Kollective - Integrated Influencer Marketing Optimizer

What Kollective - Integrated Influencer Marketing Optimizer does

Kollective One Co., Ltd., founded in 2019 and incorporated in Bangkok in 2021, is an integrated influencer marketing technology and services company operating across seven Asian markets (Thailand, China, Laos, Vietnam, Malaysia, Singapore, and Indonesia). The company runs a three-product portfolio: Kolify, a SaaS platform with 800,000+ indexed creators that uses an AI-based 'Kolify Score' and GMV-derived data to recommend creators and forecast pre-campaign sales; Kolor, a full-service integrated influencer marketing agency covering strategy, content production, paid media, and PR; and Kommerce, an e-commerce-focused affiliate and live commerce solution for TikTok Shop, Shopee, and Lazada. Underlying these offerings is a proprietary dataset on creator performance and GMV, and go-to-market combines direct enterprise sales with self-serve platform access and packaged pricing tiers from 50,000 to 200,000 THB per campaign.

The business model blends professional services revenue (Kolor's integrated campaigns and Kommerce's live commerce management), affiliate and performance-based fees (creator commerce campaigns with disclosed ROAS outcomes), and recurring SaaS revenue (Kolify self-serve platform). Customer segments span consumer brands and e-commerce businesses (primary), regional brands expanding across Asia (primary), and SMEs (secondary). Distribution is hybrid: direct sales for enterprise, the Kolify platform for mid-market self-serve, marketplace integration with major commerce platforms, and demand generation through events, content marketing, and Thai government-backed startup ecosystem programs (CU Innovation Hub, NIA, ETDA).

Kollective has accumulated substantial regional credibility, including the 2025 Prime Minister's Export Award, the 2025 National Innovation Award, UBI Business Contest 2025 1st place, Top 5 placement in Thailand's MarTech Report 2025, and the Hack for GROWTH 2023 win. Leadership comprises CEO and co-founder Waraphon Lowasthanamas and CMO and co-founder Siwakorn Phueakthara. The company was valued at 100 million THB (approximately $2.9 million USD) in 2025 and is privately held with no disclosed institutional venture capital investors; financial grants have come primarily from Startup League Thailand and Thai government innovation programs.

Name

Kollective - Integrated Influencer Marketing Optimizer

Legal name

บริษัท คอลเลคทีฟ วัน จำกัด

Website

https://kollective.one

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kollective is a Bangkok-based influencer marketing technology and services company operating across seven Asian markets, offering a SaaS platform (Kolify), a full-service agency (Kolor), and an e-commerce affiliate and live commerce solution (Kommerce) for brands, with an 800,000+ creator network across Asia.

Ownership category

akta.pro rank

Product category

Influencer Marketing Technology

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

akta.pro secondary industries

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Measurement, Attribution & Analytics (BPAFAHAI)

Keywords

• Influencer marketing platform
• Creator commerce solutions
• Marketing campaign management
• KOL selection software
• Live commerce services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services (Creator Marketing): Full-service influencer marketing agency including campaign planning, creator management, content production, paid media, and performance analysis. Services range from creator-only packages to comprehensive strategy packages.
2. E-commerce Affiliate & Live Commerce: Sales-driven creator commerce solution generating sales through affiliate creators and professional livestreamers on e-commerce platforms like TikTok Shop, Shopee, and Lazada
3. Platform Subscription / SaaS: Kolify platform provides creator discovery, campaign management, and performance tracking tools. Access to 800,000+ creators across Asia with data-driven selection capabilities
4. Performance Marketing Services: Paid advertising services across social media platforms and e-commerce channels including Facebook, Instagram, TikTok, Line, Shopee Ads, and Google Ads to boost campaign effectiveness

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kollective sells an integrated influencer marketing offering through three products: Kolify (a SaaS platform with Kolify Score AI for data-driven creator selection, pre-campaign GMV-based sales estimation, and campaign tracking across 800,000+ creators in Asia), Kolor (a full-service influencer marketing agency providing strategy, content production, PR and live commerce execution), and Kommerce (an affiliate and live commerce solution that drives e-commerce sales through creators and professional livestreamers on TikTok Shop, Shopee, and Lazada).

Product overview

Kollective is an influencer marketing technology company offering a three-product portfolio: Kolify (a data-driven SaaS platform for AI-powered creator selection, campaign management, and sales tracking), Kolor (an integrated full-service influencer marketing agency covering strategy, content production, PR, and live commerce), and Kommerce (an affiliate and live commerce solution that drives e-commerce sales). All three products are supported by proprietary AI tools (Kolify Score, GMV-based sales estimation) and leverage a borderless creator network spanning Thailand, China, Laos, Vietnam, Malaysia, Singapore, and Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Kolify: Platform for Creator Selection with Deep Insights, Campaign Management and Sales Tracking - Data-driven influencer selection platform using Kolify Score AI technology.
• Kolor
• Kommerce

Products and services

• Kolify SaaS platform providing data-driven creator selection with deep insights, pre-campaign sales estimation via GMV analysis, Kolify Score AI-based creator matching, campaign management, and real-time sales tracking for brands operating across Asia.
• Kolor Integrated influencer marketing agency service providing strategic planning, media management, content production, influencer marketing campaigns, public relations, and live commerce solutions for brands under a single full-service offering.
• Kommerce Creator commerce solution that drives e-commerce sales through affiliate creators and professional livestreamers, using a 6P strategy (Product, Price, Place, Promotion, Partner, Performance) on platforms such as TikTok Shop, Shopee, and Lazada.

Quantifiable outcome

• 800% ROI achieved for campaigns
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• KX SpaceminorStrategic or Co-development Partner · 1 March 2025Event venue partner for Creator Commerce Mastery workshop series. Provides modern space for seminars and workshops with event partnership support beyond just venue rental.
• CU Innovation Hub (Chulalongkorn University)coreStrategic or Co-development Partner · 1 January 2019Startup incubator from Chulalongkorn University that provided office space, mentorship, connections to investors, and business development support. Kollective was part of the CU Tech Startup club and received incubation support since inception. The hub helped validate business ideas and provided connections to funding sources from both government and private sectors.
• CU Tech Startup ClubcoreStrategic or Co-development Partner · 1 January 2019Student organization at Chulalongkorn University focused on helping SMEs grow through influencer marketing. Kollective originated from this club as a gathering of engineering students who saw opportunity in combining technology with influencer marketing.
• ETDA (Electronic Transactions Development Agency)coreStrategic or Co-development PartnerGovernment agency that organized Hack for GROWTH 2023 competition where Kollective won 1st place and 500,000 THB prize. ETDA promotes digital transformation of Thai businesses through technology and innovation.
• NIA (National Innovation Agency)coreStrategic or Co-development PartnerGovernment agency supporting innovation in Thailand. Supported Kollective through Startup Eco Build Project (2019) and awarded National Innovation Award 2025. Provides funding and ecosystem support for innovative startups.
• Sasin School of Management (SCG Bangkok Business Challenge)minorStrategic or Co-development PartnerBusiness school that organized the SCG Bangkok Business Challenge where Kollective represented Thailand. Competition provided mentorship and exposure for the startup.
• UOB FinLabminorStrategic or Co-development PartnerUOB FinLab organized SFF Innovation Lab Crawl 2021 at ASEAN Tech Summit where Kollective was selected as Thai startup representative.
• Krungsri FinnovateminorStrategic or Co-development PartnerKrungsri's innovation arm that organized 17th Meet the Angels event where Kollective showcased their startup to potential investors.
• True Digital ParkminorStrategic or Co-development PartnerThailand's largest tech park and startup ecosystem hub that hosted Hack for GROWTH 2023 pitching day and other startup events. Provided venue and ecosystem connections.
• Content Shifu & Hummingbirds ConsultingcoreStrategic or Co-development PartnerMarketing technology research firms that ranked Kollective in Top 5 of Thailand's MarTech Report 2025, recognizing them as a leading MarTech and Influencer Marketing platform in Thailand.
• Regional Expansion Partners (China, Korea, Japan, Indonesia, Malaysia, Laos, Vietnam)coreChannel Partner/ Reseller/ DistributorInternational allies and partners in neighboring markets including Laos, Vietnam, China, Korea, Japan, Indonesia, and Malaysia. Help brands expand to Asian markets through localized creator networks and campaign management.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vamp: Influencer marketing platform headquartered in Singapore with strong SEA presence, offering creator discovery, campaign management and analytics. Comparable regional platform peer competing for the same brand budgets as Kolify in SEA.
• AnyMind Group: Pan-Asian technology company offering influencer marketing, commerce, and digital marketing solutions across SEA and beyond. Directly comparable to Kollective on integrated influencer marketing + creator commerce model, but operates at significantly larger scale with deeper capital backing.
• Linqia: Performance-driven influencer marketing platform combining managed services and SaaS for brands. Mirrors Kollective's hybrid agency + platform model with emphasis on measurable ROI comparable to Kommerce's value proposition.
• Aspire: Creator marketing platform serving brands across SEA with influencer discovery, campaign management, and affiliate commerce. Closest direct peer to Kolify + Kommerce combination, with overlapping positioning in the TikTok Shop/Shopee ecosystem.
• Nano Influence: Influencer marketing platform with strong footprint in SEA, combining creator marketplace, campaign management and analytics. Closely comparable to Kolify in functionality and to Kollective's regional positioning across Thailand and neighboring markets.

Regional players

• Peekage: SEA-based influencer marketing platform with strong presence in Singapore, Indonesia and Thailand. Comparable regional competitor targeting the same brand budgets for influencer-led commerce campaigns, particularly across Shopee and TikTok Shop.

Broad incumbents

• CreatorIQ: Enterprise creator marketing platform used by global brands, providing discovery, workflow, and measurement tools. Overlaps with Kolify's enterprise SaaS positioning but serves a more global, large-brand client base.
• IZEA: Long-standing global influencer marketing technology and services provider. Comparable in offering influencer campaign management and content marketplace services but operates at much larger scale and serves primarily US/European enterprise clients.
• GRIN: Established US-based creator marketing SaaS platform serving global brands. Comparable technology stack to Kolify (creator CRM, analytics, ROI tracking) but at much larger enterprise scale and without SEA-native live commerce specialization.
• Upfluence: Influencer marketing software platform offering creator search, campaign management, and affiliate/performance tracking. Closely comparable to Kolify's SaaS functionality and competes for the same mid-market and enterprise brand budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kollectiveone

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kollective - Integrated Influencer Marketing Optimizer