Letsbook
Letsbook is a Brazilian SaaS company providing an integrated CRM, booking engine, and AI ecosystem (LeticIA) for hotels, serving 600+ Brazilian hotels including major chains like Accor's Novotel/ibis and independent resort groups seeking direct sales optimization.
- Company typePrivate
- Founded1995
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Letsbook does
Letsbook is a Brazilian SaaS company providing an integrated hospitality technology ecosystem for hotels seeking to reduce OTA dependency and own the direct sales channel. Founded in 1995 as the creator of Brazil's first online booking engine, the company operates as the hospitality arm of Pmweb within WPP Group, with headquarters in São Paulo and a secondary office in Porto Alegre. Its platform serves 600+ hotels in Brazil with a team of 150+ collaborators.
The product architecture combines six natively integrated modules: LeticIA (an AI ecosystem unifying sales, service, and operations via WhatsApp/Chat/Voice), CRM Hoteleiro (a 100% hotel-specific CRM with B2C marketing automation, B2B corporate pipeline, and predictive analytics), Motor de Reservas (booking engine with dynamic pricing and PIX/credit card support), Central de Reservas (sales center tool for assisted selling), Marketing Automation (multi-channel WhatsApp/email/SMS), and Websites & CMS (drag-and-drop conversion-optimized site builder). The platform integrates certified bidirectionally with 15+ PMSs (TOTVS, Oracle Opera, Desbravador, OCL, NewHotel, Silbeck, E-Solution, Hits) at sub-second latency, with data extraction reaching the level of guest invoice (Nota Fiscal) and FNRH registration forms. LGPD and PCI-DSS compliant, REST API-enabled with webhooks and OAuth 2.0, 99.9% uptime SLA.
Letsbook generates revenue through quote-based SaaS subscriptions (modular pricing per hotel, hotel group, and module selection, billed annually) combined with per-reservation transaction fees on the Motor de Reservas. Go-to-market is sales-led via direct enterprise field sales in São Paulo and Porto Alegre, supplemented by inside sales for mid-market accounts and a self-serve evaluation path through the website, blog, and case studies. The customer base spans enterprise chains (Accor brands Novotel/ibis, Blue Tree, Atlantica, Rosewood, Tivoli, Wyndham, Louvre Hotels, Royal Palm, Windsor, Slaviero) and mid-market independent resorts (Beach Park, Casa Hotéis, Mavsa, B Hotel Brasília, Hot Beach, Nannai). The company has won 70+ HSMAI Adrian Awards including 3 Platinum tiers and claims R$2B+ in cumulative revenue generated for its hotel clients.
Letsbook firmographics
Firmographics- Name
- Letsbook
- Legal name
- Letsbook
- Website
- https://letsbook.com.br
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Letsbook is a Brazilian SaaS company providing an integrated CRM, booking engine, and AI ecosystem (LeticIA) for hotels, serving 600+ Brazilian hotels including major chains like Accor's Novotel/ibis and independent resort groups seeking direct sales optimization.
- Ownership category
- akta.pro rank
Letsbook industry classification
Industry- Product category
- Hospitality Technology Software
- NAICS
- Computer Systems Design and Related Services (54151), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Booking Engines & Direct Web Booking (THALACAD)
- akta.pro secondary industries
- Hotel & Accommodation Booking Platforms (THALAFAB), Hotel CRS & Booking Engines (THALADAA)
Keywords
Where Letsbook is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Letsbook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Letsbook operates as a SaaS platform sold as an integrated ecosystem of modules (CRM, Motor de Reservas, Central de Reservas, Marketing Automation, Websites/CMS, LeticIA). Hotels and hotel groups subscribe to one or more modules. Pricing is module-based with the ability to contract modules separately. The platform is described as suitable for hotels of all sizes, suggesting tiered pricing by hotel size or module count.
- Transaction/Booking Fees: The Motor de Reservas (Booking Engine) charges fees per reservation completed through the direct channel. The FAQ mentions 'existe custo adicional por reserva' (additional cost per reservation), confirming a transaction-based revenue component alongside the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based platform subscription with modular pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
Letsbook product offering
Product offeringCore offering
Letsbook is a cloud-native SaaS platform that provides Brazilian hotels with a unified ecosystem for direct sales and guest relationship management. The platform combines an online booking engine (Motor de Reservas), a hotel-specific CRM (CRM Hoteleiro), a reservation center (Central de Reservas), multi-channel marketing automation, a conversion-focused website CMS, and an AI agent (LeticIA) integrated natively with major hotel PMS systems. It enables hotels to increase direct bookings, reduce OTA dependency, personalize guest communication, and operate 24/7 sales and concierge workflows.
Product overview
Letsbook is a platform-plus-modules architecture for hotel direct sales and CRM. The core ecosystem comprises LeticIA (AI hospitality platform), CRM Hoteleiro (hotel CRM with B2C marketing and B2B sales modules), Motor de Reservas (booking engine), and Websites & CMS. Additional modules include Central de Reservas (reservation center), Automacao de Marketing (marketing automation), and Dashboard Insights (BI analytics). All products are natively integrated with each other and certified with major hotel PMS systems.
Differentiator
Problem solved
Functional benefit
Brands
- LeticIA: AI agent for hospitality amplified by AI, the first ecosystem uniting sales, service and operations. LeticIA accompanies guests from the interest phase to smooth check-out measured by eNPS.
Products and services
- LeticIA AI ecosystem that unifies sales, service, and operations, accompanying guests from interest through checkout with eNPS measurement. Acts as a 24/7 AI sales agent and concierge via WhatsApp/Chat/Voice, performing conversational commerce, cart recovery, cross-sell/upsell, and converting audio into structured operational tasks.
- CRM Hoteleiro 100% hotel-focused CRM integrating with all major PMSs. Includes B2C marketing automation, B2B corporate sales pipeline, MICE/event management, RFM segmentation, predictive churn scoring, LTV/CAC analysis, TRevPAR per channel, and 360-degree guest view down to the invoice (Nota Fiscal) level.
- Motor de Reservas Brazil's pioneering online booking engine for hotel direct sales. Optimized for conversion with dynamic calendar pricing, intelligent room selection, <3-click checkout, upsell/cross-sell, dynamic pricing, mobile-first UX, multi-language/currency, 98.8% payment approval rate, and 2-second load time. Supports PIX, credit cards, installment plans, and integrates with Google Hotel Ads, TripAdvisor, and Trivago.
- Central de Reservas Online reservation center empowering hotel sales teams with multi-tariff quotes, payment link sending via WhatsApp/Chat/Social, pre-reservation with guaranteed allotment, coupon-based negotiation, abandoned cart recovery, and full reporting on budgets, closed sales, and per-seller performance.
- Automação de Marketing Multi-channel marketing automation for WhatsApp, email, and SMS with pre-built hospitality templates. Features behavioral trigger-based campaigns, personalized offers, loyalty programs, VIP automation, birthday/date triggers, cart abandonment recovery, pre-stay and post-stay communications, and segmentation-driven templates.
- Websites & CMS
Quantifiable outcome
- +30% direct sales increase with Motor de Reservas
- +17 more outcomes
Companies that use Letsbook
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles5 records
Letsbook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability11 records
Feature10 records
Letsbook partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- TOTVS CMNetcoreCertified bidirectional real-time integration with TOTVS CMNet, one of the most widely used PMSs in Brazil. Integration enables synchronization of reservations, availability, rates, and guest data between the PMS and Letsbook's CRM, Motor, and Central de Reservas.
- Oracle OperacoreEnterprise-grade connection with Oracle Opera PMS for large hotel networks. Provides enterprise connection capabilities for complex multi-property deployments with high volume data synchronization requirements.
- DesbravadorcoreNative integration with one of the most popular PMSs in Brazil. Certified bidirectional synchronization of reservations and guest data.
- OCLcoreCertified complete synchronization of reservations and availability between OCL PMS and the Letsbook ecosystem.
- NewHotelcoreDeep certified integration with NewHotel PMS, specifically designed for independent hotels. Enables comprehensive data sharing for personalized guest management.
- SilbeckcoreCertified connection with dedicated technical support for Silbeck PMS users integrating with Letsbook.
- E-SolutioncoreComplete integration with E-Solution hotel management system for comprehensive operational data synchronization.
- Bebook (RMS)coreCertified revenue management system integration with Bebook for rate optimization and pricing intelligence across the Letsbook ecosystem.
- B2B (Channel Manager)coreB2B corporate distribution platform integration for corporate hotel booking and corporate rate management.
- CielocorePayment gateway integration with Cielo for credit card processing and PIX direct payment on the Motor de Reservas. Supports 98.8% payment approval rate.
- StonecoreCredit card gateway integration with Stone for secure payment processing on the Letsbook booking engine.
- Google Hotel CentercoreIntegration with Google Hotel Center for free booking links in Google Search and Maps. Enables hotels to display availability and rates directly in Google search results with links to the direct booking channel.
- WhatsApp BusinesscoreDirect communication integration via WhatsApp Business, enabling LeticIA AI to engage with guests via WhatsApp for sales, concierge services, and operational task management 24/7.
- Meta Ads (Facebook & Instagram)coreCRM integration with Meta Ads for ultra-segmented audience creation. Letsbook CRM data powers lookalike audiences on Facebook and Instagram based on highest-LTV hotel guests.
- Google AdscoreCRM integration with Google Ads for audience targeting. Enables hotels to create highly targeted paid search campaigns based on guest behavior and CRM segmentation data.
- TripAdvisorcoreIntegration with Tripadvisor for reputation management and visibility. Enables hotels to manage reviews and leverage TripAdvisor presence for direct booking integration.
- Google Analytics 4 / Google Tag ManagercoreAnalytics integration with GA4 and GTM for complete behavior metrics and funnel analysis across the Letsbook ecosystem.
- Azul ViagensminorStrategic partnership with Azul Viagens (Azul airline's tourism division) for cross-distribution. Enables hotels to reach Azul's travel customer base while strengthening direct booking channels through an aviation-tourism partnership.
- PmwebcoreLetsbook is the hotel arm of Pmweb, a WPP Group company. Pmweb provides operational infrastructure, WPP Group affiliation, and access to global resources and expertise. Pmweb Logo is displayed alongside WPP and VML logos on the About page.
- WPP GroupcoreLetsbook is a company of the WPP Group, the world's largest communications services company. WPP Group affiliation provides access to global resources, international expertise, branding, and conversion intelligence that no other Brazilian hospitality technology company can offer.
Scale indicators35 records
Recent moves5 records
Expansion highlights6 records
Letsbook competitors and assessment
Company assessmentBroad incumbents
- Sabre Hospitality: Global CRS, distribution, and hotel technology suite from Sabre Corporation, serving large hotel chains. Broad incumbent competing with Letsbook's Central de Reservas and CRS-adjacent functionality, particularly with enterprise-scale chains operating across multiple countries.
- BookingSuite: Booking.com's B2B hotel technology arm offering websites, booking engine, and channel management tools. Broad incumbent leveraging Booking.com's OTA distribution dominance to bundle direct-booking technology, creating structural pricing pressure on independent players like Letsbook.
- Shiji Group: Global enterprise hospitality technology platform providing PMS, POS, booking, and distribution solutions for large hotel chains. Broad incumbent competing with Letsbook on the enterprise booking-engine and CRS layer, particularly with chains that have multi-country footprints.
Direct peers
- Revinate: US-based hotel CRM and guest-data platform focused on direct bookings, reputation, and email marketing. Direct competitor to Letsbook's CRM Hoteleiro and Automação de Marketing modules, serving hotel chains and independents globally with similar direct-channel-recovery value proposition.
- Omnibees: Brazil's leading hotel booking engine and distribution platform, acquired by B3. Direct competitor to Letsbook within the Brazilian market, sharing the same hotel-direct-sales positioning and serving many of the same hotel brands, including chains and independent properties across Brazil.
- SiteMinder: Australia-headquartered global hotel booking engine and distribution platform serving 40,000+ properties. Direct competitor to Letsbook's Motor de Reservas, targeting independent hotels and chains with similar direct-booking conversion and channel-manager functionality, though at significantly larger global scale.
- Cloudbeds: US-based unified hospitality SaaS platform combining PMS, booking engine, and channel manager for independent hotels. Direct competitor to Letsbook's integrated ecosystem approach, though more global and less specialized in AI-driven guest engagement.
Regional players
- Profitroom: European hotel booking engine and marketing platform primarily serving Central/Eastern European markets. Regional player with comparable direct-booking-engine positioning to Letsbook's Motor de Reservas, though focused on European geographies rather than LATAM.
Emerging players
- Lighthouse (formerly OTA Insight): Commercial intelligence and revenue management platform for hotels, overlapping with Letsbook's Letsbook Insights and Bebook RMS integration. Emerging player expanding into broader hotel-tech workflows, partially competing with Letsbook's data and pricing-optimization layer.
- Mews: Cloud-native hospitality operations platform (PMS + booking engine + payments) rapidly expanding across Europe and the Americas. Overlapping with Letsbook on the booking engine and integrated-platform vision, though newer to the market and less focused on Brazilian hoteliers specifically.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Letsbook social profiles
Digital presenceLetsbook compliance and trust
Trust signalCompliance2 records
Letsbook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Letsbook leadership team
Management profileNumber of profiles
Profiles1 record
Letsbook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Letsbook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Letsbook
What does Letsbook do?
Letsbook is a cloud-native SaaS platform that provides Brazilian hotels with a unified ecosystem for direct sales and guest relationship management. The platform combines an online booking engine (Motor de Reservas), a hotel-specific CRM (CRM Hoteleiro), a reservation center (Central de Reservas), multi-channel marketing automation, a conversion-focused website CMS, and an AI agent (LeticIA) integrated natively with major hotel PMS systems. It enables hotels to increase direct bookings, reduce OTA dependency, personalize guest communication, and operate 24/7 sales and concierge workflows.
Is Letsbook a public or private company?
Letsbook is a private company. It is classified as corporate owned and is currently operating.
When was Letsbook founded?
Letsbook was founded in 1995. It employs 11 to 50 people.
Where is Letsbook based?
Letsbook is headquartered in São Paulo, Brazil, in the Latin America region.
How does Letsbook make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction/Booking Fees.
Who are Letsbook's main competitors?
Broad incumbents on record are Sabre Hospitality, BookingSuite and Shiji Group. Direct peers are Revinate, Omnibees, SiteMinder and Cloudbeds. Profitroom is listed as a regional player. Emerging players are Lighthouse (formerly OTA Insight) and Mews.
Does Letsbook have an API?
Yes. REST API open to developers with Webhooks for real-time events and OAuth 2.0 secure authentication. Documentation and technical support available for custom integrations.
What industry is Letsbook in?
Letsbook's product category is Hospitality Technology Software. Its primary akta.pro industry code is THALACAD, Booking Engines & Direct Web Booking, with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 54151 and its SIC code is 7373.