madSense
madSense is an AI-native marketing intelligence platform that unifies planning, activation, optimization, and learning through a Temporal Knowledge Graph and organization-specific Language Models, sold via enterprise SaaS subscriptions to agencies, brands, and performance teams.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What madSense does
madSense is a privately held, enterprise-focused AI marketing intelligence company that positions itself as an "Intelligence Operating System" connecting planning, activation, optimization, and learning into a single continuous system. The platform is built on a Temporal Knowledge Graph that retains each customer's campaign history, validated decisions, and performance signals, and is powered by Organization-specific Language Models (OLMs) trained on each tenant's institutional knowledge. Surface products include a Planning Framework (dependency-aware execution graphs and simulated budget scenarios), an Activate module that connects intelligence to bidding and execution across web, CTV, mobile, audio, and social, an Optimize module that replaces legacy static-rule programmatic optimization with real-time AI-driven impression-level decisioning, and Maddie, a multi-agent natural-language interface that coordinates specialized sub-agents. The company is incorporated as MadSense US LLC in the United States and MadSense GmbH in Germany, and publicly discloses that its team was assembled from OpenAI, Havas, Microsoft, and PwC. The platform serves agencies, brands, and performance teams; named enterprise references include a global fintech marketing leader and digital performance directors at a leading global agency and a top London agency. Documented marketing outcomes claimed on the website include a 391% increase in Time-in-View, 140% engagement lift, 50%+ improved campaign efficiency, 20x accelerated output, and $3.5M+ in documented annual customer savings.
madSense operates a sales-led enterprise go-to-market with no publicly disclosed pricing; revenue is generated through subscription-based platform access with custom contract scoping. Distribution is direct (no channel partners, marketplace listings, or resellers disclosed), and the website contact form is the primary lead-capture mechanism. Customer testimonials and quantified outcome case studies function as mid-funnel credibility assets. The company is privately held with no disclosed funding rounds, headcount, or revenue figures, and no public parent company, subsidiaries, acquisitions, or leadership changes are disclosed in the available source material. Operational status is active, with a 2026 copyright notice on the website and no regulatory actions or restructuring events on record.
madSense firmographics
Firmographics- Name
- madSense
- Legal name
- MadSense
- Website
- https://madsense.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- madSense is an AI-native marketing intelligence platform that unifies planning, activation, optimization, and learning through a Temporal Knowledge Graph and organization-specific Language Models, sold via enterprise SaaS subscriptions to agencies, brands, and performance teams.
- Ownership category
- akta.pro rank
madSense industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132), Media Buying Agencies (541830)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where madSense is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
madSense business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: AI-powered marketing intelligence platform delivered as a subscription service. The platform provides continuous optimization, planning, activation, and reporting capabilities across web, CTV, mobile, audio, and social channels. Revenue appears to be derived from platform access and usage of AI-driven marketing optimization features.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
madSense product offering
Product offeringCore offering
madSense sells a subscription-based AI marketing intelligence platform that connects campaign planning, activation, optimization, and learning into a single continuous system. The platform uses a Temporal Knowledge Graph and organization-specific Language Models (OLMs) to provide an AI-driven decisioning engine, a natural-language agent called Maddie, and tools for audience intelligence, supply path optimization, creative intelligence, and cross-channel reporting across web, CTV, mobile, audio, and social.
Product overview
madSense is a unified Intelligence Operating System for marketing automation, combining a core platform with interconnected modules including the Planning Framework (for structured media plans and budget allocation), Simulation Framework (for strategy stress-testing), Activate (for execution across channels), Optimize (for real-time AI-driven decisioning), Maddie (natural language interface), and a Temporal Knowledge Graph (for persistent intelligence storage). The system learns from every campaign and decision, compounding intelligence over time across web, CTV, mobile, audio, and social channels.
Differentiator
Problem solved
Functional benefit
Brands
- Maddie: The marketing intelligence agent and natural language interface to the madSense system. Maddie turns requests into structured plans, coordinates specialized AI agents, and returns actionable recommendations grounded in data and traceable reasoning.
Products and services
- madSense Platform The Intelligence Operating System for marketing automation that uses a Temporal Knowledge Graph, organization-specific Language Models (OLMs), and AI-driven real-time decisioning to plan, activate, optimize, and learn across cross-channel media campaigns. It is sold as a subscription to enterprises such as agencies, brands, and performance teams.
Quantifiable outcome
- 391% increase in Time-in-View
- +4 more outcomes
Companies that use madSense
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
madSense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
madSense partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
madSense competitors and assessment
Company assessmentDirect peers
- AppsFlyer: Marketing measurement, attribution, and analytics platform focused on mobile and cross-channel performance. Comparable to madSense in supplying actionable, real-time campaign intelligence to performance teams and brands.
- Celtra: Creative automation and optimization platform for digital advertising, including AI-driven creative intelligence and engagement analytics. Closely overlaps with madSense's Creative Intelligence and audience modules.
- Pixis: AI marketing platform offering autonomous campaign execution, audience targeting, and creative generation across digital channels. Targets agencies and brands with a similar cross-channel AI decisioning proposition.
- Moloco: Machine learning platform powering programmatic advertising optimization and monetization, with a retail media network and DSP. Comparable to madSense in applying ML to real-time impression-level bidding and decisioning.
- Smartly.io: AI-powered advertising automation platform focused on social and programmatic media buying, creative optimization, and campaign intelligence. Competes with madSense for the same agency and brand performance marketing buyers.
- Adverity: Marketing data and analytics platform that unifies campaign data across channels for agencies and brands. Overlaps with madSense's reporting, insights, and cross-channel intelligence layer.
- Albert AI: AI-driven marketing platform that autonomously plans, executes, and optimizes digital advertising campaigns across channels. Closely comparable to madSense in its autonomous, cross-channel optimization thesis and enterprise agency/brand buyer base.
Broad incumbents
- The Trade Desk: Largest independent DSP for programmatic advertising, increasingly embedding AI-driven optimization and audience intelligence. Competes with madSense's Activate and Optimize modules across web, CTV, mobile, audio, and social.
- DoubleVerify: Media effectiveness and verification platform with AI-driven fraud detection, supply path optimization, and brand safety — overlapping directly with madSense's Supply Path & Publisher Management capabilities.
Emerging players
- Triple Whale: AI-native marketing analytics and decisioning platform for e-commerce brands and agencies, offering cross-channel attribution and optimization. Comparable emerging player in the marketing intelligence layer category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
madSense social profiles
Digital presencemadSense financial estimates
Financial estimateRevenue estimate
Valuation estimate
madSense leadership team
Management profileNumber of profiles
madSense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
madSense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about madSense
What does madSense do?
madSense sells a subscription-based AI marketing intelligence platform that connects campaign planning, activation, optimization, and learning into a single continuous system. The platform uses a Temporal Knowledge Graph and organization-specific Language Models (OLMs) to provide an AI-driven decisioning engine, a natural-language agent called Maddie, and tools for audience intelligence, supply path optimization, creative intelligence, and cross-channel reporting across web, CTV, mobile, audio, and social.
Is madSense a public or private company?
madSense is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was madSense founded?
madSense was founded in -1. It employs 11 to 50 people.
Where is madSense based?
madSense is headquartered in Not specified, United States, in the North America region.
How does madSense make money?
One revenue line is on record: saaS Platform Subscription.
Who are madSense's main competitors?
Direct peers on record are AppsFlyer, Celtra, Pixis, Moloco, Smartly.io, Adverity and Albert AI. Broad incumbents are The Trade Desk and DoubleVerify. Triple Whale is listed as an emerging player.
Does madSense have an API?
No public API is recorded for madSense.
What industry is madSense in?
madSense's product category is Marketing Automation Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 5132 and its SIC code is 7372.