מעוף - maof

What מעוף - maof does

מעוף - maof, doing business as smoove, operates a marketing automation platform targeting small and medium businesses, ecommerce managers, and marketing managers. The platform packages six integrated tools — Email Marketing, Marketing Automation with a drag-and-drop customer journey builder, Landing Page Builder, SMS Messages, WhatsApp for Business, and Digital Courses — into a single unified system. Users can design automated follow-up sequences for quotes, abandoned carts, repeat purchases, and collections, and can create multi-channel campaigns across email, SMS, and WhatsApp without leaving the platform. The company is headquartered in Hamerkaz, Israel and employs 33 people.

The platform's technology stack centers on a drag-and-drop automation engine, a library of ready-made email and landing-page templates, native WhatsApp Business and SMS integrations, Smart Links that trigger automated processes, and a documented REST API at rest.smoove.io for custom integrations. The system supports both English and Hebrew, with a dedicated Hebrew site at smoove.io/he/, indicating a deliberate localization for the Israeli market.

The business model is a freemium subscription product. A free tier covers up to 100 contacts with no credit card required, and paid plans unlock additional contacts and features. Customer acquisition runs through a product-led growth (PLG) motion: users register directly at account.smoove.io without sales intervention, and the company supplements acquisition with content marketing, an active blog, email newsletters, and organic social. Anonymous revenue, funding, and ownership data are not disclosed in the source material.

Name

מעוף - maof

Website

https://maof.vp4.me

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

מעוף - maof (smoove) is a self-serve, freemium marketing automation platform that combines email, SMS, WhatsApp, landing pages, and digital courses into one drag-and-drop system for small businesses, ecommerce managers, and marketing managers in Israel.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Marketing automation software
• Email marketing platform
• SMS marketing tools
• Landing page builder
• Digital course platform

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Marketing Automation Subscription: Smoove operates a freemium subscription model with a free tier for up to 100 contacts. Paid plans unlock additional contacts and features. The platform provides email marketing, marketing automation, landing pages, SMS/WhatsApp messaging, and digital courses as part of its integrated marketing automation suite.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

מעוף - maof (operating as smoove) provides an all-in-one marketing automation SaaS platform for small businesses, ecommerce managers, and marketing managers. Its core offering combines email marketing, drag-and-drop customer journey automation, landing page creation, SMS and WhatsApp messaging, and digital course management into a single integrated subscription product available via self-serve sign-up.

Product overview

Smoove is a unified Marketing Automation platform designed for small and medium businesses. The platform consists of a core suite of six integrated tools: Email Marketing for newsletter creation and automated campaigns; Marketing Automation for building customer journeys via Drag & Drop; Landing Page Builder for creating conversion-focused pages with forms and payments; SMS and WhatsApp messaging for direct communication; and Digital Courses for online learning and customer clubs. These modules work together as an integrated system, allowing users to manage automated follow-up processes, lead generation, ecommerce management, and customer relationships from a single dashboard.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing Email marketing tool with ready-made templates for creating professionally designed newsletters. Enables automated, personalized, value-filled emails to build loyal customer communities.
• Marketing Automation Marketing automation platform using an intuitive Drag & Drop interface for creating automated customer journeys. Manages personalized relationships, generates leads, and automates repetitive manual tasks.
• Landing Page Builder Landing page creation tool with ready-made templates. Includes data collection forms, payment options, product purchases, event registration, contact buttons, and behind-the-scenes automated customer journeys.
• SMS Messages SMS messaging service for wide distribution campaigns. Enables personalized messages, surveys, and content-focused smartphone campaigns with Smart Links integration to trigger automated processes.
• WhatsApp for Business WhatsApp Business integration enabling businesses to send marketing, service, and operational messages directly and efficiently through the most direct communication channel.
• Digital Courses Online course creation and management platform. Features include registration management, password-protected access, lesson pacing control, automation processes, participant communication, and participation pattern analytics.

Quantifiable outcome

• Increase in deals closure through automated follow-up process for quotes
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brevo: Brevo (formerly Sendinblue) is an all-in-one marketing, email, SMS, and chat platform targeting SMBs globally. Its multi-channel bundle (email + SMS + WhatsApp) and freemium pricing closely mirror smoove's positioning.
• Moosend: Moosend is an email marketing and automation platform with landing pages, signup forms, and a free tier aimed at SMBs. It competes with smoove on similar personas and pricing structure.
• Klaviyo: Klaviyo is a leading ecommerce-focused marketing automation platform emphasizing personalized email, SMS, and customer journeys. It competes with smoove specifically in the ecommerce-manager segment smoove targets.
• MailerLite: MailerLite is an SMB-focused email marketing and automation platform with landing pages, signup forms, and a free tier. It targets the same small-business and solo-creator segments as smoove with comparable simplicity.
• ActiveCampaign: ActiveCampaign offers marketing automation, email, CRM, and SMS for SMBs and mid-market. Its drag-and-drop automation builder competes directly with smoove's journey builder across overlapping customer segments.
• GetResponse: GetResponse bundles email marketing, automation, landing pages, webinars, and online courses into a single SMB platform. Its product mix overlaps almost exactly with smoove's six-module suite.
• Benchmark Email: Benchmark Email is a long-standing SMB email marketing and automation platform with landing pages and signup forms. It targets the same small-business and ecommerce personas as smoove.
• Mailchimp: Mailchimp is the dominant SMB-focused email and marketing automation platform. It competes head-to-head with smoove on the same small-business, ecommerce, and marketing-manager personas with a comparable freemium-led PLG model.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing platform that includes marketing automation, email, landing pages, and more. It serves a wider customer base across SMB to enterprise but overlaps with smoove's marketing-manager use cases.
• Constant Contact: Constant Contact is an established email marketing and digital marketing platform for SMBs and nonprofits. It overlaps with smoove's email, automation, and landing-page capabilities as part of a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%D7%9E%D7%A2%D7%95%D7%A3---maof

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about מעוף - maof