Crucianelli

What Crucianelli does

Crucianelli is a 70-year-old Argentine agricultural machinery manufacturer specializing in seeders (sembradoras) and fertilizer spreaders, operating as the parent brand of Grupo Crucianelli alongside wholly owned subsidiaries Talleres Metalúrgicos Crucianelli S.A. (metalworks), Crucianelli Fertec (fertilizer equipment), Leaf Agrotronics SRL (precision-agriculture electronics), and Crucianelli Fabril S.A. (fabrication). The company sells two main product families — the seeder lineup comprising Plantor, Drilor, Pionera/Nueva Pionera, Gringa, Drilor Mixia, Dómina, Air Drill, and Air Planter, and the fertilizer spreader lineup comprising Raster (self-propelled), Movia (tow-type), Corper (incorporator), Luxion (semi-trailer), and Raster Air (pneumatic self-propelled) — from a 30,000 m² manufacturing campus in Armstrong, Santa Fe, with an additional facility in Las Parejas.

The technology stack is anchored by the Siemens Xcelerator portfolio — NX CAD for design, Simcenter for simulation and predictive engineering, and Teamcenter for PLM — which Crucianelli states has reduced new product development and testing time by more than 40%, with the Dómina seeder developed end-to-end on this digital foundation. Notable proprietary components include the patented dosing and supply device (Patent P0143AR) on the Plantor, a 1-meter-wide PVC belt on the Raster/Movia fertilizer spreaders (claimed as unique in the market), 600 mm dual-disc distribution with adjustable drop point and attack angle, real-time weigh-scale-linked auto-calibration, and AISI 304 stainless steel hoppers for corrosion resistance. Precision Planting metering and Leaf Agrotronics electronics are integrated into selected models.

The business model is primarily hardware sales of agricultural machinery through a multi-tiered go-to-market: an Argentina-wide dealer/concessionaire network (with official concessions across Santa Fe, Córdoba, Buenos Aires, and Tucumán), supplemented by international distributors in Brazil, Russia, the Caribbean, Bulgaria, Bolivia, and South Africa, plus major agricultural trade show presence (Agroactiva, Expoagro, Aapresid, Nampo Harvest Day). Revenue is generated from seeder sales, fertilizer spreader sales, branded parts and merchandise via the online store (tienda.crucianelli.com), and company-branded financing programs including factory financing up to 24 months, grain exchange (canje cereal), and peso/dollar bank credits up to 60 months, which serve both as a revenue stream and as a GTM enabler for capital-intensive equipment. Customer acquisition is complemented by a web-based quote tool, social media presence on Facebook, Instagram, and YouTube, and earned media coverage including the 2020 La Nación–Banco Galicia Best Agricultural Machinery Manufacturer award.

Name

Crucianelli

Legal name

Crucianelli

Website

https://crucianelli.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Crucianelli is an Argentine agricultural machinery manufacturer specializing in seeders and fertilizer spreaders, serving Argentine and international grain producers through a national dealer network and exports to seven countries, with 70 years of brand heritage.

Ownership category

akta.pro rank

Headquarters

HQ city

Armstrong

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Agricultural Seeder Sales: Sale of agricultural seeders — the primary revenue stream. Product line includes tir de punta, tolvas centralizadas, Air Drill, and Air Planter models under brands Drilor, Pionera, Gringa, Plantor, and Dómina, sold through the dealer network in Argentina and internationally.
2. Fertilizer Spreader Sales: Sale of fertilizer spreaders including self-propelled (Raster), tow-behind (Movia), incorporated (Corper), semi-trailer (Luxion), and pneumatic self-propelled (Raster Air) models, generating significant revenue alongside seeders.
3. Financing Services: Company-branded financing plans including own factory financing up to 24 months, grain exchange (canje cereal) arrangements, and peso/dollar bank credits up to 60 months through banking agreements. Financing serves as both a revenue stream and a GTM enabler.
4. Parts, Accessories and After-Sales: Sales of spare parts, components, and branded merchandise through the online store (tienda.crucianelli.com) and dealer network.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Crucianelli designs, manufactures, and sells agricultural machinery — primarily seeders (sembradoras) for fine and coarse grains and fertilizer spreaders (fertilizadoras) — sold through an Argentina-wide dealer network and international distributors. The product portfolio covers the Plantor, Drilor, Pionera, Gringa, Dómina, and Air Planter seeder lines plus Raster, Movia, Corper, Luxion, and Raster Air fertilizer equipment.

Product overview

Crucianelli is an Argentine agricultural machinery company specializing in seeders and fertilizer spreaders. The product portfolio consists of two main categories: Sembradoras (seeders) including Plantor, Drilor, Pionera/Nueva Pionera, Gringa, Drilor Mixia, Dómina, Air Drill, and Air Planter lines; and Fertilizadoras (fertilizer spreaders) including Raster (self-propelled), Movia (tow-type), Corper (incorporator), Luxion (semi-trailer), and Raster Air (pneumatic self-propelled). Products are sold under the Crucianelli and Crucianelli Fertec brands, with global presence in Brazil, Russia, and the Caribbean. The company achieved market leadership in Argentina in 2018 and 2019, with 70 years of industry experience.

Differentiator

Problem solved

Functional benefit

Brands

• Crucianelli Fertec: Fertilizer equipment brand under Crucianelli for fertilizadoras and spreaders
• Ciudad Industrial Nazareno Crucianelli

Products and services

• Plantor Seeder Coarse grain seeder with central hoppers and dual metering system, designed for corn, soybeans, and sunflower. Features the patented dosing and supply device (Patent P0143AR) for interchangeable hopper functionality between supply-on-demand and continuous dosing.
• Drilor Seeder Fine grain seeder optimized for wheat, barley, and similar crops, offering high autonomy and maneuverability for direct seeding operations.
• Pionera / Nueva Pionera Seeder Classic fine grain seeder with excellent autonomy and high-quality sowing performance; Nueva Pionera is the completely renewed 2018 version.
• Gringa Seeder Coarse grain seeder with options for Precision Planting pneumatic metering, suitable for grains like corn and sunflower.
• Drilor Mixia Seeder Variant of the Drilor fine grain seeder line, optimized for specific crop and field conditions.
• Dómina Seeder Coarse grain seeder developed entirely using Siemens digital design tools, optimized for yield per hectare with easy transport configuration and wide working width to maximize seeding and fertilization quality.
• Air Drill Seeder Air seeder with Precision Planting option for coarse grains, featuring mechanical maintenance-free or pneumatic metering systems.
• Air Planter Seeder Air planter with integrated fertilization option, developed in conjunction with the 5,000m² plant expansion and $15 million USD investment.
• Plantor Leaf Seeder Variant of the Plantor seeder incorporating Leaf Agrotronics precision agriculture electronics, launched in August 2021.
• Raster Self-Propelled Fertilizer Spreader Self-propelled fertilizer spreader available in F619 (6,000L hopper, 180hp Cummins) and F824 (8,000L hopper, 240hp Cummins) variants. Features 1-meter wide PVC belt — unique in the market — for maximum dose range adaptability.
• Movia Tow-Type Fertilizer Spreader Tow-type fertilizer spreader featuring a unique 1-meter wide PVC belt and 600mm dual disc distribution system, providing superior dose range and adaptability for heterogeneous materials including organic amendments, lime, and aggregates.
• Corper Fertilizer Incorporator Fertilizer incorporator with double disc system featuring 17-inch serrated and 16-inch smooth discs, spring release, angular covering wheels, modular chassis, and high-flotation transport tires.
• Luxion Semi-Trailer Semi-trailer for transport of seeds, fertilizers, and cereals. TSC 12/15 mounted on truck with 12-15m³ capacity; TSR 30 semi-trailer with 30m³ capacity. Built in AISI 304 stainless steel with 1,300 kg/min discharge rate.
• Raster Air Pneumatic Self-Propelled Spreader Pneumatic self-propelled fertilizer spreader for precision application of fertilizers and heterogeneous materials.

Quantifiable outcome

• 40%+ reduction in product development and testing time through Siemens Xcelerator implementation
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• SiemenscoreTechnology or Integration · 1 July 2026Crucianelli implemented the Siemens Xcelerator portfolio including NX CAD Design, Simcenter for simulation and predictive engineering, and Teamcenter for integrated digital infrastructure management. This partnership reduced product development and testing time by over 40% and is central to the company's digital transformation strategy. Implemented with support from partners X-Plan and Descar Argentina.
• X-PlansupportingImplementation/ SI/ Consulting PartnerX-Plan acted as an implementation partner supporting the Siemens Xcelerator deployment at Crucianelli, contributing to the digital transformation process.
• Descar ArgentinasupportingImplementation/ SI/ Consulting PartnerDescar Argentina served as an implementation partner supporting the Siemens Xcelerator deployment at Crucianelli's facilities.
• Precision PlantingsupportingTechnology or IntegrationPrecision Planting provides technology integration for Crucianelli seeders, particularly the Gringa and Air Planter models. Joint training sessions conducted for dealers and users on Precision Planting technology integrated into Crucianelli machinery.
• Leaf Agrotronics SRLsupportingTechnology or IntegrationLeaf Agrotronics SRL develops products integrated into Crucianelli seeders. The Plantor Leaf model was jointly developed and launched in August 2021, combining Crucianelli's seeding technology with Leaf Agrotronics innovations. Capacitation sessions conducted for dealer network.
• Águia (Brazil)supportingChannel Partner/ Reseller/ DistributorDistributor 'Águia' represents Crucianelli in Brazil, serving the Mato Grosso region. Conducted visits to distributors and users in Brazil.
• Ciagro (Bolivia)supportingChannel Partner/ Reseller/ DistributorOfficial dealer Ciagro in Bolivia, serving as the local distributor and point of contact for Bolivian agricultural producers.
• Ekodarpol Balkans LTD / Green Ground (Bulgaria)supportingChannel Partner/ Reseller/ DistributorOfficial dealer Ekodarpol Balkans LTD G / Green Ground presenting and distributing Drilor seeders in Bulgaria.
• TerniumminorGTM or Marketing PartnerTernium sponsored the Expoagro event where Crucianelli received a mention for its dosing and supply device innovation. Crucianelli participated in the 'Foro Argentina Exporta' organized by the Ministry of Foreign Affairs.
• Gobierno de Santa Fe / Omar PerottiminorOthersGovernor Omar Perotti visited Crucianelli's plant in May 2020 for the announcement of the $10M+ Strategic Investment Plan 2030, accompanied by Minister of Production Daniel Costamagna.
• Mauricio Macri (President of Argentina)minorOthersPresident Mauricio Macri visited Crucianelli's plant in April 2018 as part of the Agricultural Machinery Roundtable, accompanied by Ministers of Production and Agroindustry, and the Governor of Santa Fe.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bourgault Industries: Canadian manufacturer of tillage and air seeding equipment. Direct seeder specialist competitor with comparable product positioning (large-width air seeders) and similar dealer-distribution model.
• Great Plains Manufacturing (Kubota): US-based manufacturer of seeders, planters, and tillage equipment, now part of Kubota. Direct competitor in seeder category with broader product portfolio and international reach.
• Horsch: German family-owned manufacturer specializing in seeders, planters, and crop care equipment. Closest international peer to Crucianelli by product focus (seeder specialist) and family-business structure, with much stronger export footprint.
• Amazone: German manufacturer of seeders, fertilizer spreaders, and crop protection equipment. Closely comparable to Crucianelli's combined seeder + fertilizer spreader portfolio, with established global distribution.
• Agrometal: Argentine seeder manufacturer with a broad lineup of fine-grain and coarse-grain seeders. Direct competitor to Crucianelli in the Argentine seeder market, sharing the same dealer-driven distribution model.
• Metalfor: Argentine agricultural machinery manufacturer producing seeders, fertilizer spreaders, and self-propelled sprayers. Most direct domestic competitor to Crucianelli, competing across nearly the same product categories in the Argentine ag market.

Broad incumbents

• John Deere (seeder operations): Global leader in agricultural equipment including a full line of seeders, planters, and fertilizer applicators. Competes with Crucianelli in Argentina and across Crucianelli's export markets, with vastly greater R&D and dealer infrastructure.
• AGCO (Massey Ferguson / Valtra): Global full-line ag equipment manufacturer with strong planting and seeding product lines. Overlaps with Crucianelli in Argentina and broader Latin America, with much broader portfolio and balance sheet.
• CNH Industrial (Case IH / New Holland): Global full-line ag equipment manufacturer with planting/seeding product lines (Early Riser planters, etc.). Direct competition in Argentina and Latin America seeder market with much larger global scale.

Regional players

• Stara: Brazilian agricultural machinery manufacturer with strong seeders and fertilizer spreaders portfolio. Comparable Brazilian-focused seeder specialist competing with Crucianelli in Mato Grosso and other Brazilian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrucianelli
• Facebookfacebook.com/CRUCIANELLIOFICIAL
• Instagraminstagram.com/crucianelli_oficial
• Xx.com/crucianelliok
• LinkedInlinkedin.com/company/crucianelli

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crucianelli