Instituto Ampara Animal

What Instituto Ampara Animal does

Instituto Ampara Animal is a Brazilian nonprofit animal protection organization (OSCIP-certified) founded in August 2010 by Juliana Camargo and Marcele Becker, headquartered in São Paulo with a major operational base in the North Pantanal. The organization runs two core divisions: Ampara Cães e Gatos, focused on domestic animal welfare through adoption events, mass sterilization campaigns, and umbrella-NGO support for smaller shelters, and AMPARA Silvestre (established 2016), focused on wildlife conservation. Operational assets include the Mantenedor de Fauna sanctuary housing 8 jaguars and pumas that cannot return to the wild, the BAAP wildlife rehabilitation base (100 hectares, inaugurated 2023), the CCPA surgical sterilization center, the UMAvet mobile veterinary unit, and the Binóculos da Liberdade citizen science program. The Ampara Ciência e Educação division develops educational content including the 'Mundo Animal de Bibi' cartoon series and wildlife management guides co-developed with WWF-Brasil.

The business model is a diversified nonprofit funding stack. Recurring revenue is generated through tiered monthly donations (R$30 to R$200+), the Clube AMPARA membership program (starting at R$30/month with discounts at Netshoes, Natura, LATAM, Nike, Carrefour, and other partner brands), and corporate sponsorships from Pedigree, Petlove, Carrefour, Visa, and others. Transactional revenue includes R$150 pet adoption fees, Ampara Store e-commerce sales, paid educational courses such as 'Quebre o Elo' (R$10), and corporate consulting and training services. Government partnerships with ICMBio and CENAP enable joint conservation programs such as the 700+ sterilization campaigns on Fernando de Noronha.

Go-to-market is community-led and event-driven: digital-first engagement through Instagram, Facebook, YouTube, and LinkedIn is layered with on-the-ground adoption events, mass sterilization mutirões, citizen science outings in São Paulo parks, and educational programs delivered to schools and companies. The Apoiador Digital volunteer network amplifies campaigns via social sharing, while celebrity supporters (Bruno Gagliasso, Giovanna Ewbank, Sabrina Sato) and corporate co-branded campaigns extend reach. Strategic partnerships with government agencies (ICMBio, CENAP) and a new 2026 partnership with Hinova Bio / Projeto Urihi for BAAP operations anchor program scale. The organization self-describes as Brazil's largest animal protection NGO since 2015 and has been listed among the country's 100 best NGOs since 2019.

Name

Instituto Ampara Animal

Legal name

Instituto Ampara Animal

Website

https://institutoamparanimal.org.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Ampara Animal is a Brazilian nonprofit animal protection NGO operating since 2010. It runs adoption, sterilization, wildlife rehabilitation, and education programs across São Paulo and the Pantanal, funded by donations, corporate sponsors, and a member loyalty club.

Ownership category

akta.pro rank

Product category

Animal Welfare & Conservation Services

NAICS

Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (712130)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC)

Keywords

• Animal protection services
• Wildlife rehabilitation
• Pet adoption programs
• Environmental education
• Nonprofit conservation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Donations and Sponsorships: Primary revenue stream from individual monthly donors, one-time donations, and corporate sponsorships. Monthly donation tiers from R$30 to R$200+. Sponsors include Pedigree, Petlove, Carrefour, and other brands that provide financial support and in-kind contributions.
2. Ampara Store E-commerce: Online store selling purpose-driven products including items for adults, children, and pets. All proceeds fund the organization's projects and animal care.
3. Clube AMPARA Membership: Monthly membership program starting at R$30/month. Members receive access to discounts, cashback, and benefits from partner brands while supporting animal protection.
4. Educational Courses and Training: Revenue from educational courses like 'Quebre o Elo' (Understanding Link Between Animal and Human Violence) sold at R$10. Also provides paid training and lectures to companies and institutions.
5. Adoption Fees: R$150 adoption fee charged for pet adoptions to help cover veterinary costs (sterilization, vaccination, deworming, microchipping).
6. Corporate Consulting and Training: Provides consulting services, lectures, and capacity building for businesses and institutions on animal welfare, environmental education, and biodiversity conservation.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Instituto Ampara Animal is a Brazilian nonprofit OSCIP that delivers animal protection and conservation services across two divisions. Ampara Cães e Gatos runs spay/neuter campaigns, adoption events, and supports partner shelters and independent rescuers, while AMPARA Silvestre operates the Mantenedor de Fauna (jaguar/puma sanctuary), the BAAP wildlife rehabilitation base in the Pantanal, and citizen science/biodiversity education programs. Cross-cutting offerings include educational materials and courses, the Ampara Store e-commerce, Clube AMPARA membership, and corporate partnerships.

Product overview

Instituto Ampara Animal is a Brazilian nonprofit animal protection organization operating primarily as a platform of interconnected programs rather than a single unified product. Its core offerings are organized into two main divisions: Ampara Cães e Gatos (dogs and cats) and AMPARA Silvestre (wild animals). The Ampara Cães e Gatos division functions as an 'ONG mãe' (umbrella NGO) providing adoption events, spay/neuter campaigns (CCPA and mobile UMAvet unit), and support to partner shelters. The AMPARA Silvestre division encompasses the Mantenedor de Fauna (sanctuary for 8 jaguars/pumas), the BAAP wildlife rehabilitation base in the Pantanal, the Binóculos da Liberdade citizen science/biodiversity education program, Life Print fundraising model, and the Coexistência Humano-Fauna coexistence project. Cross-cutting programs include Ampara Ciência e Educação (educational materials, exhibitions, school programs), the Ampara Store e-commerce, Clube AMPARA monthly donor loyalty club, and the Apoiador Digital volunteer program. Together these form an integrated ecosystem of prevention, care, education, and fundraising initiatives serving companion animals, wildlife, and Brazilian biodiversity.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 700 cats sterilized in Fernando de Noronha campaigns
• +2 more outcomes

Named customers3 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

15 partnerships are on record, tiered major, core and minor.

• PedigreemajorGTM or Marketing PartnerMajor sponsor and partner for pet adoption campaigns. Co-develops the 'Adotar é tudo de bom' (Adopting is everything) adoption program. Provides support for food distribution and adoption events across Brazil.
• PetlovemajorGTM or Marketing PartnerPet supply company partnership supporting sterilization campaigns and animal welfare projects. Major sponsor for castration mutirões and adoption events.
• CarrefourmajorGTM or Marketing PartnerCorporate sponsor providing support for animal protection activities and volunteering programs. Partners for adoption events and campaign funding.
• WWF-BrasilcoreStrategic or Co-development PartnerCo-developed the 'Guia de Manejo de Animais Silvestres Impactados pelo Fogo no Pantanal' (Wildlife Management Guide for Animals Impacted by Fire in Pantanal) to make emergency response techniques accessible.
• Hinova Bio / Projeto UrihicoreStrategic or Co-development PartnerStarting in 2026, new partnership for BAAP (Base de Atendimento Ampara Pantanal) operations. Hinova Bio/Urihi assumes operational management while Instituto Ampara Animal continues in technical cooperation.
• ICMBio (Instituto Chico Mendes de Conservação da Biodiversidade)coreStrategic or Co-development PartnerGovernment environmental agency partnership for wildlife conservation. Joint castration campaigns in Fernando de Noronha (700+ animals). Animals receive support under national conservation programs.
• CENAP (Centro Nacional de Pesquisa e Conservação de Mamíferos Carnívoros)coreStrategic or Co-development PartnerNational center for carnivore conservation under ICMBio. Coordinates ex-situ conservation programs including jaguar conservation. Instituto Ampara Animal is a signatory to conservation programs under CENAP guidance.
• HotmartminorGTM or Marketing PartnerPlatform partner for online course distribution. Hosts 'Quebre o Elo' course and facilitates donations through Hotmart One program.
• ProvetminorGTM or Marketing PartnerVeterinary pharmaceutical company partnership providing products and support for animal healthcare initiatives.
• VisaminorGTM or Marketing PartnerVisa Causas program allows card users to direct donations to Instituto Ampara Animal from their purchases.
• CEMACAS (Centro de Manejo e Conservação de Animais Silvestres)minorStrategic or Co-development PartnerWildlife management and conservation center in São Paulo that rehabilitated Guarani jaguar before transfer to Mantenedor de Fauna.
• Instituto Corredor das OnçasminorStrategic or Co-development PartnerJaguar corridor organization that initially cared for Leona (puma) before her transfer to Ampara's Mantenedor de Fauna.
• Radio RockminorGTM or Marketing PartnerRadio station providing media support and visibility for animal protection campaigns.
• Valle da MidiaminorGTM or Marketing PartnerCommunication and press office providing media relations support for the organization.
• Cia. MarítimaminorGTM or Marketing PartnerCorporate partner that helped fund construction of two new large enclosures (approximately 4,000 square meters each) for jaguars at the Mantenedor de Fauna.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WWF-Brasil: WWF-Brasil is a direct peer and existing co-development partner (co-developed the Pantanal wildfire wildlife management guide). Both organizations operate national-scale wildlife conservation and environmental education programs in Brazil, with overlapping target audiences and government relationships.
• SOS Fauna: Brazilian wildlife rescue and rehabilitation organization focused on native fauna, particularly in southeastern Brazil. Comparable mission in wildlife rehabilitation, release, and environmental education, addressing similar donor and volunteer segments in overlapping geographies.
• Associação Mata Ciliar: Long-standing São Paulo-based NGO focused on wildlife rescue, rehabilitation, and big cat care — originally housed jaguars later transferred to Instituto Ampara's Mantenedor de Fauna. Operates an analogous wildlife sanctuary and rehabilitation model in the same state, competing for similar donor and volunteer pools.
• Instituto Onça-Pintada: Brazilian institution dedicated specifically to jaguar (onça-pintada) conservation through research, captive breeding, and reintroduction programs. Highly comparable to AMPARA Silvestre's big cat sanctuary work and Coexistência Humano-Fauna project, with overlapping government and academic partnerships.

Broad incumbents

• Humane Society International: Major international animal protection organization running companion animal, wildlife, and policy advocacy programs globally. Overlaps with Instituto Ampara's adoption, sterilization, education, and policy advocacy work, with comparable donor-driven funding model and partnership strategy.
• Greenpeace Brasil: Major Brazilian environmental advocacy organization running campaigns on biodiversity, deforestation, and Pantanal/Amazon protection. Comparable national scale, donor-driven funding model, and focus on Brazilian wildlife and habitat conservation, though primarily advocacy rather than direct animal care.
• Projeto Tamar: Iconic Brazilian NGO operating sea turtle conservation with national visitor centers, research stations, and government partnerships. Comparable in scale, brand recognition, education-driven revenue model, and federal partnership profile, though focused on marine rather than terrestrial wildlife.
• Four Paws International: Global animal welfare organization with sanctuary operations for big cats and rescued wildlife in multiple countries. Comparable in operating permanent wildlife sanctuaries, advocating coexistence, and running education programs, though with materially greater resources and international footprint.

Regional players

• Instituto Espaço Silvestre: Brazilian NGO focused on wildlife rehabilitation, environmental education, and human-wildlife coexistence, primarily in southern Brazil. Comparable programmatic structure including rescue, rehabilitation, and education, but operates in a different biome and geography.

Others

• Petlove (commercial sponsor peer): Major Brazilian pet retail and services company and key sponsor of Instituto Ampara Animal. Included as an ecosystem participant — represents the type of corporate partner whose CSR funding enables the NGO's animal welfare and sterilization programs and serves as a model for comparable peer NGO sponsorship pipelines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/amparanimal
• Facebookfacebook.com/institutoamparanimal
• LinkedInlinkedin.com/company/institutoamparanimal
• Instagraminstagram.com/amparanimal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Ampara Animal