Kicks N Sticks
- Company typePrivate
- Founded2014
- HeadquartersVauxhall, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Kicks N Sticks firmographics
Firmographics- Name
- Kicks N Sticks
- Legal name
- kixnstix Store
- Website
- https://kixnstix.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Kicks N Sticks industry classification
Industry- Product category
- Team Sports Apparel and Equipment Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Lacrosse Equipment Retail (CRAMAEAF), Team Sports & On-Field Performance Apparel (CRAAAEAE)
Keywords
Where Kicks N Sticks is headquartered
LocationHeadquarters
- HQ city
- Vauxhall
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kicks N Sticks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Direct Retail Sales: Individual consumers purchase sports apparel and equipment through the main e-commerce storefront. Products include soccer, lacrosse, and field hockey gear along with spirit wear and accessories.
- Team Uniform Orders: Sports organizations and schools order custom uniforms and spirit wear through dedicated team stores. Orders are processed in batches on store close dates with approximately 3-4 week fulfillment timelines. All products are custom ordered and non-returnable.
- Custom Team Wear: B2B sales of team uniforms, practice jerseys, game uniforms, and accessories to youth sports organizations, schools, and community groups
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Team uniform items ranging from $7-$70 |
| Unit Pricing | Pay-as-you-go | Nike-branded team items ranging from $12-$50 |
| Unit Pricing | Pay-as-you-go | Spirit wear items ranging from $19-$36 |
| Unit Pricing | Pay-as-you-go | Spirit wear items ranging from $30+ |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Kicks N Sticks product offering
Product offeringCore offering
Kicks N Sticks sells custom team uniforms, spirit wear, and sports equipment (soccer, lacrosse, field hockey) to youth sports organizations, schools, and community groups primarily in New Jersey. The company operates a Magento-based e-commerce platform that provides dedicated branded team stores for organizations to coordinate uniform and apparel orders across their members, alongside a general retail storefront for individual consumers. Products are sourced from major athletic brands including Nike, Adidas, Under Armour, Puma, Holloway, Augusta, and Charles River.
Product overview
Kicks N Sticks is a sports apparel and uniform retailer operating as an e-commerce platform with multiple interconnected store formats. The core offering consists of Team Store (custom online stores for sports organizations), Retail Store (direct-to-consumer), Spirit Wear (fan apparel for schools and clubs), Team Wear (uniforms with customization), and a Uniform Builder tool. The platform supports sports including Soccer, Lacrosse, and Field Hockey, with products sourced from major athletic brands including Nike, Adidas, Under Armour, Puma, Holloway, Pennant Performance, and others. The company operates a B2B model for team orders combined with B2C retail capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Store Platform Dedicated branded online storefronts for sports organizations and schools that enable team members to order custom team uniforms, practice jerseys, and spirit wear during defined ordering windows with batch processing on store close dates. Products are pre-configured with team logos, colors, and mandatory/optional item designations.
- Retail Store General e-commerce retail storefront for individual consumers (parents, players, fans) to purchase sports apparel, footwear, equipment, and casual spirit wear directly. Accepts PayPal and credit card payments with direct shipping.
- Uniform Builder Online design tool that enables teams and organizations to create and order custom uniforms with configurable designs for their sports programs.
- Spirit Wear Fan and supporter apparel store for schools, clubs, and organizations offering custom branded merchandise, fan apparel, alumni gear, and fundraising items with seasonal ordering windows.
- Team Wear Team uniform offerings featuring name and number customization for organized sports teams, including practice jerseys, game jerseys, shorts, socks, training gear, and goalkeeper equipment.
- Soccer Equipment and Apparel Soccer-specific equipment and apparel including footwear, replica jerseys, balls, bags, shin guards, socks, shorts, and training gear sourced from brands such as Nike, Adidas, Under Armour, and Puma.
- Lacrosse Equipment and Apparel Lacrosse equipment including heads/shafts, protective gear, arm pads, goalie equipment, and footwear for firm ground and turf surfaces.
- Field Hockey Equipment and Apparel Field hockey equipment and apparel for players across age groups and competition levels.
Quantifiable outcome
- 100+ team store implementations
Companies that use Kicks N Sticks
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Kicks N Sticks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Kicks N Sticks partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- NikecoreNike is a key brand partner for team uniforms and apparel. The store offers Nike-branded soccer jerseys, shorts, socks, jackets, hoodies, and equipment. Products include Nike Park III, Nike Precision VII, Nike Classic II, and Nike Academy lines.
- AdidascoreAdidas provides team apparel including Tiro series uniforms, Copa socks, Metro goalkeeper socks, Entrada jackets, and Stadium bags. Major supplier for soccer team uniforms.
- Under ArmourcoreUnder Armour supplies athletic apparel through the partnership. Products available include various Under Armour team wear items.
- Charles River ApparelminorCharles River Apparel provides casual athletic apparel and outerwear for team and spirit wear.
- HollowayminorHolloway supplies athletic apparel including beanies and performance wear for team and spirit wear.
- AugustaminorAugusta Sportswear provides athletic apparel, basketball, volleyball, outerwear, and fan wear.
- Badger SportminorBadger Sport supplies athletic team wear and sports apparel.
- PumaminorPuma provides team soccer apparel and athletic footwear.
- GildanminorGildan supplies basic apparel including t-shirts, long sleeve shirts, hooded sweatshirts for spirit wear. Common in volleyball and general spirit wear categories.
- JERZEESminorJERZEES provides NuBlend crew sweatshirts, hooded sweatshirts, sweatpants, and full zip hoodies for marching band and spirit wear.
- Pennant PerformanceminorPennant Performance supplies flannel pants and fleece shorts for spirit wear.
- Pro FeetminorPro Feet provides athletic socks and sports socks.
- AllesonminorAlleson provides athletic apparel and team wear.
- XARAminorXARA provides soccer apparel and team wear.
- San MarminorSan Mar supplies imprintable apparel and blank sportswear.
- BoxercraftminorBoxercraft provides athletic apparel and spirit wear.
- Bodeks and RhodesminorBodeks and Rhodes supplies apparel and accessories.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Kicks N Sticks competitors and assessment
Company assessmentBroad incumbents
- Fanatics: Fanatics is the dominant licensed sports merchandise retailer, with a team-uniforms and fan-apparel business that overlaps with Kicks N Sticks' spirit wear and licensed team merchandise categories at massive scale.
- Under Armour Team: Under Armour's team division (uateamcatalogs.com) sells directly to schools and youth organizations, competing with Kicks N Sticks for the Under Armour-branded portion of the team uniform wallet.
- Adidas Team Sports: Adidas operates direct team-sales channels and catalogs (Tiro, Copa, Entrada lines) for soccer and other sports, providing an alternative ordering path for the same brands Kicks N Sticks resells.
- Eastbay: Eastbay is a large multi-category sporting goods retailer with a team sales division serving schools and youth sports — a broader incumbent competing for the same organizational customers with deeper catalog and brand relationships.
- Nike Team Sports: Nike's direct team-sales portal allows organizations to order custom Nike uniforms and apparel directly from the brand, bypassing resellers like Kicks N Sticks for Nike-branded product.
Direct peers
- SquadLocker: SquadLocker operates a turnkey custom team store platform serving schools, leagues, and youth sports organizations nationwide — directly comparable to Kicks N Sticks' custom team store + uniform builder offering, just at vastly greater scale.
- CustomInk: CustomInk is a custom apparel and spirit-wear platform serving teams, schools, and groups, with custom uniform design tools and bulk ordering — overlapping directly with Kicks N Sticks' spirit wear and team wear product lines.
- BSN Sports: BSN Sports is one of the largest direct-to-team sporting goods distributors in the US, supplying uniforms, equipment, and custom apparel to youth and scholastic organizations — a direct competitor in the same customer base.
- Game One: Game One provides custom decorated team apparel, uniforms, and spirit wear for schools, clubs, and youth sports organizations — directly overlapping with Kicks N Sticks' team wear and spirit wear B2B offering.
Others
- 4imprint: 4imprint is a large promotional products and custom-apparel distributor serving organizations, schools, and businesses — adjacent competitor for spirit wear and custom branded merchandise, though broader than team sports specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kicks N Sticks social profiles
Digital presenceKicks N Sticks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kicks N Sticks leadership team
Management profileNumber of profiles
Kicks N Sticks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kicks N Sticks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kicks N Sticks
What does Kicks N Sticks do?
Kicks N Sticks sells custom team uniforms, spirit wear, and sports equipment (soccer, lacrosse, field hockey) to youth sports organizations, schools, and community groups primarily in New Jersey. The company operates a Magento-based e-commerce platform that provides dedicated branded team stores for organizations to coordinate uniform and apparel orders across their members, alongside a general retail storefront for individual consumers. Products are sourced from major athletic brands including Nike, Adidas, Under Armour, Puma, Holloway, Augusta, and Charles River.
Is Kicks N Sticks a public or private company?
Kicks N Sticks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kicks N Sticks founded?
Kicks N Sticks was founded in 2014. It employs 1 to 10 people.
Where is Kicks N Sticks based?
Kicks N Sticks is headquartered in Vauxhall, United States, in the North America region.
How does Kicks N Sticks make money?
Three revenue lines are on record. Direct Retail Sales are the primary driver. The others are team Uniform Orders and custom Team Wear.
Who are Kicks N Sticks's main competitors?
Broad incumbents on record are Fanatics, Under Armour Team, Adidas Team Sports, Eastbay and Nike Team Sports. Direct peers are SquadLocker, CustomInk, BSN Sports and Game One. 4imprint is listed as an others.
Does Kicks N Sticks have an API?
No public API is recorded for Kicks N Sticks.
What industry is Kicks N Sticks in?
Kicks N Sticks's product category is Team Sports Apparel and Equipment Retail. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMACAJ, Team & School Athletic Uniforms Retail. Its NAICS code is 45911 and its SIC code is 5600.