Lithia Springs Resort

What Lithia Springs Resort does

Lithia Springs Resort is a privately held boutique wellness resort located on four-plus acres in Ashland, Oregon, approximately three miles from downtown. It operates 38 accommodations (bungalows, suites, and studios) anchored by a unique natural asset: mineral-rich spring water drawn from beneath the property at 90°F and rich in sulfur, lithium, magnesium, and sodium bicarbonates, delivered directly to private in-room soaking tubs. An aeration system is used to minimize sulfur odor while preserving mineral content. The property was acquired by Neuman Hotel Group (Becky and Doug Neuman) in 2012 and has since been progressively redesigned and expanded, including the addition of eight new Capri Bungalows in 2026.

The resort monetizes through a multi-stream hospitality model: accommodations (the core), on-site Waterstone Spa services, a Wine Garden tasting room open to the public featuring four partner Applegate Valley wineries (Cowhorn, Plaisance Ranch, Quady North, Troon), an outdoor wedding and event venue with capacity for up to 150 guests, group bookings of 5+ rooms, gift cards (valid across Neuman Hotel Group sister properties), and curated packages. Pricing is quote-based with a $15/night facilities fee and $35/day pet fee. Distribution is primarily direct via the resort's website and toll-free phone line, supplemented by third-party booking platforms and dedicated sales outreach for groups, weddings, and corporate retreats.

The customer base is highly diversified across leisure segments: couples and romance seekers, wellness retreat attendees, wedding parties, business travelers, families (including pet owners), and seasonal/event travelers drawn by proximity to the Oregon Shakespeare Festival, Crater Lake, and Southern Oregon wine country. The resort operates within the Neuman Hotel Group ecosystem alongside Ashland Springs Hotel, LARKS Restaurant, and Waterstone Spa (which also has a downtown Ashland location), and participates in the Stash Hotel Rewards loyalty program.

Name

Lithia Springs Resort

Legal name

Lithia Springs Resort

Website

https://lithiaspringsresort.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Lithia Springs Resort is a privately held boutique wellness resort in Ashland, Oregon, operating 38 accommodations built around natural mineral springs at 90°F, serving leisure couples, wellness travelers, wedding parties, and corporate groups with on-site spa, wine garden, and event venue.

Ownership category

akta.pro rank

Product category

Boutique Wellness Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Boutique wellness resort
• Mineral spring accommodations
• Outdoor wedding venue
• Wine tasting experiences
• Spa and wellness retreats

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodations: The resort offers 38 accommodations including bungalows, suites, and studios. Room rates vary by accommodation type and season. Bookings available through direct website, phone, or third-party platforms.
2. Waterstone Spa Services: On-site spa offering massage, facial, and soaking tub services. Located both at the resort property and in downtown Ashland. Services include duet massage, facials, and private soaking tub experiences.
3. Wine Garden Tasting Room: Wine tasting experience featuring wines from four partner wineries (Cowhorn Vineyard & Garden, Plaisance Ranch, Quady North Winery, and Troon Vineyard). Hours Wednesday-Sunday 2pm-9pm. Open to resort guests and general public.
4. Gift Cards: Gift cards available in denominations of $50, $75, $100, $150, and $250. Valid at Lithia Springs Resort, sister property Ashland Springs Hotel, and LARKS Restaurant.
5. Packages and Specials: Curated packages including spa treatments, wine tasting, outdoor adventures, and romantic getaways. Seasonal specials available throughout the year.
6. Wedding and Event Services: Outdoor wedding venue hosting parties up to 150 guests. Catering services provided in partnership with LARKS Restaurant. Wedding specialist available for event coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Lithia Springs Resort is a boutique wellness resort in Ashland, Oregon, operating 38 accommodations (bungalows, suites, studios) each featuring private in-room mineral spring soaking tubs fed by curative sulfur-rich waters drawn from 90-degree springs beneath the property. The resort also operates an on-site Waterstone Spa (massage, facials), a Wine Garden tasting room featuring four partner Applegate Valley wineries, four acres of manicured gardens, and an outdoor wedding and event venue hosting parties up to 150 guests.

Product overview

Lithia Springs Resort is a boutique hospitality destination offering 38 accommodations across multiple product lines: bungalows (Capri, Patio, Patio Plus), suites (Family Suite, Water Lily Suite, Starlight Suite, Hillside King/Queen, Garden Suite), and rooms (Garden View, Spa Bungalow, Water Tower Suite, Little Gem). Core amenities include on-site Waterstone Spa, Wine Garden tasting room with four partner wineries, mineral waters experience with private soaking tubs, resort gardens, outdoor saline pool and jacuzzi, Fitness Cottage, and Yoga/meditation spaces. Add-on services include wedding/event venue hosting (up to 150 guests), group travel packages, pet-friendly accommodations, seasonal packages and specials, wellness programs, guest loyalty program (Stash Hotel Rewards), gift cards, and online reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Resort Accommodations A collection of 38 bungalows, suites, and studios featuring in-room private mineral spring soaking tubs, designed for leisure travelers, couples, and families seeking a wellness-oriented escape.
• Capri Bungalows Newly added European-inspired bungalows with Amalfi Coast design, soft coastal tones, fireplaces, blue crystal chandeliers, plush king beds, and private mineral soaking tubs.
• Patio Bungalow Ground floor units with private patio, two-person mineral spring water soaking tub, fireplace, flat screen TV with DVD player, and kitchenette with wet-bar sink, mini fridge, and microwave.
• Patio Bungalow Plus Spacious ground floor bungalow with a king-size pillow top bed, sleeper sofa, two-person mineral spring water soaking tub, fireplace, and separate bedroom.
• Family Suite Cottage accommodation with two bedrooms, two bathrooms, kitchenette, separate sitting area, back patio, and accommodations for up to seven guests.
• Little Gem Compact pet-friendly room featuring one Queen and one Twin bed, flat-screen TV, and a private bathroom with shower and bathtub combo.
• Waterstone Spa On-site spa offering massage treatments, facials, and private soaking tub experiences using Ilike Organic Skincare, Coola, Tara Essential Oils, and Buddha Blends products. Includes a duet massage room, facial room overlooking the gardens, and private soaking tub room.
• Wine Garden Tasting Room Garden-setting wine tasting room featuring Southern Oregon wines exclusively from four partner Applegate Valley wineries (Cowhorn, Plaisance Ranch, Quady North, Troon), open Wednesday through Sunday 2pm-9pm.
• Wedding and Events Venue Outdoor wedding venue on four-plus acres of manicured grounds with koi ponds, fountains, pergolas, gazebo, Garden Courtyard, and Aspen Meadow ceremony spaces, hosting parties up to 150 guests.
• Gift Cards Gift cards available in $50, $75, $100, $150, and $250 denominations (custom amounts by email request), valid at Lithia Springs Resort, sister property Ashland Springs Hotel, and LARKS Restaurant. Never expire.

Quantifiable outcome

• Named Southern Oregon's premier wellness destination by Upscale Living Magazine
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cowhorn Vineyard & GardencoreStrategic or Co-development PartnerOne of four nationally acclaimed partner wineries providing wines exclusively to the Wine Garden tasting room. Located in Apple'sgate Valley. Practices Biodynamic farming methods. Focus on Rhône varietals including Syrah, Grenache, Viognier, Marsanne, and Roussanne.
• Plaisance RanchcoreStrategic or Co-development PartnerPartner winery at the Wine Garden. A working ranch since 1858 located in Williams Valley. The Ginet family has multi-generational history in ranching and vineyard business spanning France and America.
• Quady North WinerycoreStrategic or Co-development PartnerPartner winery specializing in small lot, minimally handled wines from cool-climate vineyards. Focus on Viognier, Cabernet Franc, and Syrah. Vineyards include Serenade (mountain high) and Steelhead Run (rocky riverbed).
• Troon VineyardcoreStrategic or Co-development PartnerPartner winery dedicated to regenerative agriculture and biodynamics. Uses only native yeasts with no additives. Eschews new oak barrels to reveal terroir of Applegate Valley. Produces wines with elegance, finesse, and floral aromatics.
• Waterstone SpacoreStrategic or Co-development PartnerOn-site spa at Lithia Springs Resort offering massage, facial, and private soaking tub services. Has duet massage room with two treatment beds, facial room overlooking gardens, and private soaking tub room. Uses Ilike Organic Skincare, Coola, Tara Essential Oils, Buddha Blends products.
• LARKS RestaurantcoreImplementation/ SI/ Consulting PartnerAward-winning restaurant providing farm-to-table catering for meetings, retreats, and events at the resort. Located at Ashland Springs Hotel, the resort's sister property.
• Ashland Springs HotelminorStrategic or Co-development PartnerSister property of Neuman Hotel Group. Located in downtown Ashland. Offers meeting spaces for larger corporate gatherings. Gift cards valid at both properties.
• Stash Hotel RewardscoreGTM or Marketing PartnerLoyalty program partnership allowing guests to earn and redeem rewards at Lithia Springs Resort, Ashland Springs Hotel, and hundreds of independent hotels across US, Canada, and Caribbean. Silver status at 10-19 stays, Gold at 20+ stays.
• Neuman Hotel GroupcoreOthersParent company owning Lithia Springs Resort and Ashland Springs Hotel. Led by owner and creative director Becky Neuman. Founded 2012. Also owns LARKS Restaurant and Waterstone Spa.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• Ashland Springs Hotel: Sister property under Neuman Hotel Group in downtown Ashland; offers meeting/event space and LARKS Restaurant catering. Related through shared ownership, gift-card interoperability, and cross-referral of groups and weddings.

Direct peers

• Dunton Hot Springs: Historic Colorado hot-springs resort with restored cabins, spa, and wellness programming. Direct comparable on natural hot-spring amenity, intimate luxury positioning, and destination wellness resort model.
• Sundara Inn & Spa: Wisconsin wellness resort built around natural mineral hot springs, with spa, fitness, and farm-to-table cuisine. Closely comparable on mineral-spring-driven wellness positioning and adult-focused retreat experience.
• Cal-a-Vie Health Spa: Small-key California destination spa resort focused on wellness retreats, spa treatments, fitness, and healthful cuisine. Comparable as a boutique wellness destination with overlapping spa and wellness programming.
• Castle Hot Springs: Boutique Arizona hot-springs resort offering natural thermal mineral pools, spa, and farm-to-table dining in a remote setting. Closest direct comparable: natural mineral springs as core amenity, premium wellness positioning, and small-key footprint.

Broad incumbents

• L'Auberge de Sedona: Boutique luxury resort in Sedona, AZ with spa, outdoor experiences, and romance-focused positioning. Comparable as a small, upscale, experience-driven resort in a destination tourism market.
• Miraval Arizona: Established destination spa and wellness resort in Tucson, with spa, mindfulness, and fitness programming. Comparable wellness positioning, but operates at larger scale and as a branded Hyatt property.
• Post Ranch Inn: Boutique luxury Big Sur resort with spa, nature-immersive experiences, and adult-focused positioning. Comparable as a small, premium, nature-immersive boutique resort targeting romance and wellness travelers.
• Canyon Ranch: Iconic all-inclusive destination wellness resort with spa, fitness, and nutrition programs. Comparable wellness retreat category, but operates at much larger scale and national brand recognition.

Regional players

• The Inn at Brevard: Boutique North Carolina bed-and-breakfast-style inn with spa-adjacent amenities in a small mountain town. Comparable as a small, owner-operated boutique property serving leisure travelers in a regional destination market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LithiaSpringsResort
• Instagraminstagram.com/lithia_springs_resort
• LinkedInlinkedin.com/company/lithia-springs-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lithia Springs Resort