Item
Item (New Item Co) is an AI-native CRM replacement founded in 2024 in San Francisco that unifies context from 100+ business tools and deploys conversational Assistants plus autonomous AI Agents to execute sales, support, and success workflows for high-growth companies.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Item does
Item (operating as New Item Co) is an AI-native CRM replacement founded in 2024 and headquartered in San Francisco. The company has built a platform that unifies business context from over 100 third-party tools (including email, Slack, Stripe, Google Workspace, and accounting systems) into a single source of truth, then layers a proactive conversational Assistant and autonomous AI Agents on top to execute sales, support, and success workflows without traditional menu-driven UIs. AI Agents are configured by users writing plain-English documents, which the system then operationalizes into autonomous task execution across integrated tools. The product portfolio includes the core Item platform, the item Assistant, AI Agents, plus modules for Data Enrichment, Lead Discovery, Custom Data Structure, Developer API, Third-Party Integrations, and Easy CRM Migration.
The company operates a hybrid go-to-market combining a product-led growth waitlist (app.useitem.io) with white-glove enterprise onboarding and CRM migration support. Revenue is generated through SaaS subscriptions on monthly or annual billing cycles with a free trial conversion funnel, though pricing is not publicly disclosed. Customers are positioned as 'fastest-growing companies' across horizontal segments, with no named enterprise anchors publicly disclosed at this stage. As of late 2025 the team remains small (1-10 employees), a $500,000 seed round led by Y Combinator (with Pioneer Fund participation) closed on 2025-12-03, and distribution relies on organic content, X, LinkedIn, YouTube, and email channels. The company's structural advantage is its AI-native architecture designed for agent collaboration rather than AI features retrofitted onto a legacy CRM database.
Item firmographics
Firmographics- Name
- Item
- Legal name
- New Item Co
- Website
- https://item.app
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Item (New Item Co) is an AI-native CRM replacement founded in 2024 in San Francisco that unifies context from 100+ business tools and deploys conversational Assistants plus autonomous AI Agents to execute sales, support, and success workflows for high-growth companies.
- Ownership category
- akta.pro rank
Item industry classification
Industry- Product category
- AI-Native CRM / Customer Relationship Management Software
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Item is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Item business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with monthly and annual billing cycles. The service offers free trials for a limited period. Subscriptions auto-renew at the end of each billing cycle unless cancelled. Pricing tiers are not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Item product offering
Product offeringCore offering
Item is an AI-native CRM platform that replaces traditional CRM systems by unifying customer and business context from over 100 connected tools into a single source of truth. Its core offerings are the item Assistant (a proactive conversational AI for day-to-day sales, support, and success tasks) and AI Agents (autonomous workflows authored in plain English that execute across integrated systems). The product is sold as a subscription SaaS aimed at high-growth companies.
Product overview
Item is an AI-native CRM replacement offered as a unified platform that combines core CRM functionality with embedded AI capabilities. The product portfolio consists of the core Item platform, the item Assistant (proactive conversational AI), AI Agents (autonomous workforce), and multiple GTM toolkit modules including Data Enrichment, Lead Discovery, Custom Data Structure, Developer API, Third-Party Integrations, and Easy CRM Migration. The system unifies company context from over 100+ tools into a single source of truth where teams and AI agents work side by side to act autonomously across sales, support, and success workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Item (AI-native CRM platform) Unified AI-native CRM platform sold as a SaaS subscription to high-growth companies. It replaces traditional CRM systems by aggregating context from 100+ integrated tools and providing tables, kanbans, and custom objects for sales, support, and success teams.
- item Assistant Proactive AI assistant included with the Item platform that enables users to interact with the CRM using plain language to update deals, find customers, get insights, set reminders, build lists, discover leads, enrich contacts, send emails, search the web, and trigger cross-app actions without navigating menus or dropdowns.
- AI Agents Autonomous AI workforce built into the Item platform. Users write a simple document describing a process in plain English, and that document becomes an AI agent that executes autonomously across sales, support, and success workflows, with no coding or complex workflow builders required.
- Easy CRM Migration Service offering in which Item's team directly handles the data transfer and setup for customers switching from their current CRM, removing the need for external consultants or lengthy implementation projects.
Quantifiable outcome
- Automatic data enrichment eliminates manual customer data input
- +2 more outcomes
Companies that use Item
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Item technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature8 records
Item partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Item competitors and assessment
Company assessmentDirect peers
- Folk: Folk is a lightweight, modern CRM for startups and SMBs emphasizing simplicity and AI-assisted workflows. It competes for the same 'CRM replacement' narrative targeting fast-growing companies.
- Attio: Attio is an AI-native CRM built for startups and modern teams with a flexible data model and AI-assisted workflows. It is the closest direct competitor to Item, targeting the same 'replace Salesforce/HubSpot' wedge with a modern stack.
- Clay: Clay is a data-enrichment and outbound workflow platform popular with growth teams. It overlaps with Item's Lead Discovery, Data Enrichment, and cross-tool execution capabilities for go-to-market teams.
Broad incumbents
- Salesforce: Salesforce is the dominant enterprise CRM with Einstein AI and increasingly autonomous agent features. It is the primary incumbent that Item's 'replace your current CRM' messaging is designed to disrupt.
- HubSpot: HubSpot is a leading incumbent CRM platform serving SMB and mid-market with marketing automation, sales hub, and AI features (ChatSpot/Breeze). Item is explicitly positioned as a replacement for CRM incumbents like HubSpot.
- Pipedrive: Pipedrive is an SMB-focused CRM with workflow automation and AI sales assistant features. It competes for the same high-growth startup and SMB accounts that Item targets with its AI-native positioning.
- Zoho CRM: Zoho CRM is a broad incumbent offering affordable CRM plus Zia AI assistant, popular with SMB and mid-market globally. It is a viable incumbent alternative for price-sensitive buyers Item targets.
Emerging players
- Apollo.io: Apollo.io combines a sales engagement platform with a B2B contact database and AI-assisted workflows. It overlaps with Item's lead discovery, enrichment, and cross-tool execution for go-to-market teams.
- 11x.ai: 11x.ai builds autonomous AI sales agents (e.g., 'Alice') that prospect and run outreach. It overlaps with Item's AI Agent thesis for sales workflows while approaching from an agent-first rather than CRM-first angle.
- Regie.ai: Regie.ai provides AI agents for sales prospecting and content generation. It intersects with Item's autonomous-agent positioning for sales workflows, though focused specifically on outbound rather than full CRM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Item social profiles
Digital presenceItem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Item leadership team
Management profileNumber of profiles
Item funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Item M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Item
What does Item do?
Item is an AI-native CRM platform that replaces traditional CRM systems by unifying customer and business context from over 100 connected tools into a single source of truth. Its core offerings are the item Assistant (a proactive conversational AI for day-to-day sales, support, and success tasks) and AI Agents (autonomous workflows authored in plain English that execute across integrated systems). The product is sold as a subscription SaaS aimed at high-growth companies.
Is Item a public or private company?
Item is a private company. It is classified as venture growth investor backed and is currently operating.
When was Item founded?
Item was founded in 2024. It employs 11 to 50 people.
Where is Item based?
Item is headquartered in San Francisco, United States, in the North America region.
How does Item make money?
One revenue line is on record: saaS Subscription.
Who are Item's main competitors?
Direct peers on record are Folk, Attio and Clay. Broad incumbents are Salesforce, HubSpot, Pipedrive and Zoho CRM. Emerging players are Apollo.io, 11x.ai and Regie.ai.
Does Item have an API?
Yes. Developer API available for connecting the platform to existing tools and building custom integrations. No public documentation URL or SDK/client library information found in source material.
What industry is Item in?
Item's product category is AI-Native CRM / Customer Relationship Management Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM.