Leaf Agrotronics SRL

What Leaf Agrotronics SRL does

Leaf Agrotronics SRL is an Argentine precision-agriculture technology company headquartered in Armstrong, Santa Fe, and a wholly integrated subsidiary of Grupo Crucianelli, one of Argentina's principal agricultural machinery manufacturers. Founded in 2016, the company designs and manufactures electronic monitoring, control, and dosing systems for seeding equipment, including the MAP 7 and Orizon touchscreen monitors, the Génesis and Switch dosifiers, the Smartpress hydraulic actuator system, variable-rate (V-DOSE) and line-by-line shut-off control, and seed-quality sensors with Seeding Quality Index (SQI) detection. The product stack is built to retrofit across multiple seeder brands and integrates with the Climate Field View data platform, with co-branded extensions into adjacent precision-ag workflows through partnerships with Orion (liquid fertilization and inoculation), DeepAgro (AI-based selective weed spraying), and Agres (auto-steer guidance).

The company's commercial model is B2B hardware sales distributed through an authorized dealer and concessionary network across Argentina — including named dealers such as Víctor Botto Maquinarias, Calatroni Maquinarias, Agrícola Centeno, Perticarini Maquinarias, Implementos Quadri, and MDC Experience — supported by recurring dealer training, field days, and participation in major agricultural exhibitions (Expoagro, Agroactiva, Agritechnica, FARO Forum). End customers are agricultural producers seeking precise seeding, fertilizer application, and crop monitoring to reduce input waste and improve yields; intermediate customers are the dealers themselves, who require reliable, well-supported hardware. Pricing is quote-based and not publicly disclosed. The company employs approximately 42 people, operates a manufacturing plant inaugurated in May 2020, has exported to Bulgaria, and has won multiple Ternium Expoagro Innovation Awards (Gold 2024; Gold, Silver and Bronze 2025) and a FISFE Mérito Industrial 2024 distinction.

Name

Leaf Agrotronics SRL

Legal name

Leaf Agrotronics SRL

Website

https://leafagrotronics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Leaf Agrotronics SRL is an Argentine precision-agriculture hardware company, part of Grupo Crucianelli, that designs and sells electronic seeding monitors, dosifiers, hydraulic control kits, sensors, and AI-enabled spraying systems to agricultural producers and dealers across Argentina.

Ownership category

akta.pro rank

Product category

Precision Agriculture Electronics

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Precision Agriculture & Farm Technology Equipment (IMAHACAH)

akta.pro secondary industries

Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD), Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA)

Keywords

• Precision agriculture electronics
• Seeding monitoring systems
• Variable rate application
• Agricultural dosifier equipment
• GPS guidance systems

Headquarters

HQ city

Armstrong

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Precision Agriculture Hardware Sales: Leaf Agrotronics generates revenue through the sale of precision agriculture equipment including monitors, sensors, dosifiers, guidance systems, and related accessories for seeding machinery. The company sells directly through its dealer network.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Leaf Agrotronics designs, manufactures, and sells precision agriculture electronics for seeding, fertilization, and spraying operations. Its portfolio includes touchscreen seeding monitors, grain and fertilizer dosifiers, hydraulic load-control systems, variable-rate controllers, GPS auto-steer guidance, seed-quality sensors, AI-based selective spraying, and the Leaf X mobile application, sold primarily through an authorized dealer network in Argentina and integrated with Crucianelli and other agricultural machinery brands.

Product overview

Leaf Agrotronics SRL is a precision agriculture technology company and part of the Crucianelli Group, based in Armstrong, Santa Fe, Argentina. The company develops a comprehensive portfolio of precision agriculture products including seeding monitors (MAP 7 family and Orizon), dosifiers (Genesis, Dosificador de Fina Múltiple, Dosificador GENESIS, Switch), variable rate systems (V-DOSE, Corte Línea a Línea), and smart spraying technology. The product ecosystem includes the Leaf X mobile app for remote control, Smartpress hydraulic actuators for consistent seeding pressure, liquid fertilizer application systems via Orion partnership, and autonomous steering solutions through Agres. The company also offers retrofitted electronic control systems (DOSIFY kit) for existing machinery, sensors with seeding quality monitoring, and accessories like fertilizer blades and stubble cleaners. Their technology integrates AI-based weed detection through DeepAgro partnership and connects with Climate Field View platform for data management.

Differentiator

Problem solved

Functional benefit

Brands

• Orizon: Touchscreen monitor for precision planting with WIFI connectivity
• MAP 7
• Genesis
• Switch
• Smartpress
• Leaf X
• LEAF V-DOSE
• LEAF LINE
• DOSIFY
• Plantor Leaf
• Drilor
• Leaf by Orion
• Leaf by DeepAgro
• Leaf by Agres

Products and services

• Smartpress (Smart Press) Hydraulic actuator system commanded electronically to maintain constant and uniform downforce on seeding bodies, ensuring efficient and uniform sowing independent of terrain variation. Designed for seeding equipment operators.
• Leaf X Mobile App Mobile application that allows remote control and field adjustment of Leaf precision agriculture products from a smartphone, complementing the on-board seeding monitor. Aimed at producers and operators using Leaf hardware.
• Piloto Automático Leaf (by Agres) Auto-steer GPS guidance system developed with Agres for easy installation on any machine or tractor, optimizing field operations and reducing operator fatigue and downtime. Sold to producers retrofitting guidance to existing tractors and seeders.
• Orizon Monitor 10.1-inch touchscreen monitor with WIFI connectivity for real-time seeding monitoring, control, and data visualization on precision planting equipment.
• MAP 7 Monitors (Lite, Plus, Pro) Family of seeding monitors (Lite, Plus, and Pro tiers) offering functions for precise sowing and increased production on planting equipment.
• Géénesis Dosificador (Coarse Grain Dosifier) Coarse grain dosifier for large-seed sowing that combines Leaf mechanical robustness with absolute dosing precision for planting operations.
• Dosificador de Fina Múltiple Multiple fine seed and fertilizer dosifier with interchangeable cartridges supporting different chevrons, rollers, and microgranulated products in a single dosifier unit. Awarded Gold at Premios Ternium Expoagro 2024.
• Fertilización Líquida Leaf by Orion (Aplicaciones en Surco) System for application and dosing of liquid fertilizers in the sowing furrow, seed inoculation, and application of liquid bio-inputs in soil, developed in partnership with Orion.
• LEAF LINE (Corte Línea a Línea) Line-by-line cutting system for precision row-by-row control during seeding operations, enabling section control at the planter row level.
• LEAF V-DOSE (Dosis Variable)
• DOSIFY Hydraulic Conversion Kit
• Cuchilla Fertilizadora
• Doble Disco Fertilizador
• Barre Rastrojo
• Sensores ISC (Seed Quality Sensors with SQI)
• Pulverización Inteligente Leaf by DeepAgro AI-based computer vision selective spraying technology that detects weeds in fallow land and within crops and enables targeted herbicide application only where weeds are detected, developed with DeepAgro.

Quantifiable outcome

• Gold medal for Dosificador de Fina Múltiple at Premios Ternium Expoagro 2024, selected among more than 40 projects
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OrioncoreStrategic or Co-development Partner · 28 March 2025Partnership agreement for representation and commercialization in Argentina of a system for application and dosing of liquid fertilizers in the seeding furrow, seed inoculation, and liquid bioinputs application in soil. Leaf products branded as 'Leaf by Orion'.
• DeepAgrocoreTechnology or IntegrationPartnership for intelligent spraying technology based on Artificial Intelligence for selective application. The system detects weeds in stubble and within crops, allowing herbicide application only where needed.
• AgrescoreTechnology or IntegrationPartnership for automatic pilot/guidance systems branded as 'Leaf by Agres'. Easy installation systems for any machine or tractor that optimize field operations.
• Crucianelli (Grupo Crucianelli)coreStrategic or Co-development PartnerLeaf Agrotronics is an integral part of Grupo Crucianelli. The company develops precision agriculture technology specifically designed for Crucianelli seeding equipment and other agricultural machinery brands.
• Dara ArgentinaminorStrategic or Co-development PartnerTraining partnership for agricultural drone technology. Leaf conducts dealer training sessions on agricultural drones in partnership with Dara Argentina.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ag Leader Technology: Independent US-based precision agriculture company offering displays (InCommand), guidance (SteadySteer, OnTrac), and seeding/spraying technology. Closely comparable to Leaf in product scope and target customer (retrofit-focused growers).
• Precision Planting (Deere subsidiary): Specializes in retrofit precision planting technology for seeders, including vSet, vDrive, and DeltaForce — directly comparable to Leaf's dosifiers, Smartpress pressure control, and V-DOSE variable rate products. Strong overlap in target customer (growers seeking retrofit solutions).

Broad incumbents

• CNH Industrial (Case IH / New Holland): Global agricultural equipment manufacturer with AFS Connect and Precision Land Management (PLM) precision agriculture solutions. Competes with Leaf in seeding, guidance, and input application technology.
• John Deere (Precision Ag / Deere & Company): Global leader in agricultural machinery with a comprehensive precision agriculture suite (JD Operations Center, AutoTrac, ExactApply, ExactEmerge). Directly comparable to Leaf as a precision-ag technology provider, though Deere operates at vastly larger scale and serves a global market.
• Topcon Agriculture: Provides precision agriculture solutions including GNSS guidance, variable rate, and crop sensing. Comparable to Leaf's guidance and V-DOSE offerings, with a global footprint and OEM partnerships.
• Raven Industries (CNH Industrial): Acquired by CNH, Raven provides precision agriculture technologies including application control, guidance, and field computers. Directly comparable to Leaf's variable rate and seeding monitoring portfolio.
• Trimble Agriculture: Provides GPS guidance, variable rate application, and farm management software widely used in precision agriculture. Comparable to Leaf's guidance (Leaf by Agres) and V-DOSE offerings, with broader global reach.
• AGCO Corporation (including Massey Ferguson, Valtra, Fendt): Major global agricultural equipment manufacturer with the Fuse precision agriculture platform. Offers competing precision planting, spraying, and guidance technologies, including the Fendt Vario and Valtra SmartTouch ecosystems.

Others

• Climate LLC (Climate FieldView): Bayer-owned digital agriculture platform for data management and analytics. Listed as a Leaf partner/integration, Climate FieldView is a complementary rather than competing platform, but represents a benchmark for the data analytics layer of precision agriculture.

Emerging players

• DeepAgro: Argentine AI-based selective spraying startup. Direct technology partner of Leaf (Leaf by DeepAgro), with comparable AI weed detection capabilities. Comparable emerging player in the Latin American precision ag space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/leafagrotronics
• LinkedInlinkedin.com/company/leaf-agrotronics
• Instagraminstagram.com/leaf.agrotronics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaf Agrotronics SRL