What Lineage Provisions does

Lineage Provisions is a privately held, direct-to-consumer food and supplement company founded by Dr. Paul Saladino MD and Dr. Anthony Gustin DC. The company sells nose-to-tail, animal-based nutrition products — including protein bars, grass-fed beef sticks, air-dried steak, animal-based complete protein powder, nose-to-tail collagen, creatine monohydrate, organic raw honey, beef tallow, and regeneratively grown coffee — through its own e-commerce storefront at lineageprovisions.com. Manufacturing relies on a proprietary 5-day air-drying preservation method developed over two years and 54 R&D batches, and every batch is tested by ISO-17025 accredited Light Labs for 300-390+ contaminants with publicly available certificates of analysis.

The business operates a product-led, community-led, and direct-to-consumer go-to-market motion. Customer acquisition is driven by Dr. Paul Saladino's newsletter 'The Remembering' (350,000+ subscribers), social media, and a curated influencer network (e.g., Georges St-Pierre, Ben Patrick, Lauryn Bosstick, Chris Kresser, Dr. Gabrielle Lyon). Revenue is generated primarily through one-time e-commerce purchases and a Subscribe & Save subscription (10% recurring discount, configurable delivery cadence), supplemented by gift cards, bundle SKUs, and an emerging wholesale inquiry channel. Pricing spans roughly $29-$79 per unit across the catalog, with bundles priced up to $179.

The company is founder-owned and operated with no disclosed external institutional funding or parent company. Operations are US-focused with limited EU-facing customer support infrastructure. According to company commentary, the brand serves a community of 200,000+ customers across five identified segments: health-conscious/ancestral-diet consumers (primary), fitness enthusiasts and athletes, healthcare and wellness practitioners, busy professionals and families, and the biohacking/clean-living community. Product review density and average ratings (4.8-4.9 stars across hero SKUs with 700-1,800+ reviews each) indicate strong repeat-engagement signals, though revenue is not publicly disclosed.

Name

Lineage Provisions

Legal name

Lineage Provisions

Website

https://lineageprovisions.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Lineage Provisions is a privately held DTC nutrition company founded by Dr. Paul Saladino and Dr. Anthony Gustin that sells nose-to-tail, animal-based protein bars, meat sticks, supplements, honey, tallow, and coffee through its own e-commerce storefront and subscription program for health-conscious, ancestral-diet consumers.

Ownership category

akta.pro rank

Product category

Nutritional Supplements and Functional Foods

NAICS

Food Manufacturing (311), Dairy Product Manufacturing (3115), Fats and Oils Refining and Blending (311225)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Fats & Oils (2070)

akta.pro primary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

akta.pro secondary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

Keywords

• Ancestral nutrition products
• Grass-fed protein snacks
• Animal-based supplements
• Nose-to-tail nutrition
• Regenerative agriculture foods

Headquarters

HQ city

Dripping Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer online sales of protein bars, beef sticks, air-dried steak, protein powders, collagen, creatine, honey, beef tallow, and coffee through lineageprovisions.com. Products sold as one-time purchases or subscription (Subscribe & Save 10%).
2. Subscription (Subscribe & Save): Recurring subscription model offering 10% discount on all products with VIP access to new products. Delivered monthly or on configurable schedules (15, 30, 45, 60 day intervals depending on product).
3. Gift Cards: E-gift cards sold in denominations of $50, $75, $100, $150, $200, $250, $300, $500 with no expiration.
4. Wholesale/Bulk Orders: Wholesale inquiries channel for retail distribution partnerships. Volume-based purchasing options on tallow (3-pack, 6-pack) and other products to reduce per-unit shipping costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lineage Provisions manufactures and sells a portfolio of animal-based, nose-to-tail nutrition products including grass-fed beef sticks, air-dried steak, protein bars, complete protein powders with organs and colostrum, collagen, creatine, raw honey, beef tallow, and regeneratively grown coffee. Products are made with 100% grass-fed beef and real-food ingredients, with no seed oils, artificial additives, fillers, gums, or preservatives, and every batch is third-party tested by ISO-17025 accredited Light Labs for 300-390+ contaminants.

Product overview

Lineage Provisions is a direct-to-consumer health and nutrition company founded by Dr. Paul Saladino and Dr. Anthony Gustin, specializing in regeneratively sourced, animal-based food and supplement products. The product portfolio centers on nose-to-tail nutrition principles and includes: The Lineage Protein Bar (available in four flavors: Coconut Macadamia, Chocolate Chip Cookie Dough, Chocolate, and Mixed Berry, each providing 20g grass-fed protein with real-food ingredients and no seed oils); 100% Grass-Fed Beef Sticks and Air-Dried Steak (offered in Original/Ancestral, Garlic & Onion, and Spicy Southwest varieties); Animal-Based Complete Protein Powder (in Dairy Protein and Beef Protein variants, combining grass-fed protein with organs and colostrum); Nose-to-Tail Collagen; Creatine Monohydrate; 100% Organic Raw Honey; 100% Grass-Fed Beef Tallow; and Rewild Roast Coffee. The company also offers bundled products including the Strength + Glow Duo, Clean Power Trio, Immunity Support Kit, and various variety packs. All products undergo rigorous third-party testing by Light Labs for 300+ contaminants including heavy metals, glyphosate, mycotoxins, and pesticides, with a focus on regeneratively farmed, grass-fed ingredients and transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• The Lineage Protein Bar

Quantifiable outcome

• 98% of customers would recommend the Coconut Macadamia protein bar (based on 773 reviews)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Light LabscoreTechnology or IntegrationISO-17025 accredited third-party testing laboratory partnership. Every batch of Lineage products tested for purity, potency, and safety across 300-390+ contaminants including heavy metals, glyphosate, mycotoxins, pesticides, microbials, and more. Results published for consumer transparency.
• Juan Pablo (Nicaraguan Coffee Farmer)coreStrategic or Co-development PartnerDirect partnership with smallholder Nicaraguan coffee farmer Juan Pablo. Provides regenerative agriculture education, tools, and fair compensation. Farmer cultivates shade-grown coffee under native trees using compost-based fertility without synthetic chemicals.
• Nicaraguan Coffee Co-opscoreStrategic or Co-development PartnerCertified Organic and Fair Trade certified co-ops growing regeneratively in Nicaraguan highlands. Direct partnerships with smallholder farmers ensuring fair pay and long-term farm health. Coffee is also sourced from Guatemala.
• Cory Carman (Carman Ranch)minorStrategic or Co-development PartnerRanching partner featured in Lineage's regenerative agriculture content. Cory Carman represents Lineage's commitment to regenerative farming practices that improve soil health, biodiversity, and animal welfare.
• Small Australian Regenerative FarmscoreStrategic or Co-development PartnerSourcing partner for 100% grass-fed and grass-finished beef from small regenerative farms in Australia. Cattle are regeneratively raised with rotational grazing practices, no agro-chemicals, and chemical-free pasture management.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Equip Foods: Another prior company of Lineage co-founder Dr. Anthony Gustin. Sells beef-based protein products targeted at primal/ancestral diet consumers, competing directly with Lineage's protein powder and supplement lines.
• Perfect Keto: Founded by Lineage co-founder Dr. Anthony Gustin. Sells keto/ancestral-aligned supplements and protein products; functions as a sister brand with overlapping customer base and GTM approach.
• Paleovalley: Direct competitor in the paleo/ancestral health CPG space. Sells grass-fed meat sticks, collagen, and supplements with similar clean-ingredient and regenerative sourcing narratives.
• Carnivore Crisps: Direct competitor in the carnivore/animal-based meat snack category. Produces air-dried beef chips with similar no-seed-oils, additive-free positioning. Benchmarking competitor mentioned in Lineage's own pricing analysis.
• Wild Pastures: Direct peer in the regenerative, grass-fed meat snack and supplement space. Shares similar sourcing philosophy and ancestral nutrition positioning targeting health-conscious consumers.
• Carnivore Bar: Direct competitor producing animal-based protein bars and meat snacks. Operates in the same carnivore/ancestral nutrition niche with overlapping target customer and pricing band.
• Force of Nature: Regenerative meat brand specializing in grass-fed, nose-to-tail products. Closely aligned with Lineage's regenerative sourcing commitment and shares the ancestral nutrition thesis.

Broad incumbents

• Chomps: Larger grass-fed meat stick brand with broader retail distribution. Competes in the same shelf-stable meat snack category with overlapping clean-ingredient positioning.
• Primal Kitchen: Larger CPG brand (now owned by Kraft Heinz) focused on clean-ingredient, paleo/keto-friendly products. Broader portfolio but overlaps with Lineage's clean-label, no-seed-oils positioning and target consumer.
• EPIC Provisions: Larger CPG brand (acquired by General Mills) producing grass-fed meat snacks, bars, and bone broth. Overlaps on animal-based protein bars and meat sticks targeting similar health-conscious consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lineageprovisions
• Xx.com/eatlineage
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/lineage-provisions

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lineage Provisions