The Lady Musgrave Trust

Name

The Lady Musgrave Trust

Legal name

The Lady Musgrave Trust

Website

https://ladymusgravetrust.org.au

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Homelessness and Supported Housing Services

NAICS

Individual and Family Services (6241), Community Housing Services (62422), Other Residential Care Facilities (62399)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Women's homelessness services
• Supported housing programs
• Youth housing charity
• Affordable housing services
• Community support services

Headquarters

HQ city

Newstead

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Donations and Fundraising: Individual donations from the public, corporate donations, and fundraising event proceeds. Major fundraising events include the Annual Cocktail Party, Pink Tie Gala, Noosa Triathlon participation, Schoolhouse Quilters raffle, and Christmas gift wrapping campaigns.
2. Gifts in Wills (Bequests): Planned giving program where supporters can leave a gift to the organization in their will. Actively promoted on the website under 'Get Involved' section.
3. Philanthropic Grants: Major grants from foundations including Paul Ramsay Foundation, Sidney Myer Fund, Property Industry Foundation, Small Steps 4 Hannah Foundation ($60,000 for Handy Guide digitization), and corporate foundations.
4. Government Partnerships: Project-specific funding from Queensland Government for housing construction (e.g., Jinndii Waijung). The organization notes it receives no ongoing government funding and relies on charitable donations.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Lady Musgrave Trust provides safe, supported accommodation and individualised case management for young Queensland women and their children experiencing or at risk of homelessness, operating 15 housing units across Brisbane, Ipswich, and Logan that deliver more than 12,000 nights of accommodation annually. It also publishes The Handy Guide, an online and print directory of nearly 1,000 women's support services across Queensland, and convenes the Annual Forum on Women and Homelessness for sector collaboration.

Product overview

The Lady Musgrave Trust operates as a housing-focused charitable organization providing a portfolio of services to young Queensland women and their children. The core offering includes supported accommodation units across South East Queensland (with approximately 15 units providing 12,000+ nights annually), the Jinndii Waijung housing project in Logan, and The Handy Guide directory of women's support services. Additional programs include the Annual Forum on Women and Homelessness for sector collaboration, individualised case management support, and housing plus wraparound support programs.

Differentiator

Problem solved

Functional benefit

Brands

• The Handy Guide: A comprehensive directory of women's support services in Queensland, including accommodation, healthcare, legal advice, and crisis support. Originally printed, now available online through thehandyguide.com.au.

Products and services

• Supported Accommodation Services Safe, stable housing with individualised case management for young women and their children experiencing or at risk of homelessness across South East Queensland. Approximately 15 accommodation units deliver more than 12,000 nights of accommodation annually, with rent subsidised through foregone rent and donated costs (over $50,000 annually). 55% of tenants currently receive case management, with a target of 100% by December 2025.
• Jinndii Waijung Supported Housing A purpose-built supported housing complex in Logan, Queensland, providing four secure self-contained units (3 x 2-bedroom and 1 x 3-bedroom) with shared learning spaces and on-site support for young mothers and their children. Co-designed with young mothers with lived experience and featuring culturally significant artwork by Waylene Currie inspired by Traditional Owner input. 'Jinndii Waijung' means 'Mother's Nest' in Yugambeh language.
• The Handy Guide (Online and Print Directory) A comprehensive directory of women's support services across Queensland, covering accommodation, healthcare, crisis support, legal and financial advice. Available online at thehandyguide.com.au (managed by The Content Division since May 2024, underpinned by Infoxchange technology) and in print, with 38,000+ hard copies distributed via hospitals, shelters, community centres, and police stations. Connects vulnerable women to nearly 1,000 services statewide.
• Safe Homes Program End-to-end best practice housing solutions combining a safe place to live within a community environment with individualised case management. Helps young women experiencing homelessness develop the skills and resources needed for independent living, and is the donation-supported umbrella for the Trust's housing portfolio.
• Annual Forum on Women and Homelessness An annual full-day conference bringing together sector leaders, practitioners, government representatives, and women with lived experience to address structural issues in women's housing and homelessness. Now in its 18th year (2026). 2025 theme: 'All Ladders, No Snakes'; 2026 theme: 'Stronger Together or Smarter Apart'. 2025 forum content received over 2,000 online views.

Quantifiable outcome

• Nearly 15,000 women and children helped into safe housing since 1885
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

17 partnerships are on record, tiered minor, major and core.

• North HarbourminorGTM or Marketing Partner · 1 January 2021First development partner - residential community in Moreton Bay Region. Supported Handy Guide products and hosted fundraising events like 'Songs at Twilight'.
• Property Industry FoundationmajorStrategic or Co-development PartnerConstruction and property industry foundation that helped fund Jinndii Waijung housing project. Provides expertise and connections in property development.
• BDOmajorStrategic or Co-development PartnerMajor accounting and advisory firm providing professional services support to the organization.
• Corporate Travel Management (ctm)majorStrategic or Co-development PartnerCorporate travel management company providing travel services and support for organizational operations.
• HopgoodGanim LawyersmajorStrategic or Co-development PartnerLaw firm providing pro bono legal support and participating in fundraising events (Noosa Triathlon). Contributed to Jinndii Waijung project.
• Lady Bowen TrustmajorStrategic or Co-development PartnerCharitable trust helping Queenslanders find safe and stable housing. CEO Victoria Parker previously served as Chair of Lady Bowen Trust.
• McNabmajorStrategic or Co-development PartnerConstruction company that built Jinndii Waijung at cost, contributing significant in-kind value to the project.
• Brisbane Youth ServicecoreImplementation/ SI/ Consulting PartnerRegional delivery partner providing youth homelessness services. Collaborated on Gold Coast housing initiative.
• YFScoreImplementation/ SI/ Consulting PartnerDelivery partner contributing to Jinndii Waijung project and housing support services in Logan area.
• Ipswich Community Youth Service (ICYS)coreImplementation/ SI/ Consulting PartnerDelivery partner providing youth services in Ipswich region.
• The Content DivisionmajorTechnology or IntegrationFemale-led Brisbane agency managing the online Handy Guide platform since May 2024. Long-term partner involved in online guide since 2022.
• InfoxchangemajorTechnology or IntegrationTechnology provider underpinning the Handy Guide online platform.
• Blight Rayner ArchitecturemajorStrategic or Co-development PartnerArchitecture firm that designed Jinndii Waijung housing complex, contributing pro bono professional services.
• MyerminorGTM or Marketing PartnerDepartment store partner that has raised funds through Myer Community Fund for two years via staff morning teas and hosted Christmas gift wrapping events.
• St Peters Lutheran CollegeminorGTM or Marketing PartnerSchool community that volunteers for Christmas gift wrapping at Myer Indooroopilly to raise funds.
• Cannon Hill Anglican CollegeminorGTM or Marketing PartnerSchool that chose LMT as recipient for fundraising events including Denim Day, inspired by domestic violence awareness.
• Gold Coast Youth Service (GCYS)coreImplementation/ SI/ Consulting PartnerRegion's largest specialist youth homelessness provider. Partner on $2M Gold Coast housing initiative. Provided housing to young mother Lilly Hatchman.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mission Australia: Large national community services provider offering homelessness, housing, and youth services, including dedicated programs for women and children. Overlapping service portfolio with substantially larger national footprint and government contracting capability.
• Salvation Army Australia: Major national charity operating homelessness, family, and social services across all Australian states. Same broad mission area but vastly larger scale and an embedded faith-based funding and volunteer infrastructure.

Direct peers

• Brisbane Youth Service: Brisbane specialist youth homelessness service and listed delivery partner of the Trust (Gold Coast Youth Service partnership referenced). Provides housing and support to young people, including young mothers — overlapping catchment and target population.
• Women's Community Shelters: Network of women's-specific emergency shelters across NSW providing safe accommodation and wraparound support — operates a near-identical housing-plus-support model with similar funder base of philanthropy, government, and community fundraising.
• Launch Housing: Australian not-for-profit formed from the merger of St Kilda Parish Mission and HomeGround Services, providing supported housing and homelessness services with a focus on women and children — directly comparable mission, delivery model, and funding structure (donations + government contracts).
• DVConnect: Queensland statewide domestic and family violence service. The Trust's beneficiary base overlaps heavily with DV-driven homelessness, making DVConnect a direct referral and ecosystem partner addressing the same clients from a different service angle.
• Compass Housing Services: Queensland/New South Wales community housing provider delivering affordable and supported housing for people at risk of homelessness. Operates a managed-portfolio model with state-government funding alongside philanthropic capital — directly comparable operating model.
• Sacred Heart Mission: Melbourne-based not-for-profit providing housing, meals, and support services to people experiencing homelessness and disadvantage, with a strong lived-experience co-design model — comparable mission, design-led service culture, and philanthropic funding mix.
• St Vincent de Paul Society Queensland: Queensland arm of Australia's largest volunteer-based charitable organisation, providing accommodation, food, and welfare assistance to people experiencing hardship. Closest geographic and service-overlap peer in the same state.
• YFS (Youth and Family Services): Logan-based community organisation delivering youth, family, and housing services across South East Queensland. Listed delivery partner on Jinndii Waijung and directly comparable in mission, geographic catchment, and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheLadyMusgraveTrust
• LinkedInlinkedin.com/company/the-lady-musgrave-trust
• Instagraminstagram.com/theladymusgravetrust

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lady Musgrave Trust