What IMS Distribution (M) SDN BHD does

IMS Distribution (M) SDN BHD is a Malaysia-based authorized distributor of professional audio-visual (Pro AV) equipment, incorporated in 1999 and operating from Bandar Puteri Puchong, Selangor. The company functions as a value-added channel partner, carrying at least nine international vendor lines spanning premium professional audio (Shure, Electro-Voice, Dynacord, Soundcraft, HH Electronics), video and PTZ cameras (AVer, Telycam), conference and discussion systems (Televic), and hybrid-meeting enablement software/hardware (Astrogate BYOM, AVer CaptureShare). Its go-to-market is B2B, supplying Malaysian systems integrators, AV resellers, rental houses, and corporate/education end-users rather than selling direct to consumers.

Name

IMS Distribution (M) SDN BHD

Legal name

IMS Distribution (M) Sdn Bhd

Website

https://imsd.com.my

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IMS Distribution (M) SDN BHD is a Malaysian authorized Pro AV value-added distributor, founded 1999, reselling brands such as Shure, AVer, Soundcraft, Electro-Voice, Dynacord, Televic, Telycam, Astrogate, and HH Electronics to local systems integrators, resellers, and end-users.

Ownership category

akta.pro rank

Product category

Professional Audio-Visual Distribution

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)

Keywords

• Professional audio visual distribution
• Video conferencing systems
• Professional audio equipment
• Wireless presentation solutions
• PTZ broadcast cameras

Headquarters

HQ city

Puchong

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Pro AV Product Distribution: IMS Distribution generates revenue through the distribution and resale of professional audio-visual equipment and solutions from multiple branded partners including AVer, HH Electronics, Astrogate, Soundcraft, Telycam, Electro-Voice, Dynacord, and Shure. The company operates as a value-added distributor in Malaysia, providing professional AV products to businesses and enterprises.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

IMS Distribution is a Malaysian value-added distributor that resells professional audio-visual hardware and solutions from multiple international brands to enterprise and business customers. Its portfolio covers video conferencing cameras, speakerphones, video soundbars, mixing consoles, power and zone amplifiers, loudspeakers, digital signal processors, PTZ broadcast cameras and wireless presentation systems, distributed under the AVer, HH Electronics, Astrogate, Soundcraft, Telycam, Electro-Voice, Dynacord and Shure brands.

Product overview

IMS Distribution (M) SDN BHD is a Malaysian distributor of professional audio and video (Pro AV) products, serving as the leading supplier of high-quality Pro AV solutions in Malaysia. The company distributes multiple international brands including AVer (video conferencing cameras, speakerphones, and all-in-one video bars), HH Electronics (amplifiers, loudspeakers, and audio processors), Telycam (PTZ cameras for broadcasting and conferencing), Astrogate (wireless presentation and BYOM solutions), Soundcraft (mixers), Electro-Voice and Dynacord (audio equipment), and Shure (microphones). The product portfolio spans video conferencing systems (AVer FONE700, FONE540, VC520 Pro2/Pro3, CAM series cameras, VB series video bars), audio solutions (HH Electronics speakers and amplifiers, AVer speakerphones), PTZ cameras (Telycam Vision+ and Explore series), wireless presentation systems (ASTROS Station and Pod), and professional audio gear. The company's focus is on providing complete Pro AV solutions for meeting spaces, educational facilities, corporate events, live performances, hospitality, and government applications.

Differentiator

Problem solved

Functional benefit

Products and services

• AVer FONE700 Speakerphone Daisy-chainable ceiling speakerphone system with full-duplex audio, support for up to four chained units with a maximum 40m range, AI noise suppression and seamless integration with AVer cameras and external devices for huddle, medium and large conference rooms.
• AVer FONE540 Speakerphone Daisy-chainable USB speakerphone with advanced noise suppression, double-talk detection and three-way calling, designed for personal workspaces, huddle rooms and medium-to-large conference rooms.
• AVer VB342 Pro Video Soundbar 4K PTZ video soundbar for small to medium rooms, featuring 15X zoom, intelligent AI Auto Framing, Smart Gallery, Presentation Tracking, Audio Fence, a 10-element beamforming microphone array and 12W stereo speakers.
• AVer VB130 Video Soundbar 4K video soundbar for huddle rooms with automatic intelligent fill lighting, audio fence, beamforming microphone array, auto framing and SmartSpeaker voice tracking for professional video conferencing.
• AVer VB350 Video Soundbar All-in-one video soundbar providing comprehensive video and audio conferencing capabilities in a single device for next-level video meetings.
• AVer CAM570 Conferencing Camera 4K dual-lens audio tracking PTZ camera for medium and large rooms, with 36X total zoom, 95-degree AI lens, built-in audio sensor with voice detection up to 10m, Smart Gallery, gesture control and dynamic detection of participants.
• AVer CAM550 Conferencing Camera 4K dual-lens PTZ conferencing camera with 24X total zoom (12X optical), Smart Gallery AI face/body detection, gesture control and third-party audio tracking integration via Preset Link for medium and large rooms.
• AVer CAM520 Pro3 Conferencing Camera Professional USB 3.1 conferencing camera for mid-to-large rooms with 36X total zoom PTZ, upgraded SmartFrame, Preset Framing, Sony WDR sensor and Smart Composition AI for automated participant framing.
• AVer VC520 Pro2 Video Conferencing System Expert-level video conferencing system with 24X total zoom, advanced SmartFrame, IP video streaming, single-USB installation and daisy-chain speakerphone supporting up to two expansion units for mid-to-large conference rooms.
• AVer VC520 Pro3 Video Conferencing System Professional camera and speakerphone system for mid-to-large rooms with 36X total zoom PTZ camera, enhanced SmartFrame, Preset Framing, Sony WDR sensor and three-way outputs including HDMI for versatile streaming.
• AVer CAM340+ Huddle Room Camera 4K huddle-room conference camera with ultra-wide 120-degree field of view, 4X zoom and portable monitor-mount design, delivering 4K at 30fps video quality.
• AVer CAM130 (Standard) Conferencing Camera 4K camera with intelligent lighting for small rooms and work-from-home use, featuring auto and preset framing, built-in privacy lens cover, dual-lens viewing angles (120-degree/90-degree) and SmartFrame technology.
• AVer CAM130 Content Camera Kit Content camera kit for real-time whiteboard and IFP capture with 4K Sony WDR sensor, 120-degree wide-angle lens, AI whiteboard detection with automatic reframing, keystone correction and Microsoft Teams Content Camera Certification.
• Telycam Explore Series PTZ Cameras Professional PTZ camera series (Explore, Explore SE, Explore XE) featuring Sony 1-inch CMOS sensor for broadcast-grade image quality with strong low-light performance, targeted at broadcast, education, enterprise and government sectors.
• Telycam Vision+ Series PTZ Cameras Professional PTZ camera series (Vision+ 4KN, 4KZ, N3, GE, SE) with NDI HX support, 4Kp60 video, HDMI 2.0, 3G-SDI and USB-C outputs for live production and professional content creation.
• HH Electronics TESSEN Line Array Series Passive and active line array speaker systems (TESSEN L and TESSEN LA) designed for professional live sound applications and scalable audio installations.
• HH Electronics TESSEN Install Series Installation speaker system including wall and ceiling speakers for cafes, retail, hospitality and corporate commercial audio installations.
• HH Electronics M Series Power Amplifiers Power amplifiers for professional audio applications, delivering reliable power for various speaker configurations in live sound and installation environments.
• HH Electronics MZ Series Zone Amplifiers Zone amplifiers, pre-amps and controllers for distributed audio systems, enabling flexible zone management in commercial and institutional audio installations.
• HH Electronics MP Series Compact Line Array Speakers Compact line array speakers for portable and installed audio applications, offering professional sound quality in a space-efficient design.
• HH Electronics Tensor Series Active Speakers Active speaker enclosures for live performance applications, featuring built-in amplification and professional-grade audio components.
• HH Electronics Vector Series Portable PA System Portable PA system designed for quick setup and professional sound reproduction in various live event environments.
• HH Electronics SP Series Digital Signal Processors Digital signal processors for audio system management, providing advanced processing capabilities for optimizing sound quality in professional audio installations.
• HH Electronics CL Series Column Array Loudspeakers Passive column array loudspeakers for architectural audio installations, offering sleek design with high-quality sound dispersion for venues requiring aesthetic integration.
• HH Electronics PS Series Point Source Loudspeakers Passive point source loudspeakers for professional audio applications, providing reliable sound reinforcement for various venue sizes and configurations.
• ASTROS Station AS-201 Wireless Presentation Hub Wireless presentation hub transforming any space into a wireless hub for BYOD and BYOM meetings, with 4K video output, touch-back functionality, login code security, content moderation and OTA wireless updates.
• ASTROS Station AS-101 Wireless Presentation Solution Wireless presentation solution for modern meeting and educational spaces with full BYOD support, allowing users to share content from laptops, tablets or smartphones without cables or complicated software.
• ASTROS Pod AP2-12 BYOM Meeting Solution Wireless BYOD and BYOM meeting solution requiring only one USB-C connection, with no drivers or apps needed, plug-and-play compatibility with Windows, macOS, Microsoft Teams, Google Meet, Webex and Zoom.
• ASTROS App Wireless Conferencing Software Cross-platform wireless conferencing and multi-display screen-mirroring software supporting native mirroring protocols, providing a software-based alternative to ASTROS hardware senders.
• AVer Accessories for Conferencing Solutions Accessories for AVer conferencing solutions including expansion microphones (10M/20M), USB 3.1 FiberExtender cables (10M/20M/30M) and speakerphone extensions to enhance meeting productivity.
• Soundcraft Mixing Consoles and Stage Boxes Soundcraft digital and analog mixers, stage boxes and option cards for professional audio applications, distributed in Malaysia through IMS Distribution.
• Electro-Voice Professional Audio Systems Electro-Voice portable speakers, installed sound systems, live sound systems and wired/wireless microphones distributed in Malaysia by IMS Distribution.
• Dynacord Professional Audio Solutions Dynacord professional audio amplifiers, digital signal processors and mixers distributed in Malaysia by IMS Distribution.
• Shure Microphones and Conferencing Audio Shure wired and wireless microphones, in-ear monitoring systems, conferencing solutions, headphones and earphones distributed in Malaysia by IMS Distribution.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability23 records

Partnerships

Eight partnerships are on record, tiered core.

• AVercoreChannel Partner/ Reseller/ DistributorAVer is a leading developer and manufacturer of education technology and visual collaboration solutions. Founded in January 2008, AVer provides smart solutions for video conferencing including cameras, video bars, speakerphones, and accessories. IMS Distribution serves as the authorized distributor for AVer products in Malaysia.
• HH ElectronicscoreChannel Partner/ Reseller/ DistributorHH Electronics, founded in 1968, is one of the founding innovators of amplifier and loudspeaker technology for modern professional audio. The brand has been 100% owned by the Headstock Group since 1989, with global sales in over 60 countries. HH offers live sound and audio installation products including line arrays, power amplifiers, zone amplifiers, processors, and portable PA systems.
• AstrogatecoreChannel Partner/ Reseller/ DistributorAstrogate is an innovator in wireless presentation and meeting solutions, powered by ASTROS technology. Their products enable effortless screen sharing, conferencing, and hybrid communication. IMS Distribution distributes Astrogate's wireless presentation solutions including ASTROS Station and ASTROS Pod products in Malaysia.
• SoundcraftcoreChannel Partner/ Reseller/ DistributorSoundcraft is a renowned brand for mixing consoles used in professional audio applications. IMS Distribution offers Soundcraft digital and analog mixers, stage boxes, and option cards in Malaysia.
• TelycamcoreChannel Partner/ Reseller/ DistributorTelycam, a brand of Telecam Technology Co., Ltd., was founded in 2014 and designs innovative PTZ cameras and webcams for live production, streaming, and conferencing. With strong R&D focus, they deliver high-performance solutions for broadcast, education, enterprise, government, and more. IMS Distribution distributes Telycam products in Malaysia.
• Electro-VoicecoreChannel Partner/ Reseller/ DistributorElectro-Voice is a professional audio brand offering portable speakers, installed sound systems, live sound systems, wired and wireless microphones. IMS Distribution distributes Electro-Voice products in Malaysia.
• DynacordcoreChannel Partner/ Reseller/ DistributorDynacord offers professional audio solutions including amplifiers, digital signal processors, and mixers. IMS Distribution distributes Dynacord products in Malaysia.
• ShurecoreChannel Partner/ Reseller/ DistributorShure is a leading manufacturer of microphones and audio equipment, offering wired/wireless microphones, in-ear monitoring, conferencing solutions, headphones, and earphones. IMS Distribution distributes Shure products in Malaysia.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• ScanSource: ScanSource is a major US-headquartered value-added distributor of Pro AV, communications, and security solutions. Comparable to IMS as a Pro AV-focused distributor, but operating at global scale across multiple categories and geographies.
• Ingram Micro: Ingram Micro is a global IT and Pro AV distributor. Comparable in distribution business model, but at massive global scale and with broad IT product breadth beyond IMS's Pro AV focus.
• TD SYNNEX: TD SYNNEX is a large global IT and AV distributor with Pro AV as a core vertical. Comparable to IMS in that it distributes AV brands to resellers/integrators, but at vastly greater scale and with broader IT offerings.
• Wesco Anixter: Wesco (formerly including Anixter) is a global distributor of communications, security, and AV products. Comparable in distribution business model and AV vertical exposure, though Wesco operates at enterprise scale far beyond IMS's footprint.
• Midwich Group: Midwich is a specialist Pro AV distributor in the UK/Europe/APAC. Comparable in being a value-added Pro AV distributor for premium brands, with a deeper channel into system integrators.

Regional players

• Audio Visual Distributors (AVD): AVD is an Australian Pro AV distributor representing many of the same global brands (Shure, AVer, etc.). Comparable distribution model and brand portfolio to IMS, but geographically focused on Australia rather than Malaysia.
• Jands Pty Ltd: Jands is a long-established Australian Pro AV distributor and integrator. Comparable to IMS as a regional Pro AV value-added distributor for premium audio and lighting brands, but focused on Australia/NZ rather than Malaysia.

Others

• Shure Incorporated (manufacturer): Shure is a Pro AV manufacturer whose Malaysia distribution is held by IMS. Listed as 'other' because Shure is a brand principal/supplier — a critical relationship for IMS rather than a competitor.
• AVer Information (manufacturer): AVer is a Pro AV manufacturer whose Malaysian distribution is handled by IMS. Listed as an 'other' because AVer is a principal/supplier rather than a direct competitor; useful for understanding the brand-portfolio anchor of IMS's business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/imsdmy
• Instagraminstagram.com/imsdmy
• LinkedInlinkedin.com/company/ims-distribution-m-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMS Distribution (M) SDN BHD