Vottiv

What Vottiv does

Vottiv, operated by Grassroot Technologies, LLC, is a US-focused, all-in-one political campaign SaaS platform headquartered in Provo, Utah. Founded in 2022, it serves political candidates ranging from local races to US Senate campaigns, as well as consultants, party organizations, PACs, and advocacy nonprofits. The platform is built around a core Vottiv Data Center product that integrates Data Trust's national voter inventory covering 300+ million individuals, with six modular add-ons: Canvassing (web-based walk app with offline mode and route optimization), SMS & MMS (peer-to-peer texting with 10DLC and TCPA compliance), Phone Banking (predictive and power dialer), Direct Mail (postcard campaigns), Polling (AI-generated AAPOR-compliant surveys with stratified sampling), and Fundraising (Stripe-backed donation collection with FEC reporting).

Vottiv monetizes through a hybrid revenue model combining monthly subscription fees, district-based pricing tied to registered voter counts, usage-based charges for SMS/MMS messages, phone minutes, and direct mail pieces, and a 4.5% + $0.30 transaction fee on fundraising. Distribution is primarily self-serve via the web platform at platform.vottiv.com, supplemented by direct sales engagement through Calendly scheduling for larger campaigns and consultants. Go-to-market leverages Republican-aligned credibility signals including CAGOP Preferred Vendor and RNC Approved Vendor designations, content marketing through guides.vottiv.com, and extensive customer testimonials from named candidates and consulting firms.

Name

Vottiv

Legal name

Grassroot Technologies, LLC

Website

https://vottiv.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Vottiv is a Provo, Utah-based SaaS platform that provides integrated voter data, canvassing, SMS, phone banking, direct mail, polling, and fundraising tools to US political campaigns, consultants, and party organizations.

Ownership category

akta.pro rank

Product category

Political Campaign Software

NAICS

Marketing Research and Public Opinion Polling (54191), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

akta.pro secondary industries

Political & Advocacy Advertising (MPADAEAK), Voice Calling (VoIP) Apps (BPAMACAC), Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

Keywords

• Political campaign software
• Voter data analytics
• Canvassing management
• Peer-to-peer texting
• Campaign fundraising platform

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Data Center Subscription: Essential voter data access required for all other features. District-based pricing calculated by registered voter count. Monthly subscription model.
2. Feature Add-on Subscriptions: Monthly subscriptions for individual tools including canvassing, SMS, phone banking, direct mail. Discounted usage rates for subscribers vs standard rates.
3. Complete Bundle: One-time purchase for full election cycle. Includes all canvassing tools with no monthly fees for included features. Valid through December 31, 2026.
4. SMS/MMS Usage: Per-message usage charges. Subscriber rate: 3.5¢ SMS / 6¢ MMS. Standard rate: 7¢ SMS / 15¢ MMS. Only pay for messages sent.
5. Phone Banking Usage: Per-minute usage charges for phone calls. Subscriber rate: 5¢/minute. Standard rate: 10¢/minute. Only pay for connected call time.
6. Direct Mail: Per-postcard charges including printing and postage. Volume discounts apply automatically at 1,000+ cards. 4x6 starting at 53¢ per postcard.
7. Fundraising Transaction Fees: 4.5% + $0.30 per transaction for political donations. Covers payment processing and interchange fees with no hidden costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vottiv provides an all-in-one political campaign management SaaS platform combining voter data analytics, door-to-door canvassing, peer-to-peer SMS/MMS texting, phone banking, direct mail, polling, and fundraising into a single unified web-based system. The platform is powered by Data Trust's national voter inventory of 300+ million individuals and serves campaigns of all sizes from local races to US Senate elections across the United States.

Product overview

Vottiv is an all-in-one political campaign management platform built as a unified product with a modular architecture. The core offering is Vottiv Data Center, which provides integrated voter data access and analysis required for all other features. Additional capabilities are available as add-on modules: Vottiv Canvassing (door-to-door outreach with mobile app), Vottiv SMS & MMS (peer-to-peer texting), Vottiv Phone Banking (predictive and power dialer), Vottiv Direct Mail (postcard campaigns), Vottiv Polling (AI-powered survey creation), and Vottiv Fundraising (donation collection). All modules share unified voter data, enabling campaigns to coordinate outreach across multiple channels from a single platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Vottiv Data Center Voter data access and analysis platform providing instant insights into voter demographics, past voting behaviors, and district-level trends. Includes targeted voter group creation, detailed reporting, and data export capabilities. Powered by Data Trust covering 300+ million individuals nationwide.
• Vottiv Canvassing Door-to-door canvassing platform with web-based mobile app requiring no app store download. Features route optimization for up to 100,000 households, offline mode with automatic sync, real-time team tracking, automated follow-up triggers, and anti-cheating GPS tracking.
• Vottiv SMS & MMS Peer-to-peer texting platform enabling real two-way conversations with voters. Includes built-in 10DLC registration, TCPA compliance, quiet hours enforcement, AI message classification with auto-routing, and integration with voter data for personalized messaging.
• Vottiv Phone Banking Browser-based phone calling platform with Power Dialer for click-to-call and Predictive Dialer with AMD for large teams. Features TCPA compliance, timezone-based calling hour enforcement, and real-time analytics dashboard.
• Vottiv Direct Mail Targeted postcard campaign platform with three size options printed on 16pt cardstock with UV coating. Features address validation, household deduplication, delivery tracking, and integrated voter targeting.
• Vottiv Polling AI-powered voter research platform enabling professional polling in minutes. Features AI-generated AAPOR-compliant survey questions, stratified random sampling, post-stratification weighted results, and real-time analytics. Delivers polls via SMS with mobile-optimized web survey.
• Vottiv Fundraising Political donation collection platform accepting one-time and recurring contributions. Automatically matches donors to voter records, tracks itemization thresholds, provides FEC compliance reporting, and integrates with Stripe for PCI-compliant payment processing.

Quantifiable outcome

• 45% higher GOTV turnout from SMS reminders
• +7 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Data TrustcoreTechnology or IntegrationData Trust provides Vottiv's voter data infrastructure. Their exclusive national data inventory covers 300+ million individuals nationwide with thousands of data points per person. Every voter file refresh combines Data Trust's data with expansive consumer data inventory for campaign voter engagement.
• StripecoreTechnology or IntegrationStripe provides PCI-compliant payment processing for Vottiv's fundraising platform. Handles secure donation collection with bank-level security for donor payment information protection.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• L2: Political campaign data and voter contact platform with file management, targeting, and outreach tools. Directly comparable to Vottiv's Data Center and multi-channel outreach approach.
• NGP VAN: Dominant incumbent political campaign SaaS platform offering voter data, fundraising, and field organizing. Closely comparable to Vottiv's integrated stack though historically more Democratic-aligned; the primary cross-ideology benchmark for Vottiv's all-in-one positioning.
• RumbleUp: Peer-to-peer texting platform focused on conservative and Republican campaigns. Closest ideological peer to Vottiv's SMS/MMS product with overlapping TCPA-compliant texting functionality and target customer base.
• Scale to Win (formerly Hustle / Relay): P2P texting and distributed organizing platform widely used by progressive and labor campaigns. Directly comparable to Vottiv's SMS/MMS and canvassing modules at the volunteer-driven outreach layer.
• Mobilize: Event management and volunteer recruitment platform for political and advocacy campaigns. Comparable to Vottiv's canvassing volunteer onboarding flows and event/RSVP functionality within the campaign-tech stack.
• OutreachCircle / Reach: P2P texting and outreach platform built for advocacy and political campaigns. Closely comparable to Vottiv's SMS/MMS and AI Message Classifier capabilities at the volunteer-driven texting layer.

Broad incumbents

• ActBlue: Dominant Democratic online fundraising platform with embedded donor data and compliance tooling. Functionally analogous to Vottiv's Fundraising module at scale, though ideologically opposite, making it the natural mirror-image competitor.
• Catalist: Progressive-aligned voter data and analytics infrastructure provider serving Democratic campaigns and allies. The Democratic counterpart to Data Trust, comparable in role to Vottiv's data backbone though as an upstream data partner equivalent.
• Aristotle: Long-standing political data and campaign technology provider offering voter files, contact tools, and compliance software. Comparable to Vottiv as an established integrated platform, though with deeper legacy customer penetration.
• Numero (formerly POLITICO) / TargetSmart: Established voter data and targeting platform serving campaigns and advocacy organizations. Comparable to Vottiv's Data Center module as a foundational voter file and analytics layer used across political customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vottiv-campaigns
• Facebookfacebook.com/Vottivpoli
• LinkedInlinkedin.com/company/vottiv
• TikToktiktok.com/@vottiv
• Xx.com/vottiv_com

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vottiv