Digital Insurance Podcast

What Digital Insurance Podcast does

Insurance Media, operated by Berlin-based Jonas Piela Ventures GmbH (HRB 141236 Berlin-Charlottenburg), is a B2B communication platform serving the digital transformation of the insurance industry across the DACH region (Germany, Austria, Switzerland). The company runs four interconnected editorial formats — the Digital Insurance Podcast, the State of Digital Insurance trade magazine, the Digital Insurance Show / Digital Insurance Events, and a monthly LIVE KI-Update LinkedIn series — plus a curated Partner Network of more than 60 insurance-technology vendors. Its audience is C-level insurance executives ("Vorstandsmitglieder, Entscheider und Vordenker") and its advertising customers are the digital solution providers seeking access to those executives; the podcast alone is reported to reach 4,500+ strategic top decision-makers.

The underlying technology stack is conventional media/CRM tooling rather than a proprietary platform: Pipedrive for contact management and data processing, plus standard web download and e-commerce flows for the Mediadaten media kit (insurancemedia.de/downloads/mediadaten-insurancemedia) and magazine sales (€35 incl. VAT, print + PDF). There is no public or partner-facing API, no native mobile application, and no disclosed SDK or MCP integration. Content is produced by a small team (Managing Director Jonas Piela, Head of Marketing Susan Bröder in Trier, Head of Business Development Alexander Tackenberg in Frankfurt am Main, Producer Miriam Suckow in Breddin).

The business model combines four revenue streams: podcast and event sponsorship / audio branding (advertising), magazine unit sales at €35 (subscription-style recurring), event participation and attendance fees (advertising), and partner-network placements (affiliate / referral). Go-to-market is sales-led for enterprise sponsorship (handled directly by the Head of Business Development via "unverbindliches Gespräch" / no-obligation meetings) and event-driven at the demand-generation layer, with self-serve PDF and magazine downloads as a top-of-funnel acquisition channel. The company is founder-owned (Geschäftsführer Jonas Piela), privately held, with no external institutional investment identified and no stock listing.

Name

Digital Insurance Podcast

Legal name

Jonas Piela Ventures GmbH

Website

https://insurancemedia.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Insurance Media is a Berlin-based B2B communication platform for the DACH insurance industry, reaching 4,500+ C-level decision-makers via podcast, magazine, live events, and a 60+ partner vendor network, with revenue from sponsorships, magazine sales, and event participation.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Podcast Sponsorships & Advertising: Digital Insurance Podcast reaches over 4,500 strategic top decision-makers, allowing sponsors to build trust and short-term awareness. Revenue from audio branding and podcast sponsorships.
2. Magazine Sales: State of Digital Insurance magazine sold for €35.00 incl. VAT, available as printed copy and instant PDF download. Revenue from physical and digital magazine sales.
3. Live Events & Digital Insurance Show: Live events provide direct access to new leads and key decision-makers. Revenue from event participation, sponsorship, and attendance.
4. Partner Network Referrals: Curated partner network connecting insurance companies with service providers. Revenue generated through partner placements and referrals in the ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Insurance Media operates a multi-format B2B communication platform for the digital transformation of the DACH insurance industry, selling podcast sponsorships and audio advertising, a paid trade magazine (State of Digital Insurance) in print and digital, live and virtual events (Digital Insurance Events, Digital Insurance Show, LIVE KI-Update), and partner-network referral placements that connect insurers with curated insurance technology service providers.

Product overview

Insurance Media operates a multi-format communication platform for the digital transformation of the insurance industry in the DACH region. The company offers four interconnected formats: (1) The Digital Insurance Podcast, a leading audio format reaching over 4,500 strategic top decision-makers; (2) The State of Digital Insurance, a professional trade magazine available in print and digital formats; (3) Digital Insurance Events and the Digital Insurance Show, live event formats combining in-person and remote participation; and (4) A Partner Network connecting insurers with curated service specialists. The portfolio is complemented by regular LIVE KI-Update events and advertising media data products. The company positions itself as a navigator between established corporations and agile tech pioneers, focusing on quality, relevance, and C-level networking.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Insurance Podcast Audio podcast format delivering authentic insights into digital transformation within the insurance industry through conversations with executives, board members, and decision-makers on challenges, trends, and success recipes; reaches over 4,500 strategic top decision-makers in the DACH insurance market and is sold via podcast sponsorships and audio branding.
• The State of Digital Insurance (Fachmagazin / Trade Magazine) Professional trade magazine providing in-depth analyses and practice-oriented reports on the state of digitalization in the insurance industry; available in printed copy (sent by post) and instant PDF download, priced at €35.00 incl. VAT per issue.
• Digital Insurance Events Live in-person and remote event formats that bring together insurance service providers and insurers for exchange, inspiration, and expert discussions on industry topics; revenue from event participation, sponsorship, and attendance.
• Digital Insurance Show Live event format featuring discussions with leading experts on topics moving the insurance industry, offered both in-person and remotely via LinkedIn Events.
• Partner-Netzwerk (Partner Network) Curated partner network connecting insurance companies with vetted service providers and specialists who solve digital transformation challenges in the insurance industry; monetized through partner placements and referrals.
• LIVE KI-Update (Live AI Update) Monthly LinkedIn live event series providing regular updates on artificial intelligence trends in the insurance industry, delivered by Jonas and Thomas.
• Mediadaten (Media Data / Media Kit) Media statistics and facts document containing reach data, target audience information, and format details for planning advertising campaigns across Insurance Media's channels.

Quantifiable outcome

• Podcast reaches over 4,500 strategic top decision-makers in the insurance industry
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

68 partnerships are on record, tiered minor and core.

• 3C Deutschland GmbHminorOthersPartner in the Insurance Media network focusing on claims management (Schadenbearbeitung). Connecting insurance companies with 3C's claims community solutions.
• A-SQUARE GmbHminorOthersIT management consulting firm specializing in digital transformation, project and process management, and IT infrastructure.
• Adesso Insurance SolutionscoreOthers100% subsidiary of adesso SE developing standard software for the insurance market. Core platform and standard software partner.
• Akur8minorOthersUses transparent Machine Learning and Predictive Analytics to bring speed, performance and reliability to insurers' pricing and reserving processes.
• ALP Software GmbHminorOthersSaaS software solution for companies in indirect distribution, offering user-friendly operation and flexible customization for sales process optimization.
• AscentminorOthersDesigns and develops cloud-native services, products and platforms on Azure with AI-driven data analytics and business process automation tailored for insurance.
• Beam AIminorOthersPlatform for process and workflow automation through human-like AI agents helping companies increase productivity, with focus on data extraction and communication.
• BuildsimpleminorOthersCloud-based platform for intelligent document processing using AI and machine learning to automatically classify documents and extract relevant data.
• CAST GmbHminorOthersMarket leader in Software Intelligence providing precise insights into structural condition of software landscapes. Acts as 'MRI for software'.
• Cegeka Deutschland GmbHcoreOthersIT solutions provider with over 9,000 employees worldwide offering End-to-End solutions in Data & AI, Applications and Infrastructure.
• claimbird GmbHminorOthersSmart insurance technology for automated and digital processes, combining claims management, data-driven consulting and AI automation technologies.
• Cognizant Technologie Solutions AGcoreOthersGlobal technology company helping enterprises modernize technologies, redesign processes and transform experiences for future viability.
• Comma Soft AGcoreOthers150 AI experts, platform and IT specialists, machine learning pioneers and researchers connecting mid-size and large insurers with Deep Tech.
• Contractor Consulting GmbHminorOthersPremium IT freelancer agency in Germany, promising 3 highly qualified freelancer profiles within 48 hours.
• CyberDirektminorOthersDigital platform supporting brokers, intermediaries and insurers in distributing cyber insurance to businesses.
• d.velop AGminorOthersInternational company driving digitalization of documents and business processes across Europe with AI-based services on the d.velop platform.
• DataArtminorOthersGlobal software engineering company founded in 1997 and trusted technology partner for market leaders.
• DatabrickscoreTechnology or IntegrationSimplifies and accelerates the entire data lifecycle through a scalable, cloud-native platform integrating data engineering, collaborative data science and machine learning.
• Datenservice+ GmbHminorOthersProvides geodata on buildings and surroundings, prepared and easily accessible for customers.
• Deep Care GmbHminorOthersRevolutionizing prevention in office and desk environments through digital corporate health management (Digitales BGM).
• EMIL Group GmbHcoreOthersCloud-based SaaS solution for insurers enabling digitalization and automation of the entire insurance process from portfolio management to product development.
• Eucon Digital GmbHminorOthersOptimizes processes on the insurer side, creating situational and sustainable relief across the entire claims process using data, latest technology and expert knowledge.
• F-Secure CorporationminorOthersState-of-the-art online security for insurance customers, expanding business through cyber security offerings in insurance portfolios.
• finAPI GmbHminorOthersProvides bank interface enabling online payments, accounting simplification and account data retrieval for optimized insurance consulting.
• FRISSminorOthersDevelops software solutions for fraud fighting, risk management and compliance for the insurance industry.
• GLOBAL SIDEminorOthersProvides standardized IT products for health insurers, benefit agencies, supplementary insurers and healthcare providers, turning complexity into seamless standards.
• Google CloudcoreTechnology or IntegrationCloud platform enabling insurers to fully exploit AI and data potential for insurance business, risk assessment, claims handling and customer interaction.
• Guidewire Software GmbHcoreOthersLeading global insurance platform trusted by over 500 insurers in 40 countries worldwide.
• HicronminorOthersIndependent, owner-managed German-speaking IT nearshore partner from Poland specializing in digital transformation of insurance companies in DACH.
• IBM iXcoreOthersExperience and digital agency of IBM, creating exciting digital experiences at the interface between insurers and insured at digital touchpoints.
• ICEYE OyminorOthersNewSpace satellite constellation providing unparalleled access to valuable data anywhere on Earth, around the clock in all weather conditions for claims.
• Insurfox GmbHminorOthersDigital broker platform simplifying insurance purchase, administration and claims settlement through tailored, secure and paperless processes for transport, logistics and mobility.
• IP Dynamics GmbHminorOthersDevelops software solution centralizing and distributing entire workload in real-time to increase customer satisfaction, employee satisfaction and productivity.
• Keylane Axon GmbHcoreOthersAll-in-One composite insurance platform for insurance companies.
• Liferay GmbHminorOthersSupports insurance digital transformation with flexible Digital Experience Platform (DXP), used by hundreds of insurers and financial groups globally.
• MavenBlueminorOthersEnables insurers to make capital, valuation and pricing decisions in real-time with cloud-native platforms automating complex processes.
• mb Support GmbHminorOthersSupports insurance industry with digital platform for managing complex risks efficiently, creating central dataset for each risk with transparent, smart and fast workflows.
• muffintech GmbHminorOthersOnly Conversational AI specialized on insurance industry - for more revenue, high-quality 24/7 customer service and massive productivity increases.
• Neofonie GmbHminorOthersProvides comprehensive digital transformation for insurance groups with consulting, technology, design and industry expertise.
• NorejaminorOthersProcess Intelligence expert solution for identification and quantification of disruption factors in business processes.
• PPI AGminorOthersProvides comprehensive consulting and support for insurance projects from target model definition to integration of new systems.
• Proof ITminorOthersDeveloped for insurers needing innovative, scalable platform to manage complex insurance operations in one system with seamless external partner integration.
• ProvenExpertminorOthersHelps insurers, brokers and financial service providers actively manage online reputation by bundling reviews from all relevant channels.
• QAwareminorOthersIndependent consulting and project company for individual software solutions for enterprise customers and established mid-market.
• Red Hat GmbHcoreTechnology or IntegrationWorld's leading provider of enterprise open-source solutions, providing reliable Linux, hybrid cloud, container and Kubernetes technologies.
• riskineminorOthersDevelops API-based sales solutions supporting the entire consulting process from lead generation to product conclusion across all channels.
• S2BconnectedminorOthersProvides just-in-time digital solutions and comprehensive support in processes, products and partnerships to enable sustainable end-to-end transformation.
• SAP Fioneer ESG Solutions GmbHminorOthersDevelops software solutions for financial services industry with special focus on ESG requirements and reporting.
• Senacor Technologies AGminorOthersEnd-to-end solution orientation from IT strategy to development and implementation for digital transformation projects.
• Sensotix GmbHminorOthersIntelligent solutions for efficiency enhancement in claims reporting and customer inquiries.
• Shift Technology GmbHcoreOthersAI-driven solutions for global insurance industry reducing risks and fraud, increasing efficiency and guaranteeing outstanding customer experience.
• Skaly Insurance OperationsminorOthersStrategic partner in Europe with long-term experience supporting insurers facing digital transformation and labor market challenges.
• skeddle GmbHminorOthersDigital academy for insurance industry networking education, structuring, integrating regulatory requirements and translating knowledge into measurable sales success.
• SoftProject GmbHminorOthersAutomates business processes worldwide with focus on process automation.
• SPSminorOthersOne of the world's leading technology-based transformation companies.
• TCG Process GmbHminorOthersAutomates business processes with AI on their Low Code BPM platform DocProStar.
• Thoughtworks Deutschland GmbHcoreOthersLeading global technology consultancy combining strategy, design and software development, supporting organizations in becoming modern digital enterprises.
• TODAYminorOthersCopilot for insurance and financial consulting helping to scale good consulting and spend more time with customers.
• Transferdata GmbHminorOthersComprehensive digital solutions for business process optimization and automation including document digitization, data migration and cloud-based document management.
• Trustlog GmbHminorOthersDigital surety management platform covering entire lifecycle of guarantees including digital follow-up processes like (partial) release, corrections.
• UpptecminorOthersSmarter, faster claims automation revolutionizing insurance industry with state-of-the-art technology for digital claims settlement from FNOL to settlement.
• VAARHAFTminorOthersSpecialized solution for insurers wanting to verify credibility of digital claim images, targeting reduction of image-based fraud.
• virtualQ GmbHminorOthersEnables insurers to intelligently manage customer contacts, avoid unnecessary calls and efficiently connect value-adding conversations with right experts.
• Wavestone Germany AGcoreOthersCompetent consulting partner supporting companies and organizations with their major strategic transformations.
• X1F GruppeminorOthersFull-service offering supporting regulated markets, especially insurance and banks, in digital change, bundling specialized services for strategy, business process and technology consulting.
• Your PassminorOthersMobile wallet solution for customers to store digital cards like loyalty cards, vouchers, boarding passes in mobile wallets with API for creating custom cards.
• Zahnarzt Preisvergleich (BodyPol GmbH)minorOthersFree, anonymous and non-binding transparency platform for dental treatments - online marketplace and lead generation platform.
• ZühlkecoreOthersWorldwide innovation service provider creating new ideas and business models, realizing and transforming services and products from vision to development, production and delivery to operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Insurance Thought Leadership: Online B2B insurance media community publishing executive commentary and vendor content. Comparable to Insurance Media as a C-level insurance editorial platform that monetizes through sponsorships and a vendor partner ecosystem.
• Versicherungsbote: German-language online trade publication covering digital transformation in the insurance industry. Comparable to Insurance Media as a DACH-focused insurance media outlet targeting industry professionals and vendors.
• The Insurer: Specialist insurance and reinsurance media outlet serving senior executives globally. Comparable to Insurance Media as a B2B insurance media brand targeting C-suite readers with editorial, events, and sponsored content.
• The Digital Insurer: Global digital-insurance media, events, and community platform serving insurance executives and Insurtech vendors. Most directly comparable peer to Insurance Media's mix of editorial content, executive events, and vendor partner ecosystem.
• Versicherungswirtschaft Heute (VWheute): Leading German-language insurance trade news outlet covering insurers, regulation, and digitalization. Comparable as a DACH insurance trade media brand competing for the same vendor advertising and partnership budgets.
• Versicherungswirtschaft: Established German insurance industry trade magazine published by Versicherungswissenschaftlicher Verein. Comparable to Insurance Media's 'State of Digital Insurance' as a B2B insurance trade publication serving DACH executives.
• Insurtech Insights: Global Insurtech events and media platform connecting insurers with technology vendors. Comparable as a C-level Insurtech community with conferences, content, and a vendor partner network overlapping with Insurance Media's positioning.

Regional players

• Insurance Journal: Long-standing US insurance trade publication covering P&C and commercial insurance. Comparable as a B2B insurance trade media brand serving industry professionals, but focused on the US market rather than DACH.
• Reinsurance News: Specialist reinsurance news and analysis outlet. Comparable as a B2B insurance media brand targeting senior industry decision-makers, but with a narrower reinsurance focus rather than DACH primary insurers.

Broad incumbents

• Insurance Business: Global insurance trade media brand with print, digital, and events. Comparable to Insurance Media as a multi-format B2B insurance media outlet, but broader geographic reach and larger scale make it a broader incumbent rather than a niche DACH specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-insurance-podcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Insurance Podcast