Foodmovers

What Foodmovers does

Foodmovers ApS operates madbillet.dk, a Danish online ticketing platform focused exclusively on gastronomic events. Operated under the legal entity Event Tickets ApS (CVR 33759223) and headquartered at Danas Plads 15 in Frederiksberg, the company serves as a B2B2C facilitator connecting event organizers—restaurants, food festivals, wine clubs, cultural venues, and individual hosts—with Danish consumers interested in culinary experiences. The platform handles ticket sales for established festivals such as Food Festival in Aarhus (expected 30,000 guests) and Copenhagen Cooking (August 21–30, 2026), as well as recurring dinner-event series, wine tastings, cooking classes, and related experiential categories. While the firm is labeled "Foodmovers" in firmographic data, no commercial activity under that name is documented; all operating evidence centers on the Madbillet brand.

The technology stack is a web-based SaaS ticketing platform with four principal components: a self-service Event Manager dashboard where organizers create events (publishable within 15 minutes of submission), a unique-barcode ticketing system paired with mobile scanner infrastructure for entry control and fraud prevention, a digital gift card system (PDF delivery, 200–3,000 DKK, 2-year validity, redeemable across any listed event), and a consumer-facing ticket resend service. Payments are processed via Dankort, Visa, MasterCard, Maestro, and MobilePay, with a 2.2% surcharge for non-EU and business cards. The platform is online-only, with no native mobile app, and operates exclusively within Denmark across Copenhagen, Aarhus, Roskilde, and other regional locations.

Revenue is generated through a transaction-fee model: Madbillet charges a non-refundable ticket fee on every ticket sale plus margins on gift card issuance. Pricing for consumer-facing tickets ranges from free events to 1,990 DKK, with most events concentrated in the 50–250 DKK band. Strategic core-tier partnerships include Food Festival, Copenhagen Cooking, Reffen Street Food, and Løgismose; minor-tier partnerships span Bistro Grand-Mère, Sørup Herregaard, Porcalorca ApS, Broens Skøjtebane, and Roskilde Handel & Erhverv. The company has 6 employees, no disclosed funding, no subsidiaries, and no AI/ML capabilities built into the platform itself.

Name

Foodmovers

Legal name

Event Tickets ApS

Website

https://madbillet.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYBPAFAGAL

Ticketing, Registration & Event Technology (Badging, Apps)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYTHAJAGAL

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups)

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYHSACAAAM

Event Marketing, Ticketing & Registration Management

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYMPAGAJAL

Event Discovery, Listings & Calendar Platforms

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

Keywords

• Event ticketing platform
• Gastronomic event tickets
• Online ticket sales
• Event management portal
• Gift card platform

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ticket Transaction Fees: Madbillet charges a non-refundable ticket fee on every ticket sale, covering administrative services for facilitation. Fee is included in ticket price and non-refundable upon cancellation or withdrawal.
2. Gift Card Sales: Sale of gift cards ranging from 200-3000 DKK, valid for 2 years and redeemable for any event on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Madbillet.dk is an online ticketing marketplace that exclusively facilitates the sale of tickets to gastronomic events in Denmark — including restaurant festivals, wine tastings, cooking classes, long-table dinners, and food festivals such as Copenhagen Cooking and Aarhus Food Festival. The platform serves two sides: a self-service Event Manager portal where event organizers (restaurants, festivals, cultural venues) create events and manage ticket sales, and a consumer-facing website where Danish food enthusiasts discover and purchase tickets. The service includes unique barcode ticketing, mobile scanner infrastructure for entry control, and PDF gift cards (200–3,000 DKK) redeemable for any event on the platform.

Product overview

Madbillet.dk is a ticket portal operated by Event Tickets ApS that exclusively facilitates the sale of tickets for gastronomic events. The platform connects event organizers (restaurants, festivals, cooking schools) with attendees through an online marketplace. The core product offering includes an event ticket sales platform with self-service Event Manager tools for organizers, digital gift cards redeemable for any event, and customer-facing features like ticket resend services. All products are delivered by partner organizations; madbillet.dk acts solely as a facilitator.

Differentiator

Problem solved

Functional benefit

Products and services

• Madbillet Event Ticket Sales Platform Online ticketing marketplace operated by Event Tickets ApS (CVR 33759223) that facilitates ticket sales exclusively for gastronomic events in Denmark — restaurant festivals, wine tastings, cooking classes, long-table dinners, smørrebrød dinners, brewery walks, and food festivals such as Copenhagen Cooking and Aarhus Food Festival. A non-refundable ticket fee is charged on every sale to cover administrative services.
• Event Manager (self-service organizer portal) Self-service web portal where event organizers (restaurants, festivals, cultural venues, individual hosts) create events, configure ticket types, publish within 15 minutes, generate unique barcodes for ticket fraud prevention, access a mobile scanner system for venue entry control, and view sales statistics and customer data. Includes secret/discount link features for organizer customer clubs.
• Madbillet Gift Cards (Gavekort) Digital gift cards priced from 200 to 3,000 DKK, delivered as PDFs via email, valid for 2 years from issue date, and redeemable for any event on the Madbillet platform — from wine tastings and cooking classes to restaurant festivals and other gastronomic experiences.

Quantifiable outcome

• Events can be published within 15 minutes of submission

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LøgismosecoreStrategic or Co-development PartnerPartnership with Løgismose for Broens Vinklub (Wine Club) events. Løgismose provides wines for monthly tastings and offers 25% voucher discounts on wine purchases to ticket holders.
• Roskilde Handel & ErhvervminorGTM or Marketing PartnerBusiness association in Roskilde hosting AI workshops (Leadership, Workflows, Personal Productivity) exclusively through Madbillet ticketing platform.
• FOOD (Food Festival)coreStrategic or Co-development PartnerFood Festival is a major annual food festival in Aarhus (30,000 expected guests) that uses Madbillet exclusively for ticketing all events including entrance tickets, hotdog championships, cocktail competitions, and smørrebrød dinners.
• Copenhagen CookingcoreStrategic or Co-development PartnerAnnual Copenhagen food festival (August 21-30, 2026) that uses Madbillet for ticketing numerous restaurant events, long table dinners, and festival activities across the city.
• Restaurant H3minorChannel Partner/ Reseller/ DistributorSeafood restaurant selling take-away seafood platters for New Year's Eve through Madbillet platform.
• TINA - The Tina Turner MusicalminorGTM or Marketing PartnerMusical production in Sønderborg partnered with Bistro Grand-Mère and Madbillet to offer combined dinner and musical ticket packages.
• Reffen Street FoodcoreChannel Partner/ Reseller/ DistributorMajor Copenhagen street food venue hosting craft markets and various events, using Madbillet for ticket sales including stand bookings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Global generalist event ticketing platform. Direct competitor to Madbillet's ticketing infrastructure, but serves all event categories rather than specializing in gastronomic experiences.
• Ticketmaster: Global ticketing incumbent. While primarily focused on concerts and sports, it competes broadly in event ticketing where Madbillet operates.
• Resy: Restaurant reservation platform owned by American Express. Adjacent to Madbillet in serving food-related experiences, but focuses on table reservations rather than ticketed culinary events.

Direct peers

• Tock: Reservation and ticketing platform for restaurants and culinary experiences. Comparable niche focus on gastronomic events, including chef dinners and wine tastings.
• SimpleTix: Event ticketing and box office management platform with barcode scanning. Competes with Madbillet's core ticketing technology for small and medium event organizers.
• Billetto: European ticketing platform with strong Nordic presence. Directly competes with Madbillet in Denmark and other Scandinavian markets for event ticket sales.

Regional players

• TryBooking: Low-cost ticketing platform with strong presence in Australia and Europe. Comparable low-fee ticketing proposition but operates in different geographies.

Emerging players

• Feast It: UK-based platform for booking food vendors and experiences for events. Comparable focus on culinary experiences but more event-procurement oriented than consumer ticketing.
• EatWith: Platform connecting travelers with home dining experiences and food tours. Comparable in facilitating unique culinary experiences through a marketplace model.
• Tripleseat: Event management platform for restaurants and venues. Adjacent to Madbillet's vertical with broader event operations tools for hospitality clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foodmovers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodmovers