What Kennisplatform ICT does

Kennisplatform ICT is a privately held Dutch B2B matching platform headquartered in Zwolle, Netherlands, founded in 2014. The company operates an intermediary model that connects Dutch organizations seeking ICT solutions with suitable ICT suppliers and software vendors. It serves two customer groups: organizations looking for ICT partners (offered free advisory and a guided Choice Helper questionnaire) and ICT suppliers seeking qualified leads (offered a paid Lead Portal and database-driven prospecting).

The platform's core technology is a proprietary market intelligence database covering approximately 75,000 Dutch organizations and their ICT infrastructure, including the software packages they use and contract expiration dates. This dataset is collected through ongoing market research, selection requests, and telephone interviews, and underpins the platform's "smart" matching process. The platform spans twelve solution categories, including AI, Cloud ICT, CRM, ERP, BI & Reporting, Telecom, Security & Cybersecurity, and Grants/Subsidies, and operates across verticals such as Construction, Retail, Healthcare, Education, and Government.

Kennisplatform ICT generates revenue primarily through affiliate/referral fees: the company only invoices ICT suppliers when a successful match occurs, and partners can also purchase leads directly through the portal. Pricing is not publicly disclosed. The company has 12 employees and maintains a partner network that includes SAP, Microsoft, Exact, Visma, KPN, Vodafone, NetSuite, Oracle, Mendix, UiPath, and others. No external funding, parent company, or public listing has been disclosed.

Name

Kennisplatform ICT

Legal name

Kennisplatform ICT

Website

https://kennisplatformict.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kennisplatform ICT is a Dutch B2B matching platform, founded in 2014, that connects Dutch organizations seeking ICT solutions with suitable ICT suppliers via a proprietary 75,000-organization database, a guided Choice Helper questionnaire, and a partner Lead Portal, charging suppliers per successful match.

Ownership category

akta.pro rank

Product category

ICT Vendor Matching Platform

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• ICT vendor matching
• B2B lead generation
• IT procurement advisory
• Technology market intelligence
• Software selection services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lead Generation and Matching Services: Kennisplatform ICT generates revenue by matching organizations seeking ICT solutions with suitable ICT suppliers. They invoice ICT suppliers only when there is a successful match. For ICT partners, they offer direct portal access to purchase leads. The company maintains an ongoing market research process where after an initial approach, they ensure valuable prospects and customers through smart and structured nurturing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kennisplatform ICT operates a B2B matching platform that connects Dutch organizations seeking ICT solutions with ICT suppliers from its partner network. It captures buyer requirements through the Choice Helper questionnaire, matches them against a proprietary database of ~75,000 Dutch organizations, and produces a curated longlist of suitable suppliers. ICT suppliers in turn purchase qualified leads and access market intelligence through the partner Lead Portal.

Product overview

Kennisplatform ICT operates as a B2B matching platform combining a digital Choice Helper tool, an ICT partner Lead Portal, and free advisory services to connect Dutch organizations with suitable ICT suppliers. The platform spans twelve solution categories: AI, Occupational Health & Wellbeing, Security & Cybersecurity, Grants, Telecom, Cloud ICT, Financial Software, Payroll & HRM, BI & Reporting, ERP, Digitalization & DMS, CRM, and Low Code Platform. The proprietary Market Intelligence Database covers approximately 75,000 Dutch organizations, enabling targeted supplier matching. Unlike a software vendor, Kennisplatform ICT functions as an intermediary—its core products are the guided selection questionnaire, partner portal, market database, and expert advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Choice Helper Guided selection tool that helps Dutch organizations identify suitable ICT solutions by collecting requirements through multi-step questionnaires covering industry, company size, current software/ERP packages, and specific needs, and matching them with appropriate suppliers from the partner network.
• Lead Portal Partner portal that gives ICT suppliers direct access to purchase leads, receive real-time lead notifications, and search the Market Intelligence Database for prospecting.
• Market Intelligence Database Proprietary data service covering ICT infrastructure, software packages, and contract expiration dates for approximately 75,000 Dutch organizations, used to support targeted market selections, proactive outreach 6-9 months before contract expirations, and supplier prospecting.
• Free ICT Advisory Services Expert consultation services helping Dutch organizations navigate ICT selection, assess requirements, and identify suitable technology partners across categories such as ERP, CRM, BI, Cloud ICT, Telecom, Cybersecurity, AI, Payroll & HRM, and Financial Software.

Quantifiable outcome

• Successfully approached ~200 organizations using AS400 for Low Code solutions
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• SAPcoreGTM or Marketing PartnerSAP is listed as a Top IT Solution and ICT partner on Kennisplatform ICT. SAP's software solutions are offered through the platform to organizations seeking ERP and business software solutions.
• MicrosoftcoreGTM or Marketing PartnerMicrosoft is listed as a Top IT Solution and ICT partner on Kennisplatform ICT. Microsoft's products including Azure, Office 365, and Dynamics are offered through the platform.
• ExactcoreGTM or Marketing PartnerExact is listed as a Top IT Solution and ICT partner on Kennisplatform ICT. The company has developed a specialized reporting & BI tool specifically designed for Exact Online users.
• VismacoreGTM or Marketing PartnerVisma is listed as a Top IT Solution and ICT partner on Kennisplatform ICT. Visma's software solutions are offered through the platform.
• KPNcoreGTM or Marketing PartnerKPN is listed as a Top IT Solution and ICT partner on Kennisplatform ICT. KPN provides telecom services that are matched with organizations seeking telecom solutions.
• VodafonecoreGTM or Marketing PartnerVodafone is listed as a Top IT Solution and ICT partner on Kennisplatform ICT. Vodafone provides telecom services that are matched with organizations seeking telecom solutions.
• NetSuitecoreTechnology or IntegrationNetSuite is listed as a partner on Kennisplatform ICT, offering ERP solutions through the platform.
• OraclecoreTechnology or IntegrationOracle is listed as a partner on Kennisplatform ICT, offering ERP and business software solutions through the platform.
• NovulocoreGTM or Marketing PartnerNovulo is listed as a Top IT Solution and ICT partner on Kennisplatform ICT. Novulo provides low-code platform solutions through the platform.
• MendixcoreGTM or Marketing PartnerMendix is listed as a Top IT Solution and ICT partner on Kennisplatform ICT. Mendix provides low-code platform solutions through the platform.
• UiPathcoreGTM or Marketing PartnerUiPath is listed as a Top IT Solution and ICT partner on Kennisplatform ICT. UiPath provides RPA and automation solutions through the platform.
• OdoominorGTM or Marketing PartnerOdoo is listed as an ICT partner on Kennisplatform ICT, offering ERP and business software solutions.
• WithSecureminorGTM or Marketing PartnerWithSecure is listed as a Top IT Solution and ICT partner on Kennisplatform ICT, offering cybersecurity solutions.
• SIGminorGTM or Marketing PartnerSIG is listed as an ICT partner on Kennisplatform ICT, offering software solutions.
• AxiansminorImplementation/ SI/ Consulting PartnerAxians is listed as an ICT partner on Kennisplatform ICT, offering IT consulting and implementation services.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Software Advice: B2B software selection platform (Gartner Digital Markets) that runs buyer advisory phone calls and generates vendor leads — closely mirrors Kennisplatform ICT's free buyer advisory plus paid supplier match model.
• TrustRadius: B2B software review and buying intelligence platform that vendors use for lead generation and buyer-side comparison — comparable audience (mid-market ICT buyers) and monetization through vendor leads.
• Capterra (Gartner Digital Markets): Global B2B software/IT lead generation marketplace owned by Gartner that connects buyers with software vendors via reviews, comparison tools, and lead forms — the closest international analogue to Kennisplatform ICT's ICT supplier matching model.
• G2: Largest global B2B software marketplace where buyers research and compare ICT/enterprise software and vendors pay for qualified leads — same buyer-supplier matching and pay-per-lead economics as Kennisplatform ICT.
• ITmatcher: Dutch B2B marketplace connecting organizations with IT suppliers and partners in the Netherlands — direct domestic competitor operating the same buyer-supplier matching model as Kennisplatform ICT in the same geography.
• GetApp: B2B software discovery and lead generation platform (part of Gartner Digital Markets) focused on SMB buyers — directly comparable buyer-supplier matching and lead-gen revenue model for ICT products.
• SelectHub: Software selection platform providing requirements-based shortlists and vendor lead generation for enterprise software categories (ERP, CRM, BI) — same problem-space of matching organizations to ICT suppliers based on requirements.
• Clutch: B2B services and software marketplace with reviews and lead generation, serving vendors through profile visibility and pay-per-lead — analogous ICT/services matching and vendor-paid model to Kennisplatform ICT.

Regional players

• Computable: Leading Dutch ICT media outlet covering enterprise technology news and serving as a marketplace for IT vendors in the Netherlands — addresses the same Dutch ICT buyer audience and vendor demand-generation needs.

Broad incumbents

• Gartner Peer Insights: Gartner's enterprise IT reviews and lead-generation platform, serving a much broader enterprise audience globally — overlapping ICT buyer-vendor matching and vendor lead demand, but at enterprise/global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kennisplatform-ict

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kennisplatform ICT