Krible design

What Krible design does

Krible design is a Norwegian design and communication agency (design- og kommunikasjonsbyrå) founded in 2010 in Gudbrandsdalen by two designers. The firm operates from offices in Vinstra (Kapellvegen 12, at Smiu / Peer Gynt-huset) and Lillehammer (Jernbanegasta 13, at HUB Lhmr), and serves clients across Norway at local, regional, and national levels. The agency employs seven people across strategy, design, illustration, interaction design, content, and communication functions, with collective experience exceeding 18 years in graphic design and brand building. Krible has delivered over 250 projects since inception and is certified under Miljøfyrtårn (Environmental Lighthouse), reflecting its commitment to sustainable operations and supplier selection.

The agency offers five core service lines: visual identity and design (logos, color systems, typography, graphic systems), website design and digital visibility (built on WordPress, optimized for search engines and AI-based search), brand strategy and consulting (including Kribleverksted workshops), content creation (text, photography, video, illustration), and signage, wayfinding, exhibition design, and spatial communication. Krible's go-to-market is sales-led: every engagement begins with a conversation rather than a price list, with custom project-based pricing determined after scoping client ambitions, use cases, and needs. Revenue is generated entirely through professional services fees on a project basis, with no disclosed retainer, subscription, or productized offerings. Visual identity projects typically run 6-12 weeks, and the firm maintains a network of local sustainable printing partners (Mammut Reklame, Gata Reklame, Flisa Trykkeri, Dale Gudbrand) and complementary digital agencies (Digital Thinking, Periscopify, Nordlo, OffCenit).

Customer concentration is spread across diverse sectors including food and beverage (HARDT Vann, Nord Kaffe, Rørosbaker'n), culture and events (Peer Gynt-festivalen, Gudbrandsdalsmusea), government and municipal recreation (Fron Badeland), natural stone (Otta Skifer, with 150+ year history), non-profit (Personskadeforbundet LTN), and small hospitality (Bocca). The firm is privately held with no external investors, no public listing, no subsidiaries, and no parent company identified, consistent with a bootstrapped, founder-led creative agency model.

Name

Krible design

Legal name

Krible

Website

https://krible.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Norwegian design and communication agency founded in 2010, with seven employees across Vinstra and Lillehammer offices. Provides visual identity, website design, brand strategy, content creation, and signage services to businesses across Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Vinstra

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Design and Communication Services: Professional services revenue from strategy, design and communication consulting. Services include visual identity development, website design, brand strategy, content creation, signage and wayfinding, and exhibition design. Revenue is project-based, typically custom engagements with tailored pricing based on scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Krible is a Norwegian design and communication agency that delivers professional services across five areas: visual identity and design (logos, color systems, typography, graphic manuals), website design and digital visibility, brand strategy and consulting (including naming and workshops), content creation (text, photography, video, illustration), and signage/wayfinding plus exhibition design. Each engagement is a custom project scoped through an initial conversation with the client rather than a fixed price list.

Product overview

Krible is a design and communication agency (design- og kommunikasjonsbyrå) with offices in Vinstra and Lillehammer, Norway. Founded around 2010, the company offers a comprehensive suite of professional services including: visual identity and design (Identitet og design), website design and digital presence (Nettsider og digital synlighet), brand strategy and consulting (Strategi og rådgivning), content creation and communication (Innhold og formidling), and signage, spatial design, and exhibitions (Skilt, rom og utstilling). They serve customers across Norway, ranging from local businesses to national organizations. The agency emphasizes collaborative processes, strategic thinking, and design that helps clients be seen, understood, and remembered. Their work spans diverse sectors including food and beverage, culture, municipalities, healthcare organizations, and tourism.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Mammut ReklamecoreImplementation/ SI/ Consulting PartnerLocal printing and production partner on Fåvang. Collaborated on Peer Gynt exhibition (print/production) and Fron Badeland (foliering). Priority supplier for sustainable local production.
• Gata ReklameminorImplementation/ SI/ Consulting PartnerLocal printing partner in Lillehammer. Listed among Krible's sustainable local suppliers.
• Dale GudbrandminorImplementation/ SI/ Consulting PartnerLocal printing partner in Tretten. Listed among Krible's sustainable local suppliers.
• Flisa TrykkeriminorImplementation/ SI/ Consulting PartnerLarger printing company with Swan certification, FSC approval, ISO 9001 and Miljøfyrtårn certification. Listed among Krible's sustainable suppliers.
• ReklamareminorImplementation/ SI/ Consulting PartnerProduction partner for Fron Badeland project, handling foliering work.
• Nordic Design CrewminorStrategic or Co-development PartnerCollaboration partner on Rørosbaker'n project.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Bold Scandinavia: Bold is a Scandinavian branding and design agency providing brand strategy, visual identity, and packaging design. It is comparable to Krible in core service offerings (identity, packaging) and target segment (Nordic consumer brands), though Bold is positioned more internationally.
• Neue Design Studio: Neue is a Norwegian design and brand consultancy offering visual identity, packaging, and brand strategy services. It is comparable to Krible in service offering (visual identity, packaging for food/beverage and lifestyle brands) and Norwegian mid-market client focus.
• Tangram Designerkontor: Tangram is a Norwegian design and brand consultancy with offices in Oslo and Bergen providing brand strategy, visual identity, and packaging design. It is directly comparable to Krible in service scope and client focus on Norwegian mid-market and enterprise brands.
• Bleed: Bleed is an Oslo-based design and branding studio offering visual identity, digital design, and brand strategy services. It is a direct peer to Krible in terms of services offered (identity, brand strategy, digital) and target market (Norwegian SMB to mid-market), though Bleed is urban-based and slightly larger.
• Netlife Design: Netlife Design is a Norwegian UX, digital design, and brand consultancy providing digital strategy, web design, and service design. It directly overlaps with Krible's website, digital visibility, and strategy service lines, particularly for mid-market Norwegian clients.

Broad incumbents

• Snøhetta: Snøhetta is a globally recognized Norwegian design, architecture, and branding firm headquartered in Oslo with offices worldwide. It is a broad incumbent that operates in graphic design, brand identity, exhibition design, and wayfinding — all categories Krible services — but at vastly larger scale and international scope.
• Creuna: Creuna is a Nordic digital agency offering design, branding, and digital development services across Norway, Sweden, and Denmark. It competes with Krible for digital and brand projects but operates with broader geographic reach and larger team capacity.
• Anti: Anti is one of Norway's largest and most awarded independent branding and design agencies, based in Oslo. It competes for the same Norwegian brand identity, strategy, and visual communication work that Krible does, but operates at significantly larger scale and serves more enterprise clients.
• TRY Apt: TRY Apt (formerly Apt and TRY/Apt) is a major Nordic branding and design consultancy with strong presence in Oslo. It offers brand strategy, visual identity, and communication services that directly overlap with Krible's service portfolio, but at substantially greater scale and with international reach.

Emerging players

• Fontene (formerly Dinamo): Fontene is a Norwegian design and brand studio offering visual identity and brand strategy services. It is a smaller emerging peer comparable to Krible in boutique positioning, with overlap in identity work for Norwegian SMB and cultural clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/krible-design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krible design