Logica Tecnologia Sistemas

What Logica Tecnologia Sistemas does

Logica Tecnologia Sistemas e Serviços is a privately held Brazilian software and commercial automation provider founded in 2005 and headquartered in Martins Soares, with operational presence in Rio de Janeiro, Minas Gerais, and São Paulo. The company develops and sells point-of-sale (PDV) and management software for electronic fiscal document emission — specifically NFC-e (Nota Fiscal de Consumidor Eletrônica), NF-e (Nota Fiscal Eletrônica), CT-e (Conhecimento de Transporte Eletrônico), MDF-e (Manifesto de Documentos Fiscais Eletrônicos), NFS-e, and NFP-e — targeting Brazilian Microempreendedor Individual (MEI) businesses and small-to-medium retailers, restaurants, auto centers, and lodging establishments. Its product portfolio includes the desktop LOGICA PDV suite, a cloud-based web variant (LOGICA WEB SG) accessible from smartphone/tablet/notebook, vertical-specific MEI editions (LOGICA MEI FOOD, LOGICA MEI AUTO), and an integrated e-commerce platform (Loja Virtual MeuSG), with 24/7 support delivered through a partnership with SGBR Sistemas.

The business operates four revenue streams: recurring software subscriptions, one-time hardware resale (receipt printers, barcode scanners, cash drawers, scales, and POS computers — including EPSON TM-T20, Elgin, BEMATECH, and Toledo brands) primarily through an authorized Magazine Luiza (Magalu) marketplace presence, digital certificate issuance (A1, A3, e-CNPJ, e-CPF), and professional services for installation and training. Go-to-market is direct-sales-led via corporate WhatsApp numbers in RJ, MG, and SP, supplemented by an autonomous consultant partner program paying R$50 per qualified referral, a customer referral program offering free months of service, and omnichannel marketing through YouTube, Facebook, Instagram, Telegram, and Xing. The company is founder-operated with 11 employees, has never raised external capital, and positions itself on a "preço justo" (fair price) value proposition against larger Brazilian ERP/POS incumbents.

Name

Logica Tecnologia Sistemas

Legal name

Logica Tecnologia Sistemas e Serviços

Website

https://logicasistema.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Logica Tecnologia Sistemas is a privately held Brazilian software firm founded in 2005 that provides electronic fiscal document emission (NFC-e, NF-e, CT-e, MDF-e) and point-of-sale management systems primarily for MEI businesses and small retailers, restaurants, and auto centers across Brazil.

Ownership category

akta.pro rank

Product category

Retail Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

E-Signature & Digital Transaction Management (DTM) (HDAEAGAF)

Keywords

• Point of sale software
• Electronic invoice systems
• Commercial automation equipment
• Retail management software
• Digital certificate services

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscriptions: Monthly subscription fees for management systems including NFC-e, NF-e emission and business management tools. Systems available for MEI, small businesses, and various commerce verticals.
2. Commercial Equipment Sales: Sale of commercial automation equipment including receipt printers, barcode scanners, cash drawers, scales, and computers through partnership with Magazine Luiza.
3. Digital Certificates: Sale and issuance of digital certificates (A1, A3, e-CNPJ, e-CPF) required for electronic invoice emission.
4. Professional Services: System installation, training, and technical support services for commercial automation implementations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Logica Tecnologia Sistemas develops and sells management and point-of-sale (PDV) software for Brazilian small businesses, including vertical variants for restaurants and auto centers. Its solutions handle electronic fiscal document emission (NFC-e, NF-e, CT-e, MDF-e), inventory, sales, and financial control, with an integrated e-commerce module. The company also resells commercial automation hardware (printers, scanners, cash drawers, scales) from EPSON, Elgin, Bematech, Toledo, and Intelbras, and issues digital certificates.

Product overview

Logica Tecnologia Sistemas provides a comprehensive retail management ecosystem primarily targeting Brazilian Microentrepreneur Individual (MEI) businesses and small-to-medium retail operations. The portfolio centers on LOGICA MEI (core POS/management system for MEI), with specialized variants LOGICA MEI FOOD (restaurants) and LOGICA MEI AUTO (automotive). A web-based version, LOGICA WEB SG, enables cloud access for NFC-e, NF-e, CT-e, and MDF-e issuance. The offering extends to e-commerce integration (Loja Virtual), digital certificate services, and commercial automation hardware (printers, scanners, cash drawers). Technical support is delivered through SGBR Sistemas partnership. The company operates as both software provider and equipment reseller for EPSON, Elgin, Bematech, Toledo, and Intelbras brands.

Differentiator

Problem solved

Functional benefit

Brands

• LOGICA WEB SG: Cloud-based web system for NFC-e, NF-e, CT-e, MDF-e management and business operations accessible via smartphone, tablet, or notebook.
• LOGICA MEI
• MeuSG
• IMendes
• Ajatus

Products and services

• LOGICA PDV

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Magazine LuizacoreChannel Partner/ Reseller/ DistributorAuthorized reseller partnership with Magazine Luiza for commercial automation equipment including receipt printers (EPSON TM-T20), barcode scanners (Elgin Flash), cash drawers, and POS computers. Company maintains a personalized store page on Magazine Luiza platform.
• SGBR SistemascoreTechnology or IntegrationStrategic support partnership providing 24/7 technical support infrastructure. SGBR Sistemas provides chat-based support system, trained support staff, and 7 days per week coverage. Partnership described as 'commitment to ethics and excellence in service'.
• GDOORminorChannel Partner/ Reseller/ DistributorAuthorized reseller of GDOOR management systems, expanding product portfolio for business management solutions.
• EPSONminorChannel Partner/ Reseller/ DistributorAuthorized reseller of EPSON TM-T20 receipt printers for NFC-e emission and non-fiscal receipts.
• ElginminorChannel Partner/ Reseller/ DistributorReseller of Elgin Flash barcode scanners for retail inventory management.
• BEMATECHminorChannel Partner/ Reseller/ DistributorAuthorized reseller of BEMATECH equipment for commercial automation.
• ToledominorChannel Partner/ Reseller/ DistributorReseller of Toledo scales and weighing equipment for commercial automation.
• IntelbrasminorChannel Partner/ Reseller/ DistributorReseller of Intelbras security and CCTV equipment including cameras, cables, DVR systems, telephone exchanges, and alarms.
• Mercado PagominorChannel Partner/ Reseller/ DistributorPayment processing partner accepting Mercado Pago credit card payments for equipment and services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TOTVS: Largest Brazilian enterprise software company with broad ERP/POS/management offerings including fiscal compliance modules; competes for the same SMB retail customers as Lógica but with vastly broader portfolio.
• Cielo: Brazil's largest card acquirer expanding into POS hardware and SMB merchant software/services — adjacent incumbent competing for the same retail SMB wallet.
• Stone (POS/Management): Brazilian payments and SMB management platform (owner of Linx) offering integrated POS hardware + software + payments to merchants — a broad incumbent with overlapping SMB POS reach.

Regional players

• Consinco: Brazilian commercial automation/ERP vendor focused on supermarkets, food service and fuel retailers — overlaps in vertical POS and electronic fiscal document workflows with Lógica.

Emerging players

• Tiny ERP (Olist): Cloud ERP for small Brazilian merchants focused on e-commerce integration and omnichannel sales — overlapping target segment with Lógica's MeuSG e-commerce module.
• Conta Azul: Brazilian SaaS platform for SMB management (financial, sales, fiscal) with strong brand in the MEI/SME segment — an emerging cloud player competing for the same merchant wallet.
• eNotas: Brazilian API-first electronic fiscal document (NF-e, NFC-e, NFS-e) automation platform targeting developers and SMBs — overlaps directly with Lógica's electronic fiscal document core.

Direct peers

• Omie: Brazilian cloud ERP/management platform for small and medium businesses including fiscal emission, financial management, and sales — directly comparable SMB cloud POS/ERP positioning.
• Linx: Brazilian retail/commercial automation software provider (now part of Stone Co.) offering POS, ERP, and electronic fiscal document solutions targeting retailers and SMBs — directly comparable in product and customer base to Lógica.
• Bling: Cloud-based management system for small Brazilian retailers focused on NF-e/NFC-e issuance, inventory, and omnichannel — a direct SMB-focused peer in the same niche Lógica targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LgicaTecnologi2
• YouTubeyoutube.com/channel/UCOLF9ZX5OLBz6s3SbVJhZXg/videos?view_as=subscriber
• Facebookfacebook.com/logicaSistemasAutomacao
• LinkedInlinkedin.com/company/logica-tecnologia-sistemas
• Instagraminstagram.com/marcos_logica_tecnologia?igsh=YzljYTk1ODg3Zg==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logica Tecnologia Sistemas