VTAGZ by Mammoth (Acquired)

What VTAGZ by Mammoth (Acquired) does

Digital to Retail Labs (DTR Labs) is a digital-to-retail attribution platform that connects digital marketing campaigns to verified in-store purchases for high-growth consumer brands. Operating as a flagship asset under Lunar Solar Group (headquartered at 500 7th Ave, New York City), the platform uses an AI-powered receipt parser to extract SKU-level data from submitted receipts and a multi-layered fraud detection system with machine learning to validate claims. The core product, the Digital to Retail Campaign Engine, unifies multiple campaign formats — customer rebates/cash-back, receipt-triggered sweepstakes, experiential campaigns, QR code promotions, in-store loyalty/punch cards, and digital retailer support (Instacart, Amazon) — into a single plug-and-play system. The technology stack is built around a First-Party Receipt Data Platform that delivers basket analysis, retailer LTV comparisons, and competitive purchase intelligence, paired with a Campaign Dashboard providing content-level ROAS, platform split comparisons (Meta, TikTok, display, native), regional heat maps, and real-time performance timelines against retail sales velocity.

The company serves a horizontal segment of high-growth and emerging CPG brands across beverage (Red Bull, Liquid Death, Mountain Dew, Lemon Perfect, Casa Azul, De La Calle, Bellway), wine & spirits (Riboli/Stella Rosa, Lake Hour, The Pinot Project), food (Siete, Starday Foods, Final Boss Sour), personal care (Dove, Goodwipes, Wild Willies), and skincare (Naturium). Go-to-market is sales-led and enterprise-oriented, with a "Request Demo" CTA and white-glove service emphasis. The business model is subscription-based with annual billing and quote-based enterprise pricing tailored to brand needs, campaign scope, and verification requirements. Distribution is augmented through Lunar Solar Group sister companies — MuteSix (performance marketing), No Sleep Studio, and Enkore Retention — which can refer or co-sell into their existing CPG client base. The integration footprint spans 11+ martech and adtech partners (Klaviyo, Attentive, PostScript, Shopify, Meta, TikTok, Smile, Yotpo, Stamped, Epsilon, SmartCommerce), positioning the platform as a connective layer between ad spend optimization and retail shelf performance. No revenue, funding history, or headcount trends are publicly disclosed, and the firmographic record indicates an acquisition transition under the VTAGZ by Mammoth identity.

Name

VTAGZ by Mammoth (Acquired)

Legal name

Digital to Retail Labs

Website

https://info.vtagz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DTR Labs (operating as VTAGZ by Mammoth) is a digital-to-retail attribution platform that uses AI-powered receipt parsing and fraud detection to connect digital marketing campaigns to verified in-store purchases. It serves high-growth CPG brands such as Red Bull, Liquid Death, Mountain Dew, and Dove via a sales-led, enterprise subscription model under Lunar Solar Group.

Ownership category

akta.pro rank

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Retail Promotion Platform Services: Platform-based revenue from providing rebate campaigns, sweepstakes, experiential campaigns, QR code promotions, and in-store loyalty programs to consumer brands. The platform enables brands to run BOGO, dollar-off, or percent-off promotions with receipt verification for attribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DTR Labs provides a digital-to-retail attribution platform that connects digital marketing campaigns to verified in-store purchases through receipt-verified promotions. The Digital to Retail Campaign Engine enables consumer brands to launch BOGO, dollar-off, percent-off rebates, receipt-triggered sweepstakes, experiential campaigns, QR code promotions, and in-store loyalty programs in minutes. The platform uses AI-powered receipt parsing and multi-layered fraud protection to provide SKU-level attribution from digital ad spend to retail shelf.

Product overview

Digital to Retail Labs (DTR Labs) is a unified digital-to-retail attribution platform built for speed, customization, and data-driven growth. The core platform, the Digital to Retail Campaign Engine, integrates multiple campaign tools including Customer Rebates/Cash Back, Receipt Triggered Sweepstakes, Experiential Campaigns, QR Codes, In-Store Loyalty/Punch Cards, and Digital Retailer Support. Supporting capabilities include Dynamic Experiences & Brand Landing Pages, Complete Attribution & Insights dashboard, First-Party Receipt Data with AI-powered parsing, and an AI-Powered Fraud Shield for protection. These modules work together to connect every digital touchpoint to verified in-store retail sales, enabling brands to own the complete customer journey and optimize media spend based on actual retail performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital to Retail Campaign Engine

Quantifiable outcome

• 300% increase in SMS list for Lemon Perfect through rebate plays and sweepstakes campaigns

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, supporting and flagship.

• KlaviyocoreTechnology or IntegrationNative integration with Klaviyo for email marketing automation, enabling brands to push customer data from retail promotions into email campaigns.
• AttentivecoreTechnology or IntegrationIntegration with Attentive's SMS marketing platform, allowing brands to grow their SMS lists through receipt-triggered promotions.
• PostScriptcoreTechnology or IntegrationSMS marketing integration with PostScript, enabling brands to capture and engage customers through text-based promotions and receipt verification.
• ShopifycoreTechnology or IntegrationIntegration with Shopify for e-commerce and DTC sales support, extending promotions to digital retailers including Instacart and Amazon.
• MetacoreTechnology or IntegrationIntegration with Meta advertising platform for tracking and attributing digital ad performance to retail sales.
• TikTokcoreTechnology or IntegrationIntegration with TikTok for tracking performance and attributing TikTok ad campaigns to in-store retail purchases.
• Smile.iosupportingTechnology or IntegrationLoyalty program integration with Smile.io for building reward and loyalty programs tied to retail purchases.
• YotposupportingTechnology or IntegrationIntegration with Yotpo for reviews, loyalty, and SMS marketing capabilities.
• StampedsupportingTechnology or IntegrationIntegration with Stamped for loyalty and review solutions.
• EpsilonsupportingTechnology or IntegrationIntegration with Epsilon for email marketing and data solutions.
• SmartCommercesupportingTechnology or IntegrationIntegration with SmartCommerce for retail and e-commerce capabilities.
• Lunar Solar Group (Parent)flagshipStrategic or Co-development PartnerDTR Labs operates as part of Lunar Solar Group, leveraging the parent company's network including MuteSix, No Sleep Studio, and Enkore Retention for integrated marketing services.
• MuteSixsupportingChannel Partner/ Reseller/ DistributorPerformance marketing agency within Lunar Solar Group ecosystem that may refer or co-sell DTR Labs services to clients.
• No Sleep StudiosupportingChannel Partner/ Reseller/ DistributorDigital marketing studio within Lunar Solar Group ecosystem that may refer or co-sell DTR Labs services.
• Enkore RetentionsupportingChannel Partner/ Reseller/ DistributorRetention marketing agency within Lunar Solar Group ecosystem that may refer or co-sell DTR Labs services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ibotta: Ibotta operates a leading receipt-verified cashback and rewards platform serving CPG brands and retailers with digital-to-retail attribution. It is the closest direct peer to DTR Labs' receipt-based rebate and sweepstakes offerings, though at significantly larger scale and with a consumer-facing app focus.
• Catalina Marketing: Catalina operates a retailer-driven digital media network using loyalty and purchase data to deliver targeted offers and measurable promotions at scale. Comparable to DTR Labs in SKU-level retail attribution and CPG promotion execution, though Catalina is more retailer-integrated and larger.
• Quotient Technology (Neptune Retail Solutions): Neptune Retail Solutions (formerly Quotient) powers digital coupons, promotions, and shopper media for retailers and CPG brands with verified activation. It is comparable to DTR Labs' receipt-triggered promotions and retailer-direct attribution offering at a much larger retailer-network scale.
• Snipp Interactive: Snipp provides receipt-processing, rebate, and loyalty marketing platforms for CPG brands, with similar SKU-level validation and brand-direct promotion workflows. It is a direct peer in the receipt-verified promotion category that DTR Labs targets.
• Fetch Rewards: Fetch Rewards runs a consumer-facing receipt-scanning rewards platform that monetizes first-party purchase data through brand-funded rewards and CPG insights. Comparable to DTR Labs on receipt parsing technology and CPG customer base, though Fetch is consumer app-led rather than enterprise SaaS.
• Shopkick (Trax): Shopkick provides receipt-verified and location-based rewards for CPG brands, with strong retailer relationships and SKU-level measurement. It competes with DTR Labs in connecting digital campaigns to verified in-store purchases and in providing first-party shopper data to brands.

Others

• WiseCommerce / SmartCommerce: SmartCommerce is a technology partner integrated with DTR Labs (per partnership list) that enables 'click-to-basket' e-commerce and retail commerce capabilities. It is an adjacent ecosystem player rather than a direct competitor, but operates in the same digital-to-retail activation category.

Emerging players

• Aisle Labs (formerly Aisle Network): Aisle Labs offers receipt-verified digital coupons and insights for CPG brands through retailer integrations, with comparable SKU-level attribution. It is an emerging peer in the same digital-to-retail space, overlapping especially on receipt-triggered offers.

Broad incumbents

• Vericast: Vericast offers cross-channel marketing services including direct mail, digital, and promotional media for CPG brands and financial institutions. It overlaps with DTR Labs in promotional campaign execution and measurement, though Vericast spans broader media channels and traditional print.
• Inmar Postmates Promotions / Coupons.com: Coupons.com (operated by Quotient/now part of retail media networks) provides digital coupon distribution and CPG promotion infrastructure. It overlaps with DTR Labs on receipt-verified digital offers and CPG campaign execution, though Coupons.com is more established with traditional load-to-card mechanics.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vtagz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VTAGZ by Mammoth (Acquired)