MARRIAGE & FAMILY SERVICES, INC.

What MARRIAGE & FAMILY SERVICES, INC. does

Marriage & Family Services, Inc. (MFS) is a privately held outpatient mental health practice founded in 2005 and headquartered in Delray Beach, Florida, that delivers therapy services to children, adolescents, adults, couples, and families across Florida and Toronto. The clinical offering spans four core therapy modalities — individual, couples, family, and play therapy — each grounded in named evidence-based approaches (CBT, DBT, Gottman Method, EFT, Structural/Strategic/Bowen/Narrative Family Therapy, PCIT, and trauma-informed modalities including EMDR). A notable technical component is the in-house Transcranial Magnetic Stimulation (TMS) service, an FDA-cleared, non-invasive neuromodulation treatment for treatment-resistant depression and anxiety delivered as a 36-session course over 4-6 weeks and operated under a dedicated microsite (tmsdelraybeach.com). Telehealth is delivered statewide in Florida via a HIPAA-compliant video platform, and the practice runs a centralized client portal (InSync) for scheduling and records.

Service delivery is organized through six office locations — Delray Beach, Plantation, North Miami, Stuart, and Tampa in Florida, plus a Toronto, Canada office — each with a designated Clinical Director and a shared central administrative team (CEO, COO, Chief Clinical Officer, Director of Intake Operations, Director of Quality Assurance, payroll/credentialing). The clinical bench exceeds 100 licensed therapists (LMFT, LMHC, RPT-S credentials) drawn heavily from Nova Southeastern University's Marriage and Family Therapy programs.

The business model is direct-to-consumer with insurance-mediated billing across 15+ contracted payers (Aetna, Cigna, Florida Blue, Humana, United Healthcare, Medicare, TRICARE, and others) plus self-pay ($100-250 per individual session, $150-300 per couples session), sliding-scale options, and a limited $10/session low-cost tier. Revenue also flows from Medicaid Community Behavioral Health reimbursements (credentialed since 2015) and community partnerships with Palm Beach County Head Start and Early Head Start (since 2008, expanded to three organizations in two countries). Marketing is conducted primarily through content (an educational blog, mental health resource library, and COVID-era resources) and local SEO targeting Florida marriage-counseling and family-therapy queries. The company is founder/management-owned with no disclosed institutional investors, no M&A activity, and no funding rounds in the source data.

Name

MARRIAGE & FAMILY SERVICES, INC.

Legal name

Marriage & Family Services, Inc.

Website

https://marriagefamilyservices.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Marriage & Family Services, Inc. is a privately held, multi-site outpatient mental health practice founded in 2005 in Delray Beach, Florida, with 100+ licensed therapists delivering individual, couples, family, play therapy, EMDR, and TMS across five Florida offices and one Toronto location to children, adults, couples, and families.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Therapy Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLALAEAG

Couples & Family Therapy Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYBPAGAEAC

Family & Parenting Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Marriage counseling
• Family therapy services
• Individual mental health therapy
• Transcranial magnetic stimulation
• Play therapy children

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Therapy Sessions: Approximately 50-minute therapy sessions for individuals of all ages, billed per session through insurance or self-pay.
2. Couples Therapy Sessions: Therapy sessions for couples addressing relationship issues, communication, and intimacy concerns.
3. Family Therapy Sessions: Family therapy sessions addressing family dynamics, communication, and relational challenges.
4. TMS Treatment: 36-session treatment course for treatment-resistant depression, covered by most major insurance plans.
5. Sliding Scale and Self-Pay Services: Sliding scale pricing available; limited free or low-cost services ($10/session) for those with financial need.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Marriage & Family Services is an outpatient mental health therapy practice delivering individual therapy, couples therapy, family therapy, and play therapy to individuals, couples, families, and children across Florida (and Toronto, Canada). The practice also provides Transcranial Magnetic Stimulation (TMS), an FDA-cleared, non-invasive neuromodulation treatment for treatment-resistant depression, delivered on-site. Services are offered in-person across six locations and via HIPAA-compliant telehealth, billed through insurance, self-pay, or sliding scale.

Product overview

Marriage & Family Services is a holistic mental health treatment center providing a coordinated suite of clinical therapy services across Florida. The core offerings consist of Individual Therapy, Couples Therapy, Family Therapy, and Play Therapy — each offered both in-person across multiple Florida office locations and via telehealth. A key differentiator is the availability of Transcranial Magnetic Stimulation (TMS) Treatment, an FDA-cleared neuromodulation service for treatment-resistant depression and anxiety that is not offered by most standard therapy practices. Additional specialized services include EMDR (Eye Movement Desensitization and Reprocessing) for trauma, Filial Therapy, Social Skills Groups, Teacher Training, and Therapeutic Shadowing. The practice also offers sliding-scale and self-pay options, and serves children (including through Head Start and Early Head Start partnerships), adolescents, adults, couples, and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy sessions for adults, adolescents, and children, offering therapeutic modalities including Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Trauma-Informed Therapy, Play Therapy, and Mindfulness and Acceptance-Based Approaches. Sessions are approximately 50 minutes, available in-person and via telehealth.
• Couples Therapy Therapy for partners in dating, engaged, married, or co-parenting relationships, addressing recurring conflict, communication breakdowns, emotional distance, trust concerns, and life transitions. Uses evidence-based approaches including the Gottman Method and Emotionally Focused Therapy (EFT).
• Family Therapy Therapy for families of all compositions addressing communication, conflict resolution, behavioral concerns, and relational stress. Approaches include Structural Family Therapy, Strategic Family Therapy, Bowen Family Systems Therapy, Narrative Therapy, Trauma-Informed Family Therapy, and Parent-Child Interaction Therapy (PCIT).
• Play Therapy Therapeutic approach for children using play as the natural language of childhood to express thoughts, feelings, and experiences. Includes Child-Centered Play Therapy, Directive Play Therapy, Therapeutic Storytelling and Creative Arts, and Trauma-Informed Play Therapy. Targets anxiety, grief, behavioral challenges, social difficulties, and life transitions in children.
• Transcranial Magnetic Stimulation (TMS) Treatment

Quantifiable outcome

• 97% of surveyed couples reported being satisfied with marriage/family therapy received (AAMFT)
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Palm Beach County Head Start and Early Head StartcoreStrategic or Co-development Partner · 1 January 2008Since 2008, Marriage & Family Services has partnered with Palm Beach County Head Start and Early Head Start to provide mental health services for preschool-age children. The organization has expanded to serve three different organizations in two countries for Head Start and Early Head Start programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterHelp: Largest online therapy marketplace offering individual, couples, and teen therapy via telehealth — directly comparable on virtual therapy product, marketing scale, and consumer acquisition motion.
• Two Chairs: Hybrid in-person + telehealth therapy practice operating multi-clinician locations — directly comparable model with matching therapy offerings (individual, couples, family) and hybrid delivery.
• Headway: Therapy practice platform helping licensed therapists accept insurance and run their own practices — adjacent competitor that enables therapists to compete directly with MFS by handling credentialing and billing.
• LifeStance Health: Large U.S. outpatient mental health platform offering in-person and telehealth therapy across multiple states — most directly comparable to MFS in offering mix, multi-location model, and insurance-based billing.
• Talkspace: Telehealth-first therapy platform serving individuals, couples, and teens — directly comparable to MFS's couples/individual/family therapy offerings via its virtual delivery model and B2B/B2C distribution.
• Grow Therapy: Therapist practice-enablement platform for in-network mental health — directly comparable to MFS on payer-mix and practice-management capabilities, increasingly competing for the same Florida therapists.
• Octave: In-person and virtual therapy clinic offering individual, couples, and family therapy — directly comparable on therapy modalities, location strategy, and insurance-friendly model.

Emerging players

• Cerebral: Telehealth mental health platform offering therapy and medication management — overlaps MFS on virtual therapy delivery and depression/anxiety treatment, including treatment-resistant cases.
• Charlie Health: Virtual and hybrid intensive outpatient (IOP) mental health provider — comparable therapeutic modality stack (family, individual, trauma) and adolescent focus overlap with MFS.

Broad incumbents

• Lyra Health: Employer-sponsored mental health platform offering therapy, coaching, and psychiatry — comparable on therapy service category but distributed primarily through employer benefits rather than direct-to-consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marriage-&-family-services-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARRIAGE & FAMILY SERVICES, INC.