La Condesa
La Condesa is an upscale modern Mexican restaurant in Downtown Austin, founded in 2009 under New Waterloo. It serves dine-in guests and private event clients via sub-venues Malverde and The Flour House, with menu anchored by house-made masa and 14+ farm partners.
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What La Condesa does
La Condesa is a single-location upscale Mexican restaurant located at 400A West 2nd Street in Downtown Austin, Texas, operating since 2009 under the New Waterloo hospitality group. The restaurant serves a dine-in customer base alongside private event clientele, with a menu centered on modern Mexican cuisine anchored by a house-made masa program and ingredients sourced from a network of 14+ local farm partners. Executive Chef Rick Lopez leads the culinary operation, which has earned MICHELIN Guide Recommended status in 2024 and 2025 and James Beard Award Semi-Finalist recognition in 2010 and 2023.
The business operates a multi-channel revenue model spanning in-restaurant dining, private events hosted through sub-venues Malverde and The Flour House, gift card sales, and online ordering powered through Toasttab. The 114-person staff supports both the restaurant floor and the events program, which has become a meaningful extension of the core brand. A happy hour program has been introduced to broaden daypart utilization within the existing footprint.
La Condesa's operating profile is that of a mature, award-validated independent restaurant whose growth levers are brand equity, event-program expansion, and digital direct-to-consumer channels rather than unit growth. As a subsidiary of New Waterloo, it does not raise external capital and has no disclosed funding history. Strategic emphasis appears to be on deepening the Austin market presence through programming and partnerships rather than geographic expansion.
La Condesa firmographics
Firmographics- Name
- La Condesa
- Legal name
- La Condesa
- Website
- https://lacondesa.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Condesa is an upscale modern Mexican restaurant in Downtown Austin, founded in 2009 under New Waterloo. It serves dine-in guests and private event clients via sub-venues Malverde and The Flour House, with menu anchored by house-made masa and 14+ farm partners.
- Ownership category
- akta.pro rank
La Condesa industry classification
Industry- Product category
- Upscale Mexican Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where La Condesa is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Condesa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Dine-in Food and Beverage Sales: Revenue from serving modern Mexican cuisine for dinner, brunch, and happy hour service. The restaurant features authentic interior Mexican dishes with locally sourced ingredients and a renowned bar program.
- Private Event Hosting: Revenue from hosting private events including weddings, corporate dinners, birthday celebrations, and rehearsal dinners in the Malverde space and The Flour House venue.
- Gift Card Sales: Both electronic/digital gift cards (ordered through Toasttab) and physical gift cards available for purchase for dine-in or online ordering redemption.
- Online Ordering: Food ordered online through Toasttab platform for pickup or delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dinner Service |
| Unit Pricing | Pay-as-you-go | Happy Hour |
| Unit Pricing | Pay-as-you-go | Brunch |
| Unit Pricing | One time/ perpetual license | Gift Cards |
| Quote-based/ custom | Multi-year contract | Private Events |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
La Condesa product offering
Product offeringCore offering
La Condesa operates a full-service modern Mexican restaurant and bar in Downtown Austin, TX, serving farm-to-table cuisine featuring house-made masa and locally sourced ingredients, with an extensive 100% blue agave tequila and mezcal bar program. The establishment offers daily dinner service, weekend brunch, weekday happy hour, and dedicated private event venues (Malverde and The Flour House) for weddings, corporate functions, and group dining experiences of 12-200+ guests. It is a MICHELIN Guide Recommended restaurant (2024, 2025) and James Beard Semi-Finalist operating under the New Waterloo hospitality portfolio.
Product overview
La Condesa is a modern Mexican restaurant and bar operating as a single unified dining establishment in Downtown Austin, TX. The core product is the full-service restaurant offering dinner, brunch, and a bar program with an extensive tequila and mezcal collection. Adjacent service offerings include private event venues — Malverde (indoor/outdoor space with skyline views) and The Flour House (intimate historic dining room for up to 18 guests) — along with group dining experiences for 12–25 guests and full restaurant buyouts for 25–200+ guests. The restaurant also operates gift card products (e-digital and physical), a Happy Hour program, and a farm partnership sourcing program with over a dozen regional farms. The restaurant is MICHELIN Guide Recommended (2024, 2025) and James Beard nominated.
Differentiator
Problem solved
Functional benefit
Brands
- Malverde: Indoor & outdoor private event space at La Condesa, ideal for weddings, corporate events, and birthday celebrations with skyline views of downtown Austin.
- The Flour House
Products and services
- La Condesa Restaurant - Dinner Service
Quantifiable outcome
- Michelin Guide Recommendation for 2024 and 2025
- +2 more outcomes
Companies that use La Condesa
Customer profileSegments4 records
Ideal customer profiles2 records
La Condesa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
La Condesa partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- The Farm ProjectcoreLa Condesa is a proud partner of The Farm Project, an organization that empowers initiatives reconnecting people with food. Executive Chef Rick Lopez has collaborated with The Farm Project co-founder Zooey Deschanel to discuss the importance of supporting local farmers.
- 44 FarmscoreLocal farm partner supplying quality ingredients to La Condesa.
- G&S GrovescoreLocal farm partner supplying quality ingredients to La Condesa.
- HausBar Urban FarmcoreLocal urban farm partner supplying quality ingredients to La Condesa.
- Mill-King Market and CreamerycoreLocal farm partner supplying dairy and other quality ingredients to La Condesa.
- Joe's OrganicscoreOrganic farm partner supplying quality ingredients to La Condesa.
- Urban RootscoreAustin-based urban farm partner supplying quality ingredients to La Condesa.
- Richardson FarmscoreLocal farm partner supplying quality ingredients to La Condesa.
- Farm to TablecoreFarm partner organization supplying quality ingredients to La Condesa.
- Steelbow FarmcoreLocal farm partner supplying quality ingredients to La Condesa.
- Good Flow HoneycoreLocal honey producer supplying quality ingredients to La Condesa.
- Dos Lunas CheesecoreLocal cheese producer supplying quality dairy ingredients to La Condesa.
- Capra Foods Lamb CooperativecoreLamb cooperative supplying quality protein ingredients to La Condesa.
- Village FarmscoreFarm partner supplying quality produce to La Condesa.
- Francis & ThatchercoreFarm partner supplying quality ingredients to La Condesa.
- New WaterloocoreNew Waterloo is the parent company and property group behind La Condesa. It is a restaurant development and hospitality company operating multiple establishments in Austin.
- OpenTableminorThird-party reservation platform partner enabling customers to book tables at La Condesa.
- ToasttabminorOnline ordering and gift card sales platform partner for La Condesa's digital commerce operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
La Condesa competitors and assessment
Company assessmentBroad incumbents
- Pujol: Pujol is Enrique Oltera's flagship modern Mexican restaurant in Mexico City, consistently ranked among the World's 50 Best Restaurants. Serves as the aspirational benchmark for the upscale Mexican segment that La Condesa operates in.
- Cosme: Cosme is Enrique Olvera's upscale modern Mexican restaurant in New York City's Flatiron District. Operates at a higher price point and larger scale than La Condesa but represents the same modern Mexican/locavore positioning that defines La Condesa's brand.
Direct peers
- ATX Cocina: ATX Cocina is a contemporary Mexican restaurant in downtown Austin focused on modern interpretations of regional Mexican cuisine. Shares the same customer base, downtown location, and modern Mexican positioning as La Condesa.
- Eldorado Cafe: Eldorado Cafe is a New Mexican restaurant in Austin with a comparable upscale casual dining concept and cocktail program. Competes in the same elevated Southwestern/Mexican dining category for Austin diners.
- Veracruz All Natural: Veracruz All Natural is a multi-location Austin Mexican restaurant known for its migas and tacos. Competes in the Austin Mexican segment with broader demographic reach, though at a more casual price point than La Condesa.
- Suerte: Suerte is an upscale modern Mexican restaurant in East Austin led by Chef Erasmo Casiano, recognized by multiple national press outlets. It directly competes with La Condesa in the same Austin upscale Mexican segment with similar farm-to-table sourcing and house-made masa/tortilla programs.
- Mattie's at Green Pastures: Mattie's is a historic upscale Austin restaurant serving modern Southern cuisine in a landmark setting. Competes with La Condesa for upscale Austin private events, special occasion dining, and corporate entertaining.
- Nixta Taqueria: Nixta is an upscale Mexican restaurant from chef Edgar Rico in East Austin, recognized for its heirloom corn program and house-made masa. The most direct masa/programmatic competitor to La Condesa's culinary positioning.
- Comedor: Comedor is a modern Mexican restaurant in downtown Austin from the McGuire Moorman Hospitality group. Competes head-to-head with La Condesa for upscale Mexican dining occasions, special events, and downtown Austin customer traffic.
- Qui: Qui is chef Paul Qui's flagship restaurant in Austin offering an upscale tasting menu experience. Competes for the same high-end Austin dining and private event audience as La Condesa, with similar press and award recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
La Condesa social profiles
Digital presenceLa Condesa financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Condesa leadership team
Management profileNumber of profiles
Profiles1 record
La Condesa subsidiaries and ownership
Company hierarchySubsidiaries2 records
La Condesa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Condesa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Condesa
What does La Condesa do?
La Condesa operates a full-service modern Mexican restaurant and bar in Downtown Austin, TX, serving farm-to-table cuisine featuring house-made masa and locally sourced ingredients, with an extensive 100% blue agave tequila and mezcal bar program. The establishment offers daily dinner service, weekend brunch, weekday happy hour, and dedicated private event venues (Malverde and The Flour House) for weddings, corporate functions, and group dining experiences of 12-200+ guests. It is a MICHELIN Guide Recommended restaurant (2024, 2025) and James Beard Semi-Finalist operating under the New Waterloo hospitality portfolio.
Is La Condesa a public or private company?
La Condesa is a private company. It is classified as corporate owned and is currently operating.
When was La Condesa founded?
La Condesa was founded in 2009. It employs 101 to 250 people.
Where is La Condesa based?
La Condesa is headquartered in Austin, United States, in the North America region.
How does La Condesa make money?
Four revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are private Event Hosting, gift Card Sales and online Ordering.
Who are La Condesa's main competitors?
Broad incumbents on record are Pujol and Cosme. Direct peers are ATX Cocina, Eldorado Cafe, Veracruz All Natural, Suerte, Mattie's at Green Pastures, Nixta Taqueria, Comedor and Qui.
Does La Condesa have an API?
No public API is recorded for La Condesa.
What industry is La Condesa in?
La Condesa's product category is Upscale Mexican Restaurant. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.