MP2

What MP2 does

MP2 operates a B2B marketplace for the MICE (Meetings, Incentives, Congress, Events) industry in France, organized as periodic 2-day curated networking events that invert the traditional trade-show model. Rather than relying on large anonymous exhibition floors, MP2 pre-qualifies and matches hosted buyers (meeting planners) with service providers (hotels, venues, agencies, destinations) and schedules structured one-to-one appointments. The platform layer comprises a search engine of suppliers and an appointment-scheduling system; the website reports 120 meeting planners and 240 service providers in its network and 2,500 facilitated appointments to date. Core participants named on the site include Kuoni, Ericsson, Hôtels & Préférence, MACIF, BNP Paribas Personal Finance, ENGIE, ORANGE, and KORIAN. Events have been hosted in Nice and Marseille, with an Afterwork MP2 format launched in Paris on March 12, 2025, and the company references additional roll-out, including the Grand Est region.

MP2 is headquartered in Ivry-sur-Seine, France, and operates as a subsidiary of Groupe 1001 Salles, a venue marketplace. With a stated team of 9, the company is small and operationally lean, consistent with a focused event-marketplace model. Media distribution is supported by partnerships with MeeT and Travel Mag, L'Événementiel, and EPI Communication. The leadership team includes Thierry DEPIERRE (Directeur de publication) and Nathalie Leduc (Directrice Marketing & Communication). No external funding rounds, patents, certifications, or AI/ML capabilities are disclosed in the available material.

The business model is built around participation fees, sponsorship, and partner-media monetization tied to each curated event. Revenue mechanics are not transparently disclosed; the website references €1,000,000 in connection with company information, but it is not clear whether this represents recognized revenue, GMV, or another throughput metric. Go-to-market is event-anchored and geographically sequenced across French MICE hubs, with the Paris Afterwork format signaling intent to increase event cadence and reach beyond the biennial 2-day marketplace.

Name

MP2

Legal name

SAS MP2

Website

https://marketplaceformeetingplanner.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MP2 is a France-based B2B marketplace for the MICE industry, running curated networking events that pre-match meeting planners with hotels, venues, and service providers through structured one-to-one appointments.

Ownership category

akta.pro rank

Product category

B2B Event Networking Marketplace

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B event matchmaking
• MICE industry networking
• Meeting planner marketplace
• Professional business encounters
• MICE service providers

Headquarters

HQ city

Ivry-sur-Seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Event participation fees: Service providers pay for business appointments at MP2 events as well as for logistics including transportation and accommodation.
2. Meeting planner sponsorship: Meeting planners' expenses (travel and accommodation) are covered by MP2, funded through service provider participation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MP2 (Market Place for Meeting Planners) operates a B2B marketplace that organizes periodic professional encounter events in France, connecting corporate meeting planners (buyers) with MICE service providers such as venues, DMCs, congress centers, and technical providers. The concept inverts traditional trade-show dynamics by placing qualified buyers at the center of the event, with 30-minute pre-scheduled face-to-face business meetings, business lunches, and networking evenings.

Product overview

MP2 operates as a single unified B2B marketplace platform called Market Place for Meeting Planner, designed to connect event buyers (meeting planners) with service providers in the MICE industry. The platform centers on an innovative inverted model where meeting planners are at the heart of the event planning process. The core offering includes a web-based platform with integrated search engine for matching planners and providers, a secure appointment scheduling system, and organized professional encounter events. The platform does not appear to offer modular add-ons or separate product tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• MP2 (Market Place for Meeting Planner) A B2B marketplace platform that organizes periodic professional encounter events between corporate meeting planners (buyers) and MICE service providers in France. The format features an inverted model placing qualified buyers at the center, with 30-minute scheduled face-to-face business meetings, business lunches, and networking evenings.
• MP2 Professional Encounter Events

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Groupe1001salles.comcoreStrategic or Co-development PartnerParent company and service provider. MP2 is a service and subsidiary of Groupe1001salles.com, a specialist in online directory services with over 16 years of expertise in online directories and hyper-visibility of members on the internet.
• Vedettes de Paris (Le Gustave)minorGTM or Marketing PartnerEvent venue partner located at the foot of the Eiffel Tower. Le Gustave offers panoramic terrace on the Seine with VIP space, main deck and lounge area.
• MeeT and Travel MagminorGTM or Marketing PartnerFrench magazine partner covering the Meeting Industry. Bimestrial publication dedicated to congresses, conventions, seminars, incentives, product launches, road shows in France and internationally.
• EPI CommunicationminorGTM or Marketing PartnerPublisher of magazines in French and English, strongly present in Monaco and the PACA region.
• L'ÉvénementielminorGTM or Marketing PartnerUnique magazine dedicated to corporate and public events for 20 years. A working tool and decision-making aid for event organizers.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cvent: Established event management software platform used by corporate meeting planners to source venues, manage RFPs, and organize events. Overlaps with MP2's meeting planner tools but addresses the full event lifecycle at enterprise scale rather than a focused hosted-buyer marketplace.
• Eventbrite: Large-scale event ticketing and management marketplace. Comparable as a marketplace intermediating between event organizers and attendees, but its model centers on consumer ticketing rather than B2B hosted-buyer meetings for the MICE industry.
• UNIMEV member trade shows (e.g., Heavent, Event Expo): Established French MICE and event industry trade shows under the UNIMEV federation. Directly comparable as competing event venues for MICE buyers and providers in France, though using the traditional exhibition format rather than MP2's reverse hosted-buyer model.
• Hosted Buyer (general concept operators like IBTM): IBTM is a major global MICE trade show with an established hosted-buyer program that subsidizes qualified buyer attendance. Comparable to MP2's reverse trade show model at much larger scale, but as part of a broader traditional trade show versus MP2's standalone hosted-buyer events.

Direct peers

• vFairs: Virtual and hybrid event platform with built-in matchmaking, exhibitor booths, and B2B networking tools. Comparable to MP2 in facilitating qualified meetings between event buyers and providers, with stronger digital/virtual orientation.
• Swapcard: Event matchmaking and networking platform that connects attendees, exhibitors, and sponsors through AI-powered recommendations. Directly comparable to MP2's buyer-provider matching concept, with broader global reach and digital-first delivery rather than periodic physical events.
• SpotMe: Enterprise event app platform offering attendee engagement, matchmaking, and meeting scheduling for corporate events. Comparable to MP2 in serving enterprise meeting planners with networking tools, though focused on digital add-ons for client-run events rather than a hosted-buyer marketplace.
• Bizzabo: Event experience platform powering in-person, virtual, and hybrid events with attendee engagement, networking, and meeting scheduling features. Comparable to MP2 in enabling qualified B2B meetings at events, though serving event organizers rather than running proprietary marketplaces.
• Grip: AI-powered event matchmaking platform focused on B2B trade shows and exhibitions, enabling attendees and exhibitors to schedule qualified meetings. Closest functional analogue to MP2's reverse trade show model, though serving trade show organizers rather than running its own events.

Emerging players

• Hopin: All-in-one event platform for virtual, hybrid, and in-person experiences with networking and matchmaking features. Comparable in enabling B2B meetings at events; while it grew rapidly during COVID, its pivot and scale differ from MP2's localized, trade-show-replacement positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=RjGKh7-rd9M&t=6s
• LinkedInlinkedin.com/company/mp2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MP2