Legend Academy

What Legend Academy does

Legend Academy is a privately held US software company, founded in 2019 and headquartered in Birmingham, Alabama, that builds a white-label mobile application platform for martial arts schools. The platform is sold to individual school owners and delivers a customized, school-branded app integrating three primary modules: Step-by-Swipe™, a trademarked proprietary video-interaction technology that lets students scrub through instructional martial arts form videos move-by-move via swipe gestures; the Prospect Enrollment Center, a customizable prospect-facing section for recruiting new members; and Journey Journal, a social-feed-style digital scrapbook that tracks individual student progress and supports social sharing. Additional standard app features include event calendars, class schedules, multi-location support, belt-specific notifications, digital referral passes, family profiles, app sharing links, and virtual tour capabilities.

The company operates on a subscription-based revenue model with annual billing and quote-based pricing (not publicly disclosed), distributed via a sales-led direct motion in which prospects request demos through the company website. The company emphasizes hands-on implementation, training, and design support as part of onboarding. Founded and led by Master Justin Scarsella, a martial arts instructor with over 20 years of teaching experience and 20,000+ students trained, Legend Academy positions itself as a domain-specialist alternative to generic engagement or fitness apps for the martial arts vertical. The company is small (~10 employees), bootstrapped with no disclosed institutional funding, and has a limited public footprint beyond its website, with only two customer testimonials visible and no disclosed enterprise customers, partnerships, or geographic expansion activity.

Name

Legend Academy

Legal name

Legend Academy

Website

https://legendacademy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Legend Academy is a US-based SaaS company that provides a white-label mobile app platform for martial arts schools, featuring proprietary Step-by-Swipe™ video learning technology, prospect recruitment tools, and student progress tracking. It serves small and mid-sized martial arts school owners on annual subscription contracts.

Ownership category

akta.pro rank

Product category

Martial Arts School Management Software

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Kids & Youth Martial Arts Programs (HSADADAG)

akta.pro secondary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

Keywords

• Martial arts software
• School management app
• Student engagement platform
• Video learning technology
• Member retention tools

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. App Platform Subscription: Subscription-based mobile app platform for martial arts schools. Schools receive a customized app with multiple features including Prospect Enrollment Center, Journey Journal, Step-by-Swipe, event calendars, class schedules, notifications, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Legend Academy sells a white-label, subscription-based mobile app platform built specifically for martial arts schools. Each school receives a customized app branded with its own identity, featuring the proprietary Step-by-Swipe™ interactive video learning technology, a Prospect Enrollment Center for recruiting new members, a Journey Journal social-style progress feed, and supporting tools such as event calendars, class schedules, location management, notifications, digital referral passes, and family profiles.

Product overview

Legend Academy offers a unified mobile app platform for martial arts schools, delivered as a white-label solution. The core platform provides personalized school-branded apps that integrate three primary product modules: Step-by-Swipe™ (proprietary video interaction technology for step-by-step martial arts instruction), Prospect Enrollment Center (member recruitment tools), and Journey Journal (digital progress tracking/social feed). Additional features include event calendars, class schedules, location management, belt-specific notifications, digital referral passes, family profiles, and virtual tour capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Step-by-Swipe™: Proprietary technology that allows students to interact with video performances, learn at their own pace, and see each move with a swipe of a finger.
• Prospect Enrollment Center
• Journey Journal

Products and services

• Legend Academy Mobile App Platform

Quantifiable outcome

• Students memorize routines faster through interactive video gameplay-style learning

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Kicksite: Kicksite is a SaaS management platform purpose-built for martial arts schools, offering student tracking, billing, communication, and branded apps. It is the closest direct competitor to Legend Academy in the martial-arts-only vertical.
• Member Solutions: Member Solutions offers membership management and billing software for martial arts, fitness, and dance schools, with recurring billing and member engagement features. It overlaps with Legend Academy on the retention and member-engagement value proposition.
• Zen Planner: Zen Planner provides studio management software for martial arts, fitness, and gymnastics businesses, including member management, scheduling, and branded apps. It competes with Legend Academy for the same martial arts school buyer.
• iClassPro: iClassPro is class-management software for activity-based businesses including martial arts, swim, and dance schools, with student tracking, billing, and parent communication. It is a direct competitor in the martial arts school operations layer.
• Open Mat: Open Mat is a management platform built specifically for martial arts schools, providing student management, billing, communication, and marketing tools. It targets the same SMB martial arts school owner customer as Legend Academy.

Broad incumbents

• GymMaster: GymMaster provides gym and martial arts studio management software with member management, scheduling, and branded mobile apps. It is a broader incumbent that competes with Legend Academy on member-facing mobile app functionality.
• MindBody: MindBody is a large, broad wellness-industry SaaS platform serving fitness, wellness, and martial arts studios with scheduling, branded apps, payments, and marketing. It is a broad incumbent that overlaps with Legend Academy's branded app and member engagement features but across a much wider category.
• ClubReady: ClubReady is a club-management platform for fitness studios and martial arts schools, offering member management, billing, and branded mobile apps. It is a broader incumbent with overlapping capabilities to Legend Academy in scheduling, billing, and branded apps.

Emerging players

• Punchpass: Punchpass is a class scheduling and membership management platform for small fitness and martial arts studios. It overlaps with Legend Academy in serving small martial arts schools with lightweight management software.
• Akudo: Akudo is a vertical SaaS for martial arts schools offering student tracking, billing, and communication tools. It is an emerging player in the same niche vertical as Legend Academy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/legend-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legend Academy