What Leef3.nu does

Leef3.nu is a non-profit membership organization serving approximately 26,000 elderly households and caregivers in the Eemland region of the Netherlands (Amersfoort, Baarn, Soest, Leusden, Nijkerk, Zeist, and surrounding municipalities), representing roughly 20% of regional households. The organization operates as a division of Stichting Beweging 3.0, a regional healthcare foundation, and is structured as a curated intermediary that connects members with vetted local service providers across four thematic categories: Health, Convenience, Social, and Safety. The core product is an annual membership costing €29.35 per household for 2026, auto-renewing each calendar year unless canceled before November 15. Members receive 5-20% discounts on partner services, a monthly newsletter, an annual printed guide, free in-home consultations with Leefconsulenten, and access to a customer contact center (033-469 23 23) staffed Monday-Friday 9:00-17:00.

The technology stack is intentionally lean: a website (leef3.nu), a customer contact center system, and digital member management tools. The organization does not develop proprietary technology itself; instead it catalogs, vets, and negotiates discounts across approximately 20+ partner organizations including medical aids suppliers (Medipoint, Vegro, Zuiver Zorg), insurance brokers (Alpina), home help providers (Hups, Eefke Thuishulp), tax/administrative services (Verkerk & Partners, Hereditas), transportation, fitness, and safety products (Wolk hip airbag, Somnox sleep aid). Member acquisition is community-led through word-of-mouth, supplemented by partner referrals from municipalities, healthcare providers, and housing corporations. Revenue is derived from membership fees plus affiliate/referral arrangements with partners, with all surplus reinvested into service quality rather than distributed as profit. The organization employs approximately 7 staff and does not accept external investment.

Name

Leef3.nu

Legal name

Stichting Beweging 3.0

Website

https://leef3.nu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Leef3.nu is a Netherlands non-profit membership organization serving approximately 26,000 elderly households in the Eemland region as a curated intermediary, connecting members with vetted local providers across health, convenience, social, and safety services for an annual €29.35 fee.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (62419), Personal Care Services (8121)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Personal Services (7200)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

Keywords

• Senior care services
• Elderly membership programs
• Home care coordination
• Caregiver support services
• Senior wellness programs

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Leef3.nu generates revenue through annual membership fees. For 2026, the membership costs €29.35 per household per year. Membership runs per calendar year (January 1 to December 31) and automatically renews annually unless canceled before November 15. The membership provides access to discounted services, a member card, newsletters, and the annual guide magazine.
2. Partner Commissions and Arrangements: Leef3.nu acts as a mediator between members and service providers/suppliers. While the organization states it is non-profit, it maintains arrangements with dozens of companies and organizations that provide services and products for elderly and caregivers. Revenue supports product development and improving service quality rather than profit distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Leef3.nu operates a non-profit membership organization (€29.35 per household annually for 2026) that connects approximately 26,000 members in the Eemland region of the Netherlands with a vetted network of local service providers. The organization aggregates services across four themes—Health, Convenience, Social, and Safety—including personal alert systems, medical aids, household help, handyman services, healthcare insurance collectives, fall prevention courses, fitness programs, meal delivery, tax and inheritance services, and home modifications. It does not deliver these services directly but acts as a trusted intermediary, vetting providers, negotiating group discounts (5–20% off), and providing personalized in-home consulting via Leefconsulenten.

Product overview

Leef3.nu is a membership-based senior care and wellness organization serving approximately 26,000 members in the Eemland region of the Netherlands. The organization operates as a non-profit and offers a comprehensive portfolio of home care services, health products, and social activities organized across four strategic themes: Health (Gezondheid), Convenience (Gemak), Social (Sociaal), and Safety (Veiligheid). The core offering centers on the annual Leef3.nu Membership program, which provides access to a curated network of local service providers including household help (Eefke Thuishulp, Hups), personal alert systems, medical equipment suppliers (Medipoint, Vegro, Zuiver Zorg), and the Zorgcollectief health insurance collective. Members receive discounts ranging from 5-20% on services and products, with personalized support available through Leefconsulent home visits and the Klantcontactcentrum call center. The portfolio also includes specialized products like the Wolk hip airbag and Somnox sleep aid, fall prevention programs, rehabilitation packages, home modification services, and the LEEFFit sports program featuring activities like swimming, tennis, golf, and strength training. The organization functions as an intermediary, connecting members with vetted local suppliers including ZZP professionals, while maintaining quality standards through VOG requirements and service agreements.

Differentiator

Problem solved

Functional benefit

Products and services

• Leef3.nu Membership (Lidmaatschap) Annual membership program at €29.35 per household (2026) providing access to a network of vetted local service providers, discounts (5-20%) on health and wellness products, monthly newsletter, annual magazine, and personalized Leefconsulent consulting. Membership runs per calendar year (January 1 to December 31) and automatically renews annually unless canceled before November 15. Targeted at seniors aged 50+ and caregivers in the Eemland region of the Netherlands.
• Personenalarmering (Personal Alert System) Emergency alert system allowing seniors to call for help with one button press in cases of falls or emergencies. Connected to care organizations for rapid response. Used by 675 members of Leef3.nu. Designed for elderly residents living independently at home who need immediate response capability.
• Hulpmiddelen (Medical Aids & Equipment) Loan, rental, and purchase services for mobility and daily living aids including wheelchairs, walkers, rollators, beds, and bathroom safety equipment. Provided through partner suppliers Medipoint (Leusden, Zeist, Barneveld, Bunschoten-Spakenburg), Vegro (Amersfoort), and Zuiver Zorg (Nijkerk). Members receive 10% discount and free loan of walking aids for up to 13 weeks per year.
• Leef3.nu Zorgcollectief (Healthcare Insurance Collective) Health insurance collective offering group discounts on supplementary health insurance through partnered insurers: Zilveren Kruis (10%), Nationale Nederlanden (12%), OHRA (9%), Menzis (5%), ONVZ (7%), Salland (7%), and VGZ (7%). Includes waitlist mediation services and ongoing advisory via Alpina. Available to all members of Leef3.nu.
• Hups Huishoudelijke Hulp (Household Help) Matching service connecting members with reliable domestic cleaners through partner Hups. Includes €25 member discount on matching fees (€14.95 for members vs €39.95 regular). Average rate of €29 per hour for cleaning services. Serves Eemland region seniors needing household assistance.
• Hups Klushulp (Handyman Services) Platform connecting members with reliable handymen for small repairs, furniture assembly, painting, and moving assistance through partner Hups. Includes €25 member discount on matching fees (€14.95 for members vs €39.95 regular). Average rate of €41 per hour for handyman services. Targeted at seniors needing home maintenance without the hassle of finding independent contractors.
• Eefke Thuishulp (Home Help) Quality household assistance with a dedicated helper offering 20% member discount on services above 2 hours. Hourly rate €38.82. Serves Putten and Eemland region seniors needing ongoing home help.
• Wolk Heupairbag (Hip Airbag) Innovative hip protection device using sensors to detect falls and inflate an airbag for a soft landing. Available as belt or shorts model with 5% member discount. Price €945 for members (vs €995 regular), includes 2 cartridges and 1 spare cartridge plus 12 months warranty. Targeted at seniors at risk of falls.
• Somnox Sleep Aid Physical breathing companion device that helps users fall asleep by simulating a calm breathing rhythm. Developed with TU Delft. Available with 6-month trial period (€149) and €50 member discount on purchase (€299 instead of €349). Targeted at seniors with sleep difficulties.
• Cursus Valpreventie In Balans (Fall Prevention Course) Evidence-based fall prevention program helping seniors maintain daily activities independently through balance and strength training. Completed by 60 members. Targeted at seniors concerned about fall risk and interested in maintaining independence.
• LEEFFit Sports Programs Comprehensive sports and fitness program for seniors including Aqua Vitaal, Senioren Sport, Kracht (Strength), Dansen (Dancing), Tai Chi, Tennis, Golfen (Golf), Weerbaarheid (Self-defense), Power Walk, and Lichaam & Geest (Body & Mind). Offered through partner facilities Fit Academie Bokkeduinen, Boks Academie Amersfoort, and Studio Pauline. Targeted at seniors seeking to maintain physical activity and social connection.
• Leefconsulent (Living Consultant) Personal advisory service where trained Leefconsulenten visit members at home for free consultations about services, products, and care options tailored to individual situations. Approximately 30-minute in-home sessions to assess needs and provide personalized guidance. Free for members.
• Klantcontactcentrum (Customer Contact Center) Customer service center available Monday to Friday 9:00-17:00 at 033-469 23 23, providing information and mediation for all Leef3.nu services and connected suppliers. Serves as primary point of contact for the 26,000 members.
• Maaltijden aan Huis (Meal Delivery) Meal delivery and grocery services including Uitgekookt and restaurant partnerships, providing fresh, varied meals delivered to members' homes. Targeted at seniors who need support with meal preparation to maintain independence at home.
• Administratie (Administration Services) Administrative support including tax filing assistance through partners Verkerk & Partners BV (€20 member discount, with rates €75 at office / €80 at home for members vs €90-100 for non-members) and Rowen Advies (up to €60 member discount), inheritance planning via Hereditas (€445.50 single member / €675 couple member rates), and insurance advisory.
• Revalidatiepakket (Rehabilitation Package) Temporary care package from Vegro including wheelchairs, adjustable beds, toilet aids, and shower chairs for post-surgery recovery, available for free loan up to 26 weeks through health insurance. Targeted at seniors recovering from surgery or hospital stays.
• Welzorg Woning op Maat (Home Modifications) Home adaptation services including toilet modifications, bathroom safety equipment, stair railings, and automatic lighting, with 10% member discount. Targeted at seniors wanting to adapt their homes for safer aging in place.

Quantifiable outcome

• 675 members use Personenalarmering (personal alarm systems)
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Beweging 3.0coreStrategic or Co-development PartnerLeef3.nu is a division/initiative of Stichting Beweging 3.0, a healthcare organization based in Amersfoort. Beweging 3.0 operates nursing homes, home care services, and related healthcare services in the Eemland region. Leef3.nu leverages this relationship for internal referrals, cross-departmental collaboration, and integration with WELZIN/Indebuurt033. The parent organization also handles certain administrative functions including privacy matters ([email protected]).
• Alpina (Healthcare Insurance Broker)coreChannel Partner/ Reseller/ DistributorAlpina serves as the insurance broker for the Leef3.nu Zorgcollectief, enabling members to access discounted supplementary health insurance. Alpina provides comparison tools, telephone advisory services (Leef3.nu Zorgadvieslijn: 088-12 10 210), and ongoing support including waitlist mediation and claims assistance. The partnership covers insurance from Menzis, Nationale Nederlanden, OHRA, ONVZ, Salland, VGZ, and Zilveren Kruis.
• MBO AmersfoortminorStrategic or Co-development PartnerStudents from the MBO Amersfoort Doktersassistent (Medical Assistant) program conduct health checks for Leef3.nu members, testing BMI, cholesterol, blood sugar, blood pressure, and HB levels. This provides practical experience for students while delivering affordable health screening services to members.
• MedipointcoreChannel Partner/ Reseller/ DistributorMedipoint provides medical aids (wheelchairs, walkers, hospital beds, etc.) with 10% member discount on purchases and free loan of walking aids for up to 13 weeks per year. Operates multiple locations including Leusden, Zeist, Barneveld, and Bunschoten-Spakenburg.
• VegrocoreChannel Partner/ Reseller/ DistributorVegro provides medical aids including rollators, scooters, rise-from-chair seats, braces, and fitness articles with 10% member discount. Located in Amersfoort (in Meander hospital) with 24/7 phone availability for advice.
• Zuiver ZorgcoreChannel Partner/ Reseller/ DistributorZuiver Zorg provides medical aids in Nijkerk with 10% member discount on purchases and free loan of walking aids for 13 weeks per year. Also serves the broader Eemland region.
• Various Municipalities (Eemland)coreStrategic or Co-development PartnerLeef3.nu collaborates with municipalities in its service area including Amersfoort, Baarn, Bunschoten-Spakenburg, Eemnes, Hoevelaken, Leusden, Nijkerk, Soest, Woudenberg, and Zeist for coordination of care and support services for elderly residents.
• Hups (Handyman and Cleaning Services)coreChannel Partner/ Reseller/ DistributorHups provides household cleaning and handyman services with €25 member discount on matching fees (€14.95 for members vs €39.95 regular). Average rates of €29/hour for cleaning and €41/hour for handyman services.
• Eefke ThuishulpminorChannel Partner/ Reseller/ DistributorEefke Thuishulp provides household assistance with 20% discount for members on services above 2 hours. Hourly rate €38.82, serving Putten and Eemland region.
• HereditasminorChannel Partner/ Reseller/ DistributorHereditas provides inheritance planning and estate settlement services with member pricing: €445.50 for single members (€495 non-members) and €675 for couples (€750 non-members). Plus €5 hourly discount.
• Verkerk & PartnersminorChannel Partner/ Reseller/ DistributorVerkerk & Partners provides tax filing services with member rates of €75 at office or €80 at home (vs €90-100 for non-members). No travel costs for members.
• SomnoxminorChannel Partner/ Reseller/ DistributorSomnox provides sleep aid devices (breathing companion) with €50 member discount on purchase (€299 for members vs €349 regular). Also available as 6-month trial for €149.
• Wolk (Hip Airbag)minorChannel Partner/ Reseller/ DistributorWolk provides hip protection airbags with 5% member discount. Price €945 for members (vs €995 regular), includes cartridges and 12-month warranty.
• Taxi BouteminorChannel Partner/ Reseller/ DistributorTaxi Boute provides transportation services in Amersfoort area with 15% member discount.
• Midland ToursminorChannel Partner/ Reseller/ DistributorMidland Tours provides day trips and multi-day travel with €2.50 member discount per day trip and €20 discount per person on multi-day bus trips.
• Fit Academie BokkeduinenminorChannel Partner/ Reseller/ DistributorFitness facility providing LEEFFit sports programs for seniors including Senioren Sport, Kracht, and Lichaam & Geest. Located at Sportpark Bokkeduinen 11, 3819 BD Amersfoort.
• Boks Academie Amersfoort / Weerbaarheidscentrum EemlandminorChannel Partner/ Reseller/ DistributorProvides LEEFFit Weerbaarheid (resilience/self-defense training) for seniors, combining boxing, conditioning exercises, and practical self-defense techniques.
• Studio PaulineminorChannel Partner/ Reseller/ DistributorDance studio providing LEEFFit Dansen (dance) classes for seniors. Located at Het Koendert 8A, 3831 RB Leusden.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ANBO: Algemene Nederlandse Bond voor Ouderen is the largest Dutch senior association with a similar membership-based service-coordination model for elderly Dutch citizens, including collective discounts, information services, and advocacy. Direct comparable to Leef3.nu in mission and operating model.
• Mezzo: Dutch association for informal caregivers (mantelzorgers), supporting family caregivers with advice, respite services, and network coordination. Directly comparable to Leef3.nu's caregiver segment and intermediary service model.
• KBO-Brabant: Dutch Catholic senior association operating a regional membership model for elderly in North Brabant, providing discounts, information, and social activities. Closely comparable service portfolio and member-benefit structure to Leef3.nu.
• Unie KBO: Federation of Dutch Catholic elderly associations providing coordinated services, collective insurance, and member benefits. Operates a similar membership-and-service-coordination model targeting Dutch seniors.
• PCOB: Protestantse Christelijke Ouderen Bond is a Dutch senior association with a membership model offering service coordination, collective insurance, and life-services support to elderly members. Direct comparable to Leef3.nu's elderly membership/coordinator positioning.

Broad incumbents

• Humanitas: Large Dutch social services organization providing elderly support, home visiting, and community programs across the Netherlands. Operates in adjacent space with overlapping services such as companionship and care coordination for seniors.
• AARP (US): Largest US senior membership organization providing discounts, insurance products, advocacy, and service coordination to members aged 50+. Useful international benchmark for Leef3.nu's membership-coordinator model and silver-economy strategy.
• Saga (UK): UK membership organization serving the over-50s with insurance, travel, financial services, and lifestyle benefits. Comparable structurally to Leef3.nu in monetizing senior membership through partnership commissions and curated services.

Emerging players

• SeniorenNet: Dutch online community and information platform for seniors offering articles, services, and community engagement. Comparable to Leef3.nu's digital content and engagement channels targeting the elderly demographic.
• MantelzorgNL: Dutch platform and advocacy organization supporting informal caregivers through information, community, and service navigation. Comparable to Leef3.nu's caregiver support arm and service-coordination role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/leef3nu
• Facebookfacebook.com/leef3.nu
• LinkedInlinkedin.com/company/leef3-nu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leef3.nu