What Viva Care does

Viva Care, Inc. is a U.S.-based, privately held company founded in 2025 and headquartered in New York that operates the Viva Fertility mobile application, a consumer-facing fertility planning and treatment management tool available on iOS (App Store ID id6751055536) and Android (Google Play package com.vivacare.preserve). The app is purpose-built for individuals considering or undergoing fertility treatments — particularly egg freezing and IVF — and consolidates clinician-reviewed educational content, medication tracking (including dosing schedules, injection reminders, and inventory for medications such as Ganirelix), appointment and lab result logging, a medical journal, milestone tracking, and a 24/7 AI-powered fertility companion chatbot into a single consumer experience. Content is reviewed by a named fertility nurse (Sarah R., RN, 9+ years in reproductive medicine), which provides a clinical credibility layer the company emphasizes in its positioning, alongside a disclaimer that the app is not a diagnostic or treatment tool.

Underlying technology consists of native iOS and Android mobile clients plus a complementary web tool, the Fertility Compass (fertilitycompass.hellovivacare.com), which helps users locate and compare fertility clinics. The AI layer is exposed only as the conversational 24/7 Fertility Companion; no proprietary models, APIs, or SDKs are disclosed and no external developer platform exists. Distribution is product-led: app stores, the Substack blog (helloviva.substack.com), and the Fertility Compass web tool serve as top-of-funnel acquisition surfaces, with user testimonials providing social proof. Revenue is not yet disclosed and the app is offered as a free download, consistent with a freemium or pre-monetization phase; the data flags potential future revenue from premium tiers, subscriptions, in-app purchases, or clinic referral/lead-gen partnerships, none of which are currently confirmed. The customer segment is exclusively individual consumers (no enterprise or B2B motion), and the company has recorded a single accelerator affiliation (LAUNCH, 2025-08-12) with no disclosed equity funding.

Name

Viva Care

Legal name

Viva Care, Inc.

Website

http://hellovivacare.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Viva Care operates the Viva Fertility mobile app and Fertility Compass web tool, offering egg freezing and IVF patients clinician-reviewed education, medication tracking, appointment management, and an AI 24/7 fertility companion. The U.S.-based, privately held company distributes free to individual consumers via app stores.

Ownership category

akta.pro rank

Product category

Women's Fertility Health App

NAICS

Family Planning Centers (621410)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Patient App, Adherence & Engagement for RPM Programs (HLACAFAJ)

akta.pro secondary industries

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Care Pathway Automation & Patient Engagement for RPM (Coaching, Messaging, Scheduling) (HLACAPAM)

Keywords

• Fertility tracking app
• IVF planning tool
• Egg freezing guidance
• Medication tracking
• Fertility clinic finder

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Mobile Application (Primary): The Viva Fertility app is currently offered as a free download on the App Store and Google Play Store. Revenue generation model is not explicitly disclosed on the website. The app appears to be in an early-stage, possibly freemium or acquisition-focused phase, with potential future monetization through premium features, subscription tiers, or partnership/referral revenue from fertility clinics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Viva Care offers a mobile fertility planning and management application (Viva Fertility) for iOS and Android that helps users navigate egg freezing and IVF through clinician-reviewed educational lessons, medication and dosing tracking, appointment and lab result management, and a complementary web-based Fertility Compass clinic finder. The platform centralizes treatment-related information and provides 24/7 personalized guidance through an AI-powered chatbot companion.

Product overview

Viva Care offers a mobile-first fertility platform centered around the Viva Fertility App, which provides fertility planning and treatment management for egg freezing and IVF. The app integrates core features including education, medication tracking, appointment management, and personalized recommendations. Additionally, the company offers the Fertility Compass Tool as a complementary resource for finding suitable fertility clinics. The platform is available on both iOS and Android devices and emphasizes accessibility and ease of use throughout the fertility journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Viva Fertility App A mobile fertility planning and treatment management application available on iOS and Android that helps women and individuals navigate egg freezing and IVF through clinician-reviewed educational content, medication and injection tracking with reminders, appointment scheduling, hormone and lab result logging, milestone journaling, and a 24/7 AI-powered chatbot companion for personalized recommendations.
• Fertility Compass Tool A web-based fertility clinic finder tool that helps users locate and compare fertility clinics based on their specific needs and geographic location, supporting informed decision-making about treatment providers.

Quantifiable outcome

• Users report reduced overwhelm and increased confidence in fertility decisions
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Flo Health: Flo is one of the largest consumer women's health apps globally, offering period/ovulation tracking and increasingly fertility and pregnancy content. It competes directly with Viva Care for the same female consumer's daily tracking attention and has begun layering in clinician-reviewed content and educational modules.
• Premom: Premom is a consumer fertility tracking app that pairs with ovulation test strips and offers cycle, ovulation, and pregnancy tracking. It overlaps directly with Viva Care's fertility-medication-and-ovulation-tracking use case at a similar consumer price point.
• Clue: Clue is a leading menstrual and fertility tracking app with a strong consumer brand in Europe and the US. It overlaps with Viva Care on ovulation/cycle tracking and is expanding into reproductive health education, making it a direct horizontal competitor.
• Modern Fertility (Ro): Modern Fertility, now part of Ro, offers at-home hormone testing and personalized reproductive health insights for women considering egg freezing or pregnancy. It competes with Viva Care for the same pre-conception and fertility-planning audience, with a stronger diagnostics layer.
• Natural Cycles: Natural Cycles is an FDA-cleared fertility tracking app that combines temperature data with algorithm-driven ovulation prediction. It competes with Viva Care for users seeking fertility-focused (vs. general cycle) tracking and benefits from a regulated clinical positioning.

Emerging players

• Inito: Inito is a home fertility monitor that tracks hormones and provides cycle/ovulation analytics via a connected device and app. It overlaps with Viva Care's pre-conception and fertility planning audience with a hardware-plus-software model that may attract users wanting lab-grade tracking.
• Oura: Oura is a smart ring with women's health features including cycle and pregnancy insights, increasingly positioned as a daily health companion. While not a fertility-treatment app, it competes for daily wear/tracking mindshare among Viva Care's target demographic.

Broad incumbents

• Kindbody: Kindbody operates fertility clinics and benefits programs for employers, combining clinical care with a consumer-facing brand. It is a broader incumbent in the fertility space and competes with Viva Care for the same egg-freezing and IVF-intender customer.
• Maven Clinic: Maven Clinic is a large virtual women's and family health clinic covering fertility, pregnancy, postpartum, and pediatrics, sold to employers and payers. It is a broader incumbent that includes fertility navigation within a comprehensive care model, competing for the same end user via B2B2C channels.
• Carrot Fertility: Carrot Fertility is a leading fertility benefits platform sold to employers and health plans, providing navigation, education, and clinical referrals. It overlaps with Viva Care's clinic-discovery and educational mission but operates upstream at the payer/employer layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hello-viva-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Care