapy sessions delivered face-to-face at office locations in The Woodlands and Montgomery, TX, serving Spring, Conroe, Willis, Shenandoah, Oak Ridge, Magnolia, and all of Montgomery County.
• Online Video Therapy HIPAA-compliant remote counseling sessions conducted via the Thera-LINK video platform for Texas residents who cannot attend in-person sessions due to distance, illness, caregiving responsibilities, lack of transportation, or travel.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Thera-LINKcoreTechnology or IntegrationHIPAA-compliant internet-based video platform specifically designed for online therapy sessions. Used as the technology infrastructure for delivering online video therapy to Texas residents. Provides confidential and secure video communication meeting healthcare privacy requirements.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform offering individual, couples, and teen counseling via subscription. Directly competes for Texas online-therapy demand but serves a national mass-market segment with on-demand matching rather than a single named clinician relationship.
• Talkspace: National online therapy and psychiatry platform with both consumer and B2B (health plan, EAP) distribution. Competes with Village Counseling for Texas telehealth clients but at much greater scale and with a different pricing/engagement model.
• Cerebral: Digital mental health provider offering therapy plus medication management, primarily through subscription. Competes with Village Counseling for anxiety and depression cases in Texas but with a broader telehealth-first model including prescribing.
• Lyra Health: Enterprise mental health benefits platform providing therapy and coaching to employees of large US employers. Comparable because it sells therapy to a similar client base but routes demand through employer contracts rather than direct-to-consumer marketing.

Direct peers

• Regain: Online couples counseling service spun out of BetterHelp. Directly competes for the couples-counseling use case that Village Counseling offers, though via subscription platform rather than a named clinician.
• Two Chairs: Operator of in-person and virtual therapy clinics staffed by employed therapists, with a matching-driven intake model similar to Village Counseling's fit-first philosophy. Comparable because it sells the same clinical service (individual therapy) through a small physical footprint plus telehealth, but operates multiple clinic locations.
• Open Path Psychotherapy Collective: Nonprofit network of licensed therapists offering reduced-fee in-person and online sessions. Comparable because it provides the same individual therapy service to a similar self-pay client base, but at $30-$80 per session rather than typical private practice rates.

Emerging players

• Grow Therapy: Practice-management platform for independent therapists that handles insurance billing, scheduling, and telehealth. Comparable as an enabling layer for solo and group mental health practices, including for Texas LPCs like Nancy Baker.
• Headway: Platform that onboards, credential, and bills insurance on behalf of independent therapists, enabling them to accept in-network coverage. Directly relevant as an alternative growth path for a solo LPC looking to scale insurance-based revenue.
• Alma: Membership-based platform that helps independent therapists accept insurance and run their practices. Comparable because it serves the same independent-therapist segment as Village Counseling, though as an enabling platform rather than a competing practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/village-counseling-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VILLAGE COUNSELING SERVICES