Halesowen Town Football Club

What Halesowen Town Football Club does

Halesowen Town Football Club is a volunteer-led, community-owned non-league English football club founded in 1873 and based at The Grove stadium in Halesowen, West Midlands. Nicknamed 'The Yeltz', the club currently competes in the Southern League Premier Central at Step 3 of the non-league football pyramid and fields men's, women's, and junior teams. The club monetizes matchday attendance through a tiered product portfolio including Season Tickets (£40–£250), individual match tickets (£4–£14), Flexi Tickets via Click Cards, and a newly launched 10 Match Bundle, alongside Matchday Hospitality Packages, an online club shop, venue hire, and youth development programs including HTFC Summer Camps.

The club's commercial backbone is a distributed base of local and regional SME sponsors (Ductbusters, Mapei, brsk, Paragon, Ace Embroidery, and others), supported by advertising packages and matchday sponsorships. Ticketing is operated through TicketCo with digital delivery via email, SMS, Apple Wallet, and Google Wallet, and the club maintains a multi-channel presence including Yeltz TV (YouTube), Radio Halesowen Town, Black Country Radio, and active social channels. The club employs 17 paid staff, augmented by an extensive volunteer base, and operates two legal entities — Halesowen Town Football Club 1873 Limited and Halesowen Town Limited — with no parent company or external investor ownership. Strategic focus is on community engagement, affordable pricing (positioned as one of the most accessible in the region), and stated sporting ambition to progress toward the National League.

Name

Halesowen Town Football Club

Legal name

Halesowen Town Football Club 1873 Limited

Website

https://ht-fc.co.uk

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

Halesowen Town Football Club is a volunteer-led, community-owned non-league English football club founded in 1873, competing at Step 3 in the Southern League Premier Central from The Grove stadium in Halesowen, West Midlands, serving local supporters, families, and SME sponsors via ticketing, hospitality, merchandise, and youth programs.

Ownership category

akta.pro rank

Product category

Non-League Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Club Sports Programs (EDALAIAB)

Keywords

• Non-league football
• Matchday ticketing
• Football hospitality
• Youth football camps
• Club merchandise

Headquarters

HQ city

Halesowen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue generated from matchday admission tickets (Adults £14, Concessions £11, Under 18s £7, Under 12s £4 for 2026/27 season), season tickets (Adults £250, Concessions £190, 13-17 £120, Under 12s £40), pre-season passes (£30 for all four matches), 10-game bundles, and flexi-tickets. Season ticket holders receive a 5% discount in the club shop.
2. Merchandise/Club Shop: The club operates a club shop selling merchandise including the 2025/26 kit. Season ticket holders receive a 5% discount.
3. Sponsorship & Advertising: The club generates revenue through sponsorship packages, advertising packages, matchday sponsorships, and a sponsors directory. Corporate hospitality packages are available for each home fixture.
4. Venue Hire: The club offers venue hire facilities for events at The Grove stadium.
5. Community Programs: Revenue generated from youth football camps, youth memberships, and donations. The club runs summer camps for children and operates a Youth Membership scheme for under-18s.
6. Hospitality: Matchday hospitality packages available for all home fixtures including pre-match meal, drinks, complimentary match programme, half-time tea/coffee, and Meet the Manager/Man of the Match selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Halesowen Town FC operates as a volunteer-led community football club competing in the Southern League Premier Central at The Grove stadium. The club sells matchday access through season tickets, individual match tickets, flexi-tickets (Click Cards), and 10-match bundles, alongside premium matchday hospitality. Supporting offerings include youth football development (Halas Hawks, HTFC Summer Camps), club merchandise via an online shop, corporate sponsorship packages, and venue hire at The Grove for events and functions.

Product overview

Halesowen Town Football Club operates a unified ticketing and membership product portfolio centered around matchday attendance at The Grove stadium. The core offerings include Season Tickets, Match Tickets, Flexi Tickets (Click Cards), and the new 10 Match Bundle for the 2026/27 Southern League Premier Central campaign. Supporting products include Youth Membership for under-18 supporters, Matchday Hospitality Packages for premium experiences, and HTFC Summer Camps for youth development. The club also offers commercial products including Sponsorship Packages, Venue Hire, and a Club Shop. All ticketing is managed through TicketCo with digital delivery to Apple Wallet and Google Wallet.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets 2026/27

Quantifiable outcome

• 2,034 attendance for a league match demonstrates strong community support for a step 3 club
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• TicketCocoreTechnology or IntegrationOfficial online ticketing partner providing digital ticketing platform for season tickets, matchday tickets, pre-season passes, and flexi-tickets. Supports Apple Wallet and Google Wallet integration for digital entry.
• Pitching In Northern Premier LeaguecoreStrategic or Co-development PartnerThe club competes in the Pitching In Northern Premier League, a strategic partnership providing league competition structure and FA Cup qualification pathway.
• Chameleon Web ServicescoreTechnology or IntegrationWebsite design and hosting partner powering the club's official website at ht-fc.co.uk.
• DuctbustersminorOthersCommercial sponsor of the club visible in the partners section of the website.
• MapeiminorOthersCommercial sponsor of the club visible in the partners section of the website.
• The Big Pet StoreminorOthersCommercial sponsor of the club visible in the partners section of the website.
• Tulley's PrintminorOthersCommercial sponsor of the club visible in the partners section of the website.
• Ace EmbroideryminorOthersCommercial sponsor of the club visible in the partners section of the website. Also operates the club shop e-commerce platform.
• GA CommercialminorOthersCommercial sponsor of the club visible in the partners section of the website.
• Brown and Brown InsuranceminorOthersCommercial sponsor of the club visible in the partners section of the website.
• brskminorOthersCommercial sponsor of the club visible in the partners section of the website.
• Spencer SignsminorOthersCommercial sponsor of the club visible in the partners section of the website.
• M-Tech ConsultingminorOthersCommercial sponsor of the club visible in the partners section of the website.
• ParagonminorOthersCommercial sponsor of the club visible in the partners section of the website.
• Radio Halesowen TownminorGTM or Marketing PartnerDedicated radio station providing matchday commentary and club content, accessible via the club's website and radiohalesowentown.co.uk.
• Black Country RadiominorGTM or Marketing PartnerLocal radio partnership providing broadcast coverage of matches and club activities.
• Andys Man ClubminorOthersMental health support group meeting at The Grove, demonstrating the club's community engagement beyond football.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bromsgrove Sporting FC: Step 3/4 West Midlands non-league club with a similar volunteer-led, community-rooted operating model and shared regional fan catchment.
• Worcester City FC: Direct league rival whose match against Halesowen drew the club's 2,034 attendance figure. Operates a similar Step 3/4 matchday-driven model within the same West Midlands commuter catchment.
• Stratford Town FC: Direct non-league rival (Halesowen played Stratford Town in FA Cup First Qualifying Round 2025). Comparable Step 3/4 community football operation in the West Midlands region.
• Kidderminster Harriers: Direct Step 3/4 West Midlands rival mentioned as Halesowen's pre-season opponent. Both compete for the same regional fan base and sponsorship pool in the Worcestershire/West Midlands corridor, with comparable matchday-driven business models.
• Hednesford Town FC: Step 3/4 West Midlands non-league side with a comparable community-owned structure, small paid headcount, and reliance on ticket, sponsorship, and volunteer revenues.
• Alvechurch FC: Step 3/4 non-league club in the same West Midlands region. Operates a near-identical business model anchored on matchday tickets, local sponsorship, and community programmes.
• AFC Telford United: Step 3 non-league club located in nearby Telford. Closely comparable business model and scale, competing in overlapping regional competitions and sponsorship markets.
• Tamworth FC: Direct Step 3/4 rival listed as a Halesowen pre-season opponent. Operates a similar community-led, ticket-and-sponsorship funded model in a comparable West Midlands catchment.
• Stourbridge FC: Listed as a Halesowen pre-season opponent and fellow West Midlands non-league side. Comparable community-rooted, volunteer-supported operation at a similar pyramid tier.

Broad incumbents

• Wolverhampton Wanderers FC: Premier League club based in the same West Midlands region. While operating at a vastly larger scale, it defines the broader local football market Halesowen operates within and competes with for fan attention, sponsorship, and matchday spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/halesowentownfc
• YouTubeyoutube.com/@YeltzTVHTFC
• Facebookfacebook.com/HalesowenTown1873
• Instagraminstagram.com/halesowentownfc/?hl=en
• TikToktiktok.com/@the_yeltz
• LinkedInlinkedin.com/company/halesowen-town-football-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halesowen Town Football Club